Writing, publishing, book marketing, all offered by experienced authors, writers, and marketers
Guest Blogging - Writers on the Move is Looking for Guest Posts
Every now and then we make the call for guest posts, and today is one of those 'now and then' days.
Guest blogging is one of the top article marketing strategies. If the site is a 'quality' site that's in your niche, it can be more effective than using article directories. Why not check out our Guidelines page and submit an article today.
Remember: Nothing ventured, nothing gained!
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P.S. To keep up with writing and marketing information, along with Free webinars, join us in The Writing World (top right top sidebar).
Karen Cioffi
Award-Winning Author, Freelancer/Ghostwriter
Build an Online Platform That Works
Online Marketing - Commenting on Blogs is an Effective Marketing Strategy
Contributed by Karen Cioffi
You may be an author or writer who takes the time to comment on other websites. This is an effective online marketing strategy. It builds bridges to other blogging neighborhoods, it forms connections, and it helps increase your visibility.
But, after using this strategy for a short while, what if you don’t seem to see any difference in the traffic to your site or the comments on your posts?
Should you continue commenting on blogs?
YES, absolutely. Commenting on blogs is still an effective marketing strategy, in fact, even more so than before. Getting a ‘post conversation’ going and sharing content is high on Google’s list of what bloggers and marketers should be doing. Today, it’s all about creating optimized content that readers find valuable enough to share to their social networks.
Knowing the effectiveness of this marketing tool, I try to use it as often as I can. And, recently I left a blog post comment on a high-traffic, high-quality site. When I comment on a site, time allowing, I usually browse the other comments. On this particular blog CommentLuv is used and one of the post comments in particular seemed to be informative, so I clicked on the author’s latest post link. Doing this, it brought me to a site with great content and I actually tried to subscribe to the email post feed. Unfortunately, it seems the feed wasn’t enabled, even though the site owner had the opt-in for it. But, that’s another story.
Commenting on sites that offer the commenter’s last post link is an excellent way to broaden your reach and easily bring visitors back to your site. Just like I clicked on that commenter’s link, based on an effective post title, the same can happen to you.
CommentLuv is a commenting system plugin for WordPress. Simply click on ‘Plugins’ in your WordPress dashboard, go to ‘Add New,’ search for the plugin, and install and activate it. That’s it.
This is a WordPress plugin; I'm not sure if it can be used on Blogger. When this post was originally written, it could be. But 10 years later, I couldn't find any information on it.
Hopefully, Blogger will add CommentLuv to its gadgets to make blogging with a blogger site more effective.
In addition to the obvious benefits of commenting, such as broadening your marketing reach and making connections, the activity you create online is picked up by search engines. This includes comments.
Make commenting on blogs an important element of your online marketing strategy.
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MORE ON ONLINE MARKETING
Keyword Search and Article Marketing – Tips for More Effective Book Marketing
Memes and Themes
Being Social can Bring Extra Promotion
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P.S. To keep up with writing and marketing information, along with Free webinars, join us in The Writing World (top right top sidebar).
Karen Cioffi, Children's Ghostwriter, Rewrite, Coach, and Author Online Platform Instructor
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Behind the Scenes with Deborah Heiligman
Last October I attended the workshop "Books that Rise Above," presented by the Highlights Foundation in Honesdale, PA. I had to pinch myself to make sure I wasn't dreaming being under the same roof (in the cozy yet spacious "barn") with the esteemed presenters, Patricia Lee Gauch, Linda Sue Park, Leonard Marcus, Betsy Bird and
Deborah Heiligman. Also in attendance were some of the editors of Highlights for Children magazine; Kent Brown visited often, and the staff and other attendees were inspirational. Tours of the magazine headquarters and Boyds Mill Press were fun and enlightening.
Sign up for a Highlights Foundation Workshop
This series is drawing to a close this month with only a few posts left. Before I delve into this month's topic, "Behind the Scenes with Deborah Heiligman," I'd like to encourage readers to attend any Highlights Foundation workshop possible. It will be well worth it. Prior, ample information was sent by staff members on details of our stay. The warm welcome, delicious food, comfy private cabin and more, were second to none. Included were biosketches of the presenters with some of their book titles. I read as many as I could before attending. That was a big help in understanding the topics they discussed. I have continued to read their work long after the workshop, now for pure enjoyment.
Window into the Life of a Biographer
Deborah Heiligman's award-winning book, Charles and Emma: Darwins' Leap of Faith, is one of my all-time favorite books. First, I couldn't put it down. I loved it so much, perhaps because of the love Deb infused in each word, that I identified my own special relationship in Charles and Emma's story. Though a children's book, oddly I found Charles and Emma in the Adult Biography section of my local library.
Having dabbled in biography myself from biosketches I wrote for the library journal Biography Today, I had an inkling of Deb's monumental task. Her research was based on personal journals and letters and two versions of Darwin's autobiography; in addition to databases, websites, and reference and secondary books. Also, she gathered information while visiting the Darwins' home in England. Deborah's feat, in my mind, is how seamlessly she wove dialogue together with explanation. It is as if her book was written from modern-day interviews, not from passages written during a bygone era.
Too Much of a Good Thing
Anyone who has approached such a big topic as Charles Darwin might find the sheer bulk of material overwhelming. Indeed, all of the material was so fascinating Deb wanted to include it all. Focusing on one guiding principle or theme helped to narrow the subject down. Once she decided to make her book a love story her job became clear. Thus, the weaving began of piecing Charles and Emma's stories together.
Deborah's take-away: Every writer has a theme, Deborah quoted Tom Wolfe as saying. His is status. Mine is love. Charles and Emma is a love story. Write a book from your heart, about the particular person you are. Mine: I feel fortunate and privileged to have had the opportunity to hear the behind-the-scenes approach on how Deborah writes her biographies. After what I learned I have nothing but admiration for the great amounts of love, devotion, tenaciousness, effort, attention-to-detail--have I forgotten anything?-- Deb goes through to arrive at her incredible works.
If you would like to read past posts in this series, please visit:
Part One: Two Ways to Hook and Keep Your Reader
Deborah Heiligman's Blog
Next month: Part Seven: Deborah Heiligman's Casual Scream
In future posts: A link to the complete list of "Books that Rise Above" will appear at the end of this series.
Paths to Becoming a Successful Writer
But then there are those times in life when we seem to be in the right place at the right time. An opportunity comes along when we weren't expecting it! (or working for it). I think it's a good thing to anticipate those moments.
We know our destination, but what the scenery looks like on the way isn't always predictable. We're human and there is only so much we can accomplish. We have to be careful we don't bury our heads in so much work, we become anxious, frustrated, exhausted, and even depressed when success seems out of reach.
Whatever your belief system, I am sure we can agree, the moments of being at the right place at the right time comes to all of us now and then. A breakthrough, a connection, an idea, someone who knows someone - just "happens" to come our way. It's not luck for a certain few. It's a gift sent to us in different ways and meant to encourage, inspire, and yes, even clear the path for success.
The important part is to remember and be grateful for those moments. It will give you a healthy, balanced perspective.
By all means, work your hardest. But don't forget to revel in the expectation of being in the right place at the right time. Enjoy your path!
How about you? Have you had a moment that seemed to come out of nowhere, helping you succeed in your writing career? What was it and what did it do for you?
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DEATH BY POISON
Create an Infographic
How to Create your Infographic
To create an infographic in PowerPoint, first select the size of slide on which you wish to work.
From the Design tab, click on Page Setup, first icon on the left of the toolbar and in the drop-down menu presented, choose your size. It can be slide size or as I have chosen for this example, an A4 page size, with portrait orientation.
Back on the Home tab, choose New Slide. You can use a layout with the title or as I have, select a blank slide.
The insert tab allows you to insert pictures, clip art, graphs, text which you can move by right clicking with your mouse to drag wherever you like on the slide.
I like playing with the rotation options –find rotate on the formatting tab. Choose options and you can watch your chosen picture or shape rotating as you increase or decrease the degrees in the selection box.
For this infographic, I inserted a bar chart--simply done by clicking on the chart option and filling in the figures you want to show, lots of book cover pictures from my computer, a logo, and a post-it note made from one of the shapes in the shape option--just love those curled edges. I then used the fill option to color the shape yellow.
Insert a text box into the shape and hey presto, you have a notelet. Again these can be expanded to fill the whole space if required.
Mini warning. Best rotate your shape into position before adding text. I had loads of upside down and sideways text before it dawned on me what I was doing wrong!
When happy, save your file as a jpeg and you can insert it into your website and promo material.
The finished slide.
Anne Duguid is a senior content editor with MuseItUp Publishing and her New Year's Resolution is to pass on helpful writing,editing and publishing tips at Slow and Steady Writers far more regularly than she managed in 2012.
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