Headlines That Increase Website Traffic and Conversion Rates

 

 Marketing research from MarketingExperiements.com shows that headlines are the most important factor if you are striving to increase website traffic and website conversion rates.

In an experiment, in which various elements of a website were tweaked to determine which would have the greatest impact on conversion, having an effective headline was more important than changing elements of the landing page or shopping cart process. In fact, changing a headline generated 29 percent more leads. That’s close to one-third more leads.

Let me pause a moment though. For those of you who aren’t sure what the term ‘website conversion rates’ is, it’s the ratio of visitors to buyers on your site. So, if you have 100 visitors and only 1 person buys, you have a 1% conversion rate.

Okay, back on track.

While quality and informative content is a must, the headline is kind-of-like the magnet for your website. It’s what will attract the surfer/browser to stop, pay attention, follow what’s going on, and follow the process to opt-in or buy.

As a writer/marketer, you need to have your message focused on what the customer’s interests are. This is especially critical for the headline. You need to craft a headline that will (1) quickly grab a surfer or visitor’s attention and (2) clearly define the WIIFM (what’s in it for me) or the value. If the visitor knows what the benefits are, he’ll be more receptive to ‘following the yellow brick road’ you have in place for conversion.

To increase website traffic and website conversion rates, the most effective headlines are ‘value-centric.’ This relates to number one and two above. You need to ‘hit’ the target customer’s interests and you need to convey the value of opting-in to your mailing list or buying what you’re offering. And, you need to let the visitor know just how significant the benefit/s will be.

An effective title might be: Get Paid to Guest Blog.

In five simple words you’re telling the reader what the benefit is and what’s involved.

“The Value Litmus Test,” an article at ValueCentricSelling.com, explains that along with having the value front and center, you should also provide the ‘timeline.’ This is another factor that will help increase website traffic.

The timeline is the length of time it will take the customer to achieve the benefits. This may not always be applicable to your product or service, but when it is it’s important to include it.

Finally, the headline and offered value must be credible, in other words realistic and actually doable.

Here are two headline examples:

Write an Ebook in 7 Days
How to Get Increased Traffic to Your Website in One Day

The example headlines/titles above each have a value proposition. They’re each promising a benefit and a specific timeline. The writer or marketer must be sure the promises/claims stated are realistic. But, even more than realistic, the value proposition must be believable. If the visitor wonders if it’s really possible, you’ve lost him.

So, breaking it all down, there are four elements to an effective headline that will increase website traffic and increase website conversion rates:

1. Grab the reader’s attention by focusing on his interests
2. Convey the value or benefit of what you’re offering
3. Provide a timeline, if applicable
4. Make sure the headline ‘promise’ is believable and doable

Add these elements to your headlines to generate and increase website traffic that will be receptive to your offers. It will also go a long way in boosting website conversion rates.

Karen Cioffi is an award-winning children’s author and successful children’s ghostwriter/rewriter. She is also the founder and editor-in-chief of Writers on the Move and an author online platform instructor with WOW! Women on Writing.

If you need help with your author platform, check out Karen's e-classes through WOW:
http://www.articlewritingdoctor.com/content-marketing-tools/

 

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Sisters in Crime of Upstate SC: NINA BRUHNS TO SPEAK FEBRUARY 7, TAKE PITCHES FOR ...

i know it's not my day to post but figured if some of the readers out there are in the Greenville area of South Carolina or even any place in North or South Carolina that would like to meet an agent and make a pitch, here is your chance.  The meeting is scheduled for February 7 at a local eatery but Ellis Vidler does need notification so we can make sure there is enough seating for everyone, even if you don't eat dinner with us.  Please see the website for more information on contacting Ellis with a special ordering menu on the side bar (in case  you would like to join us for dinner).  E :)

Sisters in Crime of Upstate SC: NINA BRUHNS TO SPEAK FEBRUARY 7, TAKE PITCHES FOR ...: Nina Bruhns, best-selling author of nearly 30 novels and editorial director for Entangled Publishing’s Suspense line, will be the guest spe...

Two Ways to Hook and Keep Your Reader

Little did I know that last year when I attended the Highlights Foundation workshop, "Books that Rise Above," it would change my life. There were five reasons for this, no six, not counting the comfy cabin, delicious food, helpful and friendly staff, ambience of "The Barn" where we congregated, and rural, woodsy surroundings. Linda Sue Park, Patti Gauch, Deb Heiligman, Leonard Marcus, and Betsy Bird; oh my, what an admirable and astute group of five to gather under one roof. The sixth was the distinct pleasure of meeting the attendees, successful writers in their own right, which included Carolyn Yoder, Senior Editor, History, of Highlights magazine and Senior Editor of Calkins Creek Books, and Andy Boyles, Science Editor of the magazine.

This series covers the highlights of what I learned, broken up into a few posts for each presenter. I begin with Linda Sue Park's sage advice on capturing your reader from page one, or in her words: Sticky Bubbles.

The Bubble

Character drives plot. The character is faced with challenges. Illuminate the character and what happens next. Reader will care about her and what she wants and want to see what happens to her. Reader is hooked and can't put the book down until she finds out what happened.

How does Writer create the Bubble? By use of the best words in the right order.

Linda used examples from other books. My example is an excerpt that comes from the first page of her Newbery award-winner, A Single Shard.

"Eh, Tree-ear! Have you hungered well today?" Crane-man called out as Tree-ear drew near the bridge.

The well-fed of the village greeted each other politely by saying, "Have you eaten well today?" Tree-ear and his friend turned the greeting inside out for their own little joke.

Tree-ear squeezed the bulging pouch at his waist. He held the bag high. Tree-ear was delighted when Crane-man's eyes widened in surprise. He knew that Crane-man would guess at once--not carrot-tops or chicken bones, which protruded in odd lumps. No, the bag was filled with rice.

Crane-man raised his walking crutch in a salute.

Without turning the page, we have learned that:

• Tree-ear and Crane-man are friends
• They are poor, must scrounge for food, unlike the richer village community
• Tree-ear has brought Crane-man a special treat, more substantial than typical meals
• Tree-ear is likely the "bread-winner," the one of the pair who forages for food for their meals
• Tree-ear's name and enthusiasm hint that he's a young boy
• Crane-man must be an old man because he walks with a crutch
• The bridge has some significance in the story

Try to stop me from turning the page. I'm hooked, I'm in the Bubble. I want to learn more about these characters, what they want and what's going to happen to them.

The Sticky Part
The sticky part is making the story stay with your reader for a long time. It is making the story matter.

What sticks? Questions stick best, not answers. Questions are guideposts in the exploration of life. Questions stick long after the end.

In every scene the character faces a choice, makes a decision and takes action. While this is taking place, Reader is immersed in the Bubble, which is a safe place to practice at life. While the character is confronting the problems and getting ready to make a choice, Reader is busy making his own choices.

Stuff to take with you: In Linda's words: Reader asks of every book: What's in it for me? A writer's most powerful tool is Reader's expectation. Writer must be fair. Whatever happens in his book must be justified. In my words: A Single Shard made me laugh out loud and bow my head and cry . I loved it so much I carried it around with me until I had read every last word.

Linda Wilson, a former elementary teacher and ICL graduate, has published over 40 articles for children and adults, six stories for children, and is in the final editing stages of her first book, a mystery story for 7-10 year olds. Follow Linda on Facebook.

Small Fish in a Big Pond

Leaving Discouragement Behind

The year 2012 was significant for me. It was the first time in the last 7 years I didn't give up on a freelance writing career. I had a couple of reasons to be discouraged. Here are few examples of why a writer would slow down and eventually give up:

• lack of support
• distractions
• pessimism
• illness
• impatience
• rejection letters
• sensitivity

At some point, there came a change in my thinking. It was the realization and acceptance: this thing is going to take some time. Last year, I learned so much here at Writers on the Move and through interacting with other writers. If there is a bottom line, I've discovered mental attitude is everything.

If you're new at freelance writing or you're in a slump, here are two questions to ask yourself: What do you think of yourself? Do you believe you have something to offer people? The answers bring us back to the basics and help us focus.

A writers' group is valuable for many reasons. Giving and receiving encouragement is almost a given. If there isn't a group in your locality, you can join an online group. No one needs to be a loner.  

Yet, sometimes you are alone. And it's during those times when I've discovered encouragement comes in interesting ways.

Recently, I went snowshoeing on our property. The snow was dazzling! I was just plodding along, enjoying the fresh air until I came upon a small pine tree. I stared at it for several seconds and lifted my eyes beyond it to see all of the other pine trees which were larger and fuller.

The message couldn't have been clearer.

Reality: I am a small fish in a big pond amidst thousands of freelance writers who are published, successful, and earning a living. But that doesn't mean I won't be someday. Look how straight and tall that little tree is. A bit distanced from the other mature trees, definitely an up-and-comer, but nevertheless, thriving. Despite the wind, snow, and ice which buried that tree deeper a few days later, it reaches for the sky with resolute. It was a reminder to stay strong and keep growing. I made a decision not to let discouragement influence me.

Because I didn't give up last year, I am pleased to say, I had my very first published article in a national high school magazine. And I received a check in the mail! 

What hindrances are making you discouraged? 

Can you maneuver around those obstacles with a different outlook? 

Please share your thoughts with us!

                                                                          ~~~

Kathleen Moulton is a wife, mother of 8 children, and a freelance writer. You can find her passion to bring encouragement and hope to people of all ages at When It Hurts - http://kathleenmoulton.com/

Writing Monologues

A number of years ago I attended a workshop given by David Page. It was one of the most inspiring workshops I have ever attended. I realize now how important that workshop was to the improvement of my writing, and I highly recommend all new writers (actually all writers new and experienced) to practice writing monologues. The following is just a list of points he gave in that workshop. As I read over them, it occurred to me that they can apply to all writings in the fiction genre. I thought I would share them with you. The list is not long. I hope everyone can find at least one point that will help them.

            

             1.  If you don’t develop a good character, you cannot have a good monologue.

            

             2.  Don’t sit in the easy seat when you want to write monologue. Write about

                 something you don’t know about.

                 Note: This is certainly different from what I’ve been told, but you have to

                 admit it would challenge you, and I love a challenge.)

             3.  Learn to do interviews.

             4.  Go to where people tell you not to go -- Taboo Land.

             5.  Find your hook.

             6.  In order to be somebody, you have to see/be everybody.

             7.  Got to feel your character’s heartbeat in their monologue. Should have attitude.

           

             8.  Monologue does not have to have just one emotion.

             9.  If you write something phony, it brings your work to a standstill.

            10.  Do not write about something you do not have feelings about.

           

            11.  To make it real-- it has to have connections to other things:  place, personalities

                    that are insinuated, etc.

            12.  Need a tone to your dialogue. Needs to sound individual. Imbed the tone into

                   the monologue.

            13.  When writing a monologue, remember what it is-- don’t make it its own novel

                    within your novel.

            14.  You have to know who you are in order to write good dialogue.

            A monologue has one main character, and the monologue is written from that character’s POV. You can use either or both exterior dialogue or interior dialogue. The monologue must be more creative and more personal than a manuscript that has more than one character.

            Everyone is different, and we all have our own methods, but I like to sit down and write a monologue just for the practice. I have found that it can also help me when I get a bad case of writer’s block. It seems to stimulate my creativity. At any rate, it is good practice for improving your writing skills, especially if you are a young writer.

Faye M. Tollison

Author of:  To Tell the Truth

Upcoming books:  The Bible Murders

                              Sarah’s Secret

Member of:  Sisters In Crime

                     Writers on the Move

www.fayemtollison.com

www.fayetollison.blogspot.com

www.fmtoll.wordpress.com

www.booksinsync.com

                        

                

Reading Books

It has been one year since I started writing monthly posts for this blog! It’s been fun, rewarding and educational. A big thank you to my readers! I hope you continue reading my posts every month.

In December, I made a list of writing goals for 2013. One of those goals is to get through the stack of books I have sitting in my home office. (Anyone else have that problem? J) Recently, I saw something online concerning reading goals. I have decided to read one book per week for 52 weeks. Many of the books I own are about writing and occasionally I will be talking about some of them here. Hopefully, I will finally get through the backlog!

Some of the books I have were recommended by various writers and other people in the field. I look for recommendations in magazines and on websites, email lists, blogs, etc. Some of these books were published long ago and others are more recent. I continue to add to my collection, with both hard copy and eBooks.

What books about writing have you read, whether it was recently or years ago? Do you have any recommendations? What do you plan to read this year?

I attended a conference last year and a literary agent asked the attendees the following questions:

How many have an eReader?

How many read physical books?

How many go to libraries?

How many buy at book stores?

How many buy books online?

Many raised their hands in response to all the questions. I think this is a good thing. How about you?

May we all get through those stacks of books this year and continue to add to them!

Debbie A. Byrne has a B.S. in Mass Communication with a minor in History. She is a member of the Society of Children’s Book Writers and Illustrators (SCBWI) and is working on her first children’s book.

Increase Your Writing Productivity

As a life coach, when working with writers who are looking to be more productive one of the first areas, I focus on is their writing routine and structure.  During this process one question that often receives a lot of surprise and resistance is the following:

“When you sit down to write, what is the first thing you do?”

Can you guess the number one answer I receive?  If you said, ‘check emails and facebook’, you are right.  Many writers sit down at their computer to work on a manuscript, but the first program they open is their email or facebook.  Maybe it’s a quick 5 minutes, but often 20+ minutes have passed before they begin writing.  

If you are someone who has the luxury to write full-time, it’s not a big deal.  But for many writers who are trying to squeeze their writing into their already full life, they just gave away twenty valuable writing minutes.

What I encourage writers to do is protect their writing time.  That means when they you are ready to write, focus only on writing. Once your writing session is over, then you can check emails or facebook, if you have time. 

This simple change in how you approach your writing will help you keep your attention on your intent to write.  Try this and you might just have your most productive writing year yet. 

Mary Jo Guglielmo is writer and intuitive life strategist who has helped writers move their writing careers forward. Combining intuitive insights with practical know-how, Mary Jo has helped clients discover how to chart their course of action and live their authentic path—their True North.   Mary Jo offers Artist Breakthrough Sessions at reduced rates. (Gift certificates are available.)

For more information check out  www.donorth.biz
or folllow her at:http://theadvantagepoint.wordpress.comhttp://www.helpingchidrencope.blogspot.comhttp://twitter.com/do_northhttp://facebook.com/DoNorth.biz