Melinda Brasher has sold short stories to several magazines, including Ellipsis Literature and Art and Intergalactic Medicine Show. You can read her most recently published story, "Passcodes," free at The Future Fire. She's currently living in the Czech Republic and loving the nature (and the wild blueberries and raspberries for dessert during her hikes). Visit her online at http://www.melindabrasher.com/
Writing, publishing, book marketing, all offered by experienced authors, writers, and marketers
Finding Appropriate Literary Magazines For Your Stories
Melinda Brasher has sold short stories to several magazines, including Ellipsis Literature and Art and Intergalactic Medicine Show. You can read her most recently published story, "Passcodes," free at The Future Fire. She's currently living in the Czech Republic and loving the nature (and the wild blueberries and raspberries for dessert during her hikes). Visit her online at http://www.melindabrasher.com/
Blogging Smart
By Karen Cioffi
It’s a give-in that you need to blog to make connections, to gain readers, to increase visibility, to increase your authority, to increase ranking, and to become the go-to person in your niche.
But, did you know that as of early September 2015, there are 1 BILLION websites online. That's a lot of noise . . . and competition. So, blogging smart is even more important than ever.
But, how do you blog effectively and smart? What does that mean?
To blog smart, you want to ‘prove’ to your visitors and subscribers that what you’re writing about or doing actually works.
How do you do this?
Simple. Show them.
For example:
A blog post at Karen Cioffi Writing and Marketing (site has since been deleted) on email marketing and spam got over 3700 views in just a couple of days.
This is blogging smart.
The image below is a screen-shot of that particular post's views in less than 24 hours - a couple of days later it was over 3700. A little after that it was at 3841. I haven't checked since then to see how far it has gone.
Okay, I’ll admit that sometimes it’s the ‘luck of the draw’ or the ‘right content at the right time,’ but if you’re not blogging smart to start, it’s unlikely you’ll get that far.
So, some things you should be including in your posts are:
• Screenshots to aid in comprehension and prove what you’re saying
• Links to relevant content bringing the reader deeper into your web pages, further demonstrating your knowledge in the niche
• Links to other useful information that will further benefit the reader
• Tips on what you should and shouldn’t do and why
• Strategies that work for you and proof
• Problems you’ve overcome and how
• Doable step-by-step guides
• Personality (a bit of personal tidbits)
• Videos
• Audio
• Images
• Call-to-action (CTA)
These are the elements you should be including in your blog posts, obviously not all at the same time - mix it up. This is blogging effectively and blogging smart. And, this strategy will motivate the reader to model your processes. This is one of the best compliments.
Even more important, it will motivate the visitor/reader to say YES to your CTA and SHARE your content.
Note: Images and CTAs should be included in everyone of your blog posts. And, in regard to images, at least one image should be at the top of the content. It's this image sites like Pinterest will pick up when you share the post.
Another part of blogging smart is to optimize your blog posts. Part of this includes using:
- Grabbing titles
- Keywords
- Tags
- Categories
- Descriptions
- Sharing your posts to your social media networks
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More on Writing and Marketing
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Strategies to Get Book Reviews
You Know You’re a Writer When
Revision, Part 1: An Early Fiction Checklist
Writing on the Run
Deep in the throes of revision while having to go on a recent short trip, I had to face that writing time would be hit or miss; normally squeezed in whenever there's a free moment. To really dig in, though, I wanted to take more than could possibly fit in my catch-all bag: a dictionary, my thesaurus, reference books, as-of-yet unread writing books, etc., etc. Knowing this was impossible, I took a break to think about what I could realistically get accomplished on the trip, sat back and read an article, "4 Tips for Writing Scenes," by Ingrid Sundberg, http://ingridsnotes.wordpress.com/2014/07/01/4-tips-for-writing-great-scenes/.
Sundberg's article changed everything. Maybe I couldn't have all my tools, but I was at a place in my story where a preliminary check would be helpful. After a cursory look at my WIP with Sundberg's advice in mind, I made a startling discovery. The drama and emotion I thought I'd poured into my draft--heart, gut, and soul--didn't have the impact I'd envisioned. An editor might even call my scenes downright flimsy! I chose three areas that Sundberg suggested need to be present in each scene and decided not to wait until the end of the entire draft to consider them, but to review them early in the draft and see what would happen.
Three Scene Booster Musts
I backtracked to Chapter One and evaluated each scene according to Three Scene Boosters suggested in Sundberg's post. In each scene, I isolated these three areas:
- Significant Emotional Change: Does your character go through some sort of emotional change?
Revised emotional change: I needed to show a starker contrast between my character's boredom and fear.
- Dramatic Action: What action does your character take to get out of the bind she finds herself in?
Revised dramatic action: As the car picks up speed, I needed to show how frightened she is more clearly, which was to show how helpless she feels.
- Scene Summary: What is the main action in the scene? At the end of the scene go back and look at your character's main action(s).
- What is your character's main emotion(s)? Fearing for her life.
Just think, if another short trip comes along I won't have to take so many writing tools in my backpack. All I'll need is a pencil, eraser, colored pen, post-its, and extra paper. Oh, and a book to read in my spare time!
See if this plan works for you: In coming months more revision highlights will be explored to help narrow down important areas in your manuscript, one at a time.
Gearing Up for September
- Work Space - Do you need to do some filing and organizing? Are there outdated post-it- notes stuck around your space? Is your chair comfortable? Do you have enough room? How is the lighting? I recently moved my desk to another part of the room and it really made a difference.
- Supplies - School supplies are being sold everywhere at some really good prices. Now is the time to stock up! I like the composition notebooks (used come only in black and white) that now come in lots of colors. I use one for each project I'm doing. Every idea, deadline, contact, etc., goes in the color-designated notebook. I've found this works best for me instead of a file folder for current projects.
- Schedule - How is your writing schedule working? Are you taking ground? Even if it feels slow and steady, it counts! Are you trying to work in the morning, when you do your best at night? Have you been able to balance your personal life with your professional life? Take a good look at your writing routine. If you're not producing what you had planned, it's a good indication something needs to change. Don't be afraid to do it.
Refocusing after a Vacation from Writing
In my July post, I shared that I was going to give myself a writing vacation. No writing blog posts, revising manuscripts or developing first drafts. I have a lot of writing projects at different stages of development, but I was not anxious to work on any of them. My writing time was going to be reallocated to summertime fun and travel. I was going to give the written word a rest.
During my writing hiatus, I visited with friends, went to museums, read more and travelled. I also spent way too many hours stuck in airports—travelling over 15,000 miles in the month.
After a writing break, try the following tips to get back on track.
- Summarize any notes from the writing vacation and save them in a file
- Read your unfinished writing projects
- Assess the next step for each project
- Prioritize your writing projects
- Establish and track your writing goals.
- Try using a goal setting/tracking app.
Marketing as a Beginner
The shop of the bookdealer Pieter Meijer Warnars--Johannes Jelgerhuis (1770-1836) |
With a new fiction novella out in October, I have been brushing up on marketing techniques. As far as I can see, the only certainty is that there is no certainty. What proves successful for one author may not work for another.
My publisher has listed the need for Facebook and Twitter and I'll set up new accounts for my author persona. But social media is continually evolving and the new algorithms always tend to favor the website creators. FaceBook changes have made it more difficult to spread your news and views to all the friends on your list. And not all authors can afford or wish to afford paid ads.
In a new article suggesting how to stop wasting time with marketing, Tom Buford notes that 90% of his business comes from just two strategies: peer endorsement meaning recommendations from friends--this may perhaps include
affiliates?-- and using education based webinars to sell his products.
With a two step strategy in mind, I am considering slideshare and an infoproduct how-to course as a thankyou gift for purchasers of my book.
To work on my website, I'm following Tiffany Lambert's day by day blog--One Year in a New Niche.
Her blog may not be everyone's cup of tea but she's a great marketer and her openness and techniques are built for selling.
That said, here at Writers on the Move we have some of the best book marketers in the business. I have my copy of Carolyn Howard-Johnson's award-winning Frugal Editor and the Frugal Book Promoter and a folder of helpful ebooks from Karen Cioffi-Ventrice.
Blogpost of the Month
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In the meantime, any help and advice in the comments below on which book promotion strategies work best for you will be greatly appreciated. :-)
Anne Duguid is a freelance content editor with MuseItUp Publishing and she passes on helpful writing,editing and publishing tips from time to time at Slow and Steady Writers
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