Season's Greetings 2019

Wishing everyone a wonderful and safe Holiday Season!

Create A Plan for the New Year

By W. Terry Whalin

If you fail to plan, you plan to fail. It’s an old saying and cliché yet rooted in truth. What plans do you have for the New Year? Now is the time to be working on a plan. Do you have a book? What is your plan to market your book?

When many writers get this question, they pile on the excuses and look around for someone else. They have fallen into the trap of someone who has written a book. They firmly believe, “If I build it (write it), they will come (buy it).” These writers firmly believe the marketing for their book is the responsibility of someone else—some publisher or some bookseller or some marketing person. Countless times I’ve listened to writers in my role as an acquisitions editor when they tell me about their disappointment in the results of their book sales.

Remember, when you point your finger at someone or something, four of your fingers are pointing toward you. As the author, you have the primary responsibility to continually market your book. No one else can do what you can do.

Let me give you a bit of my background so you see why I’m writing about this issue. I’ve published more than 60 nonfiction books and for five years I was a book acquisitions editor. When I became a book editor, I began to understand the economics of book publishing. It’s important for every author to understand these dynamics—whether they write fiction or nonfiction.

Here’s the financial information that I didn’t understand until I worked inside a publishing company: for every book (fiction or nonfiction), a publisher is going to spend $30,000 to $40,000 (real dollars) to take your manuscript and turn it into a finished book. These numbers are with a modest advance to the author (say $5,000) and zero marketing dollars. These costs are production, cover design, editorial work, etc. on your book. Publishers receive thousands of submissions from would-be authors. When I was a part-time Fiction Acquisitions Editor at Howard Books, I was looking for six to eight full-length novels a year—and I’ve received over 250 submissions from individuals and literary agents. I’ve rejected some quality fiction because of the volume and limited spots. Imagine these numbers multiplied on other editor’s desks.

Let’s pretend for a minute that you are the editor and have to wade through these volumes of material to find the books for your list. You have two manuscripts. Both manuscripts are excellent, fascinating stories. One manuscript has a marketing plan and the other doesn’t. As the editor, you will be held accountable for your choices (within the publishing house). It’s a business to sell books. Which manuscript will you choose to champion to the other editors, the publishing executives (sales, marketing, etc.)? Editors risk for their authors. Your challenge is to prove to be worthy (actually more than worthy) of this risk.

Everything that I’m going to write is based on the assumption you’ve learned your writing craft and produced an excellent manuscript that is appropriate for a particular publisher. A big part of you may resist even creating a marketing plan. Isn’t that why you go to a publisher instead of publishing it yourself?

No, you go to a publisher to use their marketing efforts in combination with your efforts to sell more books (and to have your books in the bookstore). Publishers love authors who “get it” and understand they need to roll up their sleeves and take a bit of their energy to market the books to their own network. Also publishers always want to do more for their books especially when they release. Yet they have 20 books to shepherd through this process—and you have a single book. Who is going to be more passionate about the book? It’s you as the author—well show a little of that passion in your marketing plans for your book.

Check out PyroMarketing by Greg Stielstra (Harper Business). This book will help you see how you can stir people to purchase your book and why mass marketing techniques are ineffective. To get a taste of this book, read this free introduction (I use with Greg’s permission).

Finally can you bring your publisher a deal from the beginning that will sell at least 5,000 books? It’s not a crazy question since 70% of special sales are something that the author begins. For some creative ideas, check out Jerry Jenkins’ site. This is not the Left Behind author but another Jerry Jenkins. Put your own spin on these ideas with your book. Also you can learn more about this special sales idea through a free teleseminar which I hosted at: http://bit.ly/massbks.

Publishers are looking for true partners in the book-selling process. A marketing plan shows that you are actively going to enter into the process of selling books. Yes, publishers are looking for excellent storytellers but they need authors who care about selling books.

Now is the time to be working on your plans for the new year. What plans are you making? Let me know in the comments.

Tweetable:

Create a plan to market your book for the new year. Get ideas here. (ClickToTweet)
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W. Terry Whalin has written more than 60 books for traditional publishers and his magazine work has appeared in more than 50 publications. He is an acquisitions editor at Morgan James Publishing and always looking for great books to publish. Terry is a book proposal expert and the author of Book Proposals That $ell, 21 Secrets To Speed Your Sucess. He has over 200,000 followers on Twitter.

Literary Magazines with Themes: The First Line

Image courtesy of The First Line Magazine

The First Line is a literary magazine where each issue contains stories that all start with the same first line.  

Next year will be their 20^th year in print, so they're doing something a little different.  To celebrate all past issues, they're welcoming stories based on previous years' first lines.  For the spring 2019 issue (stories due Feb 1), you can choose from twenty different first lines.

If you're interested in a little inspiration or a fun challenge, take a look:  The First Line

Sample First Lines for Spring:

The rules are clearly spelled out in the brochure.
"Well, there's ten minutes of my life I'll never get back."
My father and I left on a Thursday.
I remember the radio was playing the best song.
Whitney Heather Yates knew she was in trouble from the moment she learned how to spell her name.
It sounded like she said, "Every day when I get home, I find a naked body in the bed."
The party was only the beginning of what would happen tonight.
"Step this way as our tour of Earth continues."
"How did you end up with a nickname like that?"
The first thing I saw when I woke was Chris' face.
"The incident on the island is the stuff of legend, but let me tell you the real story."
Jimmy Hanson was a sallow man who enjoyed little in life save for his _________. [Fill in the blank.]

Guidelines Highlights:

-Stories must be between 300 and 5000 words and unpublished.  Poetry is also welcome. 

-Multiple submissions are fine, so if you find several of these prompts interesting, go to town!

-Pay is between $25-50.

-Submit electronically before February 1 for the spring issue.  Other submission dates and first lines are available on their website.

You can read (and listen to) Melinda Brasher's most recent short story sale at Pseudopod.  It's a tale of a man who doesn't believe in superstition...until he has to.  You can also find her fiction in Ember, Timeless Tales, Intergalactic Medicine Show, and others. If you're dreaming about traveling to Alaska next summer, check out her guide book, Cruising Alaska on a Budget; a Cruise and Port Guide. Visit her online at http://www.melindabrasher.com

Try These Christmas Writing Prompts for a Little Creative Writing Practice

The holidays are a fun time to get in a little creative writing practice when you have a few spare moments.

Here are 10 new Christmas writing prompts to help you get started.

Choose one prompt to begin a new short story or combine several prompts to come up with an interesting tale.

1. It was beginning to look a lot like Christmas!

2. Donna and her husband had saved all year so they could pay cash for all their Christmas presents. But then the furnace conked out on December 1st, just as Donna was getting ready to start her Christmas shopping.

3. Janice hadn't heard from her brother in over seven years. But now he was coming home for Christmas.

4. Most people looked forward to Christmas every year, but not Harold.

5. "Christmas is going to be different for us this year," Mary announced to her family at breakfast one morning in early December.

6. "I can't believe you got fired two weeks before Christmas," Terri said to her husband. "What are we going to do?"

7. It had been a difficult year for the residents of the tiny town of West Falls, but now everyone was looking forward to the holidays and a much better new year.

8. "Let's go to the mall," said Mom. "Santa will be there today and you can tell him what you'd like for Christmas."

9. It was just your typical office Christmas party until...

10. Sandra knew just what to get her husband, Matt, for Christmas this year.

Happy writing and happy holidays!

For more writing prompts each week, visit www.writebythesea.com.

And get your free subscription to The Morning Nudge at www.morningnudge.com for a short email every weekday morning with writing tips and resources.

Suzanne Lieurance is the author of over 35 published books and a writing coach.

Surviving December

This time of year, it's essential to remember balance.

You have extra obligations - social and end of the year wrap ups - along with likely some additional stress. Plus, if you work full time and have side projects, writing and otherwise, you'll find yourself extra over-extended.

Remember, you cannot function if you don't pace yourself.

With that in mind, here are 10 things you can do in December to stay healthy and happy
.

1. Write out your top 3 wins for the year. Look at it whenever you are feeling stressed, discouraged, or like you haven't accomplished enough lately. You have!

2. Go through your todo list for December. Eliminate or postpone any non-essential tasks. Then, in January, eliminate anything you postponed that doesn;t actually need to get done.

3. Take a nap. You know you want to.

4. Say "no" at least three times. You are responsible to yourself, first and foremost. If someone asks you to do something that will not propel you forward - and that you don't have the bandwidth to accomplish - it's okay to decline. And DO NOT explain yourself. It's not necessary.

5. Reward yourself. You deserve it.

6. Eat healthy. Be mindful that you will likely be more exposed to more treats than normal. Don't deprive yourself, but don't over indulge.

7. Workout at least twice a week.  Okay, once. And it can be a brisk walk or a YouTube video exercise. Or just dance to music around your home. Re-read #6 of you need a reminder to stay active.

8. Read a book. You know, the one that's been sitting by your bed for the last three months. It's okay. You can read for a few minutes.

9. Accomplish one more thing. Go through your todo list - the ones that made the cut - and  cross something off of it. You should probably get  it done first, tho. It'll feel great. Trust me.

10. Think about your 2019 goals. You have lots to do. Start planning what you want your wins to be this time next year.

Happy Holidays!

How do you survive December? Please share your recommendations in the comments.

* * *

Debra Eckerling is a writer, editor and project catalyst, as well as founder of The D*E*B Method: Goal Setting Simplified and Write On Online, a live and online writers’ support group. Like the Write On Online Facebook Page and join the Facebook Group.  She is author of Write On Blogging: 51 Tips to Create, Write & Promote Your Blog and Purple Pencil Adventures: Writing Prompts for Kids of All Ages, and host of the #GoalChat Twitter Chat. Debra is an editor at Social Media Examiner and a speaker/moderator on the subjects of writing, networking, goal-setting, and social media.

Make Your Children’s Writing Website Focused

By Karen Cioffi

Is your site on the mark?

As we get caught up in our writing careers sometimes it’s easy to forget to remain focused.

That’s a no-no! It’s important to present a focused brand and site.

Okay, so what are three website must-haves and six tips?

The Must-Haves

1. Create a website using your own name.

As a writer, whether you’re co-writing with someone or not, you need your own website. And, your main (hub) site should have your name in it. This will be your central site linking off to your other related sites.

As an example, my children’s writing site is: Writing for Children with Karen Cioffi.

Now, with this title I have two essential elements covered: (1) my name, (2) the site’s keyword.

The visitor and search engines can quickly determine what the site is about. This is super important for website ranking and authority.
While there are a number of other areas that need your keyword for website optimization, the title is one of the top ones.

Note: In this case, when I say “title,” I mean the URL also. Your URL is an optimization tool. It gives the search engines more information the site.

So, using my site above, the URL is http://karencioffiwritingforchildren.com

My site’s title and its URL both have the always-important keywords in them. This is focus.

2. Include the niche you write in as part of your URL and website title.

This was touched on in number one above. If you write in only one niche, say children’s historical fantasy, you should have that keyword in the title of your site, as well as in the domain name. Then you can have one site to list all your books. Just be sure to create separate pages for each book.

Tip: It’s really a much better idea to create a separate website for each book, in addition to your central author site. It allows you to create multiple must-have pages for each book. See number 4 in the tips below.

HOT TIP: If your title is too long, it’s better to use the niche keyword, say ‘children’s historical fantasy,’ and omit your name.

Unless you’re Eric Carle, or Kevin Henkes, or James Patterson, you’re name has no search engine value.

3. If you are branding yourself as a children’s writer, keep your site specific to writing for children.

I originally had a problem with this. I ventured into a number of writing arenas including content writing and online marketing. Instead of keeping those areas separate, I brought them into my children’s writing site.

So, why is this a mistake? Well, because of dilution of expertise.

If you’re branding yourself as a children’s writer, the focus of your site must be children’s writing. If you promote yourself as ‘doing this, that, and the other thing,’ you’ll become known as the ‘jack of all trades and master of none,’ – dilution of expertise.

TIP: If you’re also involved in other writing arenas as I am, create a separate sites for promoting yourself as an expert in those areas. You wouldn’t want to have your steamy romance books listed on your children’s writing site.

Remember, whatever your site’s niche is, keep it focused on that niche.

6 TIPS for a Better Website/Blog

1. Always have an about page on each of your sites, include a short bio and photo.

2. Always have an opt-in box (for your mailing list) readily visible on your sites.

3. Always make sure your visitors can easily find how to contact you – a contact page is a good idea.

4. Have a page for reviews of your books, excerpts of your books, testimonials, illustrations, awards, etc. You can also link to interviews others have done about you and your books. (This is where a separate site for each book comes in handy.)

5. Offer a resources and/or tools page. The visitor will appreciate this and hopefully share your site with others and link back to it.

6. Get a book trailer or video on your site. Mix it up. People love visuals.

Using these tips will help you create a focused and reader/search engine optimized children’s writing website.

Karen Cioffi is an award-winning children’s author and children’s ghostwriter as well as the founder and editor-in-chief of Writers on the Move. She is also an author/writer online platform instructor with WOW! Women on Writing.

You can check out Karen’s e-classes through WOW! at:
http://www.articlewritingdoctor.com/content-marketing-tools/ 

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Dr. Judith Briles Gives Away Million Dollar Speaking Secrets

Because of ethical conflicts, I rarely review books. Occasionally I make an exception when a book that can help the publishing industry in some way comes along. This is one of those times. As you will see, authors interested in publishing have needed the latest information possible on the best marketing device for success ever for a long time. Ta da! Now comes Dr. Judith Briles’ How to Create a $1,000,000 Speech, the kind of advice that comes from experience!  

CHJ

TITLE: How to Create a $1,000,000 Speech

AUTHORS: Dr. Judith Briles

PUBLISHER: Mile High Press, LTD.

ISBN:  978-1885331-67-0

293 pages, $25.00

PRINT LINK: https://amzn.to/2DuaXp7

GENRE: Nonfiction

CATEGORY: Speaking/Careers

Reviewed by Carolyn Howard-Johnson, 

author of the multi award-winning HowToDoItFrugally Series of books for writers

My first serious introduction to self-publishing was at a SPAN conference in Atlanta (Small Publishers of North America); it was there I was introduced to a very fat volume on self-publishing by Marilyn Ross that included the idea that real publishing includes marketing. She also applauded speaking as the best wayto market a book—read that as the most assured path to success.

Since then, I have recommended a couple of super speakers’ books to my clients and in the appendixes of my #HowToDoItFrugally Series of books for writers and, I’ve pointed to the writing (and speaking) career of the late Dan Poynter as an example of how well speaking benefits a writing career—and vice versa. 

Now, years later, Dr. Judith Briles, adds her How to Create a $,000,000 Speech to the battery of my choice for “Best Books on Speaking.” And trust me, it is not a long list! 

Though the title may seem as if it is promising more than speaking can deliver, it is not. I have seen speaking make many authors a ton of money over the years and build writing careers as it does so. One side-benefit that always appealed to me: Travel.

Have I convinced you of the possibilities? Then the next step is to study up.  And may I suggest you start with Briles’ book? For the fun of it. For the enthusiasm and inspiration between those royal purple covers. And for the all-in-one-place advice you’ll get on the process. 

Patricia Tripp, CSP and Past President of the National Speakers Association, said it perfectly and I can’t beat that: “Learning from Judith Briles could well be your best purchase of the year.” 

It boils down to experience. And, of course, Judith’s near-unique ability to tap that experience and organize it into a book you won’t want to put down or relegate to a bookshelf. Not when you can keep it near your computer to nudge you toward your speaking goal a little each day.

MORE ABOUT THE REVIEWER

Carolyn Howard-Johnson brings her experience as a publicist, journalist, marketer, and retailer to the advice she gives in her HowToDoItFrugally series of books for writers and the many classes she taught for nearly a decade as instructor for UCLA Extension’s world-renown Writers’ Program. The

books in her HowToDoItFrugally Series of books for writers have won multiple awards. That series includes both the first and second editions of The Frugal Book Promoterand The Frugal Editorwon awards from USA Book News, Readers’ Views Literary Award, the marketing award from Next Generation Indie Books and others including the coveted Irwin award. How To Get Great Book Reviews Frugally and Ethicallyis her newest how-to book and her newest poetry book is Imperfect Echoes.

Howard-Johnson is the recipient of the California Legislature’s Woman of the Year in Arts and Entertainment Award, and her community’s Character and Ethics award for her work promoting tolerance with her writing. She was also named to Pasadena Weekly’s list of “Fourteen San Gabriel Valley women who make life happen” and was given her community’s Diamond Award for Achievement in the Arts. 

                  

The author loves to travel. She has visited nearly ninety countries and has studied writing at Cambridge University in the United Kingdom; Herzen University in St. Petersburg, Russia; and Charles University, Prague, as well as USC, her alma mater. She admits to carrying a pen and journal wherever she goes. Her website iswww.howtodoitfrugally.com.