New Year, New Possibilities

As we begin 2018, I don’t know about you, but I hate resolutions! I know that’s not right to say, but I think I don’t like them because it feels like a farce. I know I’m not going to lose 50 lbs this year, so why make that my goal?! LOL

But, what I do like is the feeling of a fresh start. Now, any day, and actually every day, is a fresh start but do we really perceive it that way? I don’t know about you but I know I don’t. I forget. I have so much to do and there are pressures and deadlines and I just get up and do the next thing. And that’s okay. Sometimes we just have to do the next thing.

But, when a new year starts we all seem to collectively take a deep, cleansing breathe and think, “Okay, here’s my do-over.”

That’s what I like.

The year stretches before me like a blank canvas or blank sheet of paper for us, writers. Last year, there were struggles and wins and this year, I’m sure there will be the same. But, for right now, let’s breathe in that fresh air and close our eyes and dream.

I would love to win the lottery. I would love for one of my books to make it to Amazon’s top 100 list. I would love to invent something that every shark on shark tank is clamoring to invest in. Those are my big dreams. But, I also want to connect with my family members in deep, meaningful ways. I want to make a difference at my job. I want to give the best of me to the world.

I read a book once and it said, ‘you can have anything you want as long as you give it away’ or something like that.

The idea was that you can have anything you want, not just for you to solely have it but in order for you to use it to bless the world. And maybe you’ve seen the post on Facebook that was a church sign that originally said God Bless America but the “d” had fallen off so it now reads ‘Go Bless America.’ I would challenge you to “Go Bless the World.” Use your gifts and talents and make the world a better place and I guarantee you will get your dreams. Maybe not the ones you think you want, but the ones you get will be ones you love.

Happy New Year!

Wanda Luthman has her Masters of Arts in both Mental Health Counseling and Guidance Counseling from Rollins College located in beautiful Winter Park, Florida. She has worked as a Licensed Mental Health Counselor, Adjunct Professor, and Hospice Counselor for teens. She’s currently a Guidance Counselor at a local High School. She is an award-winning, best-selling, international author who has self-published 4 children’s books (The Lilac Princess, A Turtle’s Magical Adventure, Gloria and the Unicorn, and Little Birdie). She belongs to the National Pen Women Organization in Cape Canaveral; the Florida’s Writers Association; Space Coast Authors; and Brevard Authors Forum. To download a free ebook, visit Wanda Luthman’s website at www.wandaluthmanwordpress.com and follow her on Facebook at https://www.facebook.com/wluthman.

Help for Second Edition Blues

I sometimes run Q and A a la Ann Landers columns in my SharingwithWriters newsletter using questions that my clients ask me or that subscribers send to me. This is one of my favorites because involves two subjects that seem to interest authors most--Amazon sales and getting reviews.

QUESTION:

Do you lose your Amazon reviews when you publish a second edition of your book?

ANSWER:

You can get Amazon to post reviews from the first edition to the second through Author Connect. And you can get Amazon to put a referral widget from the first edition to the second. They tend to move this widget around, but it's always been near the top of the first edition buy page (though not as prominent as I'd like to see it!).

Please note: Amazon will not remove the first edition from their site.

But please don't buy the first edition! The second edition is expanded by at least 100 pages, updated, and, if I do say so, lots prettier! (-:

Do know that when Amazon does this they transfer all of the reviews from old edition to New; you can't pick and choose. So if something in the first edition has been criticized and you fixed it in the second edition, they won’t discard that earlier review. A recourse is to use the comment feature that is found at the end of each review to dispute the claim—maybe with a thank you to the reviewer for helping you correct that in the second edition. There are some other ways to help fix Review problems in the newest of the #HowToDoItFrugally Series of books for writers, How to Get Great Book Reviews Frugally and Ethically.

Just an extra here: If you just update your old edition rather than publish a new one, you may be losing more marketing opportunities than you ever dreamed of. Of course, a second edition should have something new about the cover like the words second edition or a whole new cover and at least 10% new content.

Carolyn Howard-Johnson, author of This Is the Place; Harkening: A Collection of Stories Remembered; Tracings, a chapbook of poetry; and how to books for writers including the award-winning second edition of, The Frugal Book Promoter: How to get nearly free
publicity on your own or by partnering with your publisher; The multi award-winning second edition of The Frugal Editor; and Great Little Last Minute Editing Tips for Writers. Some of her other blogs are TheNewBookReview.blogspot.com, a blog where authors can recycle their favorite reviews free. She also blogs at all things editing, grammar, formatting and more at The Frugal, Smart and Tuned-In Editor . And, be sure to sign up for SharingwithWriters newsletter.

Social Media Part 2

This is a new year to think about what goals you want to set for your book(s). How do you start? What media should I consider? How do I get the word out about my book?

As a virtual assistant for authors, I think it’s a good way to get the word out while you continue writing your next book. Virtual assistants are your right, or, left-hand person. They are the thinkers of your book. They have a personal plan for your genre. My Goal is Your Goal, is my Motto. I want to see you succeed.

On Twitter, there is a software that will make it easier to build your account and have your genre of followers, follow it. This is a monthly paying software that I use to help my clients. I also use automatic tweets that are set up to post every two days. It will post a picture of your book and a link and message too.

Posting on twitter should be set up to go directly to your Facebook account. You are killing two birds with one stone, so-to-speak.

Don’t forget to post an article about your book on LinkedIn. You can post a picture of the book, and share your link. Posting your links is very important to people wanting to buy or at least, look at it. They may consider it for the future.

Make sure you have your book information link under your email signature. Anytime you send a message, you should have all links under your signature.

You should also be sure you have a blog and update it often. I advertise new book launches, guest bloggers, writing articles and interviews. Sometimes, I’ll use my blog for book tours.

There are places you can publish your book for a nominal fee, like Kirkus Reviews. Search Google. You will find an overwhelming bunch of links to anything you are looking for. I do research, so I know.

I try to get blog interviews for my clients. That’s always a good way to get the word out about your book. Even radio is good to try. Go to blogradio.com and see if you can find the right host for your genre.

It’s my intention to help the author in any way possible. I like to learn new things so I can be a better assistant to my clients.

Make sure you do the right promotions for your book. Make this year THE year you sell more and write to your heart's content. Whatever your goals, a Virtual Assistant can help promote while you write. We can take away that burden and stress.

Your writing friend,
Linda

Linda Barnett-Johnson is a Virtual Assistant for authors and enjoys writing poetry, short stories, articles about writing and making up quotes. Many of her articles and poetry have been published. She’s a former editor, former assistant editor of Long Story Short ezine, former administrative director of Long Story Short School of Writing. You can locate her website at: www.lindabarnett-johnson.com. She also posts new books, writing articles and author interviews on her BLOG.  Always looking for guest bloggers that would post writing tips, articles and anything to do with writing.

SEO for Authors Part2: Keywords and Descriptions

Writers on the Move will be giving some basic tips on using SEO to get more visibility and build authority in your niche . . . and hopefully sell more books. Part 2's topic is keywords and descriptions.

KEYWORDS

If you want to be a savvy book marketer, every thing you do online should have keywords in it. This goes for your webpages and your blog posts.

With that said, you definitely don't want to overdo them.

Keywords are simply words or phrases that people use to search for things online and help search engines to determine what your website and/or post is about. And as an author, you should know the basics for your book marketing journey.

As an example, let's look at the title of this blog post:
SEO for Authors Series: Keywords and Descriptions

This is a heavy keyword title. I didn't do this for search engine optimization in particular, I just wanted to make the article's intent clear to the reader.

Google and the other search engines have come a LONG way. You don't need high-handed antics to get them to know what you're talking about.

But, let's go over the keywords in the title: SEO, authors, keywords, and descriptions.

Since 'descriptions' is kind of a generic term, it really doesn't help searchers. But Google, from the rest of the title and from the article itself, will know that it means in regard to SEO and book marketing. Because of this, they may very well use if for a searcher looking for information on descriptions for search engines.

I wouldn't advise using a lot of keywords in your articles or webpages. This article is full of them because it's the topic and I really couldn't avoid them.

Ordinarily, you only want two or three uses of a particular keyword. In fact, with Google's advancements in their algorithms, they can get the gist of your article without any keywords. That's how advanced it's become.

Other places to use keywords is in the sidebar when you're creating your blog post. You have  areas where you can input keywords. This further helps the search engines index and categorize your article. And, it's a quicker way for them to find them.

Here's an picture of the area in Blogger - the Labels section is where your keywords go:

Here's what it looks like in WordPress:

DESCRIPTIONS

Now it's on to descriptions. As you can see in the Blogger picture above, there's a separate area to input a brief description of what your article is about.

Unfortunately, most authors don't take advantage of this feature and it's a mistake.

When Google looks for the answer to a searcher's query, it looks at everything, including titles,  keywords, the article itself, the description, and even the optimization of photos. And, if it decides to use your article as the results of a search query, it will use the description along with the link.

If you don't provide a description, Google will, it seems, take the beginning of your blog post.

Now, if your post doesn't jump into a motivating pitch to get the searcher to click on YOUR link, then s/he will  click on another results supplied by Google.

On the other hand, if you create an effective description, you'll have a better chance of getting that click back to your website.


Below is the results for a search for 'book marketing.'

This is what the searcher will see when the results of his query comes up. It's the description that will be a determining factor if that searcher clicks on your link.

And in the Blogger picture above, you can see how I filled in the 'search description' area for this blog post.

So, where ever you have the ability to input information to make it easier for the search engines to use your link and people to find and be motivated to click on your link, DO SO.

SOCIAL MEDIA

The same goes for using social media. Make your posts keyword effective and ALWAYS include a description.

Here's an example from Twitter:

It's an effective, motivating description that will encourage searchers or readers to click on your link.

The next article in the series will be on Outbound Links in your blog posts.

IF YOU'D LIKE TO FOLLOW THE SEO FOR AUTHORS SERIES, CHECK OUT OUR WORKSHOPS PAGE:
http://www.writersonthemove.com/p/workshops.html

Karen Cioffi is an award-winning children's author and ghostwriter. She is also an author/writer online platform instructor with WOW! Women on Writing.

To find out more about Karen's online platform classes, visit:
http://www.articlewritingdoctor.com/content-marketing-tools/



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Happy New Year

We wish you all a healthy, happy, 

and prosperous New Year!

To start the year off right, here is a gift to help you create your own success in 2018:

7 Steps to Writing Success Through Positive Thinking

Stop on back and let me know what you think in the comments!

How to Make 2018 Your Best Year Ever with Jack Canfield

With 2017 winding down quickly, I came across a great 5 minute video by Jack Canfield (Chicken Soup for the Soul) that tells how you can make 2018 a great year. There are simple steps that will make a difference - it's worth watching.



Here's a breakdown of what I got from the video. See if you get the same thing. If not, please let me know your take on it in the comments!

1. Review 2017 - it will give you a map of your ups and downs and what needs improvement. Use a journal - what were the biggest accomplishments. What were your ups, downs, obstacles.

2. What was the overall recurring theme of 2017.

3. Don't make New Year resolutions. Set goals instead. A resolution is a promise you keep indefinitely. A goal is an objective that's achieved by a certain date. It's a measurable achievement.

4 Create a breakthrough goal for the year. It must quantify something and have a deadline. Write a book. Lose 35 pounds. Eliminate a medication. A breakthrough goal has the power to change your life. It's powerful.

5. Your goals should be specific, measurable, actionable, realistic, and time-bound.

HAVE A HAPPY (AND SAFE) NEW YEAR'S EVE!

Karen

Writers - 4 Powerful Steps to Breaking Bad Habits

Habits are pretty much who you are.

Are you a positive thinker? Are you ambitious? Do you work hard at your writing? Are you a compulsive cleaner? Do you procrastinate? Do you fear jumping in?

Some of the items above are traits, but they are also habits created – they reflect your actions and reactions. They are part of the things you do each and every day, consciously or subconsciously.

Have a habit you don’t like? Or, one that is getting in the way of your writing success?

Well, you’re in luck.

According to WebMD, you can break bad habits in three easy steps.

1. Analyze the habit you’d like (need) to break.

Maybe, you spend too much time on social media, even if it’s to work it. If you’re not getting the ROI on your efforts, you need to change things.

Maybe, you don’t get enough writing in.

That story that’s been on the back burner is still there. You keep saying you’re going to get to it, but you keep procrastinating.

Or, maybe you need to write two articles a week for your blog, but barely manage to write one. Not for a real lack of time, more because you’re not prioritizing your work.

Maybe, you’re not using video as much as you should in your content marketing, simply because it’s easier not to.

Figure out what it is – put it in front of you. This strategy may help you change things for the better.

2. Write it down.

Actually writing things down adds another element or layer to the consciousness of the habit.

Psychologist James Claiborn, PhD, and the co-author of The Habit Change Workbook, explains, “Write out a list of the pros and cons of this behavior and keep a record of when you do it. Measurement of anything tends to change it and makes people much more aware in the first place."

This is similar to number 1, in that it allows you to analyze the habit.

3. Put a temp in.

Once you realize the’ whens and whys’ of a habit you want to break, try substituting another action in its place.

Suppose you drink two cans of soda day. Substitute one of the cans for a cup of water or naturally flavored seltzer. Once that’s working well, substitute the other can of soda with something healthier.

Or, suppose you spend 2 hours a day on social media. Time yourself. Stop at one hour. Then jump into writing something, whether it's your story or a blog post.

4. Realize it may take a bit of time to break a habit.
This one isn’t from WebMD, but it’s powerful.

According to Mark Twain, "A habit cannot be tossed out the window; it must be coaxed down the stairs a step at a time."

I love this quote. In one sentence, it lets you know that habits can be broken, but it won’t be overnight. You need to persevere.

All of us have some habits we know we should overcome. Try these four tips and see if you can’t break at least one of your bad habits.

Make it a New Year's Resolution to break those bad habits!

Source:
(1) http://www.webmd.com/balance/features/3-easy-steps-to-breaking-bad-habits

Karen Cioffi is an award-winning children’s author and ghostwriter. She is also an author/writer online platform instructor with WOW! Women on Writing.

You can check out Karen’s e-classes through WOW:
http://www.articlewritingdoctor.com/content-marketing-tools/

And, be sure to connect with Karen at:
LinkedIn 
Twitter 
Facebook 



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