SEO for Authors Part9 – Duplicate Content

Some bloggers (book marketers) are under the misconception that having their article reprinted on another website is a problem. They fear Google will penalize them.

This is NOT true. And, this comes from expert advice.

But, first let’s understand what duplicate content is. It’s when the identical or near-duplicate content appears on more than one webpage.

It doesn’t matter whether it’s on your own website or whether you have a guest post on another website, or whether a scraper site steals your article and posts it.

Scraped content is when a site takes your content and posts it on their own site without permission. Unfortunately, there isn’t much you can do about this, but you don’t have to worry about being penalized for it.

Allowing Reprints or Syndication of Your Blog Posts

According to Moz, Google understands syndication. What will possibly happen is the duplicate content (reprint) “will be filtered out of search results.”

I use guest posts on my site because it adds value to my readers. It brings a wider perspective and hopefully more information on a topic. So, I’m not concerned about it being in search results for the content.

On the flipside, I allow my articles to be reprinted because it broadens my visibility. The hosting site has its own readers and visitors who will possibly see my content for the first time.

This is a win-win for me and the hosting site. I broaden my marketing reach and the hosting site gets fresh content that will hopefully help its readers.

To further emphasis the myth of duplicate content, Neil Patel says:

Googlebot visits most sites every day. If it finds a copied version of something a week later on another site, it knows where the original appeared. Googlebot doesn’t get angry and penalize. It moves on. That’s pretty much all you need to know.

A huge percentage of the internet is duplicate content. Google knows this. They’ve been separating originals from copies since 1997, long before the phrase “duplicate content” became a buzzword in 2005.

Playing It Safe and Being Ethical

Syndication can be a valuable marketing tool and it’s definitely a legitimate strategy, but to play it safe and give credit where it’s due (for Google’s sake), always reference the original content link.

You might be saying, “But, I allow the author a tag or bio that links back to their website.”

While this may be true, it has nothing to do with Google.

You want to let Google know that the content you're reprinting originated from another webpage. Again, your blog post may not be put in the search results, but you’ll be playing the game right.

I try to always reference the original URL of a guest post I use. I say “try” because sometimes I’m in a rush and forget to do it even though it’s something that shouldn’t be forgotten. I do have to try harder.

What Google Says on the Matter

Did you know that Google has a page just about duplicate content. Below is what it says about allowing reprints or syndication of your content:

If you syndicate your content on other sites, Google will always show the version we think is most appropriate for users in each given search, which may or may not be the version you'd prefer. However, it is helpful to ensure that each site on which your content is syndicated includes a link back to your original article. You can also ask those who use your syndicated material to use the noindex meta tag to prevent search engines from indexing their version of the content.

If you have a question related to this post, just enter it in the comments. I’ll try my best to answer it.

To read the previous articles in this SEO for Authors series, go to:
http://www.writersonthemove.com/p/workshops.html

Karen Cioffi is an award-winning children’s author and children’s ghostwriter/ rewriter. She is also the founder and editor-in-chief of Writers on the Move and author online platform instructor with WOW! Women on Writing.

If you need help with your author platform, check out Karen's e-classes through WOW:


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Tips from Lisa Cron's Book, Story Genius

Forty-three note cards for forty-three chapters completed the template from Cron's book

As SCBWI meetings, critique group sessions, and so much more offered by our local New Mexico chapter go, the subjects at two recent meetings couldn’t have been more helpful. This month’s post offers highlights from a meeting that presented and discussed Lisa Cron’s book, Story Genius: How to Use Brain Science to Go Beyond Outlining and Write a Riveting Novel, Before You Waste Three Years Writing 327 Pages That Go Nowhere. Have you been there? This author must confess that I have, in spades. Next month, watch for highlights from a workshop on Author Visits, presented by Caroline Starr Rose, author of  May B., Blue Birds, Jasper and the Riddle of Riley’s Mine, Ride On, Will Cody! and more.

The Third Rail

Cron begins in the Introduction, by explaining what it takes for a ms to succeed and why so many fail.

“The reason that the majority of ms’s are rejected—either by publishers or readers—is because they do not have a third rail . . . And so they write and rewrite and polish an impressive stack of pages in which a bunch of things happen, but none of it really matters because that’s all it is—a bunch of external things that the reader has no particular reason to care about.

Story is about an internal struggle, not an external one. It’s about what the protagonist has to learn, to overcome, to deal with internally in order to solve the problem that the external plot poses.”

The Third Rail drives your story, and the presenters at the meeting stressed, can save you lots of drafts. Some major Third Rail points:

• The point of your book comes from the protagonist’s struggle—why it matters to him/her.
• The protagonist pursues a difficult goal—how does this pursuit change her internally? What’s the point? Your book must come from this.
• Each scene has to hit the third rail.
• Nail your point—what do you want the reader to walk away with?

Two Weeks Well Spent

My WIP, a MG mystery and my first book, has been held up due to editing and revisions I've continued to make for over a year after I thought it was “ready.” This is after the ms had been reviewed by three professional editors, in various stages (I had a lot to learn). In past posts, I’ve emphasized making sure your ms is “ready” before submitting, and one way to make sure is to have a professional editor review it. So, when I made the acceptable changes suggested by my editors, the ms should have been ready. I had to go with my gut, though. I knew it wasn’t.

Fast forward to a year later—to NOW. When I went to the SCBWI meeting, I had planned to submit my ms that week. But after hearing what the presenters had to say about Cron’s book and taking a peek at my ms, I knew I had more work to do. It took two weeks.

My two-week revision started by using a handout provided by the presenters taken from the Story Genius book, "Plotting: Scene Card Template: What is the Point?" I made a copy of the template and stapled it onto a card, as it appears here:

On 3x5 cards, I made a note in each section of the template from each chapter, using the template as a guide. Conclusion? The story didn’t change, but my mc’s inner struggle strengthened, which made the story richer, explained the plot better, and helped clarify vague parts.

Worth the Time and Effort

Story Genius offers much more than could be covered in this post. I plan to use the ideas offered to begin writing Book Two in my MG mystery series and believe it will save months of edits and revisions. I recommend this book as an important addition to your bookshelf.

My writing buddies, Sweet Pea & Peanut

Linda Wilson, a former elementary teacher and ICL graduate, has published over 100 articles for adults and children, and six short stories for children. Recently, she has completed her first book, a mystery/ghost story for children 7-11 years old, and is hard at work on Book Two in the series.  Follow Linda at www.lindawilsonauthor.com.

Write for Magazine Publication - #2

Writing for Magazine Publication is a great way to monetize your writing and to test topic marketability. This is the second in a series of posts investigating the components of writing essays and articles for magazines. Your work could be in print or online in just a few months.

This series offers tips and ideas for magazine publishing: a list of genres or categories and where we find ideas (posted 5.25.18), research tips, standard templates for essay and article pieces, query letters, formatting for submittal, and copyright definitions.

What’s the difference between an essay and an article? The essay is all about the writer. An article is all about the reader. An essay is an analytical or interpretative composition while an article is informational non-fiction prose.

Today, let’s talk about researching to find the best magazine for your articles—
Use these questions to evaluate the best path:

•    Use a Marketing Guide to select the periodicals you want to study.

•    Would you be proud to promote the magazine and your writing included there?

•    What is the magazine’s specialty? Will your work fit?

•    How long is its typical article—300-500 words and an occasional 1,000-word piece?

•    Do the articles include the advice from experts? Is it an interview? What are the expert’s qualifications? How many quotes are included?

•    Which magazine would increase your byline influence?

•    Would the periodical send readers to your website or blog for more?

•    Does the magazine have a good reputation?

•    What is its readership base?

•    Where is the periodical’s coverage; local, national or international?

•    Would you consider working with a smaller magazine?

•    Does the magazine offer online and print subscription? Where would your work run—online and print or just one?

•    Check your market guidebook and the magazine’s website for detailed submittal requirements
.
•    Are the submittal requirements doable for you? Make detailed notes of the submittal process conditions missing no requirement, remembering the process varies from magazine to magazine. Don’t let a missed detail in your submittal be grounds for dismissal of your piece.

•    Does the magazine accept simultaneous submittals?

•    Avoid Wikipedia except for general information. Consistently double check the information to confirm it as a credible resource.

•    Use data from governmental sources or from well-known organizations.

•    Disclose your sources of information.

•    Use your personal experience, be your own expert!

Please share your tips in ‘comments’ below.

Deborah Lyn Stanley is an author of Creative Non-Fiction. She writes articles, essays and stories. She is passionate about caring for the mentally impaired through creative arts.
Visit her web-blog: Deborah Lyn Stanley : MyWriter's Life .
“Write your best, in your voice, your way!

Five Keys for Writers to Profit from a Conference

By W. Terry Whalin

I've been attending writer's conferences for many years. Some times I attend for the training. Other times I'm invited to speak and when I have a spare moment, I attend the workshops and sessions of other speakers. Normally my workshop is recorded and I get a copy of the recording. At a recent writers' conference, they gave the faculty the opportunity to get the recordings for the entire conference (over 40 sessions). I downloaded everything on a flash drive and look forward to listening to these sessions.

Some people wonder how I’ve published in more than 50 print magazines and written more than 60 books with a variety of types and age groups. While I may not be the best writer in the room, I am one of the most consistent. If I pitch an idea and an editor says something like, “Sounds good. Send it to me.” I will make a little note, then go home, write the article or book and send it. Yes you have to write what the editor wants and many writers do not want to write what the editor is requesting. Overall I’ve found such a simple strategy works.

I understand to attend a conference is an investment of money, time and energy. In this article, I want to highlight five ways writers can profit from a conference.

1. Listen for opportunities, and then take action. For example, one editor I met told me about a forthcoming series of Bible studies that his publisher will be doing. In the past, I’ve written Bible studies  and enjoy this type of writing. Because I heard about the opportunity, I emailed this editor and affirmed my interest in the project. The editor was grateful for my interest and said at the right time he would be in touch. This type of follow-up work leads to additional writing opportunities. You have to be listening for them and take action.

Another editor at the conference has worked on a publication that I’ve never written for. It has a large circulation and I wanted to write for this publication for the exposure as much as a new writing credit. I’ve emailed the editor and we are corresponding about some ideas which I believe will lead to an assignment and eventually publication. There are numerous opportunities at these conferences—if you listen for them.

2. Take time to prepare in advance before the event. Study the faculty and see what they publish and then write pitches and book proposals. Most publications have writer’s guidelines and other information easily available online. At a recent conference, several writers brought flash drives with the electronic copy of their material. I appreciated the quick response from these writers and it moved their submission to the top of my stack. I put their material into our internal system and moved it forward through the consideration process. In one case I’ve already turned in a writer’s project to my publication board and I’m hoping to get a contract for this author in a few weeks. The germ of this activity was her arrival at the conference prepared for her meetings. You can learn and mirror such actions when you attend an event.

3. Pick up the free copies of the publications and their guidelines at the conference. These publications are looking for freelance writers. You have to pick up the publications, read the guidelines then make your pitch or query or follow-through. When someone mentions an interest in your material, make sure you exchange business cards with them. Then when you get home, send them an email and follow-up.

4. Exchange business cards with editors and other professionals during the conference. You must bring plenty of business cards to the event. I met many people and came home with a large stack of business cards. I’ve been following up with writers and encouraging them to send me their proposal and/or manuscript. Yet few of them have reached out to me—and this type of situation is typical from my experience. If you reach out to the editor and take action, your actions will receive positive attention and you will get publishing opportunities
.
5. One of the reasons to attend a conference is to learn a new skill or a new area of the writing world.  Are you learning how to write fiction or a magazine article or tap a new social network? A variety of skills are taught at conferences. It’s easy to put away the notes and never look at them again. The writers who get published take a different course of action. They review the notes and apply it to their writing life.

As writers we are continually learning and growing in our craft. A conference can be a huge growth area if you take action and follow-up.

Have I given you some ideas? If so, let me know in the comments below.

Tweetable:

Here’s Five Keys for Writers to Profit from a conference. (Click to Tweet)

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W. Terry Whalin is an acquisitions editor at Morgan James Publishing. His work contact information is on the bottom of the second page (follow this link).  One of his books for writers is Jumpstart Your Publishing Dreams, Insider Secrets to Skyrocket Your Success.  He lives in Colorado and has over 220,000 twitter followers.  

Book Marketing and the Query Letter

If you are contemplating writing a book or you’ve already written one and intend on going the traditional publishing path, you’ll need a query letter and a cover letter.

This is true whether you’re an author, a writer, or a business owner who wants to build his authority with a book.

Wondering what a query letter has to do with book marketing?

The query is part of the second step in your book marketing journey. Think of it as the beginning of a hopefully rewarding relationship with a publisher or agent.

The first step is writing a great story. The second is getting a contract – this is where the query comes in.

If you’re not sure what a query letter is, Jane Friedman notes that it’s a stand-alone letter and has only one purpose. Its sole purpose is “to seduce the agent or editor into reading or requesting your work. The query is so much of a sales piece that you should be able to write it without having written a single word of the manuscript.” (1)

The query letter is your foot in the publishing door. So, you can see how much rides on this one or two page letter (preferably one page).

The query letter usually has 8 elements to be aware of:

1. Do your research. Have you gone to the publisher’s or agent’s website to make sure your manuscript topic is something s/he handles?

You can do an online search for publishers or agents that will be a fit for your story. Or, you can use an online service, like WritersMarket.com.

2. Know what you need to do. At the site, did you carefully go over the submission guidelines? I mean really, really, really, carefully!

3. Is your opening (in the query) grabbing? Will it get the reader’s attention?

4. Edit, edit, edit. Have you checked for grammar errors? Have you checked for redundancy? How about spelling? Don’t rely on a word processors speck check feature alone. Edit your letter manually.

5. Keep it short and sweet. Eliminate non-essential personal information.

6. Include credentials, and/or pertinent background information that is relevant to the story you’ve written, if any.

7. Include your book marketing strategy for promoting your book. In this section, include your social media following, only if significant: 500 followers, 1000 followers, 5000, 10,000. Obviously, the more the better. And, it’s essential that you have an author website and include the link in your heading.

8. Have you studied the query letter format?

The format consists of several paragraphs?

a. Your introduction, mentioning that you’ve visited the website and why you’re querying.
b. A very brief gist of what the manuscript is about and the intended age group.
c. A very brief synopsis of the story.
e. Your background, if pertinent. Include your marketing intentions.
f. Thank the editor/agent for her time. Mention that you included XXX pages (the number the guidelines said to send), if applicable.

Taking the time to do it right and write an optimized query letter may make the difference between the slush pile and a contract.

The query letter is the portal to a contract. If the reader says NO at the letter, your manuscript may be great, but it won’t have a chance.

Sources
(1) The Complete Guide to Query Letters
How to Write the Perfect Query Letter

Karen Cioffi is an award-winning author, successful children’s ghostwriter who welcomes working with new clients, and an author/writer online platform marketing instructor.

For more on children’s writing tips and writing help, stop by Writing for Children with Karen Cioffi.
Be sure to sign up for her newsletter and check out the DIY Page.

Karen is also the founder and editor-in-chief of Writers on the Move.

This article was originally published at:
http://karencioffiwritingforchildren.com/2015/11/15/book-marketing-and-the-query-letter/ 

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Overcoming Writing Distractions

I recently went to a class conducted by writers Amy K. Nichols and Joe Nassise. They talked about writing in the age of distraction (squirrel writing, they called it). It was very helpful, so I'm going to pass on some of the ideas I found most useful.

-Know your triggers. Write down all the things that distract you from writing and be ruthlessly honest as you do it. Internet surfing, e-mail, games, videos, etc tend to be big culprits, especially since you can do them on the same device you're supposed to be writing on. Even legitimate research can be a distraction, especially if you interupt the creativity of your first draft to go down that particular rabbit hole. Being aware of your worst distractions can help you avoid them (more on that below).

On the other side of the coin, know what triggers your creativity and productive writing. Sometimes wearing some item of clothing (a magic writing hat, etc), playing certain music, putting on headphones, or writing at a certain time will get you quickly in the zone. Take advantage of these triggers.

-Get into habits and do things religiously. Set aside certain writing times and treat it like a job. Ask yourself, "Would I get fired right now?" If the answer is yes, get off Facebook or whatever and get back to your job of writing.

-When writing at home, put a sign on the door (doorknob hangers work well) so that family members know you're working and know not to distract you.

-Try a brain focus app, like Brain FM. It sees what focusses you and then plays sounds that help.

-Use the Pomidoro technique (see my last post). This consists of 25-minute working sprints followed by short breaks (5-10 minutes). During your breaks it might work to reward yourself with one of those distractions you wrote down earlier.

-Give yourself deadlines, but make them reasonable and connect with other people who will keep you accountable to those deadlines. After all, if someone expects a certain number of pages from you by Monday, you're more likely to get it done.

-Resist "shiny thing syndrome" where you get excited by shiny new projects and start so many things but never finish. If this starts happening, pick one and finish it.

-Use apps that turn off the internet or black out the rest of your screen except your writing page for a certain amount of time. There are many apps and browser add-ons like this.

-Try something like Write-o-Meter, which tracks word count and keeps a log of productivity over time. It may help also you find when your most productive hours are.

-Take care of yourself mentally and physically, and don't compare yourself to others. Be kind to you.

-Give yourself permission to "be a writer." It will legitimize your work and make your work time seem more valuable.

Thanks, Amy and Joe, for all this valuable advice!

Melinda Brasher's most recent sale is a twist on Rumpelstiltskin, appearing in Timeless Tales. You can also find her fiction in Nous, Electric Spec, Intergalactic Medicine Show, and others. If you're dreaming about traveling to Alaska, check out her guide book, Cruising Alaska on a Budget; a Cruise and Port Guide. Visit her online at http://www.melindabrasher.com

How to Write More, Sell More, and Make More Money Writing

Whether you're a freelance writer or an author who wants to write and sell many books, you need to be a productive writer.

That way you can write more, sell more, and make more money.

So here are a few tips to help you get more writing done.

1. Repurpose everything you write.

Try to have at least 3 different ways you can use most of what you write. Blog post, podcast, e-book, e-course, special report, etc.

If you write novels, use excerpts for blog posts and press releases, for example, to make the most of your work.

If you write nonfiction, reslant magazine articles so you can use the same material for more than one publication.

2. Schedule regular writing time instead of just writing whenever you have some free time.

Most people who say they will write when they find the time never seem to get much writing done. Something else always gets in the way.

It's much better to set aside some writing time on your calendar and treat that time like you would a regular business appointment. You'll be much more likely to get some writing done on a regular basis.

3. Know what you need to write BEFORE you sit down to write.

That way, you can get started immediately instead of staring at a blank page.

You’ll also be able to quickly create some momentum.

Think of planning time as different from your actual writing time and schedule time to plan first, then schedule time to write.

4. Block out your time so you allow a specific amount of time for each writing session.

It might take several sessions to complete each writing project, but you'll be less likely to waste your writing time when you know you've only got a certain amount of time for each session.

5. Avoid getting overwhelmed with too many tasks or writing projects to complete at the same time.

This zaps your energy and actually makes you less productive.

Prioritize your tasks and keep just a few tasks on your to-do list each day.

6. Relax and be willing to write awful stuff at first.

You usually need to write the awful stuff in order to get to the good stuff.

Most people only want to write good stuff.

But, ironically, they usually write nothing or very little as a result.

Schedule some time just to write crummy first drafts.

7. Design your writing days according to the way YOU work best.

Some people can switch between different writing projects throughout the day.

Other writers work best if they can spend all day or at least all morning or all afternoon on a single project.

Experiment to see how you work best.

If you start following these tips, my guess is you'll discover even more ways to increase your productivity as a writer.

Try it!

Visit my blog at www.writebythesea.com for more articles, tips, and resources for writers. Get your free subscription to The Morning Nudge and gain free access to my private resource library for writers.




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