Online Marketing - Commenting on Blogs is an Effective Marketing Strategy

Contributed by Karen Cioffi

You may be an author or writer who takes the time to comment on other websites. This is an effective online marketing strategy. It builds bridges to other blogging neighborhoods, it forms connections, and it helps increase your visibility.

But, after using this strategy for a short while, what if you don’t seem to see any difference in the traffic to your site or the comments on your posts?

Should you continue commenting on blogs?

YES, absolutely. Commenting on blogs is still an effective marketing strategy, in fact, even more so than before. Getting a ‘post conversation’ going and sharing content is high on Google’s list of what bloggers and marketers should be doing. Today, it’s all about creating optimized content that readers find valuable enough to share to their social networks.

Knowing the effectiveness of this marketing tool, I try to use it as often as I can. And, recently I left a blog post comment on a high-traffic, high-quality site. When I comment on a site, time allowing, I usually browse the other comments. On this particular blog CommentLuv is used and one of the post comments in particular seemed to be informative, so I clicked on the author’s latest post link. Doing this, it brought me to a site with great content and I actually tried to subscribe to the email post feed. Unfortunately, it seems the feed wasn’t enabled, even though the site owner had the opt-in for it. But, that’s another story.

Commenting on sites that offer the commenter’s last post link  is an excellent way to broaden your reach and easily bring visitors back to your site. Just like I clicked on that commenter’s link, based on an effective post title, the same can happen to you. 

 
CommentLuv is a commenting system plugin for WordPress. Simply click on ‘Plugins’ in your WordPress dashboard, go to ‘Add New,’ search for the plugin, and install and activate it. That’s it.

This is a WordPress plugin; I'm not sure if it can be used on Blogger.  When this post was originally written, it could be. But 10 years later, I couldn't find any information on it.

Hopefully, Blogger will add CommentLuv to its gadgets to make blogging with a blogger site more effective.

In addition to the obvious benefits of commenting, such as broadening your marketing reach and making connections, the activity you create online is picked up by search engines. This includes comments.

Make commenting on blogs an important element of your online marketing strategy.
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MORE ON ONLINE MARKETING

Keyword Search and Article Marketing – Tips for More Effective Book Marketing
Memes and Themes
Being Social can Bring Extra Promotion

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P.S. To keep up with writing and marketing information, along with Free webinars, join us in The Writing World (top right top sidebar).

Karen Cioffi, Children's Ghostwriter, Rewrite, Coach, and Author Online Platform Instructor

 


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Behind the Scenes with Deborah Heiligman

Last October I attended the workshop "Books that Rise Above," presented by the Highlights Foundation in Honesdale, PA. I had to pinch myself to make sure I wasn't dreaming being under the same roof (in the cozy yet spacious "barn") with the esteemed presenters, Patricia Lee Gauch, Linda Sue Park, Leonard Marcus, Betsy Bird and
Deborah Heiligman. Also in attendance were some of the editors of Highlights for Children magazine; Kent Brown visited often, and the staff and other attendees were inspirational. Tours of the magazine headquarters and Boyds Mill Press were fun and enlightening.

Sign up for a Highlights Foundation Workshop

This series is drawing to a close this month with only a few posts left. Before I delve into this month's topic, "Behind the Scenes with Deborah Heiligman," I'd like to encourage readers to attend any Highlights Foundation workshop possible. It will be well worth it. Prior, ample information was sent by staff members on details of our stay. The warm welcome, delicious food, comfy private cabin and more, were second to none. Included were biosketches of the presenters with some of their book titles. I read as many as I could before attending. That was a big help in understanding the topics they discussed. I have continued to read their work long after the workshop, now for pure enjoyment.

Window into the Life of a Biographer

Deborah Heiligman's award-winning book, Charles and Emma: Darwins' Leap of Faith, is one of my all-time favorite books. First, I couldn't put it down. I loved it so much, perhaps because of the love Deb infused in each word, that I identified my own special relationship in Charles and Emma's story. Though a children's book, oddly I found Charles and Emma in the Adult Biography section of my local library.

Having dabbled in biography myself from biosketches I wrote for the library journal Biography Today, I had an inkling of Deb's monumental task. Her research was based on personal journals and letters and two versions of Darwin's autobiography; in addition to  databases, websites, and reference and secondary books. Also, she gathered information while visiting the Darwins' home in England. Deborah's feat, in my mind, is how seamlessly she wove dialogue together with explanation. It is as if her book was written from modern-day interviews, not from passages written during a bygone era.

Too Much of a Good Thing

Anyone who has approached such a big topic as Charles Darwin might find the sheer bulk of material overwhelming. Indeed, all of the material was so fascinating Deb wanted to include it all. Focusing on one guiding principle or theme helped to narrow the subject down. Once she decided to make her book a love story her job became clear. Thus, the weaving began of piecing Charles and Emma's stories together.

Deborah's take-away:  Every writer has a theme, Deborah quoted Tom Wolfe as saying. His is status. Mine is love. Charles and Emma is a love story. Write a book from your heart, about the particular person you are. Mine: I feel fortunate and privileged to have had the opportunity to hear the behind-the-scenes approach on how Deborah writes her biographies. After what I learned I have nothing but admiration for the great amounts of love, devotion, tenaciousness, effort, attention-to-detail--have I forgotten anything?-- Deb goes through to arrive at her incredible works.

If you would like to read past posts in this series, please visit:

Part One: Two Ways to Hook and Keep Your Reader

Part Two: Nouns Need to be Concrete and Appear More than Once

Part Three: Tent Pole Structure

Part Four: Leonard Marcus: Maurice Sendak, Storyteller and Artist

Part Five: Leonard Marcus: Let the Wild Rumpus Start

Deborah Heiligman's Biography
Deborah Heiligman's Blog

Next month: Part Seven: Deborah Heiligman's Casual Scream
In future posts: A link to the complete list of "Books that Rise Above" will appear at the end of this series.

Linda Wilson, a former elementary teacher and ICL graduate, has published over 40 articles for children and adults, six short stories for children, and is in the final editing stages of her first book, a mystery story for 7-9 year olds. Publishing credits include seven biosketches for the library journal, Biography Today, which include Troy Aikman, Stephen King, and William Shatner; Pockets; Hopscotch; and true stories told to her by police officers about children in distress receiving teddy bears, which she fictionalized for her column, "Teddy Bear Corner," for the Montgomery County Sheriff's Office Crime Prevention Newsletter, Dayton, Ohio. Follow Linda on Facebook. 

Paths to Becoming a Successful Writer

Becoming a successful writer is hard work. Many months or years may go by before your work is published. Writers take personal ownership of success through diligence and perseverance. It's not easy to work at something regularly for a long time and not receive a monetary reward right away. 

But then there are those times in life when we seem to be in the right place at the right time. An opportunity comes along when we weren't expecting it! (or working for it). I think it's a good thing to anticipate those moments.

We're all on a path.

We know our destination, but what the scenery looks like on the way isn't always predictable. We're human and there is only so much we can accomplish. We have to be careful we don't bury our heads in so much work, we become anxious, frustrated, exhausted, and even depressed when success seems out of reach.

Whatever your belief system, I am sure we can agree, the moments of being at the right place at the right time comes to all of us now and then. A breakthrough, a connection, an idea, someone who knows someone - just "happens" to come our way. It's not luck for a certain few. It's a gift sent to us in different ways and meant to encourage, inspire, and yes, even clear the path for success. 

The important part is to remember and be grateful for those moments. It will give you a healthy, balanced perspective.  

By all means, work your hardest. But don't forget to revel in the expectation of being in the right place at the right time. Enjoy your path!

How about you? Have you had a moment that seemed to come out of nowhere, helping you succeed in your writing career? What was it and what did it do for you?

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Kathleen Moulton is a freelance writer.  You can find her passion to bring encouragement and hope to people of all ages at When It Hurts -http://kathleenmoulton.com/

Photo Credit: Etrusia UK / Foter.com / CC BY-NC-SA

DEATH BY POISON

In earlier time poisoning was a very common way to commit murder by both men and women, though probably more often by women. Then as time moved on it became mainly a woman’s murder weapon. But now, with such advances in technology, weapons, and the advancement of women in this modern world, it is rather rare to see poisoning as a murder weapon. We do see ricin used by terrorist/mentally ill to send via mail, but it is not your everyday poison.

            However, we, as writers, can still use poisons as a murder weapon, especially if we can come up with a unique murder plot. It never hurts to have the information on hand just in case. Also, those of you who like to write mysteries set in Victorian days or even into the early 1900, it would be most appropriate to use a poison. Five poisons you might want to keep in mind are as follows:

            1.  Arsenic -- used since the Roman times in ancient history. It is tasteless, making it easily administered in a drink. In the 1800’s it was put in weed killer, fly papers, and rat poisons. It was used frequently in domestic murders and cited in many murder cases. Used as a yellow oxide or a white oxide or vapor, which smells of garlic. White oxide is virtually tasteless and easily masked by food or drink. It can be given accumulatively. The fatal dose builds up over time slowly. Symptoms can resemble food poisoning. The symptoms of white oxide starts with throat irritation, nausea, faintness, and depression. Then you have vomiting, tinged with blood and mucus, severe abdominal pain exacerbated by touch tongue is white and furry, throat is constricted. Diarrhea comes after 12-18 hours, cramps in leg, weak pulse, rapid but regular. Cyanosis (blue color) of extremities. Death comes when victim is conscious.

            2. Strychnine -- Used to poison rats and other small animals, giving it easy accessibility. It has been cited in only a few domestic murders, and its availability suggests it could be used in many undiscovered murders. It is a colorless solution with a very bitter taste that is noticeable even in a very weak solution. Symptoms come on within 2-3 hours, sometimes faster. The symptoms are: restlessness, feeling of suffocation, contraction of facial muscles (victim looks as if he is grinning), violent and distorting contractions followed by a period of rest, then an attack of even more violent contractions. The victim is conscious, in agony and unable to speak. Pulse is very high, and death occurs during a convulsion from paralysis of the respiratory system.

            3. Atropine -- (aka belladonna) In small doses it causes hallucinations. It has been used since ancient Greece. In larger doses it was one of the favorite poisons of would-be murderers in medieval Europe. The juice of only a few berries would be fatal. It can be absorbed through the skin as well as ingested. Symptoms are dry mouth and tongue, difficulty swallowing, flushed skin leading to rash on upper body, headache, giddiness, hallucinations, delirium, fast respiration and pulse, dilated pupils (most distinctive feature as the victim appears to have black eyes). Later there is paralysis, coma, and then death.

            4.  Cyanide -- Sodium cyanide is used in industrial chemicals and in mining. It has been used in mass murders, the 1980’s contamination of Tylenol capsules in the Chicago area being one of the most famous. It has been used in some domestic murders also. It causes death within minutes and is the fastest acting of all poisons. For this reason, it is the poison of suicide pills, such as the type carried by secret agents. It has also been used in executions. Cyanide (or Prussic Acid) interferes with the blood’s ability to absorb oxygen and has a faint smell of bitter almonds, though less than mystery writers indicate in their writings.

            5.  Thallium -- discovered in the 1860’s, it has been used in some domestic murders. In some countries it is used in rat poison, but it has been more widely used in assassinations. It is water soluble and tasteless. It takes several days for symptoms to develop and are generally attributed to other illnesses. This poison was used by Sadam Hussein and Russia’s KGB. Symptoms can easily be confused with the flu. The most distinctive symptom is hair loss.

            These five are only a few of the poisons out there. The list is long. A writer can be quite creative with these resources at their hands.

Faye M. Tollison

Author of: To Tell the Truth

Upcoming books: The Bible Murders

                             Sarah’s Secret

Member of: Sisters In Crime

                    Writers on the Move

www.fayemtollison.com

www.fayetollison.blogspot.com

www.fmtoll.wordpress.com

Create an Infographic

Infographics are a fun way to promote yourself and your brand. They come in various shapes and sizes and if you're confident in using presentation software like PowerPoint or Open Office, they are quite easy to make.

How to Create your Infographic

To create an infographic in PowerPoint, first select the size of slide on which you wish to work.

From the Design tab, click on Page Setup, first icon on the left of the toolbar and in the drop-down menu presented, choose your size. It can be slide size or as I have chosen for this example, an A4 page size, with portrait orientation.

Back on the Home tab, choose New Slide. You can use a layout with the title or as I have, select a blank slide.

The insert tab allows you to insert pictures, clip art, graphs, text which you can move by right clicking with your mouse to drag wherever you like on the slide.
I like playing with the rotation options –find rotate on the formatting tab. Choose options and you can watch your chosen picture or shape rotating as you increase or decrease the degrees in the selection box.

For this infographic, I inserted a bar chart--simply done by clicking on the chart option and filling in the figures you want to show, lots of book cover pictures from my computer, a logo, and a post-it note made from one of the shapes in the shape option--just love those curled edges. I then used the fill option to color the shape yellow.

Insert a text box into the shape and hey presto, you have a notelet. Again these can be expanded to fill the whole space if required.

Mini warning. Best rotate your shape into position before adding text. I had loads of upside down and sideways text before it dawned on me what I was doing wrong!

When happy, save your file as a jpeg and you can insert it into your website and promo material.

The finished slide.

 Anne Duguid is a senior content editor with MuseItUp Publishing and   her New Year's Resolution is to pass on helpful writing,editing and publishing tips at Slow and Steady Writers far more regularly than she managed in 2012.

What Are You Doing on Your Summer Vacation?

I recently returned from an out of town vacation and am trying to catch up. It’s been a busy month.

While on my trip, I conducted some research at a library and at an archive, studying local history.  I looked for inspiration while shopping too. I love going to antique stores. There are all kinds of interesting items that can spark a story idea. I took alot of notes throughout my visit, as I walked, ate and shopped. Site seeing also provided some ideas as I studied museum exhibits and marveled at the beauty of nature. I wish I could have stayed longer. I’m sure I would have found more inspiration. It all went by so fast and then it was time to return home.

I wanted to do more during the summer months so I found some additional writing opportunities.

In May, I signed up to do the “100 Days of Summer Writing Prompt Challenge” by Shannon Abercrombie, www.shannonabercrombie.com. Each day, I receive an email with a writing prompt to complete. Some are more challenging for me than others and it can take awhile to put my thoughts together. As a whole, the exercises have been helpful. I was not able to keep up with it while on vacation (I don’t always use the internet when away from home), but I’m working on what I missed.

I also signed up for Camp NaNoWriMo, http://campnanowrimo.org. I haven’t been to camp since I was a child. As a 4-H’er, I attended camp for a week one long-ago summer. (I got homesick.)  For NaNoWriMo I will be in a “cabin” but I don’t know yet who I am “sharing” it with. Camp takes place during the month of July. I’ve got the hot dogs and the s’mores ready to go!

What are your writing plans for the summer? Will you be doing anything new or different? Will you finish a book or start a new one? The possibilities . . . .

Debbie A. Byrne has a B.S. in Mass Communication with a minor in History. She is a member of the Society of Children’s Book Writers and Illustrators (SCBWI) and is working on her first children’s book

Increase Your Productivity with a Writing Challenge: WOW - Week of Writing Non-Fiction Picture Books

My critique group keeps me motivated.  We meet every other week and are expected to submit something (no matter how short) for review.  As summer rolls around, we're all ready for a break and take July and August off. 

This year, I feel the need to keep working.  I’m most productive when I have external structures built in to help push me along, so I’ve decided to participate in WOW.  From July 1^st to July 7^th WOW (Week of Writing) participants are challenged to write a new picture book manuscript every day.  Kristin Fulton, author and organizer of WOW challenges writers to spend one week in which they “perfect, hone and produce great Non-Fiction Picture Books. This includes True Non-Fiction (Biographies and Historical events as well as How-To books and information or reference books), Faction (Facts presented in a fictitious way), and of course Historical Fiction (totally fictitious story based on real people, real events or real places).”  The challenge has daily check-ins to help keep you writing.

I'm spending this week brainstorming, so I’ll be ready to roll…or write on July 1^st. How about you?  Are you up for the challenge?  For more information about this challenge check out  http://www.kristenfulton.org/wow-nonficpic.html .   Let's WOW!

Mary Jo Guglielmo is writer and intuitive life coach. For more information check out  www.donorth.biz   or folllow her at:

http://theadvantagepoint.wordpress.com

http://twitter.com/do_north

http://facebook.com/DoNorth.biz