In the Spotlight: An Interview with Author Patricia Bumpass

 by Suzanne Lieurance

Author Patricia Bumpass

Patricia Bumpass is one of the members of my group coaching program, The Monday Morning Shove, and she has been a subscriber of my newsletter, The Morning Nudge, for years. (See below for links.)

Lately, Pat has made some huge strides in her writing career, so I decided to interview her, so other writers can learn from Pat's experiences.

Suzanne Lieurance: Hey, Pat, how and when did you get started as a professional writer?

Patricia Bumpass:  Growing up, I loved to journal. 

I used my journal to write mini stories-known today as short stories-- and poems. 

I loved writing. 

This led me to become the editor of my high school newspaper and I also worked as a teen-columnist for our local newspaper. 

When I graduated, I worked as a reporter for another local newspaper. 

What I made from being a teen-columnist and from working as a reporter for this other newspaper wasn’t a lot, but I was paid to write, which is the definition of a professional writer, someone who is paid to write.

My son was diagnosed with autism and there was a 15-year period when I didn’t write anything other than academic papers – and that was only because they were required to pass a class.

I put everything aside to care for him. 

My love for writing was reawakened when I took an HR job where I oversaw writing the company blog and putting the company newsletter together. 

While I did that, I also picked up one off writing gigs along the way.

That’s when I began thinking of myself as a professional writer.

When I left that HR job, numerous people said to me, “I can’t believe you’re leaving a “good” job to write books.”

Of course, a good job meant one with benefits and what some would consider a decent salary.

I quickly informed them that I was not writing books.

I have done all types of writing – journaling, newsletters, blog posts, course creation.

Some paid. Some not.

In fact, you, Suzanne Lieurance, were instrumental in the development of my writing career.

You gave me my first columnist gig after my love for writing was reawakened, where I wrote a monthly column about journaling for writers. 

 SL:  You write both fiction and nonfiction. How is the process the same or different for each?


PB: Nonfiction lends itself more to planning, for me.


I’ve found I need to spend a few minutes jotting down areas I want to cover in the book I’m writing.


For instance, while I was writing my current book, Yellow Car Bingo, I found it helpful to jot down ideas of what I wanted to cover in that book and pieces of the stories I wanted to tell.


Then I started writing.


I didn’t write in chronological order, start to finish.


I wrote the high school years first, then whichever section spoke to me next, and so on, until the book was finished.


With fiction I am a die-hard pantser.


I don’t plan anything.


The germ of an idea for a story, pops into my head, and I am off.


Content to go wherever the story takes me.


Do I get stuck sometimes? Yes.


During times when the story or characters stop talking to me, I have a “come to Jesus” meeting with myself and them (yes characters are real) and start writing.


The words don’t have to make sense or even go with the story.


The act of putting words down on the page gets my juices flowing again.


Eventually, I pick up a thread that will continue to move my story forward.


Here’s a quick tip: anything you cut from a story during editing, can be used in another story, or article, or blog post - never throw anything away.


SL: Your new book, Yellow Car Bingo, is based on your son and the experiences you had with the education system as he was growing up. Why did you decide to write a book about this? What do you hope this book will do?


PB: My response to a question from a parent in a parenting group on Facebook prompted that parent to comment that I should write a book about my journey through special education with a child blessed with autism.


Even though I had no conscious intent to write this book or any book on this subject matter, if a memory came to me about that point in our journey, I’d jot it down and highlight it in my everyday notebook, which is simply a journal I use to record thoughts and notes, etc.


The tipping point came when I began to realize and remember that parents with special needs kids are overlooked and forgotten.


They tend not to be taken seriously but they also tend not to speak up either.


My experience has been that we, along with our kids, are often treated as if we are an inconvenience and don’t belong.


When my son, T.J., was in school, I didn’t see a lot of the parents of other kids with exceptionalities.


I remember his elementary school held a Fall Festival one year and out of all the other parents in attendance, I was the only parent there who had a child with a disability.


Many parents are happy to accept the placement the school system chooses for their child (i.e., self-contained classrooms, shipping their kid to a school out of their district, etc.)


I wasn’t.


Parenting is difficult all by itself, parenting a child with disabilities even more so.


Further, parenting an African American male on the spectrum adds an extra layer of difficulty.


I hope Yellow Car Bingo will inspire all parents to advocate for their kids with special needs, their typical kids, and themselves. 


Autism was new to me, and I often felt alone.


I knew no other parents who looked like me with children with any type of special needs – especially not autism.


I want parents to know they are not alone.


Additionally, I’ve had the opportunity to sit in on several IEP (Individualized Education Plan) meetings and what I have consistently found is that parents tend to be afraid to speak up for what they feel is best for their child or children.


I hope my book will help them find their voice.

 


“While this is my journey into advocating for my child on the spectrum, I sincerely hope that any special needs parent will gain information, insight, and inspiration from my story. It is also my prayer that you will find hope and reassurance that as a parent it’s okay to speak up for your special needs child and yourself.” ~ Patricia Bumpass, Yellow Car Bingo, A Black Mam’s Journey Through Special Education

 

SL: Describe your process for writing Yellow Car Bingo? I’m assuming you didn’t plan the book from the start, when your son was a child, which means, in a way, the book took years to write (or at least, years until you were ready to write it).

 

PB: When T.J. was growing up, writing a book, or doing anything around special needs, especially autism, was the furthest thing from my mind.


I know parents who kept all their child’s records from the day they were diagnosed.


I kept his IEPs from year to year but keeping historical records beyond each year wasn’t my thing.


Although, there were times while I was writing this book that I wished I had at least kept a journal.


I tried to lean into my pantser side while writing Yellow Car Bingo but that didn’t work.


I found I needed to take some time to think about his story and what I wanted to include in the book.


Once I decided that, I opened a Google Doc and did a brief outline.


I already had an Introduction sketched out.


Then I decided the best way to cover material in this book would be chronological order from diagnosis to adulthood.


My rough outline consisted of:  

 

·      Explanation of title – why are you calling this book yellow car bingo?

·      He was a “Good Baby”

·      Diagnosis

·      Early Intervention

·      Elementary School

·      Middle School

·      High School

 

Under each heading of this outline, I began making notes of stories I remembered from that time.


My mom and sister filled in bits and pieces I didn’t remember or weren’t clear on.


In fact, my sister sent me several emails saying something along the lines of “Hey did you remember to include this story about the time T.J. attended the Charter School?”


Then she would literally tell me the story in her email.


If I had questions, we’d talk about it and make sure I had the story straight.


That’s how the section about the time he was in the Charter School came to be in the book.  


SL: Do you find it easier to write fiction or nonfiction? Please explain.


PB: I LOVE to write fiction.


When I have the germ of an idea, I get lost in the story.


I can go where my mind and imagination take me and they can take me to some interesting places.


I often tell my sister that if she ever needs to look at my computer history, she shouldn’t be shocked at what she might find there.


In my family, it’s always a given that if they know I am working on a story or anything writing-related they have to make sure I’m looking at them before they tell or ask me anything.


If they don’t, chances are I won’t hear a word they say.


Occasionally, my sister forgets and starts talking to me.


When I don’t respond, scrunched up paper towels or paper clips start flying across my desk - her way of getting my attention.


On the other hand, nonfiction takes more brainpower and planning.


More effort.


Facts need to kept straight and I like to have an inspirational story to go along with what I’m sharing.


I like to capture the points I want to cover as well as the stories in a separate document.


SL: What do you enjoy most about the writing process?  And what do you find most challenging about the writing process?


PB: There is nothing more exhilarating for me than sitting down and creating stories out of thin air.


Anything can serve as inspiration for a story—a news item, a person, a word, something some says, or even a quote.


It’s about taking something raw and rough (your first draft) and shaping it into a story that people will want to read (your published book).


The most challenging part for me is editing.


Once I’ve completed my first draft, I can do a first-round edit and tighten things up.


After that it becomes tedious for me.


A second-round edit or more is like eating leftovers.


It becomes repetitious, eating (reading) the same thing over and over, and the excitement wanes a bit.


Also, I didn’t realize writing is so business-oriented.


You don’t only write; you have to market, too.


There is so much that goes into the business of writing that if you’re not firmly rooted in becoming a writer or author, it would be easy to throw your hands up and give up.


Don’t.


SL: Tell us about some of your other books that are available for purchase on amazon. How did you come to write them? Are they all nonfiction?


PB: I have a book of quotes and affirmations out entitled: Jump into Positivity: 35 Quotes & Affirmations to Empower Women to Love Themselves.


What I found was that women are superheroes in this world.


They take care of the family, the home, the bills, and loved ones.


Rarely do they include space on their to-do lists for themselves.


Jump into Positivity shares quotes and affirmations that will help women reflect on who they are, who they want to be, and motivate them to “step into their own power.”


I have also participated in several Community Book Projects: 365 Days of Gratitude by Done for You Publishing.


These are a compilation of 200-word essays by a collection of authors celebrating things or people they are grateful for.


Some of the essays I’ve written include:


“Stick Girl”, where I show gratitude for the lessons a friend, who walked around with the help of arm braces.


“Deep Breath Mom” words my son said to me during an IEP meeting where I had become upset.  His way of calming me down.


“Love, Guidance, and Biscuits” where I talk about the special place my grandmother and her biscuits held in my life while I was growing up. 

 

“A Sister’s Loyalty” in honor of my sister for standing up for me in a situation where I didn’t know how to stand up for myself. 

 

“Goodbye, Toog” where I give thanks to my granddad for his unconditional love. (Toog was his nickname for me.)

 

Everything listed above is nonfiction.

 

For the TAF (Triangle Association of Freelancers) Omnibus I wrote a short fiction piece entitled “Splintered Heart” centered around a couple whose relationship has become stale.


The loss of their unborn child causes them to take stock of their relationship and where it goes from there.


SL: Tell us about your new romance series. I think the first book will be available soon. What is it about? And what will tie the series together from book to book?


PB: A Love Half-Baked Romance is a six-book series centered around the women who work at a bakery, Pound Cake Love (PCL). (My love of baking pound cakes inspired the name.)


Each book follows a different woman from PCL on her journey to find love, intertwined with the men associated with the neighboring restaurant, Sixty-Three (63).


This series serves up a delectable blend of romance, friendship, and captivating love. 


This series came about when I participated in NANOWRIMO (National Novel Writing Month).


It originally started out as one novel focused on a fiercely independent bakery owner, a playboy restaurateur, and their love-hate relationship.


As I was writing, the five other books jumped out at me and instead of one book I now have a series.


Siobhan & Grayson: A Love Half-Baked Romance, Book is available as an e-book now.


SL: What other book plans do you have besides your romance series? Will you write other nonfiction books as well as fiction? Please explain.


PB: In my journey to become a BadA** Romance Novelist, I have several clean, wholesome romance novels planned.


Before the end of this year, I will have three of the six books in my Love Half-Baked romance series complete and published.


Book 2 is well underway, and I already have rough outlines for the remaining four installments.


After this series is published, I’ll work on a novel that revolves around a woman who becomes entangled in an abusive relationship with a man a few years older.


At first, he seems to have all the qualities she desires in a partner—caring, charismatic, and charming.


However, the story takes a dark turn when he begins to harm her physically and mentally.


This novel will follow her journey after she manages to break free from his control.


It explores her efforts to rebuild everything he destroyed, while finding the courage to trust herself again and open her heart to love once more.


There are other nonfiction books in the works for me as well.


I have one outlined that will take various life situations and explore them while living with a person (child) with autism.


I currently have Living with Positivity: 101 Quotes & Affirmations to Keep You Moving Forward with my editor.


This book is designed to be a companion piece to Jump into Positivity I mentioned earlier.


Quotes and affirmations have such a positive effect on your mind and psyche when you use them regularly.


My favorite quote is “You can’t pour from an empty cup. Take care of yourself first.”

                                                                                                                      ~ Zig Ziglar.


My favorite affirmation is I deserve to love myself.


SL: What are your best writing and publishing tips for other writers?


PB:   I have several — 

 

1. Believe in yourself even when no one else does. 

 

There will be times when people who are closest to you will question your sanity. “I can’t believe you want to quit a good job to write books???” 

 

2.    Write anyway. 

 

Creatives, especially writers, work when the “muse” strikes. 

 

Anything can be your muse at any time. 

 

Your muse will desert you. 

 

When you catch yourself saying things like ‘I don’t feel like writing today,’ or ‘this is garbage,’ Write. Anyway. 

 

3.    Don’t be afraid of being messy.

 

Your first draft isn’t what will go to the publisher. 

 

Get those words out of your head onto the page. 

 

Don’t worry about spelling, typos, grammar, punctuation, etc. 


Once you have something rough to work with you can go into edit and rewrite mode to make it pretty enough to be published.

 

4.    Have on and offline backups of your current work-in-progress.

 

I live in an area where when there is the slightest atmospheric disturbance (thunderstorm, windstorm, tornado) our power might go out, especially during the summer months. 

 

This happened twice – once when I was on a deadline for the Community Book Project and again when I was on a deadline for the TAF Omnibus. 

 

Talk about scrambling to get those stories finished and submitted. Whew

 

Had I had those stories printed out or on a backup storage device, I could have gone elsewhere to work.

 

5.    There will be times when you want to give up.

 

Don’t.

 

There is no better feeling than holding a book with your name on the front as author in your hands. 

 

Someone out there needs to read your story as only you can tell it, no matter whether it’s fiction or nonfiction.

 

6.    Take your writing seriously.

 

Whether you write full or part time, set a schedule and adhere to it. 

 

7.    Write between the noise.

 

Life will toss lots of distractions at you—care for a special needs child, or elderly parents or another loved one. 

 

A regular full-time job might be the noise in your life. 

 

If you’re serious about incorporating writing into your life, then there will be times when you will only have a five- or 10-minute window to get a few words on the page. 

 

If that’s all you have for today that is all you have. 

 

Don’t try to make up for lost time by doubling or tripling up your writing time tomorrow or the next day. 

 

That never works. 

 

Use the time you have. 

 

8.    Choose an editor and cover designer who is familiar with your genre or subject matter.

 

This will cut down on explanations on your part when they don’t understand something.

 

9.    Writer’s Block is resistance to either your story, yourself, or the writing process.

 

Change your focus. 

 

Write-in your journal or in a black document. 

 

Free write. 

 

Start another story. 

 

What you do doesn’t matter. 

 

Keep writing. 


SL: What time of day is your best writing time? 


PB: I may get up at 3 a.m. and crank out several thousand words, while the house is quiet.


But this isn’t a time I want to commit to every day.


5 p.m. to 7 p.m. is another time where I find I’m able to get in the zone and write.


This seems to be when things settle down in my household and I can focus as well as minimize distractions more effectively.


Figure out what works best for you and set it as an appointment in your calendar.


If you must reschedule this appointment, be sure you do so for a different time on that same day.


SL: What is your best writing tool?


PB: My best writing tool is my cell phone.


It’s always with me.


If my work-in-progress is saved in Google Docs, I have something to work on wherever I am.


I don’t have to stray too far from my bed when I have my phone either next to me or across the room.


I also use it to capture thoughts, ideas, and inspirations that strike when I’m away from my computer. 


Please note: This interview includes some affiliate links to Pat's books, which means I earn a commission if you purchase any of them using that link. This doesn't cost you anything more, however.




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Suzanne Lieurance is a writing coach and the author of over 40 published books. Get your free subscription to her newsletter, The Morning Nudge at writebythesea.com.

 

Don't forget to check out The Morning Shove and The Morning Nudge.

 

 

 

 

 

 

 

An Important Skill for Writers: The Gentle Follow-Up


By Terry Whalin 
@terrywhalin

The publishing world is full of things which drop through the cracks. Your ability to use the gentle follow-up is a critical skill to acquire and use. Repeatedly in my years in publishing, I have used the gentle follow-up to keep things from getting stalled and not happening. 

As an editor, several years ago I was headed to a large conference where I wanted to sell some books. I rushed my book through the process and even had a case of books dropped shipped from the printer to the conference. At the event, I sold some copies. Then I received an email from one of those people who bought my book. She asked, “Are you going to fix the typos in this book?” I could have ignored the email, but I asked for more specifics. To my horror, I learned there were many typos in my published book. I engaged a proofreader and paid to have the type on this book reset. Thankfully all of this happened before the book’s publication date. My gentle follow-up with this reader saved me a great deal of future heartache.

Let’s face reality. Mistakes happen in publishing and as an author you need to be actively engaged in getting everything into excellent shape. Recently I received a book with the word Foreword misspelled on the cover (Forward). This word was spelled correctly on the interior pages but not on the cover.  The authors or someone in the publishing process could have fixed this error but I will not be writing these authors because the book has been published.

I understand the esteem writers hold editors and agents (since I’ve been a part of this group for years). Unfortunately, this esteem creates some fear for the writers to follow-up with these professionals. In this article, I want to encourage you to use the gentle follow-up.

Notice the key adjective in my title: gentle. Why gentle? From my decades in publishing, I understand there are many moving pieces in the process. I have high personal goals to accomplish a great deal every day. Yet I would be the first to admit many things are not accomplished and left undone when I stop each day. You can’t know the pressure or personal situations for each editor or agent who you are approaching. Maybe they have been traveling. Maybe they have been ill or tied up in a personal crisis with a child or a last-minute book project. As you approach these gatekeepers, understand they have a lot of pitches and manuscripts. If you ask for a quick response, you will probably get the answer you don’t want: “no, thank you.” I’ve found that “yes” takes time.

If several weeks or a couple of months have passed with no response, it is appropriate to check in with a brief email to see if they received your submission. Was it lost and you need to resend it? Notice my questions and focus are gentle and not accusing anyone or pushing for a decision. Technology isn’t perfect and things do get lost sometimes and need to be resent. 

With this gentle follow-up I didn’t call or text my editor or agent. The phone or a text is more of an in-your-face action where the receiver can respond to their email whenever they can answer.

This gentle follow-up skill is not just for book submissions. I used it recently with a magazine editor I was trying to reach. As long as you are not pushing for a decision, your follow-up shows your professionalism (and persistence). Both of these qualities are a critical aspect of the publishing business. 

Every writer needs to acquire this important skill. Like any skill, you have to exercise it on a regular basis. Your tone and words are important so handle it with care and you will improve your communication and respect from your fellow professionals. Many people forget publishing is a communication business and the gentle follow-up is good communication. 

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According to this prolific editor and writer, one of the most important skills for every writer is the gentle follow-up. Learn the details here.

W. Terry Whalin, a writer and acquisitions editor lives in Colorado. A former magazine editor and former literary agent, Terry is an acquisitions editor at Morgan James Publishing. He has written more than 60 nonfiction books including Jumpstart Your Publishing Dreams and Billy Graham. Get Terry’s recent book, 10 Publishing Myths for only $10, free shipping and bonuses worth over $200. To help writers catch the attention of editors and agents, Terry wrote his bestselling Book Proposals That $ell, 21 Secrets To Speed Your Success. Check out his free Ebook, Platform Building Ideas for Every Author. His website is located at: www.terrywhalin.com. Connect with Terry on TwitterFacebook and LinkedIn.

The Author Website: Which is the Best Hosting Service?

 


Contributed by Margot Condor

Make no mistake, as an author you are embarking on a business. To be successful you must be willing to step outside the creative space and learn how to market your product. Even if you’re traditionally published, there will be an expectation that you get involved in the process of driving traffic to your bookstore.

Websites are no longer optional investments for businesses in the twenty-first century, if you’re a professional, an online presence is important. Sure, social media landing pages are good, but if you want to put yourself out there as a serious writer, you need a website.

The question becomes how much are you able to invest in that website?

As a new author, I have only just begun to research the various options for creating one, and I can tell you I hit a wall immediately when it comes to cost.

What I find absolutely maddening is the fact that many of these sites do not have an easy-to-find cost options page. When I tried to Google this simple question and I get directed to a page that says “Get Started.” Basically, it means unless you commit, you don’t find out what you will be paying! They obscure the cost and want you to join before that information can be seen. I really don't like the lack of transparency!

This article will explore the various options I researched. In order to get the information, I share with you here, in some cases, I just had to ask other authors what web hosting service they use, how easy their site was to create and use, and what they paid. I’ll explain later what I finally decided for myself and why.
 
Let me begin by suggesting that you buy your own domain, (this is the URL of your site) this can be added to any of these plans to make it easier for your readers and fans to find you. I use Dynadot: https://www.dynadot.com/). On the average it is around $12 a year.

I should say that there are several sites offering variations on the same basic package, they have templates, and they are easy to set up, even if you know nothing about coding, which I don’t. When you find a template you like, you can customize it to fit your needs. Drop in your own images, add your text, add pages, there are a lot of ways to make them unique to you. The template is just a place to start.

I was so impressed with the variety of options out there now. Many years ago I designed my first artist’s website with the help of my husband who does know all those magical things that turn a series of digits into images on your screen.

The design part was a laborious endeavor and took me forever. Of course, at that time, the only way to get a website designed, other than going through that grueling process, was to hire a pro to do it. But that wasn’t affordable for me or many creative people I knew. It still isn’t.

A DETAILED LIST OF HOSTING SERVICES FOR AN AUTHOR WEBSITE

1. WIX was the first to show up on the market that let you drag and drop your art into easy-to-use templates. The problem there was the lack of a personal URL. Last time I built a WIX website for an art collaboration they offered a way to get around having a link that featured WIX in your e-mail address rather than your name, by opting for a paid WIX site rather than the free one. Now… they no longer offer the free variant.

It is difficult to find the payment options on their site, so I’ll just give you that direct link: https://www.wix.com/upgrade/website

It starts with 3 GB of storage space for $16 a month, to 100 GB of storage space for $45 a month. Each of their tier options offers a variety of services. On the upside, they have a huge choice of templates, more than most: 900+ and 250+ apps. It’s easy to use and not a bad price, depending on how much you plan to load on your pages.

2. WEB.COM is another do-it-yourself website builder. They offer a free domain with your website package. With drag-and-drop template designs. They give you one-hour free tech support with their experts. It will work with WordPress, eCommerce, and shared hosting platforms. You can also move your existing WordPress website to Web.com hosting. They have a 99.9 percent uptime guarantee. Evidently, some sites crash a lot. They promise theirs will not.

Web.com offers 24-7 customer support by phone or through their online help center. They do not have a free plan. Their low introductory rates draw users in, but renewals are much more expensive. For example, starting at $4.95 to $19.95 per month, that only lasts for one billing cycle. Afterward, they jump up to $9.99 to $39.99, which is a significant increase. So, once you’ve committed and built your beautiful website, you end up paying a lot more than you expected. Seems dishonest to trick people who are not paying attention to the small print.

But if you stick with them, one upside is the social media integration for platforms including Instagram, Disqus, and Pinterest. You can showcase your Instagram Feeds, add a Pinterest “Pin It” button or link all your social media profiles. With the eCommerce Essentials or eCommerce Premium plan, you can sell on Facebook or Instagram to get your followers on your sales funnel. https://www.web.com/

3. GO DADDY has a free option; just pick a template to start. There are 15 categories with twenty options in each one to choose from. Add your content and business info to make it yours. Use built-in marketing to let people know you’re open for business. Manage everything from one dashboard on any device. Upgrade to an online store when you're ready to start selling. Their paid options are from $12 to $23 a month.

4. WEEBLY is impressive, although, similar to these others. I like their clean and simple interface, where everything is easy to find. Including their price structure which is quite affordable. They have the drag-and-drop builder, like the others, but also some extras that are not common elsewhere: Advanced animation effects, custom fonts, video background elements for dynamic designs, and you can add your own videos too. There is a built-in photo editor. This web builder appeals to the artist in me.

5. PUBSITE: I was very interested in this site. A couple of writers’ webinars I attended gave presentations about this site and it looks like an amazing place designed specifically to support authors. It is also a do-it-yourself website platform. It lets you easily display all your books, excerpts, videos, social media links and feeds, author tours, and online bookseller links, and you can sell your books directly from your website. Seems there are two options for blogging, design in-site or import your WordPress blogs that you created elsewhere.

It sounds very user-friendly and they have thought about everything you need as a writer. Pub Site has a monthly fee of $19.99 which includes hosting. Which comes to around $240 a year. Not bad considering all they offer. Everyone I have talked to who uses it has had great things to say about it. 

6. SQUARE SPACE:  I have several writer friends who swear that Square Space is the way to go. Honestly, after researching it, this is my least favorite choice, and I would not recommend Square Space to any writer who is not very tech savvy. This site does not offer a free plan either.
 
The cost to build a website with them depends on the number of pages, custom features, and functionality you choose. You pay extra for search engine optimization. You pay more if you have a project deadline, like a book launch. You pay differently depending on the expertise of the person designing for you. The cost of expert help is around $100 an hour. You’ll end up paying at least $2000 on the low end for their help with the design.

They want you to buy your domain name through them at the cost of $20 to $70 yearly. (I pay $12.00 a year at Dynadot.com) Then on top of all that, their yearly hosting fee is between $200 to $600 with an average cost of $300.

7. CANVA PRO is what I will be using, I saved it for my last entry as I am sharing more links on this one. I am already paying for the pro app to make leader magnets and social media ads. Canva Free, Canva Pro, Canva for Teams, and Canva for Education users can publish websites for free. But you get a lot of extras with the paid options.

There are a ton of templates for anything you want to do, all for $120 a year. Included in all plans are: Docs, whiteboards, presentations, social media templates, video, print options, and of course Website hosting is included in that price. All designing is drag and drop and easy to use. My feeling is that their design options are as good as any of the other sites I researched, but in addition you can create a lot of other things to help with promotion.

On the Pro option, they have amazing goodies: starting with 100 million stock photos, videos, and graphics, (if you need them. I have my own images that I created; I don’t use stock). But that alone is huge! For authors who want to self-publish, you can use their royalty-free stock and design your covers in Canva.

Logo and brand kits are available. There are some impressive video editing tools. For example, you can remove images or backgrounds in videos with one click, you can auto-match soundtracks with video footage. You get Magic Eraser, Magic Write, and Beat Sync.

Another cool feature: you can schedule social media content on 8 platforms! There is 1TB of cloud storage, which is way more than the other sites offer. That beats all other sites on options and price.  I’m not sure I will use all of that, but it is included.

Be sure you build on a website template. They have other templates that look similar which are for portfolios. I made the mistake of building a whole website design with multiple pages and then realized I could not make it live because it was not made for website. The tabs look different: a website template has a little square icon on the tab, all other design templates have a circle with a C in it.

Here are some additional links for “how to” if you also want to try Canva Pro:

How to use your own domain with Canva
(You can buy your domain URL through them or with an outside hosting company).
https://www.canva.com/help/publishing-websites-own-domains/

How to create a blog on Canva:
https://www.canva.com/learn/how-to-start-a-blog/

Your blog can be linked to your Canva website:
Choose the "embed" option in the Canva design editor then paste a link to the blog post into the embed field. The blog post will then appear in the design where you can resize it to fit into the design as you like.

Here it shows you how to do it:
https://www.youtube.com/watch?v=5eSkF6NR9Ys

You will first need to host your Blog elsewhere. Hostinger.com is an affordable option. It manages over 29 million users across 39 countries worldwide.

Hostinger's Key Plans:
Single Shared: $1.99 per month (discounted price)
Premium Shared: $2.99 per month (discounted price)
Business Shared: $3.99 per month (discounted price)

Creating a newsletter on Canva:

https://www.canva.com/newsletters/
https://www.websitebuilderinsider.com/how-do-i-create-a-newsletter-on-canva/

Newsletter e-mail from Canva:
https://www.websitebuilderinsider.com/how-do-i-make-a-newsletter-email-on-canva/

I haven’t finished building my website yet. But I hope you will look for Margot Conor and check out what I put together with Canva! I’ll be posting updates there. 

ABOUT THE AUTHOR

Margot Conor has been writing for as long as she can remember, but it wasn't until the COVID lock-down that she had enough time to dedicate to the craft and bring something to completion. Having finished her first novel, she went through the grueling two-year process of editing. Now she has jumped into the author's world with both feet. She's preparing to debut her first novel, which means learning how to promote it. The last year has been spent attending many writing retreats, seminars, and writers' events. She also listened to presentations specifically on the topic of publishing and book marketing. She will be sharing what she learns with the reader.

 You can learn more about Margot and her writing at her Facebook page:
https://www.facebook.com/margotconor/



Pivoting Goals



Sometimes in work - and in life - you need to alter your course aka pivot. This can apply to a writing project, a marketing initiative, or something entirely different. How you embrace change, whether by choice or by circumstance, can make all the difference. 

I had a wonderful conversation on pivoting - aka left turns - last month on GoalChatLive. My guests were Matt Bailey, founder of SiteLogic; Cheri Ruskus, whose company is Business Victories' and Jennifer Watson, co-founder of Twister Twins LLC. 

Matt, Cheri, and Jennifer discussed how they’ve made left turns … and in some cases have come full-circle. They also talked about how to avoid the advice abyss, pitfalls when pivoting, strategies for success, and more. 

What is a pivot? Matt says whether it's actually a pivot depends on how far you are turning. Cheri believes pivoting involves getting out of your comfort zone. This is a good thing, just be sure you are making a change for the right reasons. Adds Jennifer, pivoting can be as simple as following your heart. 

Things to Keep in Mind  

  • Cheri: When you are exploring new things, people may try to throw a safety net over you and dissuade you; stay away from the safety net people. Use your instincts 
  • Jennifer: Trust your gut. And, trust the process.
  • Matt: You can take a left turn and still stay in your area of expertise. 

Pivoting Goals 

  • Matt: Read a story to your children. Kids don’t remember the grand gestures. They remember the quality time. Don't have kids? Spend quality time with yourself 
  • Cheri: Get out in nature. Cheri has a morning momentum practice 
  • Jennifer: Start reading a book that can inspire you. Reach out to someone you’ve always wanted to meet; get out of your comfort zone

Watch our conversation.


Final Thoughts 

  • Jennifer: Just do it! 
  • Cheri: Trust yourself, trust the journey you are on. Be the happiest person in the room! 
  • Matt: Sometimes left turns happen to you; be aware of the opportunity!
If you think you need to make a change, you are probably right. Whether it’s a big change or little, personal or professional, embrace who you are and what drives you, so you can start heading in the right direction.

* * * 

For more inspiration and motivation, follow @TheDEBMethod on Facebook, Instagram, and Linkedin! 

* * *

How do you embrace or seek change? What tips do you have for pivoting? Please share in the comments. 

* * *
Debra Eckerling is the award-winning author of Your Goal Guide: A Roadmap for Setting, Planning and Achieving Your Goals and founder of the D*E*B METHOD, which is her system for goal-setting simplified. A goal-strategist, corporate consultant, and project catalyst, Debra offers personal and professional planning, event strategy, and team building for individuals, businesses, and teams. She is also the author of Write On Blogging and Purple Pencil Adventures; founder of Write On Online; host of  #GoalChatLive aka The DEB Show podcast and Taste Buds with Deb. She speaks on the subjects of writing, networking, goal-setting, and social media.


Marketing Your New Book on a Budget


 Contributed by Karen Cioffi

Within one week, a couple of years ago, I self-published a nonfiction book on writing for children, How to Write a Children’s Fiction Book, and had a traditionally published picture book released, The Case of the Plastic Rings – The Adventures of Planetman.

Dealing with one book being published is tough enough; two is a bit overwhelming, especially if you’re ghostwriting another story, or two, or three at the same time.

The first purpose of this article is to emphasize how important it is to market your book. If you don’t, you won’t get any sales, and just as bad, no one will read the story you worked so hard on.

The other purpose is to explain the strategies I used, am using, and will use to promote my books.

MY BOOK PROMOTION STEPS

1.    Your Website’s Book Page
As soon as my books were available for sale, I added them to my Books page on my website.

I also included links to the sales pages.

I linked to the Amazon sales page for How to Write a Children's Fiction Book . And I linked to the publisher’s sales page for the traditionally published book.

To find out why I rarely link my books to their Amazon sales pages, you might read this:
Amazon, Your Book, And Third-Party Sellers

It’s important to note that you can and should do pre-publication promotion.

Let people know you have a book coming out. Give tidbits about the book to whet the reader’s appetite. If you have an email list (which you should), send a promotional email about your upcoming new book.

I didn’t do this at the time, as everything happened too fast, and I had too much on my plate.

2.    Video / Book Trailer
I created a video for my nonfiction book and for Walking Through Walls.

I have a paid subscription with Powtoons – that’s how I make my videos. You can add music or a voice-over.

They also have a free plan that gives you up to 60 seconds for your video.

I also intend to create a video (book trailer) for each of my children’s picture books.

3.    Author Interview
My publisher for the picture book did an author interview with me.

You can check it out here:
Interview with Karen Cioffi – The Case of the Plastic Rings

I promoted the interview through my social networks.

You can also ask peers or others with a ‘relevant to your book genre’ website if they’d be willing to do an interview with you.

4.    Book Reviews
Reviews help sell books.

I asked around for peers and others who would review my books and post their reviews to Amazon, Barnes & Noble, and Goodreads (or at least one of them).

For this, you’ll need to send a PDF of the book or a print copy if the reviewer requests it.

You can also find people who review books online. It’s important to make sure they’re reputable.

It’s also a good idea to ask the reviewer if you can post the review on your website.

Again, reviews help sell books.

5.    A Press Release
I didn’t have the time to do this step, but writing a press release for each of your new books is important, and asking fellow authors if they’ll put it up on their sites.

You should also post it to a press release distribution service.

There are free press release sites where you can upload the release to.

6. A Book Website
I had thought about creating a separate website for The Case of the Plastic Rings and the other three books in the series once they’re revised and re-published. But I decided against it.

While I have separate sites for my other two children’s fiction books, Walking Through Walls and Day’s End Lullaby, adding individual and detailed pages for each of my books to my ‘writing for children’ website will work better.

Keeping everything in one spot (on one website) has its advantages. You can see what I mean with my Books Page.

7.    Social Media
As soon as the books were available for sale, I posted about them to my social media accounts.

Currently, I’m using Twitter, Facebook, Instagram, and LinkedIn.

And I regularly promote them through my social media networks.

8.    Encourage Affiliate Marketing
A writer friend has an affiliate account with Amazon and was happy to promote my books.

If a friend or peer has an affiliate account with Amazon, they have more incentive to help you by promoting your book on their site.

They get a small payment for every book sold from their Amazon affiliate link. It’s not much, but it can add up if you do volume.

9.    Using PayPal’s Buy Buttons
If you’re self-publishing your book on Amazon, in addition to selling through them, you can use PayPal Buy Buttons on your website.

That’s what I did.

You can see how it works here:
https://karencioffiwritingforchildren.com/diy/

Why did I do this?

In case you didn’t read the article above about Amazon and 3rd-party sellers, the gist of it is that Amazon allows 3rd-party sellers to sell your book.

My nonfiction book had just come out and 3rd-party sellers were already selling it through Amazon. I set the paperback price at $14.95, but it was being sold for $14.95 to $25. It’s crazy.

These 3rd-party sellers do the same thing with traditionally published books which is why I usually link to the publisher’s selling page rather than Amazon’s.

There’s no way to know where those 3rd-party sellers are getting the books from – they may be bootlegged. This means the author and publisher don’t get the money they should from the sale.

Another reason to sell from your own website is that you’ll make more money. If you’ve distributed your book through IngramSpark, there are a lot of fees taken from your book sales for paperback and hardcover books.

I hope this gives you some ideas for your own book marketing journey.

ABOUT THE AUTHOR

Karen Cioffi is an award-winning children’s author, ghostwriter, editor, and coach with clients worldwide.

She also offers: DIY HOW TO WRITE A CHILDREN'S FICTION BOOK 

FICTION WRITING FOR CHILDREN Self-Guided Course and Mentoring Program

WRITERS ON THE MOVE PRESS (self-publishing help for children’s authors).

You can check out Karen’s books at: https://karencioffiwritingforchildren.com/karens-books/

 





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