Amazon Adds New Marketing Aid for Their KDP Print Books

From Carolyn Howard-Johnson,
Author of The Frugal Book Promoter, 3^rd Edition

This may be the shortest post I’ve ever done for this #WritersontheMove blog. But why wait when there is good news afoot. And why stretch it out? I’ll try to keep it simple, too. 

Amazon just announced the best new feature they have instituted for the benefit of authors in a very long time. It’s for print books only—paper or hardcover. It will help Amazon authors with a pre-release feature that is very nearly as valuable as the preorder campaigns big publishers are using for their books. 

Think Rachel Maddow’s Prequel. I just ordered it. Her hardcover of that title is promised on October 17^th at a bit of a discount. It seems to me that her book has been available for preorder for what seemed an immeasurable chunk of time. If it’s a good enough marketing tool for Maddow, indies, and those published by a publisher smaller than Penguin sure enough should want to use a similar marketing technique for their books. Whether you have your manuscript ready now or plan one for the future. The announcement from Amazon makes it clear that the new plan isn’t quite as broad as it is for Penguin and other biggies, but there are intimations that, too, may be on the horizon. Until then, we will now be able to set our own release dates for print up to 90 days in advance.

Here's what self-published authors (Amazon-published authors) of print books (including hardcover books) can now do and it came straight from Amazon to my mailbox: 

 

“We're excited to announce that starting today (Oct 5, 2023), you have the option to decide when your book’s detail page [I call that page our “buy page”] becomes available to readers on Amazon for your KDP paperback and hardcover books. When creating a new print book, you'll see an option to release your book now or schedule a release date. If you choose to schedule a release date, you'll be able to select a date 5 to 90 days in the future for your book to go live on Amazon. On this date, the book’s detail page will become visible at 12:00 AM GMT for readers to purchase your KDP book on Amazon everywhere you have territory rights.”

 

This will let Amazon-publishing peeps...

1.    Have a big hunk of time to use the Amazon link for their book’s buy page on much or all of their pre-marketing campaign—up to ninety days.

2.    That allows us to spend time focused on engaging readers and marketing our books instead of doing the rushed release so many authors tend to do now.

3.    You can order author copies early so you’ll be covered for your very first launch party or book signing.

4.    You’ll have that comfort level of knowing the copies you order are on their way. 

Reminder: Please note, scheduling a release date is not the same as setting a preorder time for your readers to buy your book—yet. KDP says, “KDP doesn’t offer [that] for print books at this time. To learn more about release date options, supported formats, and requirements, visit our Help page: https://kdp.amazon.com/help/topic/GZUV7SNV728WT4QE .”

MORE ABOUT TODAY'S CONTRIBUTOR

Carolyn Howard-Johnson brings her experience as a publicist, journalist, marketer, editor, and retailer to the advice she gives in her HowToDoItFrugally Series of books for writers and the many classes she taught for nearly a decade as instructor for UCLA Extension’s world-renown Writers’ Program. The books in her HowToDoItFrugally Series of books published by Modern History Press include the third editions of The Frugal Book Promoter and The Frugal Editor which won awards from USA Book News, Readers’ Views Literary Award, the marketing award from Next Generation Indie Books and the coveted Irwin award. That series includes books on other topics for writing as varied as writing book proposals and editing tricky homonyms. 

Five Great Little Tips Directly from "The Frugal Editor"

Quick Editing Excerpts from Carolyn Howard-Johnson

                                                       

  

1.            Here's one of my favorite agent tips found in the third edition of my The Frugal Editor's chapter titled “Let’s Peek Into the minds and Inboxes of Literary Agents."  It's full of query letter pet peeves agents generously let me quote: Kae Tienstra says agents can tell when they are being “buttered up...we know you’re impressed with our ‘wonderful publishing credentials and vast experience’ as agents. But, ya know? We’ve only been agents for a short time so who are we kidding here?”
 

2.            Don’t trust your spell checker. “…copy-and-paste remnants hang in your copy until you, the author, an editor, or a careful reader (embarrassing!) ream them out. That’s because spell checkers don’t recognize one or two letters like a or an as typos. They also don’t know the difference for the spelling of many homonyms that you will know once you have read The Frugal Editor’s chapter on homonyms writers frequently miss.
 

3.            The Frugal Editor gives you permission to try to get in on the book cover discussion, even if your book will be traditionally published. The most destructive and common error? Putting the author’s name in small font at the bottom of the cover design.
 

4.            Keep up with the latest trends in “politically correct” language. Yes. Even if you don’t intend to abide by them. Sometimes it isn’t about politics at all. It’s about avoiding reviewer’s critiques or, worse, rejections from agents, publishers, and the journalists who might otherwise give you some free ink. (Learn more in the chapter “About Stuff That Shouldn’t Trouble Us But Does.”)
 

5.            Even humorists who do not plan to write a book need to brush up on the niceties of dialogue. The media uses anecdotes (with or without dialogue) more than ever before. Find little tidbits in my “Editor’s Extras” scattered throughout The Frugal Editor including the one titled “Stephen King on Making Dialogue Logical.”

                                                        ABOUT THE AUTHOR

Carolyn Howard-Johnson is the author of the newly released third edition of The Frugal Editor from Modern History Press. It is the second multi award-winning book in her HowToDoItFrugally Series where it serves as an example of Amazon’s new free benefit for series of books that offers a special package deal—much like a boxed set—for all her books. (That’s a bonus tip!) 

 The Frugal Editor has been fully updated including a chapter on how backmatter can be extended to help readers and nudge book sales. It’s available on Amazon in paper, hard cover, or as an e-book.

Want to be a Children's Author? Find Out What's Stopping You!

 

 Contributed by Karen Cioffi, Children's Ghostwriter, Editor, Coach

There are many people, men, woman, professionals, and those in business who  dream of being the author of a children’s book.

Usually, it’s to inspire a child or bring memories or stories they told their children to life. Or, it can be a business person who wants a children’s book as part of their product line.

From my experience, the majority of these people want to be author of a picture book.

I’ve had hundreds and hundreds of queries about starting a project that fell through.

Why does this happen?

Why do the majority of people who want to be children’s author never follow through on their dream?

While I don’t know for sure, I do think there are a few basic reasons.

1. THE COST.

Yep. If you are hiring a children’s ghostwriter, it will cost money.

This is a huge concern for most, and understandably.

What really surprised me during 2020 (COVID time) was the number of people who did use my services. It was my busiest year ever. It had to be that people had time on their hands and wanted to be kept busy.

Then there are the writing services on sites like Fiverr. These types of services, and many others, have writers who don’t know English very well or aren’t professionals.

Yes, it will be cheaper than a professional writer, but keep in mind that you get what you pay for. If you don’t care about the quality of the book you’ll be author of, it’s an option.

Below is an example from a Fiverr project a client came to me to fix. This was for a picture book:

His feet were heavy with reluctance as he dragged them unwillingly one in front of the other. He looked at his reflection in the bathroom mirror and couldn’t help but notice his sad expression. His piercing dark blue eyes, once full of joy and excitement, now looked weary and defeated.

In another section "really" was used three times within four sentences.

The entire story’s formatting was horrible, such as the lack of new paragraphs for new speakers. There were grammatical errors and multiple points of view.  

So, again, you get what you pay for.

I can’t imagine someone wanting to have their name as author of a story like that.

Another cost factor with children’s books is illustrations.

If you’re self-publishing, you’ll need to hire an illustrator for a picture book.

You’ll also need illustrations for chapter books and simple middle grade books.

I listened to a YouTube video with editor and former literary agent Mary Kole. (Check out her YouTube channel, Good Story Company.) She said if you want a high-quality professional illustrator for a picture book, you’re looking at $10,000 to $20,000. And, if you want an acclaimed illustrator, it’s much more than that. (1)

Obviously, most people can’t afford that. So, it’s understandable why some people drop the idea.

But don’t let that stop you dead in your tracks. I work with good illustrators who charge far, far, far less.

2. MOTIVATION WANES DUE TO LIFE.

One perfect example of losing motivation is a client from 2019.

I wrote a young adult (YA) story for an attorney. It was almost done and he was gun-ho. He even wanted seven picture books written after the YA was finished.

He paid in full and we were working to finish it.

Then he slowed down. Family. Vacation. Work.

Then COVID-19 hit.

I contacted him and he said he’d get back into it, but he didn’t.

I tried contacting him again as he paid for a completed manuscript and there are still about five or so chapters to go, but no word.

So, as we all know, life happens. This can put a monkey wrench in any project.

3. IT SEEMS TOO COMPLICATED.

There is a lot involved in having a book ghostwritten and illustrated.

And, it’s a lot of work if you’re writing the story yourself.

After that, it’s the business of getting the book formatted, the interior design, and uploading for publication and distribution.

It can seem daunting.

But it doesn’t have to be.

There are a number of services that will help you put your book together and get it published. I’ve even added this service to my site to make it easier for my clients.

There is plenty of help out there.

So, what to do?

If your dream is to have your name as author of a children’s book, take the first step.

Find out what’s involved and what the cost will be. This will give you a solid foundation on what you need to do and what you’ll need for a budget.

I'd be happy to discuss your children's writing project with you.

It may be that your imagination is getting carried away.

Don’t let your dream go unfulfilled.

Get started today!

References:
Picture Book Author-Illustrator
https://www.youtube.com/watch?v=AtLfw-yUeJY

This article was first published at: https://karencioffiwritingforchildren.com/2021/06/06/whats-stopping-you-from-becoming-a-childrens-author/

ABOUT THE AUTHOR

Karen Cioffi is an award-winning children’s author, ghostwriter, editor, rewriter, and coach with clients worldwide. If you need help with your story, click HERE.

Karen also offers:

FICTION WRITING FOR CHILDREN COURSE
A guided self-study course and mentoring program.

HOW TO WRITE A CHILDREN'S FICTION BOOK
A DIY book to help you write your own children’s book.

WRITERS ON THE MOVE PRESS
Self-publishing help for children’s authors.

My #2 Pencil

Image courtesy of pixabay, https://www.pexels.com/ 

By Linda Wilson  @LinWilsonauthor

Do you compose on paper? On your computer? Or somewhere in between? These days, I compose on paper, on my computer, and standing on my head. Any way the muse strikes me. But back when I started out, I brushed off my trusty #2 pencil and wrote everything intended for publication longhand. Back then, in addition to reading how-to books, I read up on authors' lives to learn how they got their ideas, what their trials and tribulations were, etc. In this post, I thought it might be fun to explore how famous writers did their composing. I've summarized a few.

Quirky, Yet Effective

Mark Twain (Samuel L. Clemens - 1835-1910), lived in many houses during his lifetime, but he owned only one special bed. It is large and decadent, made of carved oak; he and his wife Olivia bought it in 1878 in Venice, Italy. Today, Twain's bed can be viewed at his 19-room Victorian mansion in Hartford, Connecticut.

It is in Twain's beloved bed that he did much of his writing, including Tom Sawyer and The Adventures of Huckleberry Finn. Twain was enthusiastic about this writing method, as quoted in the May 9, 2010 article, "Mark Twain Wrote (and Smoked!) in Bed," by Lisa Waller Rogers. "Just try it in bed sometime. I sit up with a pipe in my mouth and a board on my knees, and I scribble away. Thinking is easy work, and there isn't much labor in moving your fingers sufficiently to get the words down." 

Truman Capote said he wrote "horizontally," lying down in bed or on a couch. He would write the first two drafts in longhand, in pencil; and although draft three would be accomplished on a typewriter, it was done in bed.

John Steinbeck (1902-1968), author of The Grapes of Wrath, East of Eden, and Of Mice and Men, works which earned him a Nobel Prize in Literature and a Pulitzer Prize, wrote his drafts in pencil. He kept exactly two dozen sharpened pencils (#2's?) on his desk, and used only certain brands of pencils that had to be pinpoint sharp.   

Twain said it best, as one of America's best loved authors was known to do: "I used to think there was only one place where I could write, and that was in Elmira, [New York] . . ." where Twain spent his summers. "But I've got over that notion now. I find that I can write anywhere."

Mind-Hand-Heart Combo

I remember in grade school when the pencils we carried in our plastic zipper bags had to be #2's. #1's simply wouldn't do (my #1's squeaked anyway, and my scribblings came out looking light and weak. And, for the record, mechanical pencils never worked for me.) Just for fun I did a five-minute online search and found many U.S. school systems still require #2's in 3rd-5th grade. Some school systems didn't specify. One required a #2 pencil with eraser, and a pencil or cigar box! The term "cigar box" was followed by "Plastice, small size with secure lid." Okay, so the term "cigar box" is used loosely here? Does anyone even have a cigar box these days?

Later, I got Bic'd. I was never the same. What a smooth ride my Bic pen was. That lasted a while. Much later, when I became a writer in earnest, I had to revert back to my pencil, mainly so I could erase all the mistakes. I had good company. After all, didn't Capote write his first drafts in pencil? Hey, the research backs us up (Capote and me, that is.) According to John Roger and Paul Kaye in their book, Living the Spiritual Principles of Health and Well-Being, there is an important connection between your brain and your hand. "The neural impulses from the fingers are sent back to the brain so that the writing actually releases and records the patterns of the unconscious. I call them 'beach balls,' those things we have suppressed for a long, long time and on which we have expended energy to keep under the surface. They can carry tremendous emotion. So at times you may end up writing very forcefully."

Trial by Fire

In this field of ours, no one gets to bypass the heart. I was no exception. One night in the beginning of my writing journey, I woke up in a cold sweat and actually sat up in bed. I had wanted to write freelance articles for our local newspaper but I had to ask myself, “Who am I to think I can put together an article anyone would want to read?” I was scared nobody would. But I couldn't ignore what my heart was telling me to do. I read a lot of how-to books and then went out and found a subject, a blind woman who was a storyteller. I interviewed her and took copious notes in ink. I also recorded every word she said. Then, somewhat like Capote, I laid down on my couch and transposed the interview. As you can imagine, this took hours and hours. All in ink. Even then, I understood the difference between ink and pencil. I couldn't use my pencil. I couldn't take the chance that my notes might smudge; every word had to be verbatim. When I finally got to writing the piece, I reverted back to pencil, wrote it all out in longhand, then typed it on my computer, printed it, and hand-delivered it to the editor who had told me he would read it "On spec." (you can tell this article was written in the late 1980s, can’t you?!) Happy days, he accepted it! Thus was born my very first published article. We won't mention that my husband took the photo for the article and made three times more than I did. The fact was, I had sold my first piece, and the big-city newspaper company (The Albuquerque Journal) paid its freelance writers!

I soon found that this method took far too long. I had to learn how to compose on my computer. Luckily, this turned out to be a natural transition, and I soon arrived at a comfortable compromise, which is how I have continued to compose today. It doesn't matter where I start--on paper or on the computer, though composing on the computer is faster. The important thing is I begin. I go as far as I can. Usually this first inkling of a story or article is rough. But of course, that's the nature of the beastly first draft. After the initial flow, I usually write the rest on the computer and print it. It sits for a while. The first edit takes place at a different place than my desk, on paper, with my pencil. Oh, how refreshing a change of scene can be! Back to the computer. This back-and-forth process continues until the piece is finished.

#2 Goes to Work

Recently, I took another look at a short story that needed revising. Over several years I have tried to make this story work. But the plot was weak. I've never given up on it, though, thanks to advice from one of my creative writing instructors. She encouraged our class to never give up on a story--just re-work it.

Since then, following her advice, I have sold several re-worked stories. So with this story, I tried an experiment. I changed my main character from an animal to a human (a boy). The transformation was stunning. Gone was the anthropomorphic world I had created, which I understand has few markets anyway. Enter a realistic story. True, I had to give up much of the original story's charm. Who knows, maybe that charm can work in another story. The important thing is I now have a new main character and a viable story.

Which brings me to my point: The changes couldn't have been accomplished without a mind-hand-heart connection--on paper--and written with a pencil. I have learned from experience that the very first idea may not be the best. However, it's a first attempt, so I write it down. I see if the new idea fits with the story (such as changing the main character). If it doesn't, I erase it and put in another new idea. I keep going until I start to feel excited. That's another indicator I have learned. That your feelings will tell you whether the story works or not. For me, my enthusiasm about a story can go from ho-hum to visceral excitement. I rant and pace and get out of breath, I love it so! Thanks to my pencil, I suppose composing in this way offers flexibility. I had to learn, though, that many story fixes don't work. I had to learn that often, better ideas have to evolve. It is the rare story or article that falls in place with very little editing. Although happily, those do occur. With re-worked stories and articles, once the necessary elements are covered--once the piece works--the process of editing by going back and forth between paper and computer can begin. Until finally, the story is ready for market.

For more information, please visit the websites listed below:

"Mark Twain Wrote (and Smoked!) in Bed," by lisa waller rogers, https://lisawallerrogers.com/2010/05/09/mark-twain-wrote-and-smoked-in-bed/ 

"Learn from the Greats: 7 Writing Habits of Amazing Writers," by Leo Babauta, https://writetodone.com/learn-from-the-greats-7-writing-habits-of-amazing-writers/"

The Weird Habits of These Famous Writers Will Surprise You, by Arianna Rebolini, https://www.buzzfeed.com/ariannarebolini/you-need-to-read-the-strange-rituals-of-these-famous-writers

Linda Wilson is the author of the Abi Wunder Mystery series and other books for children. Her two new releases are Waddles the Duck: Hey, Wait for Me! (2022) and Cradle in the Wild: A Book for Nature Lovers Everywhere (2023). You’ll find Linda on her Amazon author page, on her website at LindaWilsonAuthor.com, and on Facebook.

Click the links for free coloring pages and a puppet show starring Thistletoe Q. Packrat. While you’re there, get all the latest news by signing up for Linda’s newsletter.  Connect                                                  with  Linda: Facebook, Twitter, Pinterest, Instagram

                              

In the Spotlight: An Interview with Children's Author Sherry Dunn

 by Suzanne Lieurance

Children's Author Sherry Dunn

Sherry Dunn is a new children's book author. 

Her first picture book, Maddie & Jasmine, was released this past June and is already an international best-seller. 

Sherry is also a speaker and an animal rescue advocate.  

Recently, I interviewed Sherry to learn more about the secrets to her success.

Suzanne Lieurance: Tell us a little bit about yourself as a writer and children’s book author. How did you get started? What kinds of things do you write?

Sherry Dunn: My journey as a writer started from a place of deep passion and love for animals, especially those in need of rescue. Growing up, I was always surrounded by books and stories, both real and fiction. I also grew up with pets around the house, several of them rescue animals. At an early age, I started forming unbreakable bonds with animals, not yet realizing I was forming a desire to advocate for the voiceless. When I decided to jump into the world of writing, it felt only natural to merge my love for storytelling with my advocacy for animal rescue. My aim was, and still is, to write stories that not only entertain and delight young readers but also communicate the values of compassion, empathy, and responsibility. 

My first children’s picture book, Maddie and Jasmine, is a prime example of this blend, illustrating the beautiful bond between children and animals while highlighting the importance of rescue and care. I predominantly write children's books and stories that revolve around these themes. I believe stories have an incredible power to shape young minds, and if I can inspire even one child to grow up caring deeply for animals, then I've achieved my goal. On my website, sherrydunn.com, I write weekly blog posts that resonate with animal lovers and avid readers. My monthly content includes an animal shelter spotlight, a children’s picture book review, furry friend stories, and pet care insights.

Each month, I highlight a commendable, no-kill animal shelter, discussing their invaluable contributions, sharing success stories, and discussing the impact they've made in the community.  It's my way of applauding their relentless efforts. I dedicate one post to reviewing a children's picture book that centers on the themes of animal rescue and adoption. I love to explore and to share these stories that foster empathy and awareness in young minds. In a special segment, I invite guest bloggers to recount their personal journeys about their adopted pets. These heartfelt stories never fail to tug at my heartstrings. As a gesture of gratitude and support, I donate $100 to the guest blogger's animal shelter of choice provided it is a no-kill shelter. Lastly, I share informative pieces on pet care, offering readers valuable tips, best practices, and insights to ensure their furry companions lead healthy and happy lives.

SL: How do you usually get the ideas for your books? Please explain.

SD: My ideas come from the real world. I work closely with several animal rescue/sanctuaries and have had the privilege to witness several heartwarming, and sometimes heart-wrenching stories of animals and the people who connect with them. These true stories are a collection of inspiration, filled with genuine emotion, challenges, triumphs, and the raw beauty of human-animal bonds. Sometimes, my idea might start with a story or article I see about a puppy or an older dog finding its forever home after a tough beginning. 

Other times, it's simply observing the sweet interactions between children and cats and dogs at a shelter. I try to keep my inner child alive and always active. When I think of a concept, I ask myself, as a child, would I like this story? Children have this natural sense of wonder and curiosity, and by channeling my own childhood emotions and experiences, I want to create stories that resonate with young readers. So, in essence, my stories are a blend of real-life inspiration from the world of animal rescue and my vivid imagination of adding a child to the human-animal bond.

SL: What is your favorite part of the writing process? 

SD: The writing process has its ups and downs, but my absolute favorite part is the creation phase. It's that magical moment when the characters, often inspired by real children and animals I've met or heard about, start to take shape in my mind.

I wrote a children’s story based on my own situation as an adult. I fell off my bicycle and broke my wrist. I was upset because I had just started taking piano lessons. I wrote a story about a little girl who was in the same situation. I had to introduce a rescue animal in the story. Ideas started to form, and I added a three-legged dog I saw at a shelter to my story. The characters grew, developed personalities, hopes, and fears and a story was born.

The process of setting my characters in a world, facing challenges, and watching them evolve is satisfying. I often find myself emotionally invested, cheering for every rescued animal, and feeling the genuine warmth of every bond formed.

I also love the research phase, especially when it involves interacting with children and animals. 

Since I write a blog post every week, I frequently need to research true experiences and ensure that the stories I write are genuine emotions and scenarios. It's a reminder of the very real impact of the stories I'm creating and the change they can arouse in young minds.

SL: What do you find to be the most challenging part of writing and freelancing?

SD: The world of writing is as rewarding as it is challenging. For me, one of the most challenging aspects is finding the right balance between my vision and the expectations of readers. Writing from the heart is critical, but there's also a need to ensure that the stories resonate with my audience. My mission is to share the stories of shelter pets and help them find their forever homes. Not everyone has this mindset. In Maddie and Jasmine, I take the reader on a journey of self-discovery, overcoming life’s toughest critics, and learning to love everything that makes you different. It's a delicate balance between staying true to one's voice and adapting to market demands.

I don’t do a lot of freelancing. However, beyond my books, one of my most cherished projects is the bi-monthly children's story I write for a local animal shelter newsletter. This allows me to delve into individual tales of shelter pets, highlighting their journeys, and the hope that they will find a forever home. It's both a responsibility and a privilege. To gather content for these stories, I often visit a shelter, spend time with the pets, and sometimes even talk with the staff to glean insights and anecdotes that can inspire my next story. These visits are not just research; they're a constant reminder of why I do what I do.

Feedback, edits, and rejection are part of this writing journey. Every author, no matter how renowned, faces criticism and rejection. J.K. Rowling rewrote the first book in her Harry Potter series 15 times. I rewrote the first book in my Maddie and Jasmine series 15 times. I think it is essential to learn to discern constructive feedback from the rest and using it as a tool for growth. I also believe an author must maintain the confidence and belief in one's unique voice and vision. Love your writing and believe in it!

SL: What is a typical writing day like for you? 

SD: My typical writing day usually starts early. I’m a morning person. I often find my best ideas come to me in the shower just as the world is waking up. My morning routine includes meditation and writing in my gratitude journal. Then I settle down with a cup of green tea at my desk and start to write. The first thing I do is read what I wrote the previous day. This helps me transition back into my story and gives me a fresh perspective. I write until my personal development class starts. When class is over, I practice the piano. I start writing again in the afternoon. The target I set usually coincides with deadlines. This tangible goal helps keep me focused and motivated. By mid-afternoon, I usually sit down and do additional writing or do researching for my blog articles, networking, or managing the business side of things. I take regular breaks, which usually involve Tai Chi practice, or more piano practice. If I don’t take these breaks, I could sit and write for several hours. These moments of pause are essential. They often bring bursts of inspiration.

I believe in the importance of a balanced day, so I always ensure to set aside time for personal reading, which not only relaxes me but also exposes me to different writing styles and enriches my own craft. Evenings are typically reserved for relaxation with my rescue cat, Jasmine, but sometimes, if a story is particularly insistent, I might find myself jotting down ideas. Throughout the day, Jasmine keeps me company, acting as a sounding board, and a constant reminder of the mission behind my stories.

SL: What types of things do you look for in your own manuscripts when you’re are revising them?

SD: Revising is an integral part of the writing process, a phase where I get to refine and polish the raw material into a cohesive story. When I dive into revisions for my manuscripts, there are several key elements I look for. Given that my stories are centered around the bond between children and animals, it's very important that the emotions come through genuinely. I pay attention for those moments that may tug at the heartstrings, ensuring they feel authentic and not forced. Whenever I do a reading of Maddie and Jasmine at events, I always have to stop and take a deep breath at the last page of the story. To me, it is very emotional, and the emotion is authentic.

Children's books, especially, need to have a smooth narrative flow that's easy to follow. I pay close attention to transitions between scenes and check that the pacing feels right. Children connect deeply with characters. I ensure that my protagonists, both human and animal, are consistent in their actions and developments, making them believable and relatable. Being an advocate for animal rescue, it's essential that my core message is clear without being preachy. I always check to see that the themes of compassion, empathy, and responsibility are subtly woven throughout the narrative.

Writing for children means being mindful of the language. I make sure the vocabulary is age-appropriate, but I also love introducing a few challenging words here and there to stimulate curiosity and learning. I don’t dumb it down.

While I may not be the illustrator, I still visualize how certain scenes might translate into illustrations. I ensure there's a balance between descriptive text and what can be conveyed visually to create a seamless experience for readers.

Before diving into revisions, I share my manuscript with my writing coach. Her feedback is invaluable, and I make sure her constructive critiques are addressed, and usually incorporated into the draft. I take a step back and look at the story as a whole. Does it come full circle? Are there any loose ends? Does the climax feel satisfying and have a great twist?All of these things ensure my children’s books and stories are written according to industry standards. While revisions can be challenging, they're also incredibly rewarding. With each pass, I see the story evolve, getting closer to the version I imagine.

SL: What do you think is the most common mistake made by new children’s writers?

SD: From my experience and observations, new children's writers are incredibly passionate, which is a fantastic trait. One of the most prevalent mistakes I've noticed is self-doubt, and it's a significant barrier that many new children's book authors, or any author, face. This lack of belief in their own writing can manifest in several ways and can severely hinder their progress and success. Writing is an intimate act. It's a piece of the author's soul translated onto paper. This vulnerability can make new writers hyper-aware and self-critical, causing them to second-guess their work continually. I think it's essential to remember that every author started somewhere, and each voice is unique. Also, the fear of rejection looms large for many new authors. This fear can be paralyzing, leading some to avoid submitting their work altogether. Lack of belief in their writing often convinces them that rejection is inevitable, even before they've begun. Believing in oneself is easier said than done, but it's crucial. I have noticed that self-doubt is a common challenge for new children's book authors. It's essential to recognize it is just a challenge, not an insurmountable barrier. In their quest for perfection, many new writers believe that their work must be flawless before it sees the light of day. This pursuit of the "perfect manuscript" can lead to endless revisions, rewrites, and eventually, stagnation. The beauty of children's literature often lies in its simplicity, where a single, focused narrative can resonate deeply with the reader.

SL: Your picture book Maddie & Jasmine was released in June. What has the marketing process for this book been like? Give details, please. 

SD: Marketing Maddie and Jasmine has been a truly enriching journey. Given the book's theme, it was essential to tailor my marketing approach to emphasize both the joy of children's literature and the significance of animal rescue. Emphasis was made on the fact that a percentage of proceeds from the book will be donated to animal rescue initiatives. The marketing process has been immensely rewarding. Not only has it amplified the book's reach but also shed light on the crucial issue of animal rescue. It's a testament to the power of literature in making a real-world impact. 

My marketing process began before I had a book cover design and before the book was published. When the book cover was complete, I had something tangible to give to people. I had bookmarks made with a picture of my book, my website, and my contact information. I handed out bookmarks to everyone, including bookstores. I introduced merchandise such as posters, wrist bands stamped with paw prints and “Adoption. A great option.”, and temporary Jasmine “catoos” for children. Plush toy cats based on the Jasmine character from the story are currently being developed. I had a very proactive approach of telling everyone I could about my upcoming book, Maddie and Jasmine. Word-of-mouth is always a good start, especially from an enthusiastic author. I loved my book, and I was enthusiastic! I told my friends, my neighbors, the produce manager at my Publix Supermarket, a table waiter at my favorite restaurant, and the CEO and President of the local performing arts Lyric Theatre. That same CEO later asked me to do a book signing event at the Lyric. 

Sherry Signing Books at the Lyric Theater in Stuart, Florida

I visited animal shelters and businesses in my area and received their support. I built a platform for my book by starting a website and blog dedicated to my writing and my passions, rescue animals and children’s literacy. My platform, sherrydunn.com, allowed me to share regular blog content about animal rescue which was perfect for marketing my book.

I frequently reminded my followers on Facebook about my book and my book launch. I had a virtual book launch the day my book was released to the public. I’m proud to say that by noon, on the day of my book launch, I had earned International Best Seller status. I feel having a wonderful book along with early and constant marketing made it happen. I still market enthusiastically and continually. 

Even though Maddie and Jasmine has been released to the public, my marketing job is not done. I had two successful book signings and have three more in the process of scheduling. I still hand out bookmarks. Maddie and Jasmine was featured on several animal shelter social media pages and websites. I also sent copies to influential children's book reviewers. I work closely with libraries, donating copies to each library in two counties of my state. I will work with those libraries to organize regular reading sessions, paired with talks about the importance of animal compassion and care. I am currently setting up a schedule of school and library visits. I am collaborating with local animal shelters for marketing opportunities.

My advice is to continue to write. The best marketing for your book can often be your next book. I plan on my readership growing with each publication. I am now working on my marketing plans for the second book, Maddie and Jasmine Go Shopping, in the Maddie and Jasmine series. (Do you see what I did here? I promoted my next book.) Marketing is not a one-size-fits-all endeavor. It's essential to understand where your audience spends their time, what their interests are, and how best to reach and engage with them. Persistence is the key.

SL: How do you stay focused on writing on a regular basis? 

SD: Staying focused on writing, especially with the myriad of distractions in today's world, can indeed be a challenge. However, given my passion for both storytelling and advocating for animal rescue, I've developed a few strategies to keep myself consistently engaged. I set a daily writing routine. I have dedicated hours where I commit to writing. This disciplined approach ensures that I'm consistently making progress, even on days when inspiration might not strike. My frequent visits to animal shelters and interactions with children provide a constant source of stories and emotions. These experiences rekindle my drive to write and share these narratives. I set clear goals. Whether it's a word count, or finishing a draft, I always have a tangible goal in mind. I reduce distractions. I have a designated place in my home where I write. My office is set up specifically for writing. It is my writing sanctuary where I can create.

I am a life learner and continual learn about writing children’s books. I attend workshops, webinars, and read books on writing. I read children’s books and have a library of children’s books for reference. This continuous learning process not only hones my craft but reignites my passion for storytelling. The key lies in recognizing the profound impact stories can have, especially on young minds. Every time I think about a child resonating with my stories or being inspired to care for an animal, it's all the motivation I need to stay focused and keep writing.

SL: What is your best tip for writers? This can either be a writing tip or a marketing tip.

SD: My best tip, LOVE YOUR BOOK! 

Especially for those writing with a mission or message at heart, is to write authentically from a place of passion. Authenticity resonates deeply with readers. Children, in particular, have an uncanny ability to sense genuineness, and they engage more profoundly with stories that come from the heart. When it comes to writing, delve deep into what truly moves you. For me, it's the bond between children and animals and the incredible stories of rescue and compassion. This genuine passion shines through in the narrative, making it relatable and impactful. 

Know and connect with your audience. Today, it's easier than ever to interact with readers.

Listen to their feedback, understand what resonates with them, and involve them in your journey. Whether it's through social media, book readings, or school visits, that direct connection can offer invaluable insights and foster a loyal readership. 

Your enthusiasm for your book is contagious. By showing your excitement, you make the event more enjoyable and engaging for your audience, and you pique their interest in reading your book.

For more author interviews, visit www.writebythesea.com. While you're there, don't forget to get your free subscription to The Morning Nudge and have writing tips and other resources delivered to your emailbox every weekday morning.

Suzanne Lieurance is the author of over 40 published books, a writing coach, and speaker.

 

Do You Have a Side Hustle?

By Terry Whalin @terrywhalin

Do you have a side hustle? Almost every writer has one but maybe you aren’t calling it a side hustle. I’m talking about something you do on the side apart from your main writing. Last month I encouraged every author to have a safety net. In this article, I want to give some ideas about various paths to diversity your income stream and begin a side hustle. Sometimes the side hustle will take over your main task.

Here’s why you need to read my advice and get ideas for your own life: I have not had a full-time job with a regular salary for decades. Within the publishing community I have fulfilled various roles: acquisitions editor, writer, author, co-author/ collaborator/ ghostwriter, internet marketer, teacher at conferences, and many others. Whichever role I’m taking at a particular time interacting with you, the bottom-line is I am an independent contractor with diverse ways of making income. It is nothing steady and a lot like the up and downs of riding a rollercoaster. Yet I also compare it to a monthly walk of faith. 

Decades ago, for 17 years I was a missionary with Wycliffe Bible Translators. During this period, I raised my own financial support through monthly donations from individuals and a few churches. Through the years, I saw many times the Lord provided in unusual ways—and this process continues during my life as a writer. Admittedly there are some tests of my faith experiences, but I can tell you God has been faithful to provide through my work and writing.

The Role of Non-paying Writing

You may read my writing here, or on my blog, The Writing Life (subscribe to it via email here), book reviews on Amazon and Goodreads, my social media posts and other writing. The bulk of this writing earns zero income. Why do it? For the exposure, the marketing and other reasons. Podcasts, radio interviews, etc. are all about exposure to my free information and lead magnets where readers sign up for my email list. The statistics have proven that someone has to hear about your book at least seven times before they buy it.  These nonpaying markets are about exposure which sometimes leads to other writing opportunities.

Ideas for Multiple Income Streams

In the information below, I’m going to give a number of different possible ideas and resources. Whatever you write, look at these opportunities as side ventures that you can do in addition to your main writing task. At times these side hustles will become your predominate task for a day or several days. From my experience, the more diversity you can add into this mixture, the better. The first chapter of Jumpstart Your Publishing Dreams (which I originally self-published) includes a detailed list of different types of writing. Here’s the link (a 29-page PDF) for you to look at the variety of writing tasks and try some of these for your writing. 

Here’s nine different ways to get you started (Please copy and paste URLs that are not hyperlinked into your browser.):

1. Write and sell your own books. In this teleseminar, I give about a dozen different ways to make money with your books. 

2. Edit books for others. Some people have made a consistent career editing books for others. 

3. Earn Affiliate Income. I give the details and a free ebook about how to make money with affiliate income (http://www.right-writing.com/makemoney.html?unique=15872190210738811). 

4. Create Online courses. Creating book proposals is one of my areas of expertise and I created an online course: https://www.writeabookproposal.com/

5. Speak at events online and in person To get these opportunities, you have to pitch directors and other leaders.

6. Write Work-Made-For-Hire Projects (Learn more at http://terrywhalin.blogspot.com/2020/08/five-reasons-to-write-work-made-for-hire.html.) Many writers resist such projects but they are great for cash flow and consistent work.

7. Ghostwriting/ Collaboration. Many writers only want to write their own books but there are an infinite number of stories to write for others. 

8. What do you teach? I have an inexpensive program to teach you the details. Also, a free teleseminar on how to get more mileage from your content. 

9. Magazine writing to high paying markets. Some writers have stopped writing articles because the Christian market doesn’t pay much for them. In the general market many publications pay $1 per word or more—and you can write for them.

Find Your Side Hustle

Throughout this article, I’ve included website links to audios and other resources. First, save this article, then follow each link and explore it for your writing. Then take consistent action on the side hustles that make sense to you and get started. If you write fiction, consider writing nonfiction. If you write nonfiction, consider adding fiction to your mixture. The possibilities and opportunities are endless, but you have to open the door and get started. 

Tweetable

Do you have a side hustle? This prolific writer and editor recommends you create diverse income streams. Learn the details here. (ClickToTweet)

W. Terry Whalin, a writer and acquisitions editor lives in California. A former magazine editor and former literary agent, Terry is an acquisitions editor at Morgan James Publishing. He has written more than 60 nonfiction books including Jumpstart Your Publishing Dreams and Billy Graham. Get Terry’s recent book, 10 Publishing Myths for only $10, free shipping and bonuses worth over $200. To help writers catch the attention of editors and agents, Terry wrote his bestselling Book Proposals That $ell, 21 Secrets To Speed Your Success. Check out his free Ebook, Platform Building Ideas for Every Author. His website is located at: www.terrywhalin.com. Connect with Terry on Twitter, Facebook and LinkedIn.