Summers End



Summers End
August reminds me of digging potatoes on my aunt’s farm, the smell of late peaches and swimming in the pond after farm chores were done.  The weather was always hot and dry and the earth parched from the sun.  By that time of year, I was also parched by the sun and ready for the cooler days of fall.  August was the last month of freedom before school and long days were spent playing, playing and did I say playing.  Today, with the demands of a busy schedule, teaching, writing, consulting, I think I sometimes forget to play.  Life becomes so scheduled that I don’t find the moments to free my mind, engage my body and laugh; not just laugh but let loose with real belly laughs.  Since preparing to write this post, I have been more intentional about adding play to my days.  I hope that as you prepare for the change of seasons, you enjoy the last lazy, hazy, crazy days of summer and dance or play the night away.
Martha Swirzinski

An Interview with Margaret Fieland

An Interview with Margaret Fieland

Basic Writing : From Pre-Writing to Editing



Basic Writing : From Pre-Writing to Editing


Pre-Writing
Concept/Idea (Brainstorm about chosen idea. Write everything that comes to mind.)

Conflict/Problem (Without a problem there is no story. Be sure the problem is solvable.)
            Possible Conflicts: man vs man, man vs nature, man vs self, man vs society, man vs circumstances

Characters (No more than 7 main; the story becomes unmanageable and readers lose track.
 Devise: Names, Personalities, Relationships, Appearances, What makes them special.)

Plot (Devise 3 attempts to solve the problem. Then figure out why they won't work?)

Solution/Climax (How does the main character solve the problem? Is it reasonable as you’ve written her/him?)

Conclusion (Wrap up loose ends with all of the characters.)

Also Pre-Writing
Opening-be sure your beginning snatches the reader’s attention (pull action from within the story then go back and begin at the beginning to catch the reader up)

1st Plot Point-main character discovers there is a problem

2nd Plot Point-main character feels threatened but unsure what to do

3rd Plot Point-problem is at its worst and seems hopeless THEN main character figures out what to do

Climax-problem or antagonist pulls out all the stops to ‘get’ main character

Denouement-main character about to give-in then finds courage and knowledge to solve the problem

Resolution-main character ends the problem for good then wraps up loose ends with other characters

Writing
There are two main types of writers, although many of us fall into combo categories:  Planners and Pantsers.

Planners don’t write until they have a basic outline of how the story will unravel. Some even outline each chapter. Planning doesn’t mean you can’t change something, or add more while writing a chapter. It simply helps you remember everything you wanted to include in the story. (This is how I write.)

            Pantsers (writing by the seat of your pants) begin writing and don’t stop until the story is told. This technique is very popular but requires extreme editing and revising. It also allows for free flow of imagination and creativity. (This is how Odessa came out and why it needed (and still needs) so much revising/editing.)

New paragraph for each new thought or idea or speaker.

Use quotation marks around the “words” spoken by the character. Instead of dialogue tags (he said, she remarked) use action. (His gaze flicked away from her face. Her voice dropped so low he could barely hear her.)
Each speaker requires a new paragraph.

Watch verb tenses: if you start in the past keep all of your verbs past tense; if you write in the present tense make sure they are all present tense verbs.

            Right-He ran down the road then stopped at the intersection.
            Wrong-He ran down the road then stops at the intersection.

Present tense is seldom used. I find present tense confusing and disarming. You are telling a story that occurred in the past, so use past tense verbs.
Watch out for point of view (POV).

            POV confuses a lot of beginning writers. It means knowing what a character is thinking or planning. Knowing their viewpoint.

            Many MG stories are generally told in third person while many YA books these days are in first person. HOWEVER, there is no rule about this. Write the story in whoever's point of view you wish--just keep it balanced.

 If writing in the first person (I, me, my , we, our) you CANNOT know what others are thinking or planning.  It takes a lot of dialogue to understand others’ thoughts or desires.

·        The only way to know what everyone is thinking is to use third person omniscient.
·        But be careful because even that gets tricky.
·        If you switch POV, be sure to designate it with a space or asterisks *****.
·        Never change POV inside the same paragraph (called mind hopping, it becomes very confusing).

Beware of ‘Purple Prose’. This is highly descriptive writing that may sound awesome but sometimes does nothing to promote the story. You should have some description so the reader can visualize what the character is sensing, just don’t go overboard.

Every word, action or dialogue should propel the story forward. If you have chapters or even paragraphs for character development alone, remove them. Chapters with too much description of surroundings or too much backstory/history get boring and readers will skip ahead anyway so edit down to only what is necessary to tell the story.

Don’t tell too much of the story up front. Let out the line slowly, keep most of the story as a mystery with clues until the climax when you can reveal more. Too much too soon and the reader loses interest in the story.

Revising
Don’t be afraid to revise, revise, revise. Get feedback from others and make changes to your story that YOU think will improve it. NO ONE writes the perfect story the first time.

My first book, Odessa, was revised about 8 times and even after publication I'm itching to revise it again because by five books later my writing has improved so much I'm no longer happy with Odessa.

Let your story sit on a shelf for several weeks or a month. Work on another project. Then reread the story and errors, misspellings, weak characters, weak plot lines, etc will jump out at you.

Editing
Once you have the story to a level you are happy with it is time to edit.
Remove as many adverbs as possible and replace them with stronger verbs. To locate adverbs easily, highlight them using the ‘replace’ box in the ‘editing’ box of MS Word. Highlight –ly and most adverbs will appear. Read through and eliminate as many as you can.

Highlight the following words in the entire manuscript then go through removing or replacing them with more powerful words/phrases:
AND
THAT
SAID (or ANY speech tags-replace with action)
any word you see repeated often

Remove as many adjectives as you can. Do not use duplicate adjectives such as “very beautiful”. If something is beautiful that is enough. Very becomes redundant. Better yet, describe HOW it is beautiful without using the word. Beauty is subjective.

WEAK: The river was beautiful that morning.
BETTER: Sun rays leaking through the early morning mist, lent the river a mystic quality.

Use Spell Check and look-up words that are misspelled.
Pay attention to punctuation. If you’re not sure about its usage this website will help  http://owl.english.purdue.edu/owl/resource/566/01 .

Probably MOST IMPORTANTLY--learn from your editor. My first book, Odessa, looked like a dying warrior after a lengthy battle with dragons--it was covered with red gashes. My latest book, ending edits now and soon to be released (Harpies Book Two of Seraphym Wars Series) looked as though it had taken a short walk through nice woods--a couple of little scratches! Even my editor was surprised and happy with my writing progress. So the bottom line is this--make notes of your mistakes then PRE-EDIT after your final revision. You'll save your editor a lot of time and frustration and yourself money and embarrassment. 

Here's a little blurb about Harpies. Watch my website for its release: Under the Hat of MG/YA Dark Fantasy Author Rebecca Ryals Russell



Transported to a planet he'd never heard of was the least of fifteen-year-old Griffen's problems. Learning to control his suddenly increasing strength and new ability to pull lightning from the sky takes some getting used to.  Angry preteen Seth joins the quest; meanwhile discovering his combusting ability as a fire-starter. Driven to find the last Vigorio, a young girl able to experience others' emotions, they journey together toward their destinies as warriors against Narciss, Ruler of Tartarus and his Legio of demon-dragons. Narciss’s Harpy henchmen have other ideas, however.


A Ghostwriter - 5 Features That Can Help Build Your Business Part 2

A Ghostwriter - 5 Features That Can Help Build Your Business Part 2 

(Features two to five)
By Karen Cioffi


2. A Ghostwriter Provides Informational Content

Information rules in today’s ever changing world. Providing informative and/or instructive content to your staff, customers, and potential customer is now essential, especially with business transparency being a desirable feature that employees and customers look for.

While businesses and marketers can generate their own content, a ghostwriter frees up company time for more productive and revenue generating work.

‘Informational gifts’ is another content product that businesses need to be aware of. Of the thousands of websites within your industry available for customers to find and subscribe to, why should they choose yours? That’s where an ‘ethical bribe’ comes in to play. Providing an informative report or e-book with valuable information that your potential customer will appreciate tends to motivate that individual, company, or visitor to click on your opt-in box, thereby increasing your mailing list. And, every business knows the importance of having a mailing list – it’s crucial with the increasing e-commerce trends.

It’s this offering of valuable and quality information that helps build a relationship with your site’s visitors and keeps them coming back. This ongoing relationship will eventually lead to an increased mailing list and sales.

3. A Ghostwriter for Your Business’ Landing Pages and Products

The first impression an online searcher – potential customer searching for your product or business type - will have of a business, is its landing page. Obviously, a business needs to have an attractive, quick loading, SEO friendly, and informative page. Now, while a ghostwriter will most likely not be a web designer, she can create the needed content for the site, content that will engage the visitor and motivate him to subscribe to the mailing list and make contact with the business.

The mailing list is what generates long-lasting relationships and sales. Through the mailing list you can offer information, along with product and/or business promotion. Marketing experts advise though, to offer a 75 to 25 percent ratio of information to promotion.

Again, information is what people want today; they want to know how to find a solution to their problem or need, and they want to be informed. If you provide that, you will have sales.

Along with creating effective landing page content, a ghostwriter can produce product descriptions and guides. Through the information you provide and additional research, she can create informative and customer appreciated content, thereby fostering customer loyalty.

4. A Ghostwriter – Copywriting and Keywords
In addition to writing articles, newsletters, e-books, reports, and other content, a ghostwriter should know copywriting. While this skill isn’t essential for some aspects of the job, it is important in the event a client requires projects such as landing pages, email marketing, product guides, articles, or other.

And, being aware of SEO and keywords will help the ghostwriter create traffic effective content, leading potential subscribers and customers to the business’ website.

Knowing copywriting and SEO is a surefire way for a ghostwriter to increase her value to business clients.

5. A Ghostwriter Must be a Good Writer
Lastly, the number one quality a ghostwriter needs to have is being a good writer. It’s also a good idea for the ghostwriter to specialize in a couple of different areas – this also increases her value to specific clients.

If you are thinking of hiring a ghostwriter, you might ask for samples and/or testimonials. Note here: testimonials from ghostwriting clients may be difficult, if not impossible to come by . . . for obvious reasons. If the ghostwriter can’t provide testimonials, it’s important to understand why and ask for writing samples instead.

If you missed Part 1, you can read it here:
A Ghostwriter – 5 Features that can Help Build Your Business Part 1

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More Freelance Writing Articles

Freelance Writing Work: The Possibilities
You Can Write for Money

 ~~~~~~~~~~
To keep up with writing and marketing information, along with Free webinars - signup for The Writing World newsletter on the right top sidebar!

Karen Cioffi
Multi-award Winning Author, Freelance/Ghostwriter, Editor, Marketer
Writer’s Digest Website of the Week, June 25, 2012

Find Karen’s eBooks on writing and marketing at:
http://karencioffifreelancewriter.com (check the sidebar for titles)

Karen Cioffi Writing Services
A Team of Professionals for Businesses and Individuals
http://karencioffifreelancewriter.com/karen-cioffi-writing-services/

Taylor Swift and Authors Are Retailers, Too!


Authors Are Retailers Too!

On Taylor Swift, Perfume, and Your Book

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

By Carolyn Howard-Johnson

I can’t tell you how often I’ve thanked my lucky stars for my retail experience now I’m an author. My husband used to say (Ahem!) “Retail is 90% attention to detail!” If he’s right—and he always is—then the other 10% is marketing.

To reinterpret this, you need a great product—that’s the attention to detail part—whether that’s the store itself or the merchandise you sell. They’re both your “products.” (For authors the product is our book or books.)

But all the detail, product, merchandise or anything else—all that other stuff we’ve poured our little detail-oriented hearts into—goes for naught if we don’t do the marketing.

So how does Taylor Swift fit into this? Well, the LA Times reports on her products (the way she is branding herself which is part of marketing). She has a signature fragrance, a poster by Peter Max (That’s Peter-the-Greatest-Artist-Marketer-Of-All-Time-After-Warhol!), a back to school package, a limited edition combo of a CD single and a souvenir T-shirt, headbands, a songbook, a tin box of guitar picks, boxed greeting cards, a keychain, and a journal. Yes, I’m out of breath!

So, we can learn a lot from her about branding, a big part of marketing. Each of these products fits with her image. But we can also learn that we just need to do it.

Your book proposal, as an example, might include a list of products (other than your book) that could be spun off from your book. Taylor’s journal idea is a good one for memoirists. T-shirts work for just about everyone. But each author’s list of possibilities will be different, just as the list would differ for different businesses on Main Street USA.

One of our stores was in Palm Springs and we had adorable little souvenir pin boxes made with “Carlan’s, Palm Springs” and palm trees hand painted on them. They worked because they were more personal and specific than the usual souvenir with only “Palm Springs” machine stamped on them.

My poetry partner Magdalena Ball and I might someday have art posters of the covers of our poetry chapbook series featuring our collaborating artists Jacquie Schmall, Vicki Thomas, and May Lattanzio. Framed, of course! Learn more about how we promote that series (including a special holiday card offer for the Christmas chapbook) at www.howtodoitfrugally.com/poetry_books.htm.

So, what do you do with your product idea? Well, the obvious first choice would be to get a manufacturer with a HUGE customer base to make your product; they, in turn, get their sales representatives to sell them to retailers who then sell them to the general public.

But what if you're eager to get started now? Try these ideas.

  • Use your products as thank you gifts.
  • Use your products as souvenirs or parts of promotions like gift baskets or contests.
  • Use your products as walking, talking advertisements. As an example, every time someone compliments you on your rose-scented cologne, that's an opportunity to mention your romance novel and maybe give them a bookmark. Your T-shirts are walking billboards. So are your totes.
  • Use your products as part of the media kits you leave in the press rooms at tradeshows.
  • Use your products as an integral part of parties and events you plan, like a store opening or a book launch.
  • Offer your products to charities for their drawings or other fundraisers.

So, put your thinking cap on. What kind of a “Seller” can you be? What fits with your product, your store, your title—whatever that is?

----

Carolyn Howard-Johnson is the author of the multi award-winning The Frugal Book Promoter (now in an updated and expanded second edition!), www.budurl.com/FrugalBkPromo. Also part of the HowToDoItFrugally series is the booklet The Great First Impression Book Proposal booklet, www.budurl.com/BookProposals, that helps authors convince agents or publishers of their understanding of spin-offs, retailing, and marketing in general. She also is the author of a series of books for retailers including A Retailer’s Guide to Frugal In-Store Events (www.budurl.com/RetailersGuide).

My Journey to Publication

My Psychedelic photo, simply because I like it


 My tween/YA science fiction, "Relocated," has just been published by MuseItUp Publishing, and I've published the book of poems, "Sand in the Desert," I wrote to go along with the book through CreateSpace in print and kindle formats.  How did I get here? Good luck, working at my craft, a father who insisted on proper grammar, and some level of ability.

I've written poetry as far back as I can remember. I kept it in a series of spiral notebooks that accumulated in my attic, wrote cards for holidays birthdays, co-workers leaving the office, and the occasional small newsletter. Along about 2005 I wrote a poem I wanted to keep, so I scrounged around online and ended up putting them in Yahoo briefcase (online) as I had too many computers to keep them on just one

That December I was reading an ezine I liked and discovered they had a poetry. I believe the theme was 'sleep',  I  had a poem to fit it. Since it was handy (read online),  I sent it in, and the poem was one of four runners-up., I didn't win.

But they published all four of the finalists, and I was psyched. I joined a couple of online communities and started working on my poetry. In one of them, I ran across someone who was starting a small print poetry mag (since died, I believe). He liked and published a couple of my poems. That was early 2006. I found out about "The Muse Online Writers Conference," (free, online virtual conference) and "attended" that October.

There I "met" Linda Barnett Johnson. Linda runs writers forum, and she insisted that her students join both fiction and poetry forums. Poetry alone was not an option.

At  that point, I'd never written a word of fiction (at least, not since elementary school ), and I would have sworn I never would. However, I liked Linda, and I wanted to join the poetry forum, so I signed up. I started writing for children, as that felt less intimidating - and shorter. As a poet, I was a terse writer, and generating sufficient word count worried me. My first story ended up published online. It was a *long* time until I placed another, but thus encouraged, I continued to write fiction.

Many years ago, a family friend lost his wife and all four of his children in a house fire. This incident had haunted me ever since, and one weekend I wrote a 5000 word book in which the main character, a nine-year-old boy, lost his mother in a house fire. I couldn't change my friend's outcome, but in my fictional world, I could.

I spent the next year and a half or two years whipping it into shape. Although I have (and had) a good ear for language and a solid knowledge of grammar, I knew little about structuring a story. I set out to learn about plotting, characterization, dialogue, setting, points-of-view, and, yes, more grammar. I joined a critique group and took the ICL basic course. I hung out on Writers Village University and took their free fiction course and a couple of others that proved extremely helpful. The story was accepted for publication. It won't be out until next year.

Fast forward to September, 2010. I am a huge science fiction fan, but I'd never written a sci fi story -- I had kind of a phobia about it -- so I decided I'd do Nano (National Novel Writing Month) that November, and began to plan my story.

I devoted most of my time and energy to world building, a bit to thinking about the characters, and devoted about  a page to the plot. Then I started writing. I heard about an online editing workshop given through Savvy Authors. Through Savvy, I connected with a publisher and submitted the manuscript. It was rejected. They liked it, but not enough to publish it. I worked on the manuscript, including strengthening the ending. That June, I pitched to Lea Schizas and she accepted it.

Backtrack to November 2010. Robert Brewer runs a chapbook challenge on his PoeticAsides blog. I wanted to participate, so I created a poet to go with the universe of the novel and wrote 31 of his poems that November. I used eight of the poems in the novel, as I worked studying the poems into the plot.

"Relocated" has just been published by MuseItUp Publishing I  brought all the poems out as a book, which I self-published through CreateSpace.
.
You can find Margaret Fieland on her blog, http://www.margaretfieland.com/ or on the Poetic Museling's blog, http://poetic-muselings.net/


Also check out these excerpts from Relocated on the publisher's blog: http://museituppublishing.blogspot.com/2012/07/relocated-excerpts.html

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A Ghostwriter - 5 Features That Can Help Build Your Business Part 1

A Ghostwriter - 5 Features That Can Help Build Your Business (Part 1)

By Karen Cioffi

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A ghostwriter provides services for different types of people, marketers, and businesses, and on a number of topics. She works silently, behind the scenes and creates whitepapers, newsletters, e-books, informational products, articles, posts, stories, and other forms of content for a business or marketer seeking to:

•    Create and/or build your company’s platform visibility
•    Generate and increase website traffic
•    Provide instruction/information for employees or clients/customers
•    Offer an informational gift as an ‘ethical bribe’ to subscribe to your company’s mailing list
•    Create landing pages for your company or products
•    Create product descriptions and guides

The list goes on and on. But, let’s breakdown some of the uses of a ghostwriter, and her benefit to businesses.

A Ghostwriter is a Must-Have Tool

According to tracking by the U.S. Department of Commerce, e-commerce grew 17.6 percent in the first quarter of 2011. Within those first three months, Americans spent $43 billion online. And, the projection for 2012 is that e-commerce will increase another 11.3 percent.

Based on trends and statistics, this growing e-commerce market will continue to grow.

1. Building Your Brand and Visibility with a Ghostwriter

So, it’s easy to see that with e-commerce rapidly growing a ghostwriter is a must-have business tool for marketers or business owners who need to provide regularly updated content on their site/s and in their newsletters or informational emails. This marketing strategy is known as inbound marketing. It helps build your platform, creates and increases traffic to your site, and will help increase your mailing list.

Creating content for businesses is actually a busy area for ghostwriters. Marketers are very aware of the importance of having effective and fresh content on the sites they are managing. Businesses hire a writer to write a set number of post/articles per week or month for a certain amount of money per article. Some businesses may want one to two articles per day; others may want one a week.

If you are hiring a ghostwriter for this capacity, be sure she knows about keywords and SEO. The point of hiring someone to create valuable content for your site/s is to have that content picked up in the search engines, which in turn will help searchers (potential customers/clients) find your site/s.

And, if the work involves rewriting articles, the ghostwriter must know the source article’s duplicate content score. Search engines frown upon duplicate content, so it’s the writer’s job to make the article different enough so it is perceived as new.

Maintaining and increasing visibility is essential to authors, writers, and businesses. Keeping up with blog posts and guest article writing is an important marketing tool for all, well at least for those who are trying to sell their products or services.

Come back on Sunday, August 5th, for Part 2 of A Ghostwriter - 5 Features That Can Help Build Your Business

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More on Freelance Writing

Writing for Money – Breaking Into Freelance Writing
Freelance Writing: An Additional Path to Income

~~~~~~~~~~
To keep up with writing and marketing information, along with Free webinars - signup for The Writing World newsletter on the right top sidebar!

Karen Cioffi
Multi-award Winning Author, Freelance/Ghostwriter, Editor, Marketer
Writer’s Digest Website of the Week, June 25, 2012

Find Karen’s eBooks on writing and marketing at:
http://karencioffifreelancewriter.com (check the sidebar for titles)

Karen Cioffi Writing Services
A Team of Professionals for Businesses and Individuals
http://karencioffifreelancewriter.com/karen-cioffi-writing-services/

Beginning Writers Do Get Published

  By Terry Whalin ( @terrywhalin ) Over the last 20 years Greg Stielstra, author of Pyromarketing , marketed hundreds of Christian books inc...