A Gift From Writers on the Move to You

Another year is coming to a close and at this time we at Writers on the Move would like to THANK YOU for being a part of our online lives, for following our authors and writers, for commenting and sharing our work, and for subscribing to our site.

To show our appreciation, below are two ebooks to help guide you and motivate you toward writing and marketing success in the New Year. These are two regulars for our year end gifts. They're so helpful, they're worth re-giving!

And, as a bonus, you can share these ebooks. You can offer it as a gift in your newsletter, on your website, as a bonus to a gift or product you’re offering, or for some other incentive. Please though, be sure to them intact.

Click the links to download:

Achieve Your Goals with 3 Must-Have Psychological Assets

A Simple System to Achieve Your Goals

Next week, we'll have a very useful brand new gift - be sure to stop by!

Have a Happy, Healthy, and Safe
Holiday Season and New Year!

Every Writer Needs Media Training

By W. Terry Whalin

It is painful to tell these two stories because of the missed opportunities. Yet I tell them because I want you as an author to profit from these situations for your own writing life.  As the title of this story says, I hope from reading this article, you will understand why every writer needs media training.

This week a couple of my Morgan James authors appeared on The Dr. Oz Show. This particular segment was filmed in October but aired this week. I was excited for these authors and set my DVR to record the show (since I rarely watch it).  I found their segment and watched it. Their story was highlighted and interesting—yet something was missing. There was nothing in the story to indicate their full story appears in their book. The book or the book title was not mentioned. The result was another missed opportunity to tell a national audience about their story.

I've never appeared on this type of national television show. It must be full of tension and excitement for the author to make sure you answer the questions and make a great appearance on the show. The challenge for the author is to make sure no matter what message the television show wants to give—that you meet your own agenda (sell books).

This recent story is not the only time I've seen missed opportunities. Years ago I wrote a book called Running on Ice for Olympian Vonetta Flowers. She was the first African American to win a gold medal in the winter Olympics. In fact, Vonetta was on the 2006 U.S. team for the next Olympics in Turin, Italy. Katie Couric interviewed Vonetta on The Today Show. It was a great interview yet nothing in the interview mentioned that a book told Vonetta's story. While I'm pleased to have written this book, I wanted it to succeed in the marketplace (sell) yet the opportunity was missed.

No matter where you are in the writing and publishing world, now is the time to prepare yourself for these opportunities so you do not miss them.  In the publishing world, we call it media training—and it's something every author needs to learn.

Here's three valuable yet inexpensive resources to prepare yourself for the media:

1. Gayle Murphy has been a journalist for many years. I interviewed Gayl in this free teleseminar and you can get her seasoned advice for every author about how to tell it to sell it.

2. The Media Training Bible by Brad Phillips. I reviewed this book several years ago (follow the link). The seasoned advice and tips in this book are invaluable. Phillips is a well-known and excellent media trainer. Every writer will profit from a careful reading of The Media Training Bible.

3. Be the Media compiled by David Mathison. This older book is excellent to help you know how to create your own message and different ways to get it out into the marketplace.

For the last couple of years, I've been doing radio interviews to promote my Billy Graham biography. In the next two weeks.I'm scheduled to be on two LIVE radio shows telling stories from the book. It's fun and I'm grateful for these opportunities. Each time before the interview, I remind myself why I'm on these programs: first to be energetic and tell interesting stories about Billy Graham. 

Yet integral to this agenda is my second key point: to make sure I tell people where they can get the book. I've created a website with multiple options to purchase the book. During several of these interviews, even if I am not asked about it, I take the initiative to weave into the conversation the specific name of my website and where people can get the book.

When you receive these types of opportunities for your writing, seize them—yet use wisdom to make sure you cover your own interests.

---
W. Terry Whalin is an acquisitions editor at Morgan James Publishing and has written more than 60 books for traditional publishers including Book Proposals That $ell and Jumpstart Your Publishing Dreams. He blogs about the Writing Life and lives in Colorado. Terry has over 194,000 twitter followers.

Tweetable:

Here's three economical resources for every writer to get media training. (ClickToTweet)
 

Season's Greetings from Writers on the Move

This is our yearly Season's Greetings video to our subscribers, followers and visitors - in other words, our online famly! Hope you like it!

HAVE A GREAT HOLIDAY SEASON!

Writing for Children – Finding Story Ideas

Sitting at the computer with a blank word document in front of you may be intimidating for a writer. You just finished one manuscript, or you’ve hired out to ghostwrite a story, or whatever the reason is, you need to begin writing a children’s story.

Hmmm. What should it be about? You think and think. You gaze out the window. You draw a blank.

Alexander Steele wrote a short article in the October 2010 issue of the Writer, “Where can you find the seeds of a good story?” It was interesting to read that Herman Melville, author of Moby-Dick, had his own whaling adventures which he used to create a wonderful and everlasting story. Steele advises, “Probably the most fertile place to look for ideas is right inside the backyard of your own life.”

You might be thinking you don’t have close contact with children and your childhood was boring, so you don’t have any experiences do draw on. Or, you may be so busy living your life and raising your children that you don’t have time to stop and see all the amazing story opportunities that are right in your own backyard. Well, even if these scenarios fit, you can take steps to rectify the situation.

Finding Story Ideas if You Don’t Have Close Contact with Children:

1. Turn on the TV. Yes, this is an excellent source for story ideas, as well as watching children’s behavior. While it may be in the confines of a scripted show, the writers of these shows try to keep it as real as possible. Take note of the situations, the attitudes of the actors, the scenes, and everything else. Even children’s cartoons have engaging storylines. It may be just the spark you need.

2. Go to a playground with notebook in hand. Watch the children play and listen to them talk. If you’re a professional writer (ghostwriter), or you’re already published, consider asking your local age appropriate school if you could sit in the lunchroom during lunch periods. A useful way to get a positive answer would be to first ask if you could give an author or writing presentation to the students. The principal would need to be sure you are a legitimate writer. Please note though, there may be legal and safety aspects a school would need to consider.

Note: If you do go to a playground or other area where there are children, be sure to inform parents, guardians, or administration of what you're doing. It'd be a good idea to bring a copy of one of your published books with you, so they feel comfortable that you are indeed a writer. It's a crazy world, always take precautions, and keep the safety of our children at the forefront.

3.  Read newly published children’s books, and reread ones you enjoyed as a child then reinvent a story. This is a tip I took advantage of with my own children’s fantasy chapter book. I read an old Chinese tale and reinvented it for a children’s book. I was recently reminded of this ‘story idea source’ by multi-published children’s writer Margot Finke.

Finke advised to study books you like; pay attention to why they work, then “craft an entirely new story.” She explained that, “quirky and fresh” wins publishing contracts today.

Finding Story Ideas if You Do Have Close Contact with Children

1. Study the children you do have contact with, whether your own children, your grandchildren, or other relatives.

Children are an amazing source of inspiration and ideas. They have an innate ability to make you feel: just looking at a picture of children may make you smile; hearing a baby laugh can actually make you laugh.

Watch the children, notice their mannerisms, body language, movements, attitudes and emotions, speech, and their interactions with other children and adults. You’ll not only get story ideas, you’ll also get dialogue and ‘showing’ descriptions.

2. If you have regular contact with children, you really shouldn’t need any other steps, just listen, observe, and take notes. But, if the character’s age of your new story differs from the ages of the children you see, use the steps noted above.


Have you had an idea for a children's story for a while now and just haven't done anything about it. Have some notes or an outline? Maybe it's time to talk with a children's ghostwriter!

Karen Cioffi is an award-winning author, ghostwriter, and author/writer online platform instructor.

Are You Living the Writer's Life?

Yesterday as I was coaching a client, she said she had trouble connecting her writing life to her "regular" life.

She has so many things coming up in her personal life in the next month or so, that she just wasn't sure how she would continue doing things for her writing life, too.

Yet she didn't want to lose the momentum she'd gained in the past few months for her writing career.

This is a common feeling or situation among writers.

Many tend to see their writing or their writing business as a separate part of their lives.

When they do, they tend to either let their writing take over their personal lives almost completely (and they write, write, write all the time) or they NEVER find time for their writing or their writing business because they're always caught up in personal or family matters.

Either way, they constantly feel guilty and stressed.

So what's a writer to do?

Well...I think the answer is to live the writer's life all the time.

That doesn't mean you have to be writing all day, every day.

It just means you need to be making connections between your personal life and your writing life as often as you can, so you don't feel you have to sacrifice one part of your life for the other.

For example, take the things you enjoy in your personal life and write about them.

I do this all the time, often selling my personal essays, stories, articles, or other items to magazines, newspapers, online publications, and other publishers.

The great thing about doing this is that I can write about almost anything.

As you go about your day today – and every day – think of ways to connect your personal life with your writing life.

In other words, live the writer's life!

It's fun and profitable when you do.

Can't Think of Anything in Your Life Worth Writing About?

Try one of these ideas:

1. Your Most Memorable Birthday

2. The Best Car Trip You Ever Took - or the Worst Car Trip You Ever Took

3. Your Biggest Teenage Crush

4. The Scariest Thing That Has Ever Happened to You

5. The Most Difficult Thing You've Ever Done

6. How You Learned to Drive

7. The Worst Date You Ever Had

8. The Most Difficult Person You Ever Met

9. Staying Fit - Easy and Fun or Next to Impossible

10. Your Favorite Place in the World

Suzanne Lieurance is a freelance writer, the author of over 30 published books, and the Working Writer's Coach.

Let her teach you how to turn writing about your personal experiences into a career and your brand.

Learn more at www.fearlessfreelancewriting.com.

The Freelance Writing Drivers Seat

Are You in the Driver's Seat of Your Freelance Business?

Guest Post By Nick Usborne

Only a few very successful freelancers are truly in the driver's seat of their business. They control every aspect of their business and their work — day by day and year after year.

The majority of freelancers don't work this way. They spend their entire careers in the passenger seat. They are reactive. They allow their clients and other external factors to do the driving.

How about you? Read through these five key differentiators, and then determine whether you are in the driver's seat of your own freelance business, or not.

Differentiator #1 – Drivers have a 5-year plan, at least.

Freelancers who are in the driver's seat know where they are going. They also know what it will take to get them to their destination. They know the roads they will have to take, and the waypoints along the trip.

If you don't know where you are headed — if you don't have a long-term plan — you can hardly claim to be in the driver's seat.
(Unless you're out for a joy ride, with no particular destination in mind. But, if that is the case, you don't really have a business.)

Differentiator #2 – Drivers choose their clients, and their projects.

Top freelancers know which types of clients are best to work with and pay the highest fees. These are the clients they approach, capture, and work with. They don't waste valuable time on multiple, low-value engagements.

These freelancers behave less like typical freelancers, and more like small consulting companies or boutique advertising agencies. They go for the best clients.

You can take the same approach, behaving more like an up-and-coming company than an individual for hire.

Differentiator #3 – Drivers increase their value.

Smart freelancers know there is always more to learn. And, they are never shy to invest in their own education. They spend money to improve their core skills, and to add more skills their clients will find valuable.

The key here is to increase your perceived value in the eyes of prospective clients. The higher your perceived value in the client's eyes, the higher the fees you can charge.

Differentiator #4 – Drivers don't bill for their time, they bill for their value.

Smart freelancers don't have hourly rates. They don't write their estimates based on the time they will spend on an assignment. Instead, they estimate and bill based on the value of the work they produce.

A three-page online article might take you the same time to write as a three-page sales page. But, the sales page is worth ten times as much to the client. So, why charge the same amount for both?

Differentiator #5 – Drivers maximize their income from every job they do.

Ambitious freelancers seek to increase the scope of every project they take on. They don't just listen to what the client asks, but also make recommendations that deliver great value to the client, and more dollars to themselves.

As an example, when asked to rewrite a website home page, the driver might ask something like, "Would you like me to review your second-level pages at the same time? If the home page is changing, it would probably make sense to change some of those second-level pages, too."

In other words, freelancers in the driver's seat are proactive, seeking out new opportunities, and expanding on current projects.

In summary …

Most freelancers are totally passive, grateful for the work their clients give them, and getting by on the fees they are offered.

But, as soon as you claim your rightful place in the driver's seat, everything changes.

You take control and start taking action to get better clients, work smarter, and make more money.

Are you ready to get in the driver's seat?

[Ed. Note: Nick Usborne has been a copywriter for 30 years now, 11 of which he's dedicated solely to online copy. He is also the author of Copywriting 2.0: Your Complete Guide to Writing Web Copy that Converts (formerly Million-Dollar Secrets for Online Copywriting), a step-by-step guide showing copywriters how to apply their skills to writing for the Web, and confidently present themselves to any company, large or small, as an expert who can transform their online presence.]

This article appears courtesy of American Writers & Artists Inc.’s (AWAI) The Golden Thread, a free newsletter that delivers original, no-nonsense advice on the best wealth careers, lifestyle careers and work-at-home careers available. For a complimentary subscription, visit http://www.awaionline.com/signup/.

MORE ON WRITING AND MARKETING

6 Tips to Increase Your Blog Traffic
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Freelance Writing Work – The Possibilities

Blog Review Checklist

While you prepare for the new year, here's one more to-do to add to your list. Review of your blog.

Ideally it's good to make changes to your website or blog as they happen. However, bloggers are busy. Inevitably something - or things - fall through the cracks. 

Here are ten things to check on your blog around the beginning of the year. 

1. Headshot. Did you change your look at all in the past year? Do you have stunning new pic? Has it been a while since you put a new headshot on your website? If you answered yes to any of these, it's time to update your headshot. 

2. Bio. Add any new jobs/clients, writing venues, and speaking engagements acquired.

3. Accolades. Incorporate any awards and accomplishments, as well. Also, if you are involved in any sort of philanthropy, include that too. 

4. Media. What sort of media coverage did you get last year for your book, product, services, or business? Do an online search to get links and/or embed codes for video clips to your site's Media page.

5. About Your Business Page. Add any new clients, awards, and accomplishments to your business' about page. While you're at it, check your contact page to make sure all that info is up-to-date, as well.

6. Products and Services. Did you release a new book this year? A new product or service? I'm guessing you added them at the time. But, just in case, check your product and services pages. Also, if you are increasing your rates, make that change too. Give current clients a few months notice (or grace period) or grandfather them into your new pricing.

7. Frequently Asked Questions. If you noticed any new frequent client questions, add them to your FAQ page. Don't have a an FAQ? Create one to add to your website.

8. The Look. Do you like how your website looks? Is it ready for a refresh? Review sites you like for inspiration, and determine what sorts of elements (navigation, sections) you want to incorporate into your blog in the new year.

9. Blog Schedule. As with your blog's look, also review your blog schedule. Do you have set posting days? (You should.) Are you keeping up with your schedule? Consistency is key. So, if you find posting twice a week is difficult, go down to once a week. If you have only been posting a few times a month, consider going weekly or twice a week. Determine what will work best with your schedule to set yourself up for success.

10. Copyright. Many blog themes will update the copyright year automatically. If it doesn't, make the change manually. It's one of those little things that shows your blog is current.

Note: After you update many of these items (#1-7), make the corresponding changes to your press kit, too.

Any blog needs to look professional, whether it's a showcase for writing, a consultancy, or a more traditional store or business. Investing a little time each year to review and refresh can make a huge difference.

What do you think? What else should you review and update each year on your blog? Please share your thoughts in the comments. 

* * *

Debra Eckerling is a writer, editor and project catalyst, as well as founder of Guided Goals and Write On Online, a live and online writers’ support group. 

She is author of Write On Blogging: 51 Tips to Create, Write & Promote Your Blog and Purple Pencil Adventures: Writing Prompts for Kids of All Ages and host of the Guided Goals Podcast.

Debra is an editor at Social Media Examiner and a speaker/moderator on the subjects of writing, networking, goal-setting, and social media.