Help Finance Your Book (Without Guilt!)

Run Ads to Help Finance Your Electronic or Self-Published Books
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By Carolyn Howard-Johnson

I hate the word “monetize.”

I especially don’t like it when this word (it’s really ugly, isn’t it?) is mentioned in the same breath with books. But I’m going to talk about it anyway because, if authors do it right, using ads in their books or other promotional materials can subsidize the cost of publishing a book, costs like great editing, great cover design and great indexing they often scrimp on.

Most every author is self publishing something these days. If not their books, then e-books or white papers that help them promote their work. Many of these books are perfect for paid ads and ads in barter. Think about trading an ad for another service you need like a blog tour, bookcover art, or printing.

Ads like these are becoming more accepted if they are focused on the book’s target audience. The LA Times reports Amazon will put ads in some Kindle readers and that they then sell those readers at 18% less than the ad-free same device without ads that retails for about $114.00. 

Ads in disguise have been used in literary journals and other books for years. They usually come as an order page or a list (subtle or not-so-subtle) of related books that might interest a reader.  Some of the ads Amazon is using will not only give you a discounted Kindle, they may give you other money-saving resources.  So, if you decide to put ads into your books, how would you do it?

~Put the ads in the backmatter of your book.
~Accept only professionally produced ads.
~Accept only ads that would interest your target audience. Be prepared to refuse some with the “not quite right” phrase that literary journals use to pass on submissions.
~Limit the number of adds to just a few.
~Encourage ads that give discounts or freebies so that the ads are seen as an added value by your readers.

When you use ads this way, your reader benefits. They learn about new resources and special discounts and the discounts they get may even help pay for the book (yours!) that your reader just bought.

If you are uncomfortable with this idea, start small. Start with your promotional e-books. Then move on. Eventually your readers may benefit from ads in your full-fledged, honest-to-goodness paperback or hardcover book!

PS: Anyone with a product (yes, books are products!) or a service that would appeal to readers of The Frugal Book Promoter may e-mail me (HoJoNews@aol.com) for details of how we might partner on something like this for one of my new releases. Spaces are limited.

Carolyn Howard-Johnson is a novelist, poet, and the author of the multi award-winning HowToDoItFrugally series of books for writers (http://www.howtodoitfrugally.com). That site includes a huge section of Resources for Writers. She also blogs writers’ resources at Writer’s Digest 101 Best Websites pick www.sharingwithwriters.blogspot.com. Her newest book in the #HowToDoItFrugally Series of books is How to Get Great Book Reviews Frugally and Ethically.

Blogging - Does Anyone Read What You Write? If Not, Why?

The Harvard Business Review (HBR) has an interesting article on blogging without getting the results you want. Without any one bothering to read what you write.

It explains that while there are tons of articles focused on how to write a quality article, there’s not much on distribution strategies.

The article lists seven tips on creating and implementing a ‘smart’ distribution plan.

The first on the list of tips is optimization.

In an analysis from Shareaholic.com, it demonstrates that “search alone makes up about 1/3 of sites’ overall traffic.”  And, Google made up most of that search traffic.

So it’s easy to see why optimization is first up. Optimization is about making your content reader and search engine friendly. The basics include a ‘grabbing’ headline, a dash of keywords, a killer description, anchor text, and external links.

Number two on the list is to keep it modular and cohesive.

HBR suggests creating “small bits of content, each with a targeted purpose, that can be used in a variety of ways. For example, a blog post can be excerpted to provide social media status updates, included in your e-mail newsletter, syndicated on LinkedIn, and more.”

To create that cohesive element, you need to plan out how to use the modules for a full reader experience.

Third upon the list is segmentation.

I’ve written about this strategy and so have the heavy-hitters. You email list is not a one-size-fits all. You need to divide you list into smaller, more focused groups.

Segmentation creates a more personalized reader experience and allows you to provide focused content and promote differently to each group.

Segmentation allows for better conversion.

To read the full article and get the other four tips, go to:
Why No One is Reading Your Marketing Content

Reference:
https://blog.shareaholic.com/search-visit-value-06-2014/ 


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A Writer's Process: Longhand or Keyboard?

Which is the better way to open your mind to greater creativity: by writing longhand or on a keyboard? This question first came up during one of my online writing courses. The instructor said that a different part of the brain is involved with each method, and encouraged us to compose our first drafts by hand. She pointed out the connection from brain to hand delves deeper into thoughts and feelings than typing on a keyboard.

Experts Debate the Issue

At stake is not only writers' creative processes, but what is best for learning to read for young children. Namely, the trade-off in elementary schools across the nation from cursive writing in favor of printing in Kindergarten and first grade, then on to keyboards. What is lost, if anything? What is gained?

In Favor of Longhand: A 2012 study discussed by quite a few articles I read, conducted by Karin James, a psychologist at Indiana University, asked five-year-old children who had not yet learned to read or write to copy a letter or shape by typing into a computer, draw on a blank sheet of paper, or trace over dotted lines. An MRI scan on the children drawing freehand revealed areas of the brain "lit up." The other two ways showed much weaker brain activity. Read articles by Tom Chatfield and New York Times Article by Maria Konnikova

A study with children in grades two through five, conducted by Virginia Berninger, a psychologist at the University of Washington, found that children who wrote material by hand "not only consistently produced more words more quickly than they did on a keyboard, [they] expressed more ideas." Visit Joe Buhlig's May 20, 2016 Blog Post

College students who take notes by hand retained the information better than their peers on laptops. In 2013, researchers Pam Mueller and Daniel Oppenheimer asked this question. Conclusion: students who wrote by hand had to summarize rather than simply type out the lecture, which aided in comprehension. From Maria Konnikova's article

Rewriting your notes by hand helps to retain the information. It is the method I discovered in college; the only way I could learn the material. I learned how to expand this method while teaching, using such tools as Venn diagrams, a sketch of adjoining spheres to simplify complex concepts for easier comprehension, skimming a textbook chapter, noticing what the headings and subheadings are about and jotting notes on post-its to isolate main points during reading.

In Favor of Keyboard: Some experts believe the method of learning makes no difference in learning to read and write. Anne Trubek, associate professor of rhetoric and composition at Oberlin College in Ohio, believes the fast action of typing allows more time to think.

There is no substitute for having the world at our fingertips on a computer.

Engages both hands rather than the dominate one in longhand writing.

A teacher once told me: Children must be prepared for the future, and computers are the future.

Tip of the Iceberg

When I began reading about this topic, I had no idea its complexity. Also under consideration is the significance of the dominant hand; the issue of what could be lost in reading comprehension if children don't learn to form letters thereby memorizing them as they draw them; the very effort of doing so teaches them the letters by trial and error, which helps them recognize the letters later when learning how to read. The Anne Chemin article mentioned "body memory" when letters are written by hand and understanding the science behind the debate.


I have experienced "finger or muscle memory" as a piano student. Eleven (long) years of lessons as a child abruptly ended upon entering college. Thirty-five years later when I took up piano again, the pieces came back to me with little difficulty. Granted, they were rusty, but after practice it's as if I had never stopped. I suppose, much like never forgetting how to ride a bicycle.

Why I Believe What my Instructor Said

Throughout my writing career, I have ping-ponged between writing drafts by hand and typing them on the computer. It has become my writing process. While under deadlines when freelance writing, I did do away with paper and pen and did all the work on my computer. Now no longer under deadlines, I write first draft in longhand, type it on the computer, print that out, and during editing go back and forth until done.

Teaching reading and writing at school and to my own children was mostly the old-school method where the children learned their letters by hand and then learned to read. However, by the time I started substitute teaching in the 90s, cursive had already been phased out and typing on the keyboard was emphasized. The children's little hands printed everything (computer lab took place several times a week; there were only one to three computers in the classrooms then. Teachers teaching with their own laptops had just begun). Gone was each child's signature handwriting and the pride that went with it, since they didn't know how to write in cursive.

What Does this Mean for Writers?

Imagine my joy when my instructor suggested writers should undertake the very process I've been exploiting all these years. It makes sense that different parts of the brain are involved. Perhaps the same principle applies when composing in your beach chair by the sea or even simply finding a nook in your house that gives you a different perspective. Typing on the computer can never take the place of these intimate moments; so close to the experience of the feel of a book in your hands compared with reading on a digital device.

For a deeper understanding of the issues involved, I invite you to read the articles for yourself and weigh in on what you think by commenting. Also, what is your process? How did you discover it? How does it work for you?

Additional Resources:
http://mentalfloss.com/article/33508/4-benefits-writing-hand
https://www.theguardian.com/science/2014/dec/16/cognitive-benefits-handwriting-decline-typing

 Clipart courtesy of: http://clipart-library.com/clipart/c797893.htm

Linda Wilson, a former elementary teacher and ICL graduate, has published over 100 articles for adults and children, and six short stories for children. Recently, she completed Joyce Sweeney's online fiction courses, picture book course and mystery and suspense course. She has currently finished her first book, a mystery/ghost story for 7-11 year-olds, and is in the process of publishing it and moving on to new writing projects. Follow Linda on Facebook.

Keep Going, Keep Going

By W. Terry Whalin

If we are honest, not every day in publishing is fun. Sometimes it feels like we are running in a long-term race and we wonder how in the world we will be able to finish. Yet even in those difficult days, I continue hitting the keyboard and cranking out words and stories. Other days I spend on the phone with authors or answering emails and questions about contracts or other issues.

Yet in the midst of the opportunities or challenges, I continue helping authors create new books through my work as an acquisitions editor. I continue to write for new blogs or magazines and working on my social media and growing my own measure of influence in the marketplace.  I continue the work because I believe in the life-changing effects of books. I know that first hand as I explained in this short video several years ago:



Often we can't see the results of our writing and how it is affecting others. Recently I was listening to actress Lauren Graham's memoir, Talking As Fast As I Can. I enjoyed this story she told about bestselling author James Patterson. Graham was in Atlanta and about to begin filming Middle School, based on the books by Patterson and Chris Tebbetts. At the cast dinner, Graham was seated next to Patterson. She turned and asked him a question that he had probably been asked many times, “How do you do it?”

“He turned to and said, “Keep going, keep going, keep going.”

I found this story encouraging that even  mega-bestselling author like James Patterson has to use this mantra of keep going. Each of face different curve balls along the publishing journey. Maybe your editor leaves the publishing house and you have to work with a different editor. Maybe your publishing house closes or gets sold to another publisher. 

Maybe you face an unexpected family crisis of health or any number of other situations. The challenges of life are plenty for everyone and enough for some people to throw in the towel and not move forward. From my experience and listening to numerous stories from bestselling authors, the people who succeed and write their bestseller or find their best publishing opportunity, are the ones who keep going.  
Many authors give up too early in the process and do not keep looking for the right publisher at the right time and the right place. 

As someone who has been studying about publishing for many years, admittedly there is a lot to learn for every writer. You need to learn how to craft a pitch to an editor or a literary agent. You need to learn how to write excellent stories and then do the long-term work of telling people about your book (marketing). 

I love the advice best-selling author Harvey MacKay gave in this recent article called Never Give Up. MacKay gives terrific specific details in this article and then he always has a summary statement that he calls a MacKay Moral: The hardest sale you'll ever make is to yourself.  But once you're convinced you can do it, you can.

When you face the bump in the road of your writing life, I encourage you to keep going. 

Tweetable:

When your writing is challenging, read this encouragement. (ClickToTweet) 

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W. Terry Whalin is an acquisitions editor at Morgan James Publishing. He has written more than 60 books for traditional publishers and his writing has been published in more than 60 magazines. His latest book is Billy Graham, A Biography of America's Greatest Evangelist. Terry and his wife Christine live in Colorado.

Book Covers That Sell - The 7 Must-Haves

There's the old adage: A picture is worth a thousand words. Well, that's pretty much what your book cover is about. In a quick glance, it has the power to motivate someone to take action . . . to buy your book.

 And, aside from this, it's usually the very first impression a reader will have of your book.

The cover is one of the most important elements of your book marketing strategy. It's a selling tool.

To help you make your cover the best it can be, here's a video from Derek Murphy from Creativindie. It's a bit lone at 43 minutes, but it has great information and worth the 'watch.' 





What'd you think? Was this video helpful?



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Write a Romance!

Happy Valentine’s Day!

Today is the perfect day for a little romance.

So why not try your hand at writing a romantic short story?

If you read romance novels or romantic short stories, you’re already familiar with the “formula” most of them follow.

It’s quite simple really.

The formula is just, “together, apart, together.”

That just means a couple meets and is attracted to each other (they get “together).

But as they get to know each other something happens that pulls them apart (so naturally this is the “apart” component of the formula).

An old flame, an argument, or a compromising situation can all lead to a couple pulling apart.

But, since all romance readers love a happy ending, something else needs to happen in your story that helps the couple get back together.

So, that’s the basic formula - "together, apart, together."

Now...Start Writing Your Own Romantic Story

To start writing a short romance, come up with your main character – usually a young woman.

Put her in a situation where she will meet a young man.

Actually, she may already know the young man, but something will need to happen to cause her to see him differently now, in a more romantic way than she has before.

Now, bring the couple together and let them be happy for a while, until…

Something happens that threatens their relationship and they either decide to take some time apart or they break up altogether.

Just be sure they are both miserable while they are apart.

Next, create something that happens to bring them back together.

Sounds easy, right?

But there is more to writing a compelling romance than just the storyline using this formula.

Your characters must also be engaging and likeable (at least to some extent).

You must include dialogue that rings true and serves to move the action forward.

And, of course, you must use a variety of sensory details throughout your story to bring the setting, action, and the characters to life.

To Get Good at Writing Romance

The best way to get really good at writing romance is to practice, practice, practice writing romance, of course.

But it’s also a good idea to read, read, read the types of romantic stories you wish to write.

Do you like historical romance?

Then read plenty of historical romance novels.

Do you enjoy paranormal romance?

Then read widely in this romantic sub genre.

But since today is Valentine’s Day, spend a little time today coming up with an interesting storyline using the formula I’ve described here.

Then flesh out this storyline to create a romantic short story.

As you continue reading romance, you can always go back to the story you create today and make it better and better until, finally, it’s ready for publication.

Try it!

Suzanne Lieurance is the author of more than 30 published books, a freelance writer, and the Working Writer's Coach.

She publishes The Morning Nudge, a short email for writers and other creative types, every weekday morning.

Get your free subscription now at http://www.morningnudge.com.

4 Social Media Marketing Tips To Being More Productive

By Karen Cioffi

There are certain strategies that social media marketers use to make their efforts effective. It’s not enough to simply publish your blog posts to the social channels. You need to have a plan. You need to work the system.

1. Number one is a give-in: you need to know your audience and cater to them.

This goes for any form of marketing – you need to know who your audience is and what they need or want.

It’s pointless to send messages to the technology industry when your platform is on health writing.

It’s pointless to send in-depth SEO marketing posts to an audience that’s just getting their feet wet in the marketing arena.

It’s pointless to send ‘how to find a mate’ posts to an audience who wants to learn marketing strategies.

You get the idea.

Your platform needs to be focused on what your target audience wants.

Along with this, the Social Media Examiner post points out that your audience’s needs may change. You need to keep current on all things pertaining to your industry / niche and with the changing needs of your audience. Keep ahead of the game and help your audience do the same.

Let your audience know you’re the ‘go to’ person in your niche.

I do lots of research to come up with helpful posts for my readers. I also share helpful posts I come across in that research. If you think an article you’re reading will benefit your audience, share it.

2. Build relationships.

Marketing on social networks isn’t just about ‘hit and runs.’ You shouldn’t just post your content and run. You need to build ‘meaningful’ relationships with customers, other businesses, and anyone else within your business realm.

To build these relationships, you’ll need to offer helpful information that is actually useable. You want to inform, teach, and help those in your network.

Along with this, you need to engage with other users. Share the posts of others. Help promote a product or service you know to be helpful. Take the initiative to help others in your networks.

I spend around 30 minutes each day to schedule my posts, share the posts of others, and to engage with others in my social network sphere.

Social Media Examiner says to, “be a giver as you interact” with your audience. “Offer your time, resources, knowledge, encouragement or support.”

This helps build relationships.

3. Making money also needs to be a factor.

While you should earnestly want to help those in your audience, it’s also important to spend your time fruitfully.

Not many can selflessly spend time helping others. Businesses need to make money to survive. 

To keep this in the forefront of your social media marketing strategy, promote what you’re selling. Whether it’s a product, a service, a workshop, a presentation, include it in your social media postings.

Now, to do this, you need to upload lots more helpful information compared to promotional content. A standard ratio is 85% useable content to 15% promotion. You might even lean more toward 90/10.

You don’t want your audience to feel you’re using them for your own gains. Give lots and lots of quality information. Be helpful.

At one point, I posted around 12  to 15 posts of my own posts to Twitter each day. I also share posts of others that I come across in research. In addition, I Retweet and Favorite other users’ Tweets.

I would share 10 to 15 posts of others each day in addition to my own. This is being active and engaging. My connections know I offer valuable information on a regular basis.

This allows me to promote what I’m offering without seeming overly promotional.

Due to a very heavy work load, I’ve had to reduce the number of posts per day, but I am still consistant.

4. Monitor your results.

This is a must for all your marketing strategies. If you don’t monitor what you’re doing, you’ll never know what’s working and what’s not.

Monitoring your results is time well spent. Don’t forego this step.

Even if you don’t want to spend hours on analytics, you can simple monitor your website traffic and its sources. And, you can easily see if you’re getting sales from your efforts.

If you’re not seeing the results you need, change course. Try another strategy.

To read the article at Social Media Examiner, click the link:
6 Habits of Social Media Marketers

Karen Cioffi is an award-winning author, ghostwriter, and author/writer online platform instructor. Get must-know writing and marketing tips at http://thewritingworld.com.

And, check out Karen’s e-classes through WOW! Women on Writing:
http://www.articlewritingdoctor.com/content-marketing-tools/ 

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