Let's Focus on Building Writing Careers

It Isn't About Book Sales: It's About Career Building  By Carolyn Howard-Johnson

Adapted from the multi award-winning  flagship book in the HowToDoItFrugally Series of
books for writers, The Frugal Book Promoter, Third Edition

In a writer's world sharing is sometimes as important as the creative aspect of building a book. The trouble is sharing—for many—translates into selling books. Of course, most of us want to do that, but we tend to lose sight of the fact that we will eventually sell a whole lot more books and, in doing so, share with a whole lot more people, if we concentrate on building our careers. Indeed, for some authors with nonfiction books based on their businesses and professions, the whole purpose of the book is to increase credibility and exposure for themselves and careers. For them, their book may be all about their careers, but in that journey they may neglect how important it is for that book to reflect their professionalism at all levels.

What many authors think of when they think of book sales is the kind of hardsell that most would rather eschew. When they decide to do it anyway because they know they should, they may skip learning something about marketing first and their efforts backfire on them. I have a motto: “Never say, ‘Buy my book.’” Keep reading for better ways to market your book and yourself.

Here's the surprise for most everyone but those who have already studied a bit about marketing. Marketing—marketing anything—isn't about selling. Marketing is about knowing your audience and doing stuff that will attract more of a similar demographic. Marketing a book is about finding the people who will benefit and appreciate what the author has to share and then letting those people know how they will benefit (or avoid problems) by reading it. Doing that requires a lot of writing along the way and that's what we do. There is real pleasure in seeing our marketing efforts succeed and seeing our careers build as we do more of it and learn more about it. Here are some ideas of giving-sharing kinds of marketing from the flagship book in my multi award-winning HowToDoItFrugally Series of books for writers, The Frugal Book Promoter. Each may be used as a part of a launch campaign or to nudge exposure for books that have been around a while.

§  Meet new readers by running a contest on your website, on Twitter, or in your newsletter. Use your books for prizes or get cross-promotion benefits by asking other authors to share their books; many will donate one to you in trade for the exposure. Watch the 99 Cent Stores for suitable favors to go with them.


Hint: Any promotion you do including a contest is more powerful when you call on your friends to tell their blog visitors or Facebook pals about it.

• Barter your books or your services for exposure on other authors’ websites. Other authors tend to understand your need to build your career and to sell your books. You'll make long lasting friends doing it.

• Offer classes in writing to your local high school, college, or library system. Students can become valued friends and fellow writers. Publicizing the classes is easy and free and helps build your author-name recognition. When appropriate, use your own book as suggested reading. Use your teaching experience in your media kit to show you have presentation skills.

• Send notes to your friends and readers asking them to recommend your book to others. Or offer them a perk like free shipping, gift wrap, or small gift if they purchase your book for a friend. That’s an ideal way to use those contact lists—the ones I show you how to build in The Frugal Book Promoter—and to let personal friends share in your exciting publishing adventure.

• Some of your reviews (both others’ reviews of your book and reviews you’ve written about others’ books) can be networking experiences. Read that word "networking" as "making friends who want to work with you." Check the submission guidelines for the free review service blog I started to help fellow authors extend the life of their favorite reviews. It's at TheNewBookReview.blogspot.com. There are several review-related opportunities in the tabs at the top of the home page.

• Connect and reconnect. Subscribe to new blogs and newsletters to get new ideas, new opinions. Start reading the ones you once subscribed to again. Join a writers’ group or organization related to the subject of your book. Offer to help them with guest articles and blogs. Enter their contests. Communicate on their forums.

•When you ship signed copies of your book, include a coupon for the purchase of another copy for a friend—signed and dedicated—or for one of your other books. Some distributors insert fliers or coupons into your books when they ship them for a small fee.
   
•Adjust the idea above to a cross-promotional effort with a friend who writes in the same genre as you. She puts a coupon for your book in her shipments; you do the same for her in yours.
   
•Be sure your book’s Amazon buy page amplifies the effects of its logarithms and utilizes the benefits they offer through AuthorCentral (also called AuthorConnect).
   
•Explore the opportunities for speaking on cruise ships. Many have cut back on the number of speakers they use, but your area of expertise may be perfect for one of them. I tried it, but found ship politics a drawback. Still many authors like Allyn Evans who holds top honors in Toastmasters and Erica Miner have used these venues successfully. Do know, however, that you need a knockout platform including speaking credits.
  
• I call reviews forever-reviews because they hang around forever on the web. And because they are forever useful on their own or repurposed as endorsements—yep, even when a book is aging. In fact, I think they are so important to your career that I wrote an entire book on how to get them, how to manage them on places like Amazon, and how to utilize them…well, forever. It is, How to Get Great Book Reviews Frugally and Ethically: The ins and outs of using free reviews to build and sustain a writing career.

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Carolyn Howard-Johnson has been promoting her own books and helping clients promote theirs for more than a decade. Her marketing plan for the second book in the HowToDoItFrugally Series of books for writers, The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success won the Next Generation Millennium Award for Marketing. The just-released third edition of The Frugal Book Promoter, published by Modern History Press, is New! Expanded! Updated! Her poetry, fiction and nonfiction books have been honored by the likes of Writer’s Digest, USA Book News Award, the Irwin award, Dan Poynter’s Global Ebook Awards and more. Learn more about Carolyn and her books of fiction and poetry. Each of them helped her learn more about maximizing marketing efforts for different writers, different titles. Learn more at www.howtodoitfrugally.com and http://bit.ly/CarolynsAmznProfile.

5 Key Elements to Making a Fiction Story Work

 

Contributed by Karen Cioffi

Think about the last time you read a story that stayed with you. A story that made you feel. A story that took you on an adventure or had you sitting on the edge of your seat. A story that made you cry or laugh ... or think.

These types of stories have it. They have the key to making a story work.

So, how do you go about creating a stirring story?

Here are 5 top tips to writing a fiction story that works:

1. It’s got to have conflict.

All writers have heard this and the reason is because it’s true.

Your protagonist MUST be striving for something, and it should be something significant. She needs to have obstacles in her way that she has to overcome in order for the reader to be engaged enough to turn the page.

The reader has to be pulled into the story wondering if, and more so hoping that, the protagonist reaches her goal.

You wouldn’t have much of a story following a couple in an amusement park going from ride to ride, waiting on line for food, and so on. There’s nothing for the reader to get involved with. There’s no emotional element.

Or, what if a great writer puts two children in a story that takes place at the Bronx Zoo. The narrator describes in detail all the exhibits they visit and does it wonderfully. But, what does the reader have to sink her teeth into. Nothing.

One of my all-time favorite movies was Thelma and Louise. The conflict was never-ending. And, it was the conflict that keep you on the edge of your seat.

How would they get out of the mess they were in?!

That’s how you want your readers to feel. There needs to be conflict in order to make the reader feel. It doesn’t have to be ‘seat of your pants’ drama, but it needs to be significant. It can be external or internal, but it has to be something the reader can grab and hang on to. It has to make the reader get involved with the story and care about it.

2. The readers need to be invested in the story.

A good story brings the reader into the protagonist’s shoes. This is what will motivate the reader to like and root for the protagonist.

It’s all about making the reader ‘feel.’ The story has to evoke emotion on the reader’s part. The story has to have substance.

Going back to Thelma and Louise, one wrong decision spiraled out of control into what seemed to them as a live or die situation.

Circumstances and choices took them bounding out-of-control, as if caught up in a tornado. This kind of story creates investment.

It evoked emotion in just about everyone who saw the movie. Everyone was rooting for the protagonists.

In an article, “Make Readers Deeply Connect to Your Characters,” the author calls this key factor, “transportation.” You’re bringing the reader out of their reality and into your story world. You’re transporting them.

Like Alice when she steps into the rabbit hole. Down, down, down she went into another world.

3. The characters have to act ‘real’ and be likeable.

Your characters need to be multifaceted. They need to behave like real people. This means they’ll have good traits, but they’ll also have some bad traits or weaknesses. It may be they’re indecisive. Or, at the beginning of the story they may be frightened of everything.

Your characters should make great decisions, but they should also make poor ones.

Along with this, your protagonist needs to be likeable. He needs to have traits that the reader will admire and connect to. It’s important that the reader likes the protagonist.

Maybe your protagonist will be honest, heroic, responsible, generous, or loyal.

You get the idea. These are characteristics that most people admire in others. They’re characteristics that will draw the reader in.

I forgot what movie it was and I forgot the exact details, but basically the protagonist was sitting in a diner across from her date. Another woman, elegantly dressed, walked passed with toilet paper stuck to the bottom of her shoe. The toilet paper woman was heading to a table where a man was waiting for her.

The protagonist excused herself for a moment. She got up and removed the paper from the woman’s foot by walking behind her and stepping on the paper. Then she sat back down and returned to her conversation.

The woman that passed by never knew the kindness the protagonist showed her. And, the protagonist didn’t mention what she did to her date.

This one simple act of kindness spoke volumes about the character of the protagonist. She’s the type of person you’d admire and like to be friends with.

4. The protagonist needs to have some heroic qualities.

At some point in the story, the protagonist needs to step up. This can be in several small incidents that she overcomes throughout the story. Or, it can be in one climatic incident that wraps the story up.

In general, and especially in children’s stories, the protagonist needs to take action and reach her goal.

It may be after one or two or three failures, but ultimately, the protagonist must step up. Whether it’s physical or emotional, whether internal or external, she needs to fight through all obstacles that stand in her way.

Readers want a purposeful story. They want and even expect the protagonist to be victorious. Don’t let your readers down.

5. Tie-up all loose ends.

When you’re getting to the end of your story, make sure all loose ends are tied up. Any tidbits of information you put out there must be resolved.

You want the reader to go away satisfied. You don’t want her wondering why something was mentioned somewhere in the story and not resolved.

One example is mentioning that the protagonist’s close friend lost his dog. Then there’s no mention of it. Was the dog found?

WHAT HAPPENED TO THE DOG?

Another example is in a middle-grade manuscript I read. The author had the friend of the protagonist saying he couldn’t go to the protagonist’s special event because he had something URGENT to do that day.

Afterward there was no mention of the urgent matter.

This is a NO-NO. What was so urgent? Why was it mentioned, if it wasn’t followed up with?

As I read the manuscript I knew that part would either have to be addressed (tied-up) or eliminated.

These loose-ends are things that will gnaw at the reader. They will finish the book feeling like something is missing. Again, this is a NO-NO.

So, there you have it.

While there is more involved in writing good fiction, these five are at the top of the ‘good fiction story’ list.

Sources:

https://janefriedman.com/connect-characters/
https://www.cs.indiana.edu/metastuff/wonder/ch1.html (NO LONGER LIVE)

This article was originally published at: http://karencioffiwritingforchildren.com/2017/11/26/a-fiction-story-5-key-elements/

ABOUT THE AUTHOR

Karen Cioffi is an award-winning children’s author. She runs a successful children’s ghostwriting, rewriting, and coaching business and welcomes working with new clients.

For tips on writing for children OR if you need help with your project, contact her at Writing for Children with Karen Cioffi.


And, check out Karen's The Adventures of Planetman picture book series and other books:
https://karencioffiwritingforchildren.com/karens-books/
 

 

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