CREATING AND BUILDING YOUR AUTHOR ONLINE PRESENCE

 

CREATING AND BUILDING YOUR AUTHOR ONLINE PRESENCE - Website Creation to Beyond Book Sales

I'm instructing a six-week online workshop through WOW! Writers on the Move:

It'll be six-weeks of learning how to create and build your author online presence, from creating a website right on through beyond book sales.

The course will be information packed and will have at least two live screen-sharing webinars to help with understanding. Because it's so comprehensive, students are limited to 10, so if after reading what you'll be getting, and you want to learn effective book marketing strategies, click on the link.

For more details and to register:
http://www.wow-womenonwriting.com/WOWclasses.html#KarenCioffi_AuthorOnlinePresence

HERE'S A BREAKDOWN OF EACH LESSON:

Week One: The Bare-Bottom Platform Basics: Creating an Author Website and Blog Content

Lesson One is divided into two sections:

1. 14 Steps to Creating an Effective Website, which includes:
2. Effective Blog Posting

Week Two: Article Marketing: 10 Steps to Writing for Article Directories with Properly Formatted and Optimized Content
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Week two is an A – Z lesson on article marketing. From finding article ideas to summaries to submissions. It's all covered in this lesson.

To take it further, we’ll discuss how to properly format and optimize your content, so search engines will easily find and index it and readers will value and share it.

Week Three: How to Create eBooks for Freebies and for Sale, including creating a cover with Microsoft Office 2010

This week offers a step-by-step lesson showing how to create your own ebook and cover. The lesson is divided into two sections:

1. Creating an ebook
2. Creating an ebook cover

In this lesson you will actually create an ebook and a cover to go with it. We’ll also discuss the benefits of creating an ebook to offer as a freebie on your site.

Included in Lesson Three is a live 30-45 minute screen-sharing webinar that will demonstrate how to use Microsoft Office to create a cover.

Week Four: How to Create PayPal ‘Buy Now’ Buttons for Your Site/s

Lesson Four provides step-by-step instructions on how to create a PayPal Buy Button and how to upload the code onto your site.

The lesson also goes over the elements needed to create an effective landing page for your ebook, if you choose to sell it.

Week Five: How to Create a Product Line and Attracting Customers Through Information Marketing
Through lessons Two and Three you will have the foundation for creating a number of products within your market. Lesson Five is divided into two sections and discusses what products you can create and how to get visitors (potential customers) to your site. It includes:

1. How to Create and Sell Information Products:
2. Attracting Customers (Generating Visibility) Through Information Marketing

Week Six: How to Create Your Own PowerPoint Webinars

Presenting webinars is one of the top marketing tools. The final lesson will have you creating your own webinar. This lesson explains what a webinar is; what a PowerPoint webinar is; about services; preparation; presentation, and more.

Lesson six will also has a 30-45 minute live screen-sharing webinar to help demonstrate the basics of creating a PowerPoint document.

Note: A replay of the webinars will be available.

For more details on each lesson and to sign up go to:
http://www.wow-womenonwriting.com/WOWclasses.html#KarenCioffi_AuthorOnlinePresence

AND, THERE WILL BE A BONUS LESSON AND MOST LIKELY A THIRD WEBINAR.

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To keep up with writing and marketing information, along with Free webinars - signup for The Writing World newsletter on the right top sidebar!

Karen Cioffi
Multi-award Winning Author, Freelance/Ghostwriter, Editor, Marketer
Writer’s Digest Website of the Week, June 25, 2012


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Making the Most of Writers' Conferences

Writers’ Conferences Are More
Than Giant Writing Classes

 

By Carolyn Howard-Johnson

A partial excerpt from the new edition of The Frugal Book Promoter

 

Make the most of a conference by planning in advance. You want to treat a conference like a garden and bring home all the ripe stuff that suits your palate. That means you have to organize. This section will help you do that. Without it you won’t be able to glean the most from whatever conference you choose.

 

Your notebook—either the old-fashioned paper kind or the one you set up on your laptop— is key to getting the most from a conference:

• Bring a seven-subject notebook. Divide the notebook into sections that match your goals. These might include: Agents, Publishers, Promotion, Writing, and Other Contacts. Leave one section open for a category that crops up after you arrive.
• On each separator page tape a number ten envelope in which you slip business cards, bookmarks, mini notes to yourself, and small brochures. When you arrive home, part of your filing and sorting will be done.
• Take blank mailing labels to make index tabs that stick out from the edge of your notebook.
•  On the first night of the conference, clip and paste separate parts of the conference handouts into corresponding segments of your notebook.
• At the back of your conference notebook make a directory section. Use the label index markers to delineate each one.

o   The first page is a name and address list for publishers. They should be listed in conference handouts but you may glean more from seminars. Star the ones you spoke to. Make notes. What have they published that is similar to your book? Jot down anything that will help them remember you when you write to them and mention your encounter. Query letters work best when you indicate you are familiar with the person or company being queried.

 

Big Hint: When you talk to publishers always ask them what they do to promote their authors’ books. Pin them down to specifics.

 

o   The second directory page is for fellow authors. Jot notes on them, too. It’s no fun to arrive home with a useless business card.

o   Ditto for agents and for conference planners. You may be surprised at how often you’ll refer to this page.

o   A page for “Other Resources” includes information on anything from other conferences to books you’d like to read.

o   Designate a few pages for writing ideas.

o   The final pages are for new promotion ideas.

 

Hint: Bring a small pouch of tools—I use one I received with an Estée Lauder gift-with-purchase. Toss into it color-coded pens, snub-nosed scissors (sharp ones may not get you through airport security), a small roll of cellophane tape, your index labels, paperclips, strong see-through packing tape, hammer, tacks, razor, ChapStick, hole puncher, breath mints, elastic bands, Band-Aids, and your personal medication. Don’t unpack this when you get home. You’ll need it in the future for other conferences, book signings, book fairs, and other promotional events.

 

You can use a conference to promote, too.

• Some conferences offer tables where participants can leave promotional handouts for their books or services. Before you leave home, ask your conference coordinator how you might utilize this opportunity.

• Ask the conference coordinator if they publish a newsletter or journal. If so, send the editor media releases as your career moves along.
• Take your business cards to the conference.
• If you have a published book, take your bookmarks to give to others. And even a few books. Authors tend not to forget to give their books to people who are in a position to recommend it.
• If you have an area of expertise that would interest a conference director, introduce yourself. She may be busy, so keep your pitch very short and follow up later.
Think in terms of gathering endorsements for your book to use in the future. You are building a network.

Carolyn Howard-Johnson is the author of the multi award-winning HowToDoItFrugally series of book for writers. Learn more about them at www.howtodoitfrugally.com. She also invites you to subscribe to her writers’ resources blog, Writer’s Digest 101 Best Websites pick www.SharingwithWriters.blogspot.com. Follow her tweets at www.twitter.com/frugalbookpromo. And that new edition of The Frugal Book Promoter? It just won a USA Book News award in its own right (for best business/writing book) and the e-book edition was just honored at Dan Poynter's Global EBook Awards.

The Naked Writer

I am working on putting together a workshop for next spring which I hope to present at the Mass Poetry Festival, tentatively titled "The Naked Writer," about getting past our writerly inhibitions to whatever we might dig up underneath.

I stumbled upon mine by accident, when I started writing persona poems for my recently published science fiction novel, "Relocated," and again when I invented another poet for a follow-on novel.

Two subjects, it turns out, that I normally avoid writing about are:

{drum roll}

Spirituality, or religious belief,

and

Politics.

But, I can hear you say, what's so awful or scary or intimidating about politics and religion?

Sorry, I haven't figured that one out yet. Right now, I'm working out how to get at the inhibitions in the first place.

Clearly, one way for me was to write persona poems. Another might be to free write. Perhaps another to write about a random subject.

Any suggestions?

Any subjects you know you won't write about/ don't want to write about?

Comments appreciated and encouraged.

Margaret Fieland lives and works in the suburbs west of Boston, ma. You can find her hanging out on the web at  http://www.margaretfieland.com/ or http://poetic-muselings.net/

Check out her new novel, "Relocated" at http://tinyurl.com/MuseRelocated

Clever Ways to Promote Your Ecommerce Website

GUEST POST: Clever Ways to Promote Your Ecommerce Website

By Margaret Jules

Until yesterday selling your product was all about maintaining your local customer base and today it’s all about marketing your ecommerce website for a successful business model. However there are no shortcuts to success. You can only apply some smart techniques to get more hits. Website promotion is actually integral to virtual sales. Try multiple ways at a time to drive traffic towards your website. There are a variety of free and paid promotional methods that you can adapt to hit the bull’s eye. Here are some clever ways you can experiment with to increase your customer database gradually.

1. Apply Search Engine Optimization (SEO)

SEO tops the charts when we talk about ways and techniques to get more hits. This is fast becoming one of the essentials for attracting prospective clients to your webpage. Develop internal WebPages focused on each of your target keywords. Your page title should be keyword rich. Try to do away with the filler words to the extent possible and focus on keyword prominence. SEO makes it easier for the search engines like Bing or Google to locate your website and place it in front of your prospective buyers.

2. Create and follow your blog

Blogging is not all about writing; it is also about staying connected. Your blog should have interesting content that can lure your potential visitors and help them learn about your service or product offerings. You can also ask some relevant bloggers to write for your product or proved service reviews. Who knows…you might get lucky. Try to invite guest authors to your blog. Offer links to relevant content on your webpage in your blog. Link your webpage and blog together. Respond to queries and fan comments on your blog. This will help in creating some brand image about your company.

3. Use social networking sites

Social networking is the latest buzz. Social networking platforms like Twitter and Facebook can help spread the word. Create your company page on Twitter and Tweet as often as you think is desirable in the interest of business. Tweet about your latest promotions, discounts or any new service offering. Create a dedicated Facebook page and encourage your current customers to become fans and leave comments.

4. Other simple techniques like Pay Per Click

Pay Per Click (PPC) can help you in topping the charts of the search engine results. Every time a person clicks on your sponsored advertisement you pay a small predetermined charge. This can serve as a tool of viral marketing. This will also help you create immediate traffic for your ecommerce website.

Conclusion
Ecommerce website promotion is all about real time marketing and creating brand awareness. Google+ pages can also help you promote your product and brand, apart from other various simple and easy methods. Letting your targeted audience know about your existence is the key to a successful virtual business.

About the author:  Margaret Jules lives in Finland and has been doing internet marketing for last 5 years. She loves travelling, meeting new people and works at SEO Morpheus.

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Other Online Marketing Reading

Headlines That Increase Website Traffic and Website Conversion Rates
Beyond Book Sales Income: Book Marketing and Diversification
Facebook Timeline Banner
Engage in Social Networking the Twitter Way

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To keep up with writing and marketing information, along with Free webinars - signup for The Writing World newsletter on the right top sidebar!

Karen Cioffi
Multi-award Winning Author, Freelance/Ghostwriter, Editor, Marketer
Writer’s Digest Website of the Week, June 25, 2012

Find Karen’s eBooks on writing and marketing at:
http://karencioffifreelancewriter.com (check the sidebar for titles)

Karen Cioffi Professional Writing Services

http://karencioffifreelancewriter.com/karen-cioffi-writing-services/

Being a Writer - Learn the Craft of Writing

Being a Writer - Learn the Craft of Writing

In the June 2010 issue of The Writer, author Jane Yolen discussed the need to learn the craft of writing in an article titled, “Dedicate Yourself to a Writing Apprenticeship.” She explained that the process is slow and long, but is necessary to being a writer, to learn the craft of writing.

If you’re wondering what the craft of writing is, it’s proper writing technique, grammar, and style. These writing elements include structure, formatting, clarity, and in fiction writing, plot, character development, point of view, and dialogue. Even knowing the particulars in the genre you write is important.

So, what exactly is the meaning of the word ‘craft?’

Wikipedia’s definition is, “A craft is a branch of a profession that requires some particular kind of skilled work.”

Merriam-Webster refers to ‘craft’ as an occupation requiring “artistic skill.”

And, TheFreeDicitionary.com mentions membership in a guild.

Between all three definitions we know that a ‘craft’ is a branch of a professional group or guild. It is a career or occupation, not simply a hobby.

The Road to Becoming an Accomplished Writer

Interestingly, there are various avenues that can be taken to become an accomplished or professional writer, but each one has the need for learning, practice, time, and commitment. Some writers may go to school and get degrees, others may learn from a coach or mentor, others from trial and error, failures and successes. But, whichever path is taken, there is a lot of work that goes into becoming experienced and knowledgeable, in being a writer. As the saying goes, practice makes perfect.

But today, with the easy-to-do-it-yourself self-publishing explosion, writers may not be viewed as professionals. Certainly, most people have read a self-published book or e-book that lacks proper grammar, structure, and even clarity. These products are easy to spot, but yet they’re available for sale, and the authors consider themselves writers.

While it’s great that those who want to write have a vehicle to publish their own work, especially in this overwhelmed publishing market, those who don’t take the time to learn the craft of writing do themselves and others an injustice. They make the self-publishing book market murky and the label of ‘writer’ less professional.

This shouldn’t be the case.

Think of a professional musician. Imagine him playing an amazing piece, smooth, fluid, and beautiful – every note is perfect. Now imagine another musician; this one isn’t in tune, can’t read the music, misses notes, and sounds awful. Which musician do you want to be?

You should want to be the professional; the one who offers polished and experienced work; the one who earns a reputation for quality.

According to WritersHelper.com, it doesn’t matter what your experience level is, there is always room for improvement. Writers should strive to “study ways to improve their craft.” While this may take time and work, it is easy to find the needed help and resources.

To begin, do a search for online writing instruction; try the keyword “learn to write.” You can also check your local schools for adult education classes, or take some college writing courses. There is an abundance of writing information available, much of it free or very inexpensive; take advantage of it.

Being a writer means you need to learn the craft of writing, and continue honing your skills.

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More on Writing

Writing Means Commitment
So, You Want to be a Writer
Improve Your Writing – Know About Sentences

Back to School Countdown

Back to School Countdown

By Karen Cioffi

Five, four, three, two…yup, it’s that time of year again, rising early, getting to school on time, homework, tests…yuck!

But you know, it’s not really that bad. If you’re prepared and get into the right mindset, that’s half the battle. Everything we have to do in life and come up against in life gives us two options: (1) put a positive or good spin on it, (2) dread it.

Since you have to do it anyway, you might as well opt for Option #1.

To get you started in the right direction, here is a list to help you get in gear for, “school time, school time, good ole golden rule time.”

The Do List:

1. Many teachers have lists of what you will need for your upcoming school year. Try to find out if your new teacher has one and how you can get a hold of it.

2. To avoid needed school items being sold out; have Mom or Dad let you do your shopping early.

3. Make sure to get the items that are actually listed. If the list says “one red pen” don’t come to class with a green or purple one.

4. At least a week before school starts, go to bed at the time you normally would on school nights. This will give your body a chance to get accustomed to waking and eating breakfast early. If you do this, your body and mind won’t scream at you that first school day morning, “Hey, are you crazy? Only roosters are up at this time!”

5. A week before that inevitable morning, start a new mantra (saying): “I will listen to my teacher. I will listen to my teacher. I will listen to my teacher.” You can say this 100 to 1000 times a day. Another useful mantra is: “I will be respectful to my teacher and classmates. I will be respectful to my teacher and classmates. I will be respectful to my teacher and classmates.” Either of these two mantras is fine.

6. Make sure to get to school on time and obey your school and classroom rules. Practice Rule #5 so this won’t be a problem.

7. If you are required to have your classroom items in class the first week of school – have them there the first week…having them at home doesn’t cut it. You have to actually bring them to class.

8. What about the reading you were to do over the summer? Did you do it? Well, if you didn’t, start today. It’s better to read a least one book than none. Did you know that anything you want to be, an astronaut, a doctor, a firefighter, a superhero, all require reading. Okay, not the superhero, that jut takes a good imagination.

These 8 Dos should give you a jump start on a smooth new school year.

Now for the Don’t List:

1. Don’t ignore the ‘Do list’ above!

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To keep up with writing and marketing information, along with Free webinars - signup for The Writing World newsletter on the right top sidebar!

Karen Cioffi
Multi-award Winning Author, Freelance/Ghostwriter, Editor, Marketer
Writer’s Digest Website of the Week, June 25, 2012

Back to School Basics for Teachers

Back to School Basics for Teachers

By Karen Cioffi and Robyn Feltman

Well, so much for summer break. The teaching grind is just around the corner. Yeah, yeah, two months off isn’t long enough, but hey, it’s pretty good.

So, now it’s time to start getting in gear to go back to the professional attire and mindset, early morning rising, and don’t forget to get your bladder in shape so that one daily visit to the rest room will be enough.

Okay, let’s go down the checklist for the things you’ll need to get prepared for the inevitable day:

1. Don’t forget to wait until the last minute to get your teacher supplies at the teacher store so you’ll have time to make an hour worth of phone calls while you’re waiting on line, because all the other teachers waited for the last minute also.

2.  Get started writing your lesson plans for the first couple of weeks, but don’t get too attached to them, because you know they’ll change once you get in the swing of things.

3. Remember to agonize over picking that first day’s book that you’ll read to your class. Of course, they will be absolutely enthralled and give you 100% of their attention – they’ve been waiting all summer to have this book read to them.

4. Create a new schedule plan. No more beach days; no more waking up at 10am or later; no more having the use of a restroom ANY time of the day; no more use of the phone anytime of the day; no more eating whenever you want; and no more peace and quiet.

5. Start working today to get your body and mind prepared for 30 or so restless kids with different personalities, strengths and weakness; for 30 or so sets of parents with different personalities; for the school administration, and for your co-workers. Start building your strength, stamina, and inner resilience – you’re going to need it.

6. Get your mindset in order. Repeat the following mantra 100 – 1000 times a day:
My days in class will be productive and calm; my students will not affect my well-being; I will remember my teaching skills; my students are great and I love them; my students enjoy learning; all my students will pass the State tests with flying colors; my students’ parents are wonderful as is my school administration.

7. Calm your nerves. You will be able to teach again; you will be able to get back into your professional mode; you will be able to concentrate on what you’re doing.

8. Watch those late nights. Be sure to start at least a week before school and go to bed at a reasonable hour. You will definitely need your rest.

9. Mark the calendar: 180 working days to go until next summer’s vacation – let the countdown begin!

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To keep up with writing and marketing information, along with Free webinars - signup for The Writing World newsletter on the right top sidebar!
Karen Cioffi
Multi-award Winning Author, Freelance/Ghostwriter, Editor, Marketer
Writer’s Digest Website of the Week, June 25, 2012

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