Sometimes you can have several scenes within one chapter, if they all relate. Just remember to end on a cliffhanger. Keep the reader guessing and intrigued. That’s why a chapter should end with someone about to be in trouble of some sort, or solving something big in the plotline—but in the next chapter.
Writing, publishing, book marketing, all offered by experienced authors, writers, and marketers
Scenes PLANNING YOUR NEXT STORY: PART 3
Sometimes you can have several scenes within one chapter, if they all relate. Just remember to end on a cliffhanger. Keep the reader guessing and intrigued. That’s why a chapter should end with someone about to be in trouble of some sort, or solving something big in the plotline—but in the next chapter.
Since When Should We Not Borrow from the Brits?
Writing Math Poems
Santa Claus (Photo credit: Nuchi Corp) |
Writing math poems
I started writing poetry to express the usual teen angst and went on to write poetry for family holidays and the like. When I started writing poetry for publication it was about family and personal life. Although My undergraduate major was mathematics and my graduate degree is in computer science, I never even considered writing poetry about mathematics.
I did, however, write "Round". Round was sparked by my memory of a discussion in a college physics class about the rate at which a cup of coffee would cool and how the shape of the cup played into it. I didn't love college physics, and this was easily the most memorable thing in the whole course. Another trigger memory from a math class about the sphere having the least surface area per unit volume of any solid figure.
So I wrote "Round" and sent it off and it was accepted for publication. A friend read it and pronounced the finest math poem she'd ever read.
Huh? This is a math poem? She did manage to convince me, and I wrote a series of math poems. I went looking for books on the history of mathematics, and found mighty slim pickings. One book on the story of counting for kids and one or two fairly serious, heavy tomes for grownups. I did find a few interesting articles online, but not a book of the kind I wanted.
Some of the poems have been published, but I have yet to do anything with the collection as a whole.
There is, however, still that little voice that says I should take the math poems and use them as the basis for that non-fiction math book for kids I couldn't find.
Round
The sphere
is the perfect
shape
for conserving heat,
providing the least
surface area
per unit
of volume,
thus explaining
why Santa
lives at
the North Pole.
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Article Marketing – Publishing and Optimizing a Blog Post Using Blogger
Writers on the Move's next FREE webinar will be Friday, February 15th at 4PM EST.
Article Marketing – Publishing and Optimizing a Blog Post Using Blogger
Blogging is an essential part of creating and increasing your visibility. It helps put you on the internet’s radar. And, part of blogging is to create engaging, informative, and optimized content in the form of blog posts.
But, simply throwing up a blog post doesn’t ensure the search engine spiders will find and categorize your content. There’s more that has to be done to create search engine optimized content.
That’s what this free screen-sharing webinar is all about.
During the webinar I’ll post an article to the Writers on the Move’s blogsite and tweak it for search engine optimization – all in real time!
And, I’ll show how to find and implement SHARE buttons on Blogger.
While this webinar is focused on Blogger posts, much of the optimization is applicable to WordPress and other services.
So, if you want to make your blog posts more effective and get more ‘bang’ for your online marketing efforts, register today!
To register just click on the link below and fill out the form.
http://www.anymeeting.com/PIID=E952D681884C39
For full details, click on our Workshop Page.
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The things we Mom's do. The last webinar I gave, one for the WOW! Women on Writing e-class I'm currently conducting, my daughter's dog was barking and no one was home to take care of her. It was distracting to say the least. So, this time I made my daughter aware of the day and time. She's promised to take the dog out for a while. For those who don't know, my daughter lost her apartment in storm Sandy and she and her dog have been living with me. My daughter's taken over the spare bedroom and her dog has taken over the living room recliner. :)
What's kind of funny is right before Sandy I bought a brand new recumbent bike. Since the storm I haven't been able to get to it - it's in the spare bedroom buried behind and under my daughter's belongings!
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Hope to see you at the webinar!
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Karen Cioffi
Award-Winning Author, Freelance/Ghostwriter
Author Online Presence Instructor
Create and Build Your Author Online Presence
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Headlines That Increase Website Traffic and Conversion Rates
Marketing research from MarketingExperiements.com shows that headlines are the most important factor if you are striving to increase website traffic and website conversion rates.
In an experiment, in which various elements of a website were tweaked to determine which would have the greatest impact on conversion, having an effective headline was more important than changing elements of the landing page or shopping cart process. In fact, changing a headline generated 29 percent more leads. That’s close to one-third more leads.
Let me pause a moment though. For those of you who aren’t sure what the term ‘website conversion rates’ is, it’s the ratio of visitors to buyers on your site. So, if you have 100 visitors and only 1 person buys, you have a 1% conversion rate.
Okay, back on track.
While quality and informative content is a must, the headline is kind-of-like the magnet for your website. It’s what will attract the surfer/browser to stop, pay attention, follow what’s going on, and follow the process to opt-in or buy.
As a writer/marketer, you need to have your message focused on what the customer’s interests are. This is especially critical for the headline. You need to craft a headline that will (1) quickly grab a surfer or visitor’s attention and (2) clearly define the WIIFM (what’s in it for me) or the value. If the visitor knows what the benefits are, he’ll be more receptive to ‘following the yellow brick road’ you have in place for conversion.
To increase website traffic and website conversion rates, the most effective headlines are ‘value-centric.’ This relates to number one and two above. You need to ‘hit’ the target customer’s interests and you need to convey the value of opting-in to your mailing list or buying what you’re offering. And, you need to let the visitor know just how significant the benefit/s will be.
An effective title might be: Get Paid to Guest Blog.
In five simple words you’re telling the reader what the benefit is and what’s involved.
“The Value Litmus Test,” an article at ValueCentricSelling.com, explains that along with having the value front and center, you should also provide the ‘timeline.’ This is another factor that will help increase website traffic.
The timeline is the length of time it will take the customer to achieve the benefits. This may not always be applicable to your product or service, but when it is it’s important to include it.
Finally, the headline and offered value must be credible, in other words realistic and actually doable.
Here are two headline examples:
Write an Ebook in 7 Days
How to Get Increased Traffic to Your Website in One Day
The example headlines/titles above each have a value proposition. They’re each promising a benefit and a specific timeline. The writer or marketer must be sure the promises/claims stated are realistic. But, even more than realistic, the value proposition must be believable. If the visitor wonders if it’s really possible, you’ve lost him.
So, breaking it all down, there are four elements to an effective headline that will increase website traffic and increase website conversion rates:
1. Grab the reader’s attention by focusing on his interests
2. Convey the value or benefit of what you’re offering
3. Provide a timeline, if applicable
4. Make sure the headline ‘promise’ is believable and doable
Add these elements to your headlines to generate and increase website traffic that will be receptive to your offers. It will also go a long way in boosting website conversion rates.
Karen Cioffi is an award-winning children’s author and successful children’s ghostwriter/rewriter. She is also the founder and editor-in-chief of Writers on the Move and an author online platform instructor with WOW! Women on Writing.
If you need help with your author platform, check out Karen's e-classes through WOW:
http://www.articlewritingdoctor.com/content-marketing-tools/
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Two Ways to Hook and Keep Your Reader
This series covers the highlights of what I learned, broken up into a few posts for each presenter. I begin with Linda Sue Park's sage advice on capturing your reader from page one, or in her words: Sticky Bubbles.
The Bubble
Character drives plot. The character is faced with challenges. Illuminate the character and what happens next. Reader will care about her and what she wants and want to see what happens to her. Reader is hooked and can't put the book down until she finds out what happened.
How does Writer create the Bubble? By use of the best words in the right order.
Linda used examples from other books. My example is an excerpt that comes from the first page of her Newbery award-winner, A Single Shard.
"Eh, Tree-ear! Have you hungered well today?" Crane-man called out as Tree-ear drew near the bridge.
The well-fed of the village greeted each other politely by saying, "Have you eaten well today?" Tree-ear and his friend turned the greeting inside out for their own little joke.
Tree-ear squeezed the bulging pouch at his waist. He held the bag high. Tree-ear was delighted when Crane-man's eyes widened in surprise. He knew that Crane-man would guess at once--not carrot-tops or chicken bones, which protruded in odd lumps. No, the bag was filled with rice.
Crane-man raised his walking crutch in a salute.
Without turning the page, we have learned that:
- Tree-ear and Crane-man are friends
- They are poor, must scrounge for food, unlike the richer village community
- Tree-ear has brought Crane-man a special treat, more substantial than typical meals
- Tree-ear is likely the "bread-winner," the one of the pair who forages for food for their meals
- Tree-ear's name and enthusiasm hint that he's a young boy
- Crane-man must be an old man because he walks with a crutch
- The bridge has some significance in the story
Try to stop me from turning the page. I'm hooked, I'm in the Bubble. I want to learn more about these characters, what they want and what's going to happen to them.
The Sticky Part
The sticky part is making the story stay with your reader for a long time. It is making the story matter.
What sticks? Questions stick best, not answers. Questions are guideposts in the exploration of life. Questions stick long after the end.
In every scene the character faces a choice, makes a decision and takes action. While this is taking place, Reader is immersed in the Bubble, which is a safe place to practice at life. While the character is confronting the problems and getting ready to make a choice, Reader is busy making his own choices.
Stuff to take with you: In Linda's words: Reader asks of every book: What's in it for me? A writer's most powerful tool is Reader's expectation. Writer must be fair. Whatever happens in his book must be justified. In my words: A Single Shard made me laugh out loud and bow my head and cry . I loved it so much I carried it around with me until I had read every last word.
Linda Wilson, a former elementary teacher and ICL graduate, has published over 40 articles for children and adults, six stories for children, and is in the final editing stages of her first book, a mystery story for 7-10 year olds. Follow Linda on Facebook.
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