So, what is a Maguffin, you might ask, as I did when I first heard the word. Is it some kind of puffin or
penguin-like animal? Or maybe a “Big Mac” sized muffin?
The term appears to have originated in 20th-century filmmaking, and was popularized by Alfred Hitchcock in the 1930s. He described a Maguffin as that object of desire everyone in the story wants, but whose only purpose is to bring the protagonists and antagonists together.
Maguffin (or MacGuffin) is a plot device, something in the plot that someone (or everyone) is after, making it a focal point of the story. It may be a secret that motivates the villains. A common Maguffin story setup can be summarized as "Quick! We must find X before they do!"
The most common type of Maguffin is an object, place or person. However, a MacGuffin can sometimes take a more abstract form, such as money, victory, glory, survival, power, love, or even something that is entirely unexplained, as long as it strongly motivates key characters within the structure of the plot. The Maguffin technique is common in films, especially thrillers.
The Maltese Falcon is such a device, as is the stone in Romancing the Stone, The Ark of the Covenant in Raiders of the Lost Ark, and the One Ring in Tolkien's trilogy.
Here are some examples of others:
• The crystal egg in Risky Business. It has little or
nothing to do with the story, but it is always prominent in Tom Cruise's
character's mind because any damage to the egg will tip off his parents as to his
antics and adventures while they are out of town, so he gets into a lot of
other trouble trying to keep the egg safe and in his possession.
• The "Unknown" grave filled with gold in The Good, The Bad, and The Ugly. Most Maguffins are moveable objects (ala the Maltese Falcon), but there are plenty of breathing and unmovable Maguffins as well (gold mines, people and the like).
• R2-D2 in Star Wars is the main driving force of the movie, the object of everyone’s search.
• The meaning of “Rosebud” in Citizen Kane.
The term has also lent itself to a number of "in" jokes. In Mel Brooks's High Anxiety, which parodies many Hitchcock films, a minor plot point is advanced by a mysterious phone call from a "Mr. MacGuffin". In one episode of Due South, the MacGuffin is a matchbook that makes its way around the episode, going from character to character. The hotel maid in this episode is named Mrs. McGuffin, and earlier in the episode, a mall security guard's name is Niffug, C.M. (McGuffin, spelled backwards). Also, the basement janitor in the hotel in part 1 is named Mac Guff.
What is the Maguffin in your story?
Writing, publishing, book marketing, all offered by experienced authors, writers, and marketers
Protagonist’s Backstory PLANNING YOUR NEXT STORY: PART 6
Protagonist’s Backstory PLANNING YOUR NEXT STORY: PART 6
Other discussions in this series include:
Today we will discuss something related to getting to know your protag and that is learning from them about their background, backstory. We all have one. If you’re alive and have lived at all, even for a minute or two, you have a backstory.
So how do you learn about your protagonist’s? You ask him/her through an interview. Devise a series of questions you might ask anyone you know (real person) or want to know about. Then verbally ask those questions to an empty chair. Although that chair won’t really be empty, because your protag will be sitting there, answering or refusing to answer, your questions. If they refuse, find a way around the question to seek the same answer.
Since you completed a character worksheet last month, you already know the basic stats about your character: hair color, style, length, eye color, etc. What you seek now is more in-depth about their childhood, their parents, siblings, schooling, tauntings or bullyings, special events from their past which helped make them who they are.
Don’t forget to ask WHY or HOW. Ask about any unresolved issues from their past and how they might complicate matters now. What are some catalysts that marked their life? How did they respond/change?
Here are a few questions to include in your interview:
What do people like/dislike about you?
What do YOU like/dislike about yourself?
What are your beliefs? Secrets?
What are your personal demons? Why? What have you done about them?
Are you optimistic or pessimistic? Why? How does this affect your life?
How confident are you?
What is your level of morality?
What would you change about yourself if you could? What’s stopping you?
Do you like your name?
Who is the most important person in your life? Why?
What would you do if something bad happened to them?
Who were your friends growing up? Now?
Who were your enemies then? Now?
Learn all there is to know about their parents/guardians. I discovered an entirely new side to my story while discussing Rayna’s parents with her. Suddenly the woman who turned her over to the Peacers had a motive and the bully in the Gestortium’s motive matched giving me bookends. Readers LOVE bookends in stories. I’ll talk more about them at a later date. But by learning about Rayna’s mother’s backstory, I discovered she also had a bully growing up (the one who turned in Rayna) and the two bullies’s motivations are the same: now and then for Rayna and her Mum. Without learning about her Mum, I would never have seen that parallel.
Ask about siblings, dead or alive. You’d be surprised how many protags have experienced deaths they don’t like to discuss, but which had an impact on them. Ask about cousins, aunts & uncles, grandparents, neighbors, playmates (again-this became instrumental in my later bully motivation), etc.
Don’t forget to think about all of the characters revolving around your protag. You DO NOT need such in-depth interviews for all of them, but any who play a major role in the story need to be interviewed—if only to get to know them better and not use any of their background in the actual story.
Next month,
Thanks to K.M. Weiland’s Outlining Your Novel
Rebecca Ryals Russell, a fourth-generation Floridian, was born in Gainesville, grew up in Ft Lauderdale then lived in Orlando and Jacksonville with her Irish husband and four children. Due to the sudden death of Rebecca's mother, they moved to Wellborn, near Lake City, to care for her father, moving into his Victorian home built in 1909. After teaching Middle Graders for fourteen years she retired and began writing the story idea which had been brewing for thirty years. Within six months she wrote the first three books of each series, YA Seraphym Wars and MG Stardust Warriors. The world she created has generated numerous other story ideas including two current works in progress, SageBorn Chronicles based on various mythologies of the world and aimed at the lower Middle Grade reader and Saving Innocence, another MG series set on Dracwald and involving dragons and Majikals. She is finishing a YA Dystopian Romance which has been a NaNoWriMo project for three years. She loves reading YA Fantasy, Horror and Sci Fi as well as watching movies. Read more about Rebecca and her WIPs as well as how to buy books in her various series at http://rryalsrussell.com You may email her at vigorios7@gmail.com
Help a Reporter Out Your Path to Free Publicity
Getting Your
Book Mentioned
Help a
Reporter Out Can Be a Boon for Your Career
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~`
Most everyone knows about Help a Reporter Out, also
called HARO.
The trouble is, many don’t know how to make it work
very well for them.
Here’s what it is. It’s a listing of reporters,
bloggers, and other media folks who need your help or the help of someone else
out there. It’s a little like a list of classified ads from media folk. Often
they want opinion. They may want expertise. They may even want to cast you in a
reality show. All you have to do to get these targeted (and carefully
categorized) calls for help in your e-mail box is sign up at http://helpareporter.com. But then, of
course, like anything else, you have to “work it.”
Some consider it a bit of a problem that these HARO
notices come to them several times a day. I did. I signed up and eventually thought
I didn’t have time to fool with the extensive lists. I was discouraged because
I didn’t get the immediate results I thought I should. So I unsubscribed. But
here’s the thing. I wasn’t getting results I wanted because I wasn’t using it
right and—of course—because I wasn’t willing to be persistent. Then I tried it
again. I changed my tactics. I didn’t frame myself as an author, but as an
expert. Once I learned how to approach the people I contacted, I got better,
more frequent results. I had to learn the hard way. You don’t.
So, I thought I’d give you some of my hard-won tips:
1.
Sign up.
2.
Try to look at every
e-mail HARO sends out and quickly pick out the calls that might directly apply
to you or the ones you can skew toward you. Example: I answered one that wanted
people who had suffered some kind of stroke so I shared my little story about a
TIA I had while I was in Tibet. I was there for inspiration for a novel and my
poetry. I was careful to include that reference to my creative work (along with
links to some buy pages) in the answer I sent. But I was also careful not to
make that the major thrust of my query.
3.
At first I thought these were all real
reporters who would actually call me for an interview or at least to check
facts. The world is a different place since I was a reporter. Writers are in a
bigger hurry. That means you need to be complete with your answer. Use
anecdotes. Use soundbites. This is great training, by the way, for learning
what intrigues media people and what doesn’t. Give them contact information and
permission to call you if they wish. Note: Though I have received lots of
publicity using HARO, not once has someone called me.
4.
Always include a little
bio. You can copy and paste it but it should include the kind of information
about your background that applies to the kind of question your contact wanted
answered. Include links to your Web site, blog, or online bookstores buy page.
Sometimes the writers use that bio exactly as you gave it to them.At the risk
of being redundant, media folks are busy. If your note to them requires tons of
work to corral details you didn’t include, they’ll just use someone else who
did a better job of giving them what they need.
5.
Keep at it. As with all
marketing, persistence pays.
6.
Don’t get discouraged.
Expect that you may hit gold on about one of every ten or twenty calls you
answer. But one of those can reach a ton of new readers.
7.
When you learn that
your answer has been used, go online and comment and send a thank you to the
writer. If you don’t know how you could possibly know if your helpful piece
gets used, you need to refer again to your Frugal
Book Promoter (http://budurl.com/FrugalBkProm)
and find “alerts” in the index. Note: Sometimes the blogger or reporter (the
smartest ones!) will let you know you were mentioned and even give you a
permalink to use in your own marketing.
8.
If you get featured on
a relatively big site, add the coup to your media kit, your Web site, and maybe
even blog about it.
Remember, you’re not just selling books here. You’re
building a writing career. You’re building name recognition. You’re networking,
too!
~To reprint this article in your own blog, Web site,
or elsewhere, send me a quickie query at HoJoNews(at) AOL (dot) com. I almost
never say no! (-: In other words, I’m happy to Help a Reporter Out!
6 Book Marketing Tips that are Sure to Increase Your Visibility
Having yearly, monthly, and weekly marketing goals are crucial to achieving success. With goals, you know where you’re heading and can work toward that end.
Marketing goals can be considered a marketing plan and it will have a number of steps or objectives that must be set in motion and accomplished.
Whether you’re book marketing or trying to sell another product or service, six of the bare basic online marketing strategies to increase you visibility are:
1. Create a presence and platform
Creating an online presence and platform is initiated by creating a website or blog. First though, you’ll need to be sure of your niche because the site name and content should reflect your area of expertise is.
Remember, plan first. Choose a site name that will grow with you. Using an author as an example, if you choose a site name, Picture Books with [Your Name], you’ve limited yourself. What if your next book is for young adults?
As part of your book marketing strategy, you need to create a ‘hub’ site that will act as the center to your offshoot sites, such as the individual sites for each of your books.
Leave room to grow; it’s always advisable to use your name as the site’s name or part of it.
In addition, with today’s gone-in-a-second attention span, it’s a good idea to keep your site simple. Marketing expert Mike Volpe of Hubspot.com points out that it’s more important to spend time, and money if necessary, on content rather than a flashy website design; simple works.
Google verifies this ‘simple is better’ strategy and notes that milliseconds count in regard to your page load time. In fact, Google gives a ‘poorer’ score to pages that are slow to load.
Sites that take a few seconds or more to load may also cause you to lose potential subscribers and buyers.
2. Increase visibility
Writing content for your readers/visitors is the way to increase visibility – content is definitely still King. Provide interesting, informative, and/or entertaining content that will prompt the reader to come back and, just as important, to share your post or article.
Also, be sure your content is pertinent to your site, and keep your site and content focused on your platform.
3. Draw traffic to your site
To draw traffic to your site, promote your posts by using social media. You should also do article marketing which will increase your visibility reach.
Another strategy is to offer your readers free gifts, such as an ebook relevant to your niche. This will help to increase your usefulness to the reader and help establish your authority.
This is considered organic marketing; it funnels traffic back to your site with valuable content and free offers.
4. Have effective call-to-actions
Your site must have call-to-action keywords that will motivate readers to visit and click on your links. Keywords to use include:
You get the idea, motivate the reader to want what you’re offering and give him/her a CLEAR and VISIBLE call-to-action. Make it as simple as possible for the visitor to buy what you’re offering.
5. Develop a relationship with your readers
It’s been noted that only 1% of first time visitors will buy a product. Usually, only after developing a relationship through your newsletter, information, and offers will your potential customer or client click on the BUY NOW button or other call-to-action you have in place.
While it will take some time and effort to implement and maintain these strategies, it will be worth it in the long run. Think of it as a long-term investment.
6. Create an ebook for increased visibility and opt-in enticement
This is an effective marketing tool and ebooks can be offered for sale or given away as a gift or 'ethical bribe.' Whichever you will need it for, it's important to get on board the ebook band-wagon.
~~~~~
MORE ON ONLINE MARKETING
How Do You Create an Author Online Platform?
4 Tips to an Effective Subscriber Opt-in Email Box
~~~~~
To keep up with writing and marketing information, along with Free webinars, join us in The Writing World (top right top sidebar).
Karen Cioffi
Award-Winning Author, Freelance Writer/Ghostwriter
Author-Writer Online Platform Instructor
Create and Build Your Author/Writer Online Platform
Karen Cioffi Professional Writing Services
~~~~~
Marketing goals can be considered a marketing plan and it will have a number of steps or objectives that must be set in motion and accomplished.
Whether you’re book marketing or trying to sell another product or service, six of the bare basic online marketing strategies to increase you visibility are:
1. Create a presence and platform
Creating an online presence and platform is initiated by creating a website or blog. First though, you’ll need to be sure of your niche because the site name and content should reflect your area of expertise is.
Remember, plan first. Choose a site name that will grow with you. Using an author as an example, if you choose a site name, Picture Books with [Your Name], you’ve limited yourself. What if your next book is for young adults?
As part of your book marketing strategy, you need to create a ‘hub’ site that will act as the center to your offshoot sites, such as the individual sites for each of your books.
Leave room to grow; it’s always advisable to use your name as the site’s name or part of it.
In addition, with today’s gone-in-a-second attention span, it’s a good idea to keep your site simple. Marketing expert Mike Volpe of Hubspot.com points out that it’s more important to spend time, and money if necessary, on content rather than a flashy website design; simple works.
Google verifies this ‘simple is better’ strategy and notes that milliseconds count in regard to your page load time. In fact, Google gives a ‘poorer’ score to pages that are slow to load.
Sites that take a few seconds or more to load may also cause you to lose potential subscribers and buyers.
2. Increase visibility
Writing content for your readers/visitors is the way to increase visibility – content is definitely still King. Provide interesting, informative, and/or entertaining content that will prompt the reader to come back and, just as important, to share your post or article.
Also, be sure your content is pertinent to your site, and keep your site and content focused on your platform.
3. Draw traffic to your site
To draw traffic to your site, promote your posts by using social media. You should also do article marketing which will increase your visibility reach.
Another strategy is to offer your readers free gifts, such as an ebook relevant to your niche. This will help to increase your usefulness to the reader and help establish your authority.
This is considered organic marketing; it funnels traffic back to your site with valuable content and free offers.
4. Have effective call-to-actions
Your site must have call-to-action keywords that will motivate readers to visit and click on your links. Keywords to use include:
- Get your Free gift now for subscribing
- Subscribe to our Newsletter
- Free e-book to offer on your own site
- Buy Now
- Sign up or Join Now
- Don’t hesitate, take advantage of our expert services
- Be sure to Bookmark this site
You get the idea, motivate the reader to want what you’re offering and give him/her a CLEAR and VISIBLE call-to-action. Make it as simple as possible for the visitor to buy what you’re offering.
5. Develop a relationship with your readers
It’s been noted that only 1% of first time visitors will buy a product. Usually, only after developing a relationship through your newsletter, information, and offers will your potential customer or client click on the BUY NOW button or other call-to-action you have in place.
While it will take some time and effort to implement and maintain these strategies, it will be worth it in the long run. Think of it as a long-term investment.
6. Create an ebook for increased visibility and opt-in enticement
This is an effective marketing tool and ebooks can be offered for sale or given away as a gift or 'ethical bribe.' Whichever you will need it for, it's important to get on board the ebook band-wagon.
~~~~~
MORE ON ONLINE MARKETING
How Do You Create an Author Online Platform?
4 Tips to an Effective Subscriber Opt-in Email Box
~~~~~
To keep up with writing and marketing information, along with Free webinars, join us in The Writing World (top right top sidebar).
Karen Cioffi
Award-Winning Author, Freelance Writer/Ghostwriter
Author-Writer Online Platform Instructor
Create and Build Your Author/Writer Online Platform
Karen Cioffi Professional Writing Services
~~~~~
Keyword Search and Article Marketing Content Tips for More Effective Book Marketing
Authors and book marketing go hand-in-hand. This area of online marketing is like any other and needs to use the same strategies to be effective.
Today, if you are promoting yourself and/or your book, service, business, or product, you need readers to now several things:
• Who you are
• Where you are
• What you have to offer
• Why what you’re offering is what they need
• Why you’re qualified to be offering this product/service
Yes, there are a lot of requirements that need to be met in order to be successful in this ever expanding and competitive internet arena.
One of the basic strategies used to get noticed is writing or providing content – this is considered article marketing. I’m sure you’ve read or heard a hundred times that “content is king.” It is absolutely true. Imagine being a spec in the sky . . . so tiny and far away that you are invisible to the human eye. Well, that’s you in the internet universe.
So, how do you get a flickering light going and build it into a steady strong beam?
Valuable Content and the Keyword Search
The only way to get on the internet radar is to create valuable content, provide it regularly, and make sure it is keyword effective. As I mentioned, content is essential, without it you don’t have a chance. But, even with it, you need to fine tune your ‘must read information’ with a keyword search tool.
Don’t fret though. Finding and using keywords is not difficult to do; the search tools make it easy. Most of it is really common sense, using words you would use to search for your topic. But, a keyword tool affords a much larger pond to fish from and is search engine specific.
For this article I plugged in the word “keywords” at freekeywords.wordtraker.com (a free tool). The number one phrase for this keyword is “keyword research,” number two is “keyword analysis,” and number three is “keyword.” I really didn’t have to do a search to realize the word “keyword” would be there, I didn’t know, however, that “research” would be part of the number one phrase. Knowing the number one keyword phrase provides valuable information; this also means it is a highly competitive keyword.
The Long Tail Keywords
To make your keyword rich content even more effective look for what’s called long tail keywords. These are words that will move you away from the general querying crowd—and the heavy competition.
For example, if your niche is children’s writing your key words would be: writing, children’s writing, and possibly children’s fiction and/or children’s nonfiction.
To elaborate on these keywords - to get more specific and narrow your target audience - you might use: writing for kids, children’s fantasy chapter books, picture books, middle grade fiction books, or kids’ nonfiction magazine articles. You get the idea; you need to focus in on your niche. Instead of aiming at the outer rim of a bull’s eye, go dead center, or at least very close.
To get started in this area of book marketing, try a free keyword search tool from the three listed below:
http://wordstream.com/keywords/
http://keyworddiscovery.com
http://freekeywords.wordtracker.com/
~~~~~
MORE ON ONLINE MARKETING
Email List - 10 Giveaway Freebies to Get Readers to Opt-in
Guest Blogging – Advantages for the Guest Blogger
Your Author Online Platform and Social Networks – Blog Page Views and Twitter Followers
~~~~~
P.S. If you haven't yet, please sign-up for The Writing World newsletter (top right sidebar).
~~~~~
Karen Cioffi
Award-Winning Author, Freelance/Ghostwriter
Author-Writer Online Platform Instructor
Create and Build Your Author/Writer Online Platform
6 Week WOW! Women on Writing E-class Starting May 6th
~~~~~
Leonard Marcus: Maurice Sendak, Storyteller and Artist
Photo: Maurice Sendak at the Rosenbach Museum & Library, Philadelphia.© 1985 by Frank Armstrong
Part four in this series is based on my notes taken at the Highlights Foundation workshop, "Books that Rise Above," that I attended last October in Honesdale, PA. Today I am privileged to touch on parts of Leonard Marcus's talk about Maurice Sendak (1928-2012) and how he changed children's literature forever.
What We May Know about Maurice Sendak
Maurice Sendak was self-taught; he did not attend college. He is known as the most original picture book artist of our time. The reasons are many and varied. A few from my notes are that he had important mentors. He knew more about the history of children's books than anyone, which Leonard pointed out is crucial. His childhood was filled with emotion, which is what he was good at. He and his brother made their own fun; they started with nothing and found a lot.
What We May Not Know
In the chapter on Leonard's interviews with Sendak in Leonard's book, Show Me a Story! Why Picture Books Matter, Sendak said he and his older brother held newspaper comics up to the glass window, traced the characters then colored them. They built a miniature of the 1939 World's Fair out of wax. He was an unhappy child, said he made everybody else unhappy, too, except his brother. He adored his brother and felt he saved his life. The illustrator of more than fifty books, author of seven by 1964 when he won the Caldecott Medal for Where the Wild Things Are, Sendak transformed himself with each book. He did not want to be known for one type of book.
How Maurice Sendak Revolutionalized Children's Literature
Leonard discussed earlier children's books and those written by Sendak's contemporaries to help shed light on the landscape in which he worked. Prior children's stories portrayed a romantic image of childhood, i.e., happy young Dick and Jane-types running through fields of flowers; and such contemporary books as Robert McCloskey's Time of Wonder. Sendak understood that children take books to bed with them and read stories to their cats; also, that children's feelings run deep. He believed children can't be protected from how they feel. And, children's books can help them be honest about even their worst feelings. His direction, instead, was toward works like Little Fur Family by Margaret Wise Brown published in 1946, which was presented in an experimental format, and tuning in to how children learn and what children enjoy, which Ruth Krauss, author of The Carrot Seed, did by visiting preschools and listening to what children say.
Leonard's take-away: Sendak wanted to express himself as much as he could. He used his fame as an opportunity to be a spokesman for children, to broadcast the idea that adults aren't the only ones who have First Amendment rights. Children do, too. How I benefited from Leonard's talk: I am touched by Maurice Sendak. Not only by becoming more familiar with his works, what they mean to the world and how they were created. But also, perhaps I benefited most by learning about Sendak's life, which is illuminated so vividly in Leonard's book, Show Me a Story!. I was amazed to find quite a few parallels to my own life, as I imagine might be true of most of us, which has helped me better analyze my own childhood.
If you would like to read past posts in this series, please visit:
Part One: Two Ways to Hook and Keep Your Reader
Part Two: Nouns Need to be Concrete and Appear More than Once
Part Three: Tent Pole Structure
Next month: Leonard Marcus: Let the Wild Rumpus Start
In future posts: A link to the complete list of "Books that Rise Above" will appear at the end of this series.
Sources: Photo: Many thanks to Patrick Rodgers, Curator of the Maurice Sendak Collection at the Rosenbach Museum & Library in Philadelphia for putting me in touch with photographer Frank Armstrong, who took the above photo at the museum and graciously allowed me to include it in my post. Books: Marcus, Leonard, Show Me a Story! Why Picture Books Matter. Massachusetts: Candlewick Press, 2012; Sendak, Maurice. Where the Wild Things Are. New York: Harper Collins, 1963; Krauss, Ruth, The Carrot Seed. New York: Harper Collins, 1945; and McCloskey, Robert, Time of Wonder, Viking Press, 1957.
Linda Wilson, a former elementary teacher and ICL graduate,
has published over 40 articles for children and adults, six short stories for
children, and is in the final editing stages of her first book, a mystery story
for 7-9 year olds. Publishing credits include seven biosketches for the library
journal, Biography Today, which
include Troy Aikman, Stephen King, and William Shatner; Pockets; Hopscotch; and
true stories told to her by police officers about children in distress
receiving teddy bears, which she fictionalized for her column, "Teddy Bear
Corner," for the Montgomery County Sheriff's Office Crime Prevention
Newsletter, Dayton, Ohio. Follow Linda on Facebook.
Bloom Where You Are Planted
Fill your paper with the breathings of your
heart.
William Wordsworth
Writers must find the breathings of their heart no matter what their situation, circumstances or environment.
Bloom where you are planted.
I have found some of my best writing occurred when the circumstances were undesirable. It drew something deep within me that found its way on paper. Who hasn't stopped to notice a flower sprouting from a crack in a city sidewalk? Just like that flower, your writing can have a profound affect when you're going through something. Use those emotions to stir something deep within you.
Do you have a story to tell of how you bloomed where you were planted?
Photo Credit:
Theophilos / Foter.com / CC BY-NC-ND~~~
Kathleen
Moulton is a freelance writer. You can find her passion to
bring encouragement and hope to people of all ages at When It Hurts - http://kathleenmoulton.com/
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