WritersOnTheMove Author Carefully Considers Time Management

I often channel the woman I used to read avidly because I edited her columns to fit into available space for the Salt Lake Tribune where I used to be a staff writer.  The woman is Ann Landers, doyenne of the "Ask" columns. And most of my "Q and As a la Ann Landers" go into my SharingwithWriters newsletter. On occasion I share them in this blog, too.  This questions is a simple one--oft repeated by writers who are trying desperately to balance their writing time against online networking and marketing:

Question:

 Shirley Corder, an author friend in one of my Yahoogroups asked me, “Would someone please tell me why I should add Google Plus to my long list of social networks?”

 Answer:

 I get it that there needs to be a real reason to join another group.  I think one of the reasons most people are talking about Google Plus are the groups (hangouts) it offers--but What I like is that Google makes it really easy to post notices about our blog posts when/if we use Blogger (and maybe a few others) for our blogs. It also automatically includes images from the blog with the message you send.

 I also like that it lets you categorize your friends there so you don’t send messages to people who couldn’t care less. As an example, resources that may interest readers of my retail books, may not want links to a Web site that will help writers with craft. So, I am very careful to add people to an appropriate circle (or group).

 To make it less time consuming, I don’t actively search out new connections. When they contact me, I put them in a "circle" where I can best reach them with posts (or other things) I think they might be able to use. 

 My address is: https://plus.google.com/u/0/  And, yes, I'd love to hear from you if you are there.
By the way, I still read Q andA columns avidly, some of them written by people who learned the skill at Landers' knee. One learns a lot about life in them. (-:  If you want to read all of mine as they come out, you can subscribe to my SharingwithWriters newsletter by sending me an e-mail at HoJoNews@aol.com  and I'll do it for you. Please put SUBSCRIBE in the subject line.

Do you know of any other reasons why Google Plus is is plus? Or not? Please share with a comment on this blog if you do.  

-----
Carolyn Howard-Johnson, author of This Is the Place; Harkening: A Collection of Stories Remembered; Tracings, a chapbook of poetry; and how to books for writers including the award-winning second edition of, The Frugal Book Promoter: How to get nearly free publicity on your own or by partnering with your publisher; The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success; and Great Little Last Minute Editing Tips for Writers . The Great First Impression Book Proposal is her newest booklet for writers. She has three FRUGAL books for retailers including A Retailer’s Guide to Frugal In-Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques. Some of her other blogs are TheNewBookReview.blogspot.com, a blog where authors can recycle their favorite reviews. She also blogs at all things editing, grammar, formatting and more at The Frugal, Smart and Tuned-In Editor

Email Marketing - Your Opt-in Landing Page


 

Landing pages have specific purposes. One might be a sales page and another might be your email opt-in page. Whichever it is, a landing page is a specific page that is intended for a specific purpose and draws targeted traffic. The traffic is drawn to this page to take a particular action . . . to say YES to your offer or opt-in.

One of the most essential landing pages’ is your subscriber or email opt-in page, and it should be designed specifically to garner email addresses.

The reason a separate opt-in page is crucial, as with any landing page, is to eliminate distraction.

While it’s a good idea to have a subscriber opt-in box on your website’s sidebar for stray visitors and those who find your blog through a search for a particular keyword, you need a separate page to lead your targeted traffic in from your ‘outside’ article marketing endeavors. These ‘outside’ strategies include, submitting to article directories, guest posts, and participation in joint ventures. They are the strategies that need a resource box, bio, or tagline that will direct readers to a page designed to let the reader know why she should give you her valuable email address.

It’s on this email opt-in page that you can fully explain the benefits the reader will get if he opts in: relevant information, tips, tools, reviews, news, etc. You also have the space to list the title and description of the ebook you’re offering as an ethical bribe. Or maybe the free ethical bribe is a one-on-one free consultation, or an instructional webinar. This opt-in landing page allows you to fully answer the reader’s WIIFM (what’s in it for me) question.

In addition to the WIIFM information, you can include what you’re qualifications are for offering this particular information, for claiming to be an authority in this niche.

Due to its focus and lack of distractions, your email opt-in landing page allows for a higher conversion rate. This means a higher percentage of visitors will follow your directions and say YES to the action you’re asking them to take.

Just remember that simple always works better in regard to websites and landing pages. You don’t want to make it feel or look busy, or give confusing or complicated steps for the visitor to take action.

To emphasize the ‘simple is better’ strategy, Google’s company philosophy is “Simplicity is powerful.”

While it’s in a writer’s nature to usually write more than is necessary and an individual’s nature to make things more complicated than necessary, follow Google’s lead and keep it simple. Keep your email opt-in page to the essentials, and learn how to write effective copy for it. 

If you're just starting out with your mailing list, you will need an email service and opt-in box. I use Get Response. I love them so much, I'm an affiliate for them. So, if you're in the market for a great email service, get started with them.

~~~~~

RECOMMENDED TOOL:

CREATE AND BUILD YOUR AUTHOR ONLINE PLATFORM
Website Creation to Beyond Book Sales

Need help getting your author-writer platform optimized? If the answer is YES then check out this 6 week e-class through WOW! Women on Writing, just CLICK HERE.

Be sure to check out the testimonials!



~~~~~
 
Karen Cioffi
Award-Winning Author, Children's Ghostwriter 
https://karencioffiwritingforchildren.com

Founder and Editor in Chief of Writers on the Move

Use Images Carefully - They May be Copyrighted and You Could be Sued

By Karen Cioffi

It’s funny, a couple of months ago I accidentally deleted a lot of my images in GooglePlus. Because of this accident, the images in the blog posts at Writers on the Move were deleted. The grey generic circle took their place.

At the time, I was annoyed with myself and warned everyone to be careful when deleting photos in their Google+ accounts. Using images is an effective way to make our blog posts more engaging. It’s an effective marketing tool.

Well, I recently read two SCARY articles from bloggers, one a PR company, who were sued for using copyrighted images in their blogs without permission. In both cases, it wasn’t done intentionally, but none the less they were sued for a significant amount of money and had to pay.

I don’t copy images off the internet to post on my blogs, at least not that I can remember doing. For years, I’ve used image services like, BigStock.com and buy images when needed. I also use Microsoft Word’s Clipart. And, lately, I’ve been creating my own images, like the one above. I bought the image of the rabbit holding a sign then added the "Be Aware" and background color.

Going back to the articles I read, it was mentioned that even Pinterest could be problematic. Comments mentioned that Pinterest protects itself and if you are caught repinning an image you don’t have the copyright to, you’ll be on your own.

I haven’t read the fine print on the site, so don’t know for sure. It’d be interesting to find out though. I’m thinking of eliminating my boards that could be a problem, like my Around the World and One Day. I love the images on them, but they’re not worth possibly being sued over.

So, should this concern ordinary, run-of-the-mill bloggers?

YUP!

This isn’t just a scenario heavy-hitter sites need to worry about. It’s something anyone blogging with images needs to be concerned about, unless your 100% sure your images are safe.

I’m including the links to both articles because I think everyone should be warned about this. Ignorance of copyright laws won’t save you. Adding attribution or taking the image down won’t save you. It’s time to rethink image use before it’s too late.

You’ll learn a whole lot more from these articles:

"Bloggers Beware: You CAN Get Sued For Using Pics on Your Blog - My Story"
(Read the comments also for tips on safe images)

"How using Google Images can cost you $8,000"

I love to know what you think of this using images in your posts. And, it'd be great if you share where you get your images from.



What is Flash Memoir

Guest post by Jane Hertenstein

Many of us are looking to write memories—either in the form of literary memoir or simply to record family history, in order to pass down stories to children or grandchildren. In Freeze Frame: How To Write Flash Memoir I look at memoir in small, bite-size pieces. Not all at once, but in small bursts of flash.

Flash is a relatively new genre. Other terms for flash include: Sudden, micro, postcard, short shorts. The roots of flash lie in the vignette or scene. There is no widely accepted definition for the length. Some journals are asking for no more than 100 words. Six Minute Magazine is looking for quality fiction that can be read in under six minutes. The upper limits of flash might be 1,000 words. Much of what I love about flash is about living in the moment. Capturing and seizing a point in time. Freeze framing it—much like a Polaroid snapshot.

Memoir can be defined as autobiography that uses novelesque or literary devices. Perhaps it is better to say that memoir is autobiography that relies less on chronology and facts and more on telling a story.

I like to treat the page like a friend, like a sounding board, or what the poet Frank O’Hara has described as unmade phone calls. The Internet actually makes it easy to record one’s life: Instagram! Facebook! Twitter!

Julia Cameron in The Artist’s Way instructs us to “make time,” not wait to “find time” for writing. One of the best ways to make time for writing is through journal writing. She suggests free writing where for 10 – 20 minutes you write whatever comes into your head without editing, without even lifting your pen from the page. Here is a link to how to write what she calls “Morning Pages.”

No matter what it is called or how you view it, the writer needs to be able to slow down, turn off the critical, and turn inward.

EXERCISE: Where you are at, right now, whatever you want to call it: blog, journal, prayer, an unmade phone call, twitter, tweet—send one out. Write it, the flutter on your heart. No more than 500 words.
    
Read the headlines: ever wonder what’s behind them. The newspaper is full of real stories that at some point might alter or connect with our own story. Think tsunami, school closing, threat of e. coli in lettuce.

Ernest Hemingway had a background in journalism where he was embedded in several wars and learned to write concisely and yet place the reader there.

EXERCISE: What’s in the news? Using a headline as a prompt, write a flash.

This can be strictly memoir or you can take any headline and place yourself there as a reporter. Write about what affects you—your flash might also be written as an opinion (op-ed) piece.

Much of memoir is about ordinary life. Despite the fact that nothing important ever happened to you (I’m assuming), if your story nudges the reader to remember, then you will connect. People are interested in ordinary stories if they have the smell and feel of authenticity. An honesty that resonates. A skillful writer will use words like blood, injecting life into a story—and visa versa a story into life.

EXERCISE: Compose a flash built around your to-do list.

Even if you think you have lived a boring life, all of us have anecdotal moments, snapshots that if freeze-framed and cropped can offer entertainment/education/refuge for fellow readers.

About the Author:
Jane Hertenstein’s current obsession is flash. She is the author of over 40 published stories, a combination of fiction, creative non-fiction, and blurred genre both micro and macro. Her latest book Freeze Frame: How to Write Flash Memoir  is available through Amazon. Jane is a 2-time recipient of a grant from the Illinois Arts Council. She can be found blogging about Flash Memoir at http://memoirouswrite.blogspot.com/

~~~~~
MORE ON WRITING

Is Thinking About Writing, Well Writing?
How to Write a Novel – Start with a Novel Outline
Letting Go of the Novel – How to Deal with Empty Pen Syndrome

~~~~~
P.S. To keep up with writing and marketing information, along with Free webinars, join us in The Writing World (top right top sidebar).

~~~~~

Deborah Heiligman's Casual Scream


Deborah Heiligman was scared. She wanted to write about Charles Darwin but she had a lot of questions. She wondered, Who am I to write about Charlies Darwin? How can I find my way? Where can I find the courage? Hasn't enough been written about Darwin, his voyage on the HMS Beagle and his book The Origin of Species?

Have Faith in your Process

These are questions Deb first asks herself before taking on any subject. First and foremost is that she needs to connect with the topic. How? She knows it's right when she becomes completely and utterly obsessed by it. The story needs to be an important one, one that needs to be told. Then she has to make sure she is the right person to write it. The story must have a beginning, middle and end. Perhaps most important is to check and make sure there are enough primary sources and that the information is available. Deb learned this the hard way. She spent many months researching a potential biographic subject before she realized that a story couldn't be put together due to a lack of information.

Tricks of the Trade

Yes, use the "tricks" of fiction, Deb says, character, plot, story arc, etc--BUT nothing is made up. You have to know he leaned against the gas lamp. You can't say it unless you know it. Regarding contemporaneous facts and descriptions--those that exist, occur, or originate during the same time period--that's a judgment call. Such as when you say he walked over the horse poop in London. That's okay because everybody had to do it. Again, bottom line is that you can't make anything up. Biographer Beware: A pitfall to keep in mind is possible bias of the person(s) who created the primary sources.

Deb's take-away: Remember, everything is slanted. The choice you make gives you your angle. Immerse yourself in everything about the time. I read Austen because Charles and Emma both loved Austen. My take-away: I found that what I learned from Deb can be applied to my work, both in fiction and nonfiction. Before beginning a project I immerse myself in studying publisher's guidelines, searching for what agents, editors and publishers are looking for, and making sure I have access to photos before beginning a nonfiction project.

Source: Deborah Heiligman is the award-winning author of the biography, Charles and Emma: Darwins' Leap of Faith. I heard her speak at a Highlights Foundation workshop in Honesdale, PA last October.

If you would like to read past posts in this series, please visit:

Part One: Two Ways to Hook and Keep Your Reader
Part Two: Nouns Need to be Concrete and Appear More than Once
Part Three: Tent Pole Structure
Part Four: Leonard Marcus: Maurice Sendak, Storyteller and Artist
Part Five: Leonard Marcus: Let the Wild Rumpus Start
Part Six: Behind the Scenes with Deborah Heiligman

Biography of Deborah Heiligman

For August, Part Eight:         On the Same Page with Betsy Bird
Grand Finale in September: Concluding Thoughts with Patti Lee Gauch
                                                 A list of the presenters' favorite books


Linda Wilson, a former elementary teacher and ICL graduate, has published over 40 articles for children and adults, six short stories for children, and is in the final editing stages of her first book, a mystery story for 7-9 year olds. Publishing credits include seven biosketches for the library journal, Biography Today, which include Troy Aikman, Stephen King, and William Shatner; Pockets; Hopscotch; and true stories told to her by police officers about children in distress receiving teddy bears, which she fictionalized for her column, "Teddy Bear Corner," for the Montgomery County Sheriff's Office Crime Prevention Newsletter, Dayton, Ohio. Follow Linda on Facebook.

Launching Into Success

  How to Become a Successful Freelance Writer

In a nutshell: write, submit, write, submit. 

Okay, there's more to it than that. But if you don't actually have a plan you will not be successful.

After 18 months of learning, thinking, and taking some baby steps with freelance writing, I carved out this week of July 15 – 20 to get serious. The goal is to launch a working schedule to stick with regularly. 

Sometimes, the conditions have to be just right for success. After 30 years of raising a family, homeschooling, and helping with our dairy and maple syrup business, I am now in a season of transition. And the conditions are right.

So, with my 11 year old off to camp, the always-available wife, mother, and friend had to make sure this was my week. It’s day 2 and I am thrilled at what I am accomplishing.


As I have been implementing all of the wonderful lessons which I have learned here at WOTM, and from other seasoned authors, I had to take a step back to not lose myself in the logistics. I believe in hard work. But I also believe one can get buried in crossing all the “T”s and dotting all the “I”s (pun intended) - to the point of not dreaming big and following your instincts.


One bit of advice I had printed off last January helped me find balance this week. On the topic of marketing strategies, Holly Weiss writes in Scaling the Marketing Ladder in One Fell Swoop:

“Are you trying to get your opinions, writing skills, or articles noticed? Do you spend hours a day reading advice from well-meaning experts on how to drive traffic to you blog?”

Yup! That’s me. Trying to get it all figured out before I moved off of square one. Thing is, I wasn't going anywhere. I was getting buried under a heap of "getting it right" and all I was getting was overwhelmed. 


Holly's advice was like a welcoming breeze. It filled out my sail and I started moving.


She continues to say, “Down deep, you know your own best marketing tactics. Find your talent and put it out in front of the public – consistently.” 

"Down deep, you know..."

This, coupled with the technical advice from seasoned authors, helped me find the right combination to set sail.

Only you know when the conditions are right. Learn, learn, learn. But don't be afraid to make a move when down deep you know yourself. Don't let too many opinions overwhelm you and hold you back.

Fair winds!


*Edit: week 2 and I'm sticking to my writing schedule!

Photo Credit: Jared and Corin

You can find her passion to bring encouragement and hope to people of all ages at When It Hurts -http://kathleenmoulton.com/

Understanding Profiling


To truly understand profiling you must first look at the basic definition of it. With that in mind, then take and break it down into the different areas of profiling. The basic definition of profiling, according to the World English Dictionary, is as follows:  The use of personal characteristics or behavior patterns to make generalizations about a person, such as gender, unique characteristics (such as scars), hair color, color of eyes or skin, nationality. The use of these characteristics is to determine whether or not a person may be engaged in illegal activity.
            Racial profiling is considered to be used by law enforcement in deciding whether to engage in enforcement of the law, such as making an arrest or a traffic stop. It uses an individual’s race or ethnicity to make these decisions. It is controversial and in some jurisdictions illegal.
            Criminal profiling (or offender profiling) is described as using numerous factors such as race, dress, and interactions to determine whether or not a person is involved in criminal activity. Various aspects of the criminal’s personality makeup are determined from his/her choices before, during, and after the crime.
            Predictive profiling attempts to guess who is likely to commit a crime that has not happened yet. This type of profiling occurs when a police officer, while patrolling, observes and tries to spot suspicious behavior that could mean a crime is going to take place.
            Psychological profiling is a method of suspect identification which seeks to identify a person’s mental, emotional, and personality characteristics, which are manifested in things done or left at the crime scene.
            There are four phases of profiling that profilers attempt to collect to determine the personality of the offender:
            1.  Antecedent:  What fantasy, plan, or both did the murderer have in place
                  before committing the crime? What triggered the murderer to act some 
                  days and not others?

            2.  Method and manner:  What type of victim/s did the murderer select, and
                  what method and manner of murder did he/she use? Shooting, stabbing,
                  strangulation, or something else?
               
             3.  Body disposal:  Did the murder and body disposal take place at one
                  location or multiple locations?

            4.  Post-offence behavior:  Is the perpetrator trying to inject himself into the
                 investigation by reacting to media reports or contacting investigators?

            In the case of serial killers a phase of criminal profiling is case linkage, which is the process of determining if there are connections between two or more unrelated cases. Involved is the establishment and comparison of physical evidence, victimology, crime scene characteristics, modus operandi, and signature behaviors between each of the cases.

            As you can see there are numerous categories of profiling. As a writer, knowledge is imperative to making our story sound convincing. Do not just write, but know what you are writing.

Faye M. Tollison
Author of:  To Tell the Truth
Upcoming books:   The Bible Murders
                                Sarah’s Secret
Member of:  Sisters in Crime
                     Writers on the Move
           
                  
            

Writing Crafts Articles for Children’s Magazines

   by Suzanne Lieurance Writing craft articles for children’s magazines can be an exciting way to connect with young readers.   Kids love ge...