Clever Ways to Promote Your Ecommerce Website

GUEST POST: Clever Ways to Promote Your Ecommerce Website

By Margaret Jules

Until yesterday selling your product was all about maintaining your local customer base and today it’s all about marketing your ecommerce website for a successful business model. However there are no shortcuts to success. You can only apply some smart techniques to get more hits. Website promotion is actually integral to virtual sales. Try multiple ways at a time to drive traffic towards your website. There are a variety of free and paid promotional methods that you can adapt to hit the bull’s eye. Here are some clever ways you can experiment with to increase your customer database gradually.

1. Apply Search Engine Optimization (SEO)

SEO tops the charts when we talk about ways and techniques to get more hits. This is fast becoming one of the essentials for attracting prospective clients to your webpage. Develop internal WebPages focused on each of your target keywords. Your page title should be keyword rich. Try to do away with the filler words to the extent possible and focus on keyword prominence. SEO makes it easier for the search engines like Bing or Google to locate your website and place it in front of your prospective buyers.

2. Create and follow your blog

Blogging is not all about writing; it is also about staying connected. Your blog should have interesting content that can lure your potential visitors and help them learn about your service or product offerings. You can also ask some relevant bloggers to write for your product or proved service reviews. Who knows…you might get lucky. Try to invite guest authors to your blog. Offer links to relevant content on your webpage in your blog. Link your webpage and blog together. Respond to queries and fan comments on your blog. This will help in creating some brand image about your company.

3. Use social networking sites

Social networking is the latest buzz. Social networking platforms like Twitter and Facebook can help spread the word. Create your company page on Twitter and Tweet as often as you think is desirable in the interest of business. Tweet about your latest promotions, discounts or any new service offering. Create a dedicated Facebook page and encourage your current customers to become fans and leave comments.

4. Other simple techniques like Pay Per Click

Pay Per Click (PPC) can help you in topping the charts of the search engine results. Every time a person clicks on your sponsored advertisement you pay a small predetermined charge. This can serve as a tool of viral marketing. This will also help you create immediate traffic for your ecommerce website.

Conclusion
Ecommerce website promotion is all about real time marketing and creating brand awareness. Google+ pages can also help you promote your product and brand, apart from other various simple and easy methods. Letting your targeted audience know about your existence is the key to a successful virtual business.

About the author:  Margaret Jules lives in Finland and has been doing internet marketing for last 5 years. She loves travelling, meeting new people and works at SEO Morpheus.

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Other Online Marketing Reading

Headlines That Increase Website Traffic and Website Conversion Rates
Beyond Book Sales Income: Book Marketing and Diversification
Facebook Timeline Banner
Engage in Social Networking the Twitter Way

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To keep up with writing and marketing information, along with Free webinars - signup for The Writing World newsletter on the right top sidebar!

Karen Cioffi
Multi-award Winning Author, Freelance/Ghostwriter, Editor, Marketer
Writer’s Digest Website of the Week, June 25, 2012

Find Karen’s eBooks on writing and marketing at:
http://karencioffifreelancewriter.com (check the sidebar for titles)

Karen Cioffi Professional Writing Services

http://karencioffifreelancewriter.com/karen-cioffi-writing-services/

Being a Writer - Learn the Craft of Writing

Being a Writer - Learn the Craft of Writing

In the June 2010 issue of The Writer, author Jane Yolen discussed the need to learn the craft of writing in an article titled, “Dedicate Yourself to a Writing Apprenticeship.” She explained that the process is slow and long, but is necessary to being a writer, to learn the craft of writing.

If you’re wondering what the craft of writing is, it’s proper writing technique, grammar, and style. These writing elements include structure, formatting, clarity, and in fiction writing, plot, character development, point of view, and dialogue. Even knowing the particulars in the genre you write is important.

So, what exactly is the meaning of the word ‘craft?’

Wikipedia’s definition is, “A craft is a branch of a profession that requires some particular kind of skilled work.”

Merriam-Webster refers to ‘craft’ as an occupation requiring “artistic skill.”

And, TheFreeDicitionary.com mentions membership in a guild.

Between all three definitions we know that a ‘craft’ is a branch of a professional group or guild. It is a career or occupation, not simply a hobby.

The Road to Becoming an Accomplished Writer

Interestingly, there are various avenues that can be taken to become an accomplished or professional writer, but each one has the need for learning, practice, time, and commitment. Some writers may go to school and get degrees, others may learn from a coach or mentor, others from trial and error, failures and successes. But, whichever path is taken, there is a lot of work that goes into becoming experienced and knowledgeable, in being a writer. As the saying goes, practice makes perfect.

But today, with the easy-to-do-it-yourself self-publishing explosion, writers may not be viewed as professionals. Certainly, most people have read a self-published book or e-book that lacks proper grammar, structure, and even clarity. These products are easy to spot, but yet they’re available for sale, and the authors consider themselves writers.

While it’s great that those who want to write have a vehicle to publish their own work, especially in this overwhelmed publishing market, those who don’t take the time to learn the craft of writing do themselves and others an injustice. They make the self-publishing book market murky and the label of ‘writer’ less professional.

This shouldn’t be the case.

Think of a professional musician. Imagine him playing an amazing piece, smooth, fluid, and beautiful – every note is perfect. Now imagine another musician; this one isn’t in tune, can’t read the music, misses notes, and sounds awful. Which musician do you want to be?

You should want to be the professional; the one who offers polished and experienced work; the one who earns a reputation for quality.

According to WritersHelper.com, it doesn’t matter what your experience level is, there is always room for improvement. Writers should strive to “study ways to improve their craft.” While this may take time and work, it is easy to find the needed help and resources.

To begin, do a search for online writing instruction; try the keyword “learn to write.” You can also check your local schools for adult education classes, or take some college writing courses. There is an abundance of writing information available, much of it free or very inexpensive; take advantage of it.

Being a writer means you need to learn the craft of writing, and continue honing your skills.

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More on Writing

Writing Means Commitment
So, You Want to be a Writer
Improve Your Writing – Know About Sentences

Back to School Countdown

Back to School Countdown

By Karen Cioffi

Five, four, three, two…yup, it’s that time of year again, rising early, getting to school on time, homework, tests…yuck!

But you know, it’s not really that bad. If you’re prepared and get into the right mindset, that’s half the battle. Everything we have to do in life and come up against in life gives us two options: (1) put a positive or good spin on it, (2) dread it.

Since you have to do it anyway, you might as well opt for Option #1.

To get you started in the right direction, here is a list to help you get in gear for, “school time, school time, good ole golden rule time.”

The Do List:

1. Many teachers have lists of what you will need for your upcoming school year. Try to find out if your new teacher has one and how you can get a hold of it.

2. To avoid needed school items being sold out; have Mom or Dad let you do your shopping early.

3. Make sure to get the items that are actually listed. If the list says “one red pen” don’t come to class with a green or purple one.

4. At least a week before school starts, go to bed at the time you normally would on school nights. This will give your body a chance to get accustomed to waking and eating breakfast early. If you do this, your body and mind won’t scream at you that first school day morning, “Hey, are you crazy? Only roosters are up at this time!”

5. A week before that inevitable morning, start a new mantra (saying): “I will listen to my teacher. I will listen to my teacher. I will listen to my teacher.” You can say this 100 to 1000 times a day. Another useful mantra is: “I will be respectful to my teacher and classmates. I will be respectful to my teacher and classmates. I will be respectful to my teacher and classmates.” Either of these two mantras is fine.

6. Make sure to get to school on time and obey your school and classroom rules. Practice Rule #5 so this won’t be a problem.

7. If you are required to have your classroom items in class the first week of school – have them there the first week…having them at home doesn’t cut it. You have to actually bring them to class.

8. What about the reading you were to do over the summer? Did you do it? Well, if you didn’t, start today. It’s better to read a least one book than none. Did you know that anything you want to be, an astronaut, a doctor, a firefighter, a superhero, all require reading. Okay, not the superhero, that jut takes a good imagination.

These 8 Dos should give you a jump start on a smooth new school year.

Now for the Don’t List:

1. Don’t ignore the ‘Do list’ above!

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To keep up with writing and marketing information, along with Free webinars - signup for The Writing World newsletter on the right top sidebar!

Karen Cioffi
Multi-award Winning Author, Freelance/Ghostwriter, Editor, Marketer
Writer’s Digest Website of the Week, June 25, 2012

Back to School Basics for Teachers

Back to School Basics for Teachers

By Karen Cioffi and Robyn Feltman

Well, so much for summer break. The teaching grind is just around the corner. Yeah, yeah, two months off isn’t long enough, but hey, it’s pretty good.

So, now it’s time to start getting in gear to go back to the professional attire and mindset, early morning rising, and don’t forget to get your bladder in shape so that one daily visit to the rest room will be enough.

Okay, let’s go down the checklist for the things you’ll need to get prepared for the inevitable day:

1. Don’t forget to wait until the last minute to get your teacher supplies at the teacher store so you’ll have time to make an hour worth of phone calls while you’re waiting on line, because all the other teachers waited for the last minute also.

2.  Get started writing your lesson plans for the first couple of weeks, but don’t get too attached to them, because you know they’ll change once you get in the swing of things.

3. Remember to agonize over picking that first day’s book that you’ll read to your class. Of course, they will be absolutely enthralled and give you 100% of their attention – they’ve been waiting all summer to have this book read to them.

4. Create a new schedule plan. No more beach days; no more waking up at 10am or later; no more having the use of a restroom ANY time of the day; no more use of the phone anytime of the day; no more eating whenever you want; and no more peace and quiet.

5. Start working today to get your body and mind prepared for 30 or so restless kids with different personalities, strengths and weakness; for 30 or so sets of parents with different personalities; for the school administration, and for your co-workers. Start building your strength, stamina, and inner resilience – you’re going to need it.

6. Get your mindset in order. Repeat the following mantra 100 – 1000 times a day:
My days in class will be productive and calm; my students will not affect my well-being; I will remember my teaching skills; my students are great and I love them; my students enjoy learning; all my students will pass the State tests with flying colors; my students’ parents are wonderful as is my school administration.

7. Calm your nerves. You will be able to teach again; you will be able to get back into your professional mode; you will be able to concentrate on what you’re doing.

8. Watch those late nights. Be sure to start at least a week before school and go to bed at a reasonable hour. You will definitely need your rest.

9. Mark the calendar: 180 working days to go until next summer’s vacation – let the countdown begin!

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To keep up with writing and marketing information, along with Free webinars - signup for The Writing World newsletter on the right top sidebar!
Karen Cioffi
Multi-award Winning Author, Freelance/Ghostwriter, Editor, Marketer
Writer’s Digest Website of the Week, June 25, 2012

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Money in Words

In the smoky confines of the Royal Canadian Legion, my newspaper editor scrawled a few words on a paper napkin with a black Sharpie. He then slid the napkin across the table and folded his hands on his lap.

"There's no money in words!" the black letters announced.

As much as I wanted to argue the point--due, in no small part, to the warming beer in my hand--I had to agree with his assessment, at least in part.

Writing is sometimes referred to as a thankless task. On that point I will disagree. There is generally more than enough gratitude and appreciation to go around. It's the money that's in short supply.

There seems to be a misconception among non-writers that words throw themselves against the page in the perfect sequence without any effort on the part of the writer. Writing is easy. If you're good enough, and fast enough, you can dash off 500 words in 15 minutes and make the $5 fee seem reasonable.

If you think earning $5 for 500 words is ludicrous, you're right. But try telling that to prospective clients. There's more than enough of them out there, hanging out on sites like Guru where freelances bid on work and hope the clients place more value on quality than on the lowest bid.

I'm not knocking Guru or any other job site. In fact, I just renewed my Guru membership, and I will keep on bidding. I just won't be telling prospective clients what I think of their budgets anymore. (I did that once and got a rather stern warning from the site administrators. My comments, as it happens, were deemed "derogatory" under the Terms of Service.)

The key to bidding on work is to have a realistic view of your abilities. Can you work within the client's budget and still earn a respectable wage? You might be a slow, meticulous writer but a super-fast editor or proofreader.

Your also have to practice the fine art of negotiation. Is the client willing to combine a smaller up front fee with a percentage of earnings? Include that idea as part of your proposal. If the client is still interested, you have some room to maneuver, whereas a straight forward bid within budget would have left you stuck at a lower than acceptable price tag.

I won't tell you what to charge for the work you do. That's up to you, your clients, and whatever the market will bear. Just don't give it away. And remember that your price tag should grow in tandem with your experience.

So my editor was, as I say, partially right. There's no money in words--unless you're willing to fight for what you deserve.

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Betty Dobson is an award-winning writer of short fiction, essays and poetry. She also writes newspaper and magazine articles but is still waiting for those awards to materialize. In the meantime, she continues to run InkSpotter Publishing, which has three new books available and several more in the works for 2012.

SET YOUR INTENTION EACH DAY

Set Your Intention Each Day

Each day upon awakening, ask yourself.  “What is my intention for the day?”  This is really just another way of asking yourself “What do I want for myself and what am I willing to allow into my life?” Examples of daily intentions are “Today I intend to write at least 500 words” or “ My intention today is to extend kindness to every person that I encounter.” Most people give very little thought to their daily desires. Chaotic, overscheduled lives often cause us to live in an unconscious way.  As a result, we wind up creating lives that cause dissatisfaction and inner turmoil by default. Intention is a powerful tool that will help you manifest your heart’s desire and accomplish your writing goals, one day at a time. You may find that once you begin setting an intention each day, you feel the need to make drastic life changes related to your job, relationship status or family life. Or perhaps the only things will change is the way you view life and your new found sense of joy. Declaring a daily intention will help you clarify your values and determine what will truly bring you happiness. In addition, your awareness will shift and you will attract the people, experiences and things that you want into your life.

Aileen McCabe-Maucher is the author of the book "The Inner Peace Diet" which was published by Penguin Books and released in December 2008. Aileen is a licensed clinical social worker and psychotherapist who has helped many people find inner peace and discover their unique life purpose. Aileen has worked for over fifteen years as a licensed psychotherapist and registered nurse providing individual and group counseling to a diverse client population. She is a graduate of West Chester University, Widener University, University of Delaware, and The Gestalt Therapy Institute of Philadelphia at Bryn Mawr College. Aileen completed her yoga teacher training at Leela Mata's Peaceful Valley Ashram. She is currently pursuing a doctorate at the University of Pennsylvania and writing her third book.

For your free copy of Aileen's 7 day "Inner Peace Diet", please visit www.theinnerpeacediet.com today.

Inspirational Quotes for Writers

No matter where we are in our writing career, we all need encouragement. It's amazing how a simple gesture - a hand on your shoulder, a smile, or a few words can make all the difference.

                                                             

Whether you are a successful, accomplished author or you're working on your very first book, let these inspirational quotes give you the encouragement we all need at one time or another:

"I dwell in possibility."

- Emily Dickenson

"It's never too late to be what you might have been." 

- George Eliot

“The secret of getting ahead is getting started.” 

- Agatha Christie

“Talent is cheaper than table salt. What separates the talented individual from the successful one is a lot of hard work.” 

 - Stephen King

“Self-trust is the first secret of success."

- Ralph Waldo Emerson

“I like good strong words that mean something."

- Louisa May Alcott

 "If you do not hear music in your words, you have put too much thought into your writing and not enough heart."

- Terry Brooks

 

“You have to protect your writing time. You have to protect it to the death."

- William Goldman

“Success is a finished book, a stack of pages each of which is filled with words. If you reach that point, you have won a victory over yourself no less impressive than sailing single-handed around the world."

- Tom Clancy

"If you start with a bang, you won't end with a whimper."

- T.S. Eliot

 "In a mood of faith and hope my work goes on. A ream of fresh paper lies on my desk waiting for the next book. I am a writer and I take up my pen to write."
  - Pearl S. Buck

"Fill your paper with the breathings of your heart." 

-William Wadsworth

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Kathleen Moulton is a member of the Working Writer’s Club and monthly contributor to Heartbeat the Magazine. You can find her passion to bring encouragement and hope at When It Hurts – http://kathleenmoulton.com

Article photo credit: Βethan / Foter / CC BY-NC-ND