Buzzing Your Book

by Shelby Patrick

I spent a week in New York City recently attending ThrillerFest. While there, I went to several workshops and my favorite was on "Buzzing Your Book". The presenters were very professional and full of knowledge. After providing an introduction, they asked for volunteers to stand up and tell everyone what their book was about in one sentence, then the presenter was asked a few questions, and afterward the workshop instructors brainstormed FREE ideas to market their book. I'd like to share a few with you here now.

M.J. Rose, one of the instructors, told us of how she got a new puppy and started frequenting an online forum for the breed of dog she had. At the end of every post, she would put in a simple tag line (M.J. Rose, author of Lip Service). She posted a lot and after about six months time, someone on the board finally asked her what Lip Service was. When she responded, 400 books were sold overnight. Wow! That would be nice, wouldn't it? Posting to forums is a tried and true method of getting the word out; however, don't go in there with the intent to advertise straight out. Do it subtly, in a small signature line.

Another idea, as pertains to fiction, is to create short stories centered around each of your characters. People will get more involved with the overall book if other stories use those characters. Popular books and movies do it all the time with their fan fiction. Readers love to see their favorite characters in other settings outside the original one.

Once you have tried that, or even if you prefer not to, then let's move on. Try picking five things from your book that catch your eye. For example, in my upcoming novel Behind the Masque, I might choose the following: University of Michigan, The Whitney Restaurant, Society of Former Special Agents of the F.B.I., Alcoholics Anonymous, art history majors. Then do a search online using those terms. Find places, organizations, forums, etc. where interest might lie in those subjects and get involved, once again subtly advertising your book.

Books don't get sold by themselves and most of us probably can't afford an expensive advertising budget or to hire a PR firm, so we have to find easy and cheap ways of getting the word out ourselves. It's not as hard as one would think. If you can write, you can come up with new and exciting ways to market yourself. Good luck!

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Shelby Patrick, author of When Angels Sing and The Fear Within.
Website: http://www.shelbypatrick.com/

Email: blackwidow@shelbypatrick.com
Follow me on FaceBook and Twitter (@shelbypatrick)

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My Brother the Frog: A Fun and Creative Approach to Sibling Rivalry

Today we welcome Kevin McNamee, who is thrilled to be talking abut his latest children’s book, My Brother the Frog.  This is Kevin’s sixth children’s book published with Guardian Angel Publishing.

Kevin, what is this story about?

This book focuses on sibling rivalry between two brothers.  Sibling rivalry can be a problem in any family.  But in this story, a little brother deals with this dilemma in a most unusual way.  He changes his brother into a frog.  He does have a bit of trouble changing him back though.  He manages to change his brother into a variety of animals until he finally gets it right.  Meanwhile, he starts to realize how much he cares for his brother, and how much his brother cares for him.

How did you come up with this story?

I wanted to come up with a wacky story that would be a lot of fun to read, and be something that boys would relate to.  In my humble opinion, there are not enough books for boys out there.  So I was happy to contribute one.  The basic idea was: What if a boy could change his brother into a frog?  What would happen then?  I was thinking about using animals, but I’m not sure why I chose a frog as the first animal.  Maybe it’s because frogs are funny and My Brother the Frog is an interesting title.  But even though this book was a lot of fun to write, I wanted it to have a serious message.

What was the hardest part about writing this book?

To me, the hardest part was the pacing.  In a picture book, every word counts.  So it was a particularly difficult challenge to keep the action moving along using a minimal amount of words, while still being able to tell a complete story.  Alexander Morris’s illustrations are top notch and really helped to tell the story.  So I think that together, we were able to put together a story that both kids and parents will love.

Is there anything else that you would like to add?

Relationships with siblings may not always be perfect, but this book points out some very good reasons to love your family … warts and all, especially if your brother just happens to be a frog.

 

This book is available as a print book, an E-book, or a book on CD from the Guardian Angel Publishing Children's Bookstore.

Books are also available from amazon.com, barnesandnoble.com, or ask your local bookstore.

Kevin McNamee is a writer and poet living in Yonkers, N.Y., and has never, ever changed anyone into a frog, although there were times that he really wanted to. 

Other books by Kevin include: If I Could Be Anything, The Sister Exchange, Lightning Strikes, The Soggy Town of Hilltop and What Is That Thing?    

Kevin’s poetry has been published in the collection, An Eyeball in My Garden: And Other Spine-Tingling Poems. 

To find out more about Kevin, please visit his website at www.kevinmcnamee.com or his blog at http://www.kevinmcnameechildrensauthor.blogspot.com/. 

Where Does One Begin in Creating a Media Kit?

Where Does One Begin in Creating a Media Kit?


By Donna McDine

Media Kit? Why would I need a media kit, I’m not even published yet? To be quite honest with you it’s never too soon to start. To begin now will make it much simpler to add to as you move forward in your writing career. The essential components in creating your media kit are:
About the Author or Writer (Bio): This one pager consists of your current bio, education, current work-in-progress, and contact information (email, blog and website addresses). After you become published update your bio to reflect each success.
Appearances: Appearances may include volunteer reader at your local library and/or school visits and later on as you become published you will be known as the local children’s author which then will open up doors to school visits.
Interviews (online and in-person): Before I became published - myself and fellow aspiring writers interviewed each other for our blogs to get our names out there. It’s fun and simple. Contact a fellow writer and exchange questions and there you have your first finished interview.
Awards and Publishing Credits: This may be blank for now, but create the page with this heading and you can fill in your information as you go along. Your publishing credits include no-pay, low-pay, and paying markets both online and print.

Media Releases: Even without publishing credits you can create a media release about upcoming interviews and book reviews on your blog and of course tying in with interviews make sure you write up a media release about your personal interviews. It’s important you send out your media release to your network and post on free media release sites such as www.prlog.com. For a more detailed list of the services I utilize visit: http://donnamcdine.com/dynamicmediareleases.html. 

Book Reviews: Yes, even if you don’t have a book published yet do not forget this important part for when you do so you can place excerpts of book reviews for easy reference.
Some of your pages will be blank for now, but you will be surprised how quickly they will fill up. All of my pages started out blank and are now filling up. My book review page is still blank and I’m eagerly awaiting reviews to fill in below the title. The saying from the movie The Field of Dreams… “Build it and they will come” is true for your media kit too. The intention and creation of blank titled pages will bring it to fruition. Oh and yes, working at your writing craft is essential too.

If you have any questions I’d be happy to help. Feel free to email me privately at donna@donnamcdine.com. You may also view my media kit at http://donnamcdine.com/mediakit.html. 
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Donna McDine is an award-winning children's author, Honorable Mention in the 77th and two Honorable Mentions in the 78th Annual Writer’s Digest Writing Competitions and Preditors & Editors Readers Poll 2010 – Top Ten - Children’s Books category – The Golden Pathway.

Her stories, articles, and book reviews have been published in over 100 print and online publications. Her interest in American History resulted in writing and publishing The Golden Pathway. Donna has two more books under contract with Guardian Angel Publishing, The Hockey Agony and Powder Monkey. She writes, moms and is the Editor-in-Chief for Guardian Angel Kids, Publicist for the Children’s Writers’ Coaching Club and owner of Dynamic Media Release Services from her home in the historical hamlet Tappan, NY. McDine is a member of the SCBWI and Musing Our Children.
The Golden Pathway ~ August 2010 ~ Guardian Angel Publishing, Inc. http://www.guardianangelpublishing.com/pathway.htm ~ Global e-Book Awards Nominee
Donna’s Website: http://www.donnamcdine.com/

Write What Inspires You Blog: http://www.donna-mcdine.blogspot.com/

The Golden Pathway Blog: http://www.thegoldenpathway.blogspot.com/

Write What Inspires You! FREE Newsletter: opt-in @ http://www.donnamcdine.com/ and receive FREE e-book “Write What Inspires You Author Interviews”

Don't have time to write and post your media releases? Contact: Dynamic Media Release Services: http://www.donnamcdine.com/dynamicmediareleases.html

That Dreaded Writer's Block

Many writers say that there is no such thing as writer's block. I disagree. There are many times when you sit down to write and nothing comes. There are no words. Not “crap” words, just nothing. Your brain is a blank, just like your sheet of paper. I know it to be true because it's happened to me often over the last year. How do you fix it? I'll share 10 ideas that have helped me get the words from my brain to the page.

1. Try some music. Sometimes getting into a different medium will relax you and allow your words to start flowing.
2. Use a writing prompt. Even though it might have nothing to do with what your work in progress, a prompt gets your creative juices flowing.
3. Read a few pages of a book. You can choose one in your same genre or a totally different one. Reading another author's words can inspire your own.
4. Change locations. Perhaps a change in scenery is what you need. If you're indoors, try heading outside for a bit. I find nature to be inspirational. If you're at home, head to the bookstore, library or coffee shop.
5. Look at some pictures or create your own art. Art stimulates emotions. Emotions are part of what we communicate when we write. So get your emotions going and get the words flowing!
6. Read some affirming quotes. Quotes that affirm your calling as a writer and your gift of creativity help unearth again your passion for this craft.
7. Make a list. Make a list of other things on your mind. You might just be distracted. Putting those distractions on paper may free your mind to focus on the task at hand.
8. Take a bubble bath. I know it sounds weird but bubble baths are relaxing. Sometimes when you sit down to write, you get stressed out when the words don't flow. So go enjoy some bubbles and then lets the words bubble out of you onto the page.
9. Journal. Start writing the thoughts running through your mind. I've started doing this and then suddenly an idea directly related to my project crops up. When that happens, you have your starting point for the day!
10. Read something else you wrote. Sometimes reading your own words will spark new ones, Give it a try and see what fresh idea appears.

There are many more things you can do to combat writer's block. These are just a starting point. My final piece of advice is to not get stressed. Writer's write. Even if all you can get on paper is one or two sentences, it's writing. That's what we do!

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Marietta (Mari) Taylor

Author of “Surviving Unemployment: Devotions To Go

http://www.mariettataylor.net

http://marismorningroom.blogspot.com/

About Mari:

Marietta (Mari) Taylor is the author of Surviving Unemployment Devotions To Go and is a monthly blogger at the Go Ask Mom blog on WRAL.com. Each month she blogs about parenting teenagers. Mari was also a contributor to the devotional anthology Penned From the Heart XV. Mari resides in Raleigh, NC with her husband of 18 years and her two teenage daughters. Mari has a bachelor's degree in Biology and currently works in Healthcare IT. She is also a small group leader for the women's ministry at her church and is the lead teacher for the toddler room in the church nursery. The most important thing about Mari's writing is that others would come to know, accept and adore the God who has created such a crazy jumble of things that make her who she is.

Preparing to Present

Curriculum fairs, teachers' conferences, librarians' conferences and other similar events are great ways to get yourself known by offering workshops and being an exhibitor. Who better to show what you know and get your books in the right hands than this group of folks.

I've been working on my children's workshops for about three years now. What happens when a conference geared for teachers and school librarians asks you to do a presentation? You rack your brain and try like crazy to come up with a workshop that works.

Recently I made contact with the SC Independent Schools Association (SCISA) inquiring about being an exhibitor at the upcoming teachers' conference. After explaining what my books were about and how they would be perfect in schools and/or classes, the lady on the other end of the phone stated, "We would love to have you as a presenter in addition to being an exhibitor." My reply? It was something on the lines of "Well, I usually do workshops for kids and don't really feel I have anythng to offer teachers." No, it doesn't end there. She assured me that teachers love having authors do presentations since they are always looking for creative ways to teach the students writing. So I thought about it a few minutes (or maybe it was an hour or two) and then went on one of my social networks and posted a comment something like this Elysabeth42 wonders what she has to offer teachers when she is but a writer herself?. The replies I received from the teachers in my network were amazing. That one plurk (like twitter but to me much more enjoyable and easier to follow the postings) went on my FB page as well as my twitter page. I received a direct comment from a twitter follower @SCASL about doing presentations for librarians as well. So, now I'm in the process of coming up with workshops or presentations geared for librarians and teachers.

The process will take a little time for me since I have to switch my mindset. I know what I have to offer but it's a matter of putting it into action.

I also may be doing a short presentation to a group of teachers at a curriculum fair but right now that isn't definite.

My question to all those writers who do workshops for groups of adults is what is your process? What kind of workshops have worked for you in the past? Do you do the same workshops at every opportunity you are asked to present or do you switch them out every so often? How do you go about getting the opportunities to be a presenter? I think I will come up with several different workshops geared for different groups - one or two for teachers and one or two for librarians - but on similar lines. This way, if I present to groups in the same area and there are some repeat people, they won't be bored.

Remember, it is all about making the right connections - the ones who will benefit from your books, and the ones who have the buying power to make sure your books get in the right places. - E :)

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Ma America, The Travelin' Maven (Elysabeth Eldering)
Author of the JGDS, 50-state, mystery, trivia series
Where will the adventure take you next?
http://jgdsseries.blogspot.com
http://jgdsseries.weebly.com

Author of "Finally Home", a YA paranormal mystery coming soon
http://elysabethsstories.blogspot.com
http://eeldering.weebly.com

About Elysabeth:
Elysabeth Eldering is a traveler from birth. She has traveled with her family due to her father being in the military. She has lived in several states and overseas during her childhood. Ms. Eldering calls South Carolina home these days with a mindset of "Southern by choice, not by birth." She entered her first writing contest at the age of 41 and took second place for a children's mystery story, which has inspired her to take that story and write a series for children, the premise being that each state would be the mystery. Her series has a Jeopardy!® like style to it but for guessing the state in the form of a question. Each book concentrates on one state and there are supplemental study guides available, which take the series cross curriculum. For more information on the series, please visit the JGDS website. Elysabeth may be reached at eeldering@gmail.com with any questions or to place an order.

Relating to Your Reader with Tal Yanai

You sit down to write a book when you feel passionate about something, having the desire to share it with others. So writing a book, in part, is the art of building relationships with people you don’t know, and who have no idea you even exist. Well, it’s not that bad, just makes the process a bit more challenging, and in the long run, makes you a better writer.

The process of relating to your readers starts with understanding your audience. After deciding on a targeted audience, ask yourself what do you know about them? For example, you decided to write a self help book for teens (hi, just like me….), what do you know about them? What do their daily activities look like and what motivates them to do or not to do things? What problems do teens face and what make them feel exposed and vulnerable? Once you have a good understanding of the issues, you positioned yourself as someone who can provide good answers.

Based on your understanding of the audience, you will be able to connect on issues that matter to them most. For example, showing you understand the emotional and moral dilemma teens experience when feeling obligated to do something as a result of peer pressure, will build your credibility and help the young readers stay open minded as they continue reading. In general, connecting with readers on the emotional level is a good way of bringing them into the story. You can bring back memories by providing details most readers would find easy to relate to. Most readers will be able to relate to your story when they read about what a teenager feels being in a summer camp and away from home. The images you will create in this part of the story will trigger an emotional memory for most of them. Almost anyone will think, “Oh yeah, I remember….” The period time of uncertainty, being away from the parents but still having a wonderful time with old or new friends can be used to open many emotional doors. If you write a Self Help book, for example, you can use this background to show that the character in the book, despite hesitations at first, was able to experience something new and exciting, and the same is possible for the readers, if they only gave it a chance.

Details bring your story alive; however, sometimes you are better off staying with more general descriptions, so not to lose a large part of the audience. Let’s say you decide to write a book about sport fans and spend too much time focusing on baseball, you might lose readers who like basketball better. Instead, you could describe in details experiences all fans have in comment, such as the excitement driving into the game, entering the stadium and the electricity in the air when the home team enters the field. Everyone who ever went to a ballgame would relate to your story, even if the background is a baseball field and not a basketball court.

Finally, be yourself! Your readers already read books about sport, self help, cooking, or home decorating. And they don’t mind reading another one! Let your creative inner voice lead your writing and find interesting angles to the story. This inner voice is there wanting to express itself for quite some time now. Find it, listen to it, create with it, and the readers will relate to it.

Meet Tal Yanai: During his formative years, Tal Yanai was not happy with his reality. What he was creating in his life was not in alignment with what he wanted in his heart or what he knew and deeply felt was possible.

For two years he worked as an historical analyst at the Survivors of the Shoah Visual History Foundation, established by Steven Spielberg after the filming of Schindler’s List. As part of his job, he listened every day to testimonies of Holocaust survivors. Many were children or teenagers during WWII and their stories greatly influenced Tal’s decision to become involved with educating youth, so he proceeded to get his Teaching Credential in Social Studies.

Bringing two wonderful children into the world gave him a new sense of urgency to share and teach everything he’s learned about God and spirituality. Today, Tal teaches Hebrew and Judaic Studies in Temple Beth Hillel in the San Fernando Valley as he continues his quest to explore the meaning of soul and achieve his full potential as a spiritual teacher.


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Self Publishing Your Poetry – A Brief Primer (and a few pitfalls)

Self-publishing is an option open to everyone and it’s becoming easier and more powerful with different software and online options becoming available all the time.  Why would you want to self-publish?  Here are a few reasons:

  

There are no entry barriers. You don’t need a list of publications or any kind of awards to be considered, and your work can be on any topic. You retain complete control over the look, quality, and promotion of your work.

You retain a far greater profit for your book.  

You learn a lot and it can be quite fun if you enjoy playing around with your computer and trying out new things.  Although the learning curve is steep (more about that soon), your learning belongs to you - you can apply it immediately and improve what's already out there.

But self-publishing isn’t all roses.  You’ve got to do everything yourself and it’s hard work.  You’ll have to learn about formatting, about graphics, about designing a cover, about ‘bleeds’, about document conversions, about distribution channels, about Amazon and other online stores and the list goes on and on.  If all you want to do is write, then self-publishing is probably not for you (and believe me, it will take time that you would otherwise have been spent writing).  

The biggest pitfall in self-publishing is that you don't automatically get a professional editor like you do with traditional publishing.  Because this is an area that should never be skimped on, if you do decide to save money by not bringing in a professional, you may end up producing a sub-standard quality book.  A book full of mistakes is not only unprofessional, it can render a book almost unreadable, and will tarnish your name as a writer in general.  There is already a bias against self-published books and this is the key reason.  So if you do decide to self-publish, obtaining a high-quality editor has got to be the first priority and that may require some outlay upfront.  If you really can't afford a professional then you must bring in someone else - someone picky and meticulous.  This isn't an option.

How do you self-publish? The easiest way is to just add a cover and copyright information to your book and save as a .pdf file.  Lo’ and behold you’ve now got an ebook which you can sell from a website or blog.  When you do this, 100% of your sales are profits, but you may not get many sales!  

Or you can send your digital book to one of the big copy houses like Snap printing or Qwikcopy and have them print out what you need when you need it.  You can hand print and staple your work too, although it won’t be very professional looking. 

You can also go with one of the print on demand companies, who will produce a professional looking product for nothing, but take a cut of each sale.  Many of them will also provide you with a barcode and ISBN.  You probably won’t make much, but the book will be attractive, and often you can buy copies inexpensively and hand sell, which is probably the best way to sell poetry.  Some of the more well known print companies include:

CreateSpace:  this is Amazon’s own publishing house and to my mind, it’s one of the best.  It will take you a while to learn their particular formatting requirements, but everything is .pdf based, fairly straightforward, and they’ll give you all the templates you need.  The one key advantage this one has over the others is that your book will be sold on Amazon once it’s complete.  Also their prices are pretty reasonably, and I suspect will set a trend that others will quickly follow. 

Lulu: Self publishing / print on demand publisher. Very popular. You can sell your book directly from their website. 

Cafe Press - Self publishing / print on demand publisher. Also popular. 

There are plenty of others out there and new opportunities opening all the time, but bear in mind that none of them will edit your work, and few of them will help you design and develop a professional cover, not to mention helping ensure that your poetry is pulled together in a manner best suited to it.  

You probably won't get rich selling poetry no matter what you do, which is part of the reason why it's hard to find a traditional publisher, especially if your work is unusual, experimental, or controversial.  But self-publishing your work is not difficult and it can be a fun way to begin learning about and developing your author platform - getting your name and your words out to the public.  

Magdalena Ball runs The Compulsive Reader. She is the author of the poetry books Repulsion Thrust and Quark Soup, the novel Sleep Before Evening, a nonfiction book The Art of Assessment, and, in collaboration with Carolyn Howard-Johnson, Deeper Into the Pond, Blooming Red, Cherished Pulse, She Wore Emerald Then, and Imagining the Future. Find out more about Magdalena at http://www.magdalenaball.com