Writing Skills - Spread Your Wings

Writing has many different genres within the fiction and nonfiction realms. There are children’s, young adult, romance, mystery, fantasy, science fiction, poetry, memoirs, biographies, travel, health, food, magazine articles, business content, and much more.

It seems, most writers start off in one particular genre – with one particular set of skills. Often, they stay there. This may happen for a number of reasons, including:

- The genre is in their comfort zone.
- There’s an unwanted time element involved in learning a new writing style
- Fear stops them from venturing forward
- They just don’t think of the rest of the writing world around them.

Whatever the reason, the end result is that they may be missing out on another form of writing satisfaction and income. With today’s tight market, it only makes sense to take off the blinders and get the peripheral writing vision going.

For writers who are the young children’s or article writing arena, contemplating writing a full length novel may feel overwhelming. It may feel impossible.

This is where you need to take a step back and think ‘simple.’ 

Rather than dismiss a project for fear it’s too big or because it’s out of your realm of expertise, think simple. Write blog posts on the subject, or possibly articles. You can also start with a short story if thinking about writing a novel makes you uneasy . . . maybe draft an outline.

Start small.

Don’t let the enormity of the project stop you—write one page at a time.

This philosophy goes for any new writing area you decide to step into. If the project itself feels too intimidating, think of it as a learning experience with nothing to lose. The new writing skills you learn will offset the time and effort invested.

It’s true that most writers only feel comfortable in one or two particular genres. It’s also true that they may excel in those genres, their areas of expertise. This is a powerful combination that will certainly keep writers from taking off the writing blinders.

But . . .

The writing arena is full of opportunities. Taking the time and effort to develop a new writing style will certainly be an asset in your writing career. If your piece is accepted and published, you will have another writing accomplishment to include in your writer’s resume, as well as another avenue of income.

There’s an expression: nothing ventured, nothing gained. Why not venture forth today and spread your writing wings.

Karen Cioffi is an award-winning author, ghostwriter, and author/writer online platform instructor. Get must-know writing and marketing tips at http://thewritingworld.com. 

Interested in being a ghostwriter? Check out Karen's new class at WOW! Women on Writing:
Become a Ghostwriter – Start a Money-Making Writing Business


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Are You Using Radio in Your Book Promotion?

By W. Terry Whalin

Terry on a KRKS Radio with Gino Geraci

There are many different methods to tell others about your book. PR Expert Rick Frishman compares author promotion to a three-legged stool. One leg of the stool is reaching print media. Another leg is using the Internet and a final leg is radio. Without all three legs, no stool can be upright. Click this link to explore Rick's publicity teaching in a free teleseminar. Are you using radio to promote your book?

Some authors have self-published and they know about radio but believe this opportunity is only available to authors who publish with well-known traditional houses. Other authors believe they have to hire a publicist or someone to book these interviews. Yes, publicists do an excellent job at booking radio interviews (more details about publicists will be below) but authors can pitch your book directly to producers and radio shows. The key is to learn the details and then be consistently use the powerful tool of radio. While you personally may not listen to the radio, millions of people drive to work every day and listen to these radio programs. Radio is a key way to get exposure for your book (so readers can learn about your book then purchase it).

One of the best examples that I know about the power of radio to sell books is from Alex Carroll. He self-published his book on how to beat speeding tickets called Beat the Cops. Alex has sold 250,000 copies of Beat the Cops on the radio. Not only has Alex succeeded with his own book but he has developed a detailed training course called Radio Publicity. I encourage you to go to his website, watch the videos and learn about this important resource. He gives away several free tools to get you started learning about radio. For many years, I've known Alex Carroll and numerous authors have profited from his teaching.

If your book is Christian, I encourage you to look into working with Don Otis at Veritas Communications. I've known Don for over 20 years and I've been working with Don on the promotion of my Billy Graham book. Because of his connections to radio, Don has booked me on a number of radio programs to talk about Billy Graham. If you follow this link, you can listen to several of my interviews. To learn more about radio, I encourage you to explore the various links on Don's website. 

PR Expert Don Otis

Recently Don has started a free email newsletter with great tips from his experience. Here is the first issue: Five Ways To Maximize Your Media Interviews. Follow this link to read Don's insights—but also subscribe to his email list and learn from his years in this business.

There is not one path to begin using radio in your work to tell people about your book. Whether you use a publicist or pitch on your own, it is important to be on the radio consistently. Practice makes perfect.

Are you using radio to promote your books? Let me know in the comments below.

Tweetable:

Authors Can Harness the Power of Radio. Discover these resources. (ClickToTweet)
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W. Terry Whalin is an acquisitions editor at Morgan James Publishing (a NY publisher). He has written for more than 50 magazines and over 60 books for traditional publishers including Jumpstart Your Publishing Dreams. Some of his books have sold over 100,000 copies. His blog, The Writing Life has over 1300 searchable entries. Follow Terry on Twitter (click this link).
 

Ghostwriting - The Content Rewriting Gig

As a ghostwriter you will come across a variety of clients that may request your ghostwriting services. One of those clients will be ‘the rewrite client:’

Content rewriting is actually a popular project for a ghostwriter. Whether an individual wants to have his memoir rewritten, or a businessman needs to have his business manuscript rewritten, or a business wants articles rewritten for an affiliate or sister site, the client will provide you with a full manuscript or article and request that you rewrite it for them with the same topic ‘intent’.

Sounds pretty simple right? Well, it’s not as easy as it sounds.

For the individual with the memoir you may receive a manuscript that’s very poorly written. You will have to try to determine what the client means in certain instances and this will take lots of feedback. Content rewriting will also mean you’ll need to spin words while still invoking the client’s voice. And, depending on the individual’s reason for writing the memoir, you may have to advise that ‘getting even’ doesn’t really make for a saleable book.

Then there is the businessman looking into hiring a ghostwriter for his business book that he wants rewritten. Again, you may have poorly written content that you’ll have to sort through. And, you’ll have to strive to keep the client’s voice. You’ll also have to verify all the information.

There’s also rewriting articles. A client in need of your ghostwriting service may be the business or health marketer who needs articles rewritten for a sister or affiliate site. This type of content rewriting is probably word-for-word one of the most difficult, unless you become very proficient at it. Depending on the genre you will need to become acquainted with the language, the keywords, and the business or health topic you’re writing about.

For example: assuming you’re requested to rewrite health articles about allergies, you’ll need to know the particulars about allergies. You’ll need to know about indoor allergies, outdoor allergies, environmental allergies, you get the idea. And, the word “triggers” means those substances that will cause an allergic reaction. But if you’re rewriting an article you may not be able to use the word ‘trigger.’

Rewriting and Duplicate Content Criteria
If you’re wondering why you can’t use a particular word it’s because when rewriting any content for online use, it must meet non-duplication criteria. This means that the rewritten article must be under a particular percentage in regard to duplicate content according to search engine criteria.

Why is this so important in regard to rewriting content?

Simple, Google penalizes page rank if it determines your content is duplicated by other sites.

A great tool to check your duplicate content score is WordsFinder Duplicate Checker and Article Rewrite Comparison. According to this site, your score needs to be below 80 percent or you may be penalized for duplicate content. But, your client may request it be below 70 percent. To be safe, you should always aim for below 70.

If the rewrite duplicate percentage is too high, you have to rewrite it, while keeping it coherent and on topic. You’ll need to get it to that safe percentage. This will most likely mean finding synonyms for a number of words. Take the word ‘strategy’ as an example. You might spin it with policy, plan, technique, or other word that has a very similar meaning.

So, while content rewriting may sound easy, it can be a much more involved ghostwriting project than anticipated. Take this into account when quoting a price.

You can find the WordsFinder tool at:
http://www.wordsfinder.com/tool_duplicate_content_checker.php

Karen Cioffi is an award-winning author, ghostwriter, and author/writer online platform instructor. Get must-know writing and marketing tips at http://thewritingworld.com.

Interested in becoming a ghostwriter? Check out Karen's new class at WOW! Women on Writing:
 Become a Ghostwriter – Start a Money-Making Writing Business


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Take the Controls, Own Your Website

 Who Owns Your Website? 

Wouldn’t you rather be the owner and manager of a website for your business?

After growth and stability were established on my artist’s blog, and my skills had developed for managing multiple blogs, I wanted a static website.  A website would present my Bio and Resume of accomplishments as well as display my art for sale.  As I considered the design, I visited many artists’ websites.  I considered ease of layout and available access to information a priority.  My intent was to showcase my art to encourage interest, but I wanted an uncluttered, straightforward appearance.

An artist’s blog is fun and lively with lots of inspiring areas of “discovery”.  But my website required sophistication and structure. 

My husband and several friends worked with website designers to set up their websites.  These designers became the managers of the website with certain controlling actions that only they could execute; thus, multiple headaches for the customer. The business owner couldn’t update or make changes for a majority of strategic items.

With my technical skills, I considered that I was able to design, manage and control my website directly.  I studied the opportunities available, bought books on website design and took an HTML & CSS code computer class.  I evaluated many template setups and talked to a couple of my tech savvy artist friends that had chosen a similar direction for recommendations.

With, my homework done it was time to dive into selecting my host network, ULR name and address, and the template to begin!  I chose a WordPress template and spent several intense days getting my website designed, loaded, and running.  The nerve-racking part was the site is live to the public as soon as you begin–scary thought–so you want the site to look as good as possible right away!  Some may choose to lock the website screen to read “Under Construction”, but I didn’t want to take the risk of locking up any part of my website.  I followed YouTube tutorials to guide me through the process and to cover all the hidden steps efficiently and effectively.
 
So, who owns my website?  I do!  And you can too!

Resource List:
Content Management Systems
• http://www.toptenreviews.com/business/internet/best-content-management-system-software/
• Top 10 Most Usable CMS by Glen Stansberry.  This post is from 2009 but still helpful.https://code.tutsplus.com/articles/top-10-most-usable-content-management-systems--net-6493
• WordPress  https://wordpress.org/
• Drupal  https://www.drupal.org/
• Joomla  https://www.joomla.org/
• Expression Engine https://ellislab.com/expressionengine
• Tyler Moore  https://www.youtube.com/user/Conutant

Deborah Lyn Stanley is a writer, editor and artist.  She is a retired project manager who now devotes her time to writing, art and caregiving mentally impaired seniors. 

She has independently published a collection of 24 artists’ interviews entitled the Artists Interview Series.  The series was also published as articles for an online news network and on her website: Deborah Lyn Stanley - Writers Blog.  Deborah is published in magazines.  She is a blogger who has managed several group sites including ones she founded.

“Write your best, in your voice, your way!”

Writing the Middle Grade Novel - From Start to Finish - Podcast

Every week I have a new podcast for my series, Writing Tips from the Working Writer's Coach at www.workingwriterscoach.com.

But this week, I thought it might be fun to post the podcast here, so people who aren't familiar with my podcast could sample it.

This week’s episode is Part Three of a three-part series, Writing the Middle Grade Novel – From Start to Finish - it's JUST 6 minutes.

Click to listen to Part One and Part Two first.

In this week’s episode, I offer some tips and tricks for plotting and writing your novel.

Download the study guide here first, so you can take a few notes as you’re listening.

 

 

As the Working Writer's Coach, Suzanne Lieurance helps people turn their passion for writing into a lucrative career.

Let her teach you everything you need to know to build your writing career.

A Writer's Inventory

As the year winds down, many people - I think writers, especially - recount the things they have not yet accomplished, rather than celebrate what they have done. 

So many things influence your life and productivity that are out of your control. It's really easy to be accelerating toward the end of the year and wonder what you got done, and get frustrated for not doing enough.

I say, don't be so hard on yourself. If you are on track to accomplish all of your annual goals by the end of the year, that's fabulous. If life got in the way a little too much, take an inventory of all you have accomplished. You will see you have done way more than you think.

1. Make a list of all of your wins for the year off the top of your head. This can include articles, promotions, completed works.

2. Now, give it some thought and come up with more. If you get stuck, ask peers and loved ones ... people who have your back. They'll know.

3. Make a list of all the new people you met this year. Be sure to include a memorable, personal detail.

4. Look through your connections on LinkedIn or Facebook to add to your list.

5. Make a list of all the events you attended this year. Make notes about the ones you liked and the ones you did not, so you have a reference for the future.

6. Look through your calendar to add to your list.

7. Make a list of everything you have written in the last year. Stories, articles, posts, novels, screenplays, non-fiction books. You can even include false starts. Be sure to include a note on your progress or where and when something was published.

8. Look through your computer files to add to your list.

9. Make a list of every adventure you had this year - the good and the bad. This is great fodder for fiction and non-fiction in the future.

10. Look through the list of all you accomplished. And be proud. I am sure you've done some amazing things, even if there are not all you set out to do.

Remember, you have six weeks left to check things off your list and get a few more wins. Don't be discouraged that time goes to fast. Be encouraged byy all you accomplished. And set yourself up to succeed even more.


What do you think? What is your favorite win this year? What do you hope to accomplish by the end of 2016? Please share your thoughts in the comments, so we can celebrate your wins and cheer you on. 

* * *

Debra Eckerling is a writer, editor and project catalyst, as well as founder of Guided Goals and Write On Online, a live and online writers’ support group. 

She is the host of the Guided Goals Podcast and author of Purple Pencil Adventures: Writing Prompts for Kids of All Ages. 

Debra is an editor at Social Media Examiner and a speaker/moderator on the subjects of writing, networking, goal-setting, and social media.

The Power of Video in It's Simplest Form

This is a simple 46 second video, taken on an iPhone. While it's a bit crude, it's hysterical. It makes you feel. This is what marketing is all about - you want to hold that reader's attention. You want to make her smile, maybe even laugh-out-loud.



Think about it. 

If you had a children's picture book about superheroes, wouldn't this be a cute lead-in? Or, some other short, funny or moving video relevant to your book. Videos are powerful and they don't have to be elaborate to be effective.

And, a bonus of video is it will hold the visitor on your site longer. This is great for your website ranking. 


So, next time your planning your book marketing blogging schedule and coming up with blogging ideas, keep these video statistic in mind:

- Video in an email produces a 200-300% increase in click-through rate.
- Including video on a landing page can increase conversion by 80%.
- After watching a video, 64% of people are more likely to buy an product.

Start using video in your blog post today!

For lots more video statistics, go to: http://blog.hubspot.com/marketing/video-marketing-statistics

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