A Ghostwriter - 5 Features That Can Help Build Your Business Part 2

A Ghostwriter - 5 Features That Can Help Build Your Business Part 2 

(Features two to five)
By Karen Cioffi


2. A Ghostwriter Provides Informational Content

Information rules in today’s ever changing world. Providing informative and/or instructive content to your staff, customers, and potential customer is now essential, especially with business transparency being a desirable feature that employees and customers look for.

While businesses and marketers can generate their own content, a ghostwriter frees up company time for more productive and revenue generating work.

‘Informational gifts’ is another content product that businesses need to be aware of. Of the thousands of websites within your industry available for customers to find and subscribe to, why should they choose yours? That’s where an ‘ethical bribe’ comes in to play. Providing an informative report or e-book with valuable information that your potential customer will appreciate tends to motivate that individual, company, or visitor to click on your opt-in box, thereby increasing your mailing list. And, every business knows the importance of having a mailing list – it’s crucial with the increasing e-commerce trends.

It’s this offering of valuable and quality information that helps build a relationship with your site’s visitors and keeps them coming back. This ongoing relationship will eventually lead to an increased mailing list and sales.

3. A Ghostwriter for Your Business’ Landing Pages and Products

The first impression an online searcher – potential customer searching for your product or business type - will have of a business, is its landing page. Obviously, a business needs to have an attractive, quick loading, SEO friendly, and informative page. Now, while a ghostwriter will most likely not be a web designer, she can create the needed content for the site, content that will engage the visitor and motivate him to subscribe to the mailing list and make contact with the business.

The mailing list is what generates long-lasting relationships and sales. Through the mailing list you can offer information, along with product and/or business promotion. Marketing experts advise though, to offer a 75 to 25 percent ratio of information to promotion.

Again, information is what people want today; they want to know how to find a solution to their problem or need, and they want to be informed. If you provide that, you will have sales.

Along with creating effective landing page content, a ghostwriter can produce product descriptions and guides. Through the information you provide and additional research, she can create informative and customer appreciated content, thereby fostering customer loyalty.

4. A Ghostwriter – Copywriting and Keywords
In addition to writing articles, newsletters, e-books, reports, and other content, a ghostwriter should know copywriting. While this skill isn’t essential for some aspects of the job, it is important in the event a client requires projects such as landing pages, email marketing, product guides, articles, or other.

And, being aware of SEO and keywords will help the ghostwriter create traffic effective content, leading potential subscribers and customers to the business’ website.

Knowing copywriting and SEO is a surefire way for a ghostwriter to increase her value to business clients.

5. A Ghostwriter Must be a Good Writer
Lastly, the number one quality a ghostwriter needs to have is being a good writer. It’s also a good idea for the ghostwriter to specialize in a couple of different areas – this also increases her value to specific clients.

If you are thinking of hiring a ghostwriter, you might ask for samples and/or testimonials. Note here: testimonials from ghostwriting clients may be difficult, if not impossible to come by . . . for obvious reasons. If the ghostwriter can’t provide testimonials, it’s important to understand why and ask for writing samples instead.

If you missed Part 1, you can read it here:
A Ghostwriter – 5 Features that can Help Build Your Business Part 1

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More Freelance Writing Articles

Freelance Writing Work: The Possibilities
You Can Write for Money

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To keep up with writing and marketing information, along with Free webinars - signup for The Writing World newsletter on the right top sidebar!

Karen Cioffi
Multi-award Winning Author, Freelance/Ghostwriter, Editor, Marketer
Writer’s Digest Website of the Week, June 25, 2012

Find Karen’s eBooks on writing and marketing at:
http://karencioffifreelancewriter.com (check the sidebar for titles)

Karen Cioffi Writing Services
A Team of Professionals for Businesses and Individuals
http://karencioffifreelancewriter.com/karen-cioffi-writing-services/

Taylor Swift and Authors Are Retailers, Too!

Authors Are Retailers Too!

On Taylor Swift, Perfume, and Your Book

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By Carolyn Howard-Johnson

I can’t tell you how often I’ve thanked my lucky stars for my retail experience now I’m an author. My husband used to say (Ahem!) “Retail is 90% attention to detail!” If he’s right—and he always is—then the other 10% is marketing.

To reinterpret this, you need a great product—that’s the attention to detail part—whether that’s the store itself or the merchandise you sell. They’re both your “products.” (For authors the product is our book or books.)

But all the detail, product, merchandise or anything else—all that other stuff we’ve poured our little detail-oriented hearts into—goes for naught if we don’t do the marketing.

So how does Taylor Swift fit into this? Well, the LA Times reports on her products (the way she is branding herself which is part of marketing). She has a signature fragrance, a poster by Peter Max (That’s Peter-the-Greatest-Artist-Marketer-Of-All-Time-After-Warhol!), a back to school package, a limited edition combo of a CD single and a souvenir T-shirt, headbands, a songbook, a tin box of guitar picks, boxed greeting cards, a keychain, and a journal. Yes, I’m out of breath!

So, we can learn a lot from her about branding, a big part of marketing. Each of these products fits with her image. But we can also learn that we just need to do it.

Your book proposal, as an example, might include a list of products (other than your book) that could be spun off from your book. Taylor’s journal idea is a good one for memoirists. T-shirts work for just about everyone. But each author’s list of possibilities will be different, just as the list would differ for different businesses on Main Street USA.

One of our stores was in Palm Springs and we had adorable little souvenir pin boxes made with “Carlan’s, Palm Springs” and palm trees hand painted on them. They worked because they were more personal and specific than the usual souvenir with only “Palm Springs” machine stamped on them.

My poetry partner Magdalena Ball and I might someday have art posters of the covers of our poetry chapbook series featuring our collaborating artists Jacquie Schmall, Vicki Thomas, and May Lattanzio. Framed, of course! Learn more about how we promote that series (including a special holiday card offer for the Christmas chapbook) at www.howtodoitfrugally.com/poetry_books.htm.

So, what do you do with your product idea? Well, the obvious first choice would be to get a manufacturer with a HUGE customer base to make your product; they, in turn, get their sales representatives to sell them to retailers who then sell them to the general public.

But what if you're eager to get started now? Try these ideas.

• Use your products as thank you gifts.
• Use your products as souvenirs or parts of promotions like gift baskets or contests.
• Use your products as walking, talking advertisements. As an example, every time someone compliments you on your rose-scented cologne, that's an opportunity to mention your romance novel and maybe give them a bookmark. Your T-shirts are walking billboards. So are your totes.
• Use your products as part of the media kits you leave in the press rooms at tradeshows.
• Use your products as an integral part of parties and events you plan, like a store opening or a book launch.
• Offer your products to charities for their drawings or other fundraisers.

So, put your thinking cap on. What kind of a “Seller” can you be? What fits with your product, your store, your title—whatever that is?

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Carolyn Howard-Johnson is the author of the multi award-winning The Frugal Book Promoter (now in an updated and expanded second edition!), www.budurl.com/FrugalBkPromo. Also part of the HowToDoItFrugally series is the booklet The Great First Impression Book Proposal booklet, www.budurl.com/BookProposals, that helps authors convince agents or publishers of their understanding of spin-offs, retailing, and marketing in general. She also is the author of a series of books for retailers including A Retailer’s Guide to Frugal In-Store Events (www.budurl.com/RetailersGuide).

My Journey to Publication

My Psychedelic photo, simply because I like it

 My tween/YA science fiction, "Relocated," has just been published by MuseItUp Publishing, and I've published the book of poems, "Sand in the Desert," I wrote to go along with the book through CreateSpace in print and kindle formats.  How did I get here? Good luck, working at my craft, a father who insisted on proper grammar, and some level of ability.

I've written poetry as far back as I can remember. I kept it in a series of spiral notebooks that accumulated in my attic, wrote cards for holidays birthdays, co-workers leaving the office, and the occasional small newsletter. Along about 2005 I wrote a poem I wanted to keep, so I scrounged around online and ended up putting them in Yahoo briefcase (online) as I had too many computers to keep them on just one

That December I was reading an ezine I liked and discovered they had a poetry. I believe the theme was 'sleep',  I  had a poem to fit it. Since it was handy (read online),  I sent it in, and the poem was one of four runners-up., I didn't win.

But they published all four of the finalists, and I was psyched. I joined a couple of online communities and started working on my poetry. In one of them, I ran across someone who was starting a small print poetry mag (since died, I believe). He liked and published a couple of my poems. That was early 2006. I found out about "The Muse Online Writers Conference," (free, online virtual conference) and "attended" that October.

There I "met" Linda Barnett Johnson. Linda runs writers forum, and she insisted that her students join both fiction and poetry forums. Poetry alone was not an option.

At  that point, I'd never written a word of fiction (at least, not since elementary school ), and I would have sworn I never would. However, I liked Linda, and I wanted to join the poetry forum, so I signed up. I started writing for children, as that felt less intimidating - and shorter. As a poet, I was a terse writer, and generating sufficient word count worried me. My first story ended up published online. It was a *long* time until I placed another, but thus encouraged, I continued to write fiction.

Many years ago, a family friend lost his wife and all four of his children in a house fire. This incident had haunted me ever since, and one weekend I wrote a 5000 word book in which the main character, a nine-year-old boy, lost his mother in a house fire. I couldn't change my friend's outcome, but in my fictional world, I could.

I spent the next year and a half or two years whipping it into shape. Although I have (and had) a good ear for language and a solid knowledge of grammar, I knew little about structuring a story. I set out to learn about plotting, characterization, dialogue, setting, points-of-view, and, yes, more grammar. I joined a critique group and took the ICL basic course. I hung out on Writers Village University and took their free fiction course and a couple of others that proved extremely helpful. The story was accepted for publication. It won't be out until next year.

Fast forward to September, 2010. I am a huge science fiction fan, but I'd never written a sci fi story -- I had kind of a phobia about it -- so I decided I'd do Nano (National Novel Writing Month) that November, and began to plan my story.

I devoted most of my time and energy to world building, a bit to thinking about the characters, and devoted about  a page to the plot. Then I started writing. I heard about an online editing workshop given through Savvy Authors. Through Savvy, I connected with a publisher and submitted the manuscript. It was rejected. They liked it, but not enough to publish it. I worked on the manuscript, including strengthening the ending. That June, I pitched to Lea Schizas and she accepted it.

Backtrack to November 2010. Robert Brewer runs a chapbook challenge on his PoeticAsides blog. I wanted to participate, so I created a poet to go with the universe of the novel and wrote 31 of his poems that November. I used eight of the poems in the novel, as I worked studying the poems into the plot.

"Relocated" has just been published by MuseItUp Publishing I  brought all the poems out as a book, which I self-published through CreateSpace.
.
You can find Margaret Fieland on her blog, http://www.margaretfieland.com/ or on the Poetic Museling's blog, http://poetic-muselings.net/


Also check out these excerpts from Relocated on the publisher's blog: http://museituppublishing.blogspot.com/2012/07/relocated-excerpts.html

Related articles

• Editor's POV: How to Submit your Work
• And it's a poetry book
• Sand in the Desert: Putting Together a Poetry Collection
• How Fiction Works (7.31.12/Poem 6)
• To write or not to write
• Keeping a Journal

A Ghostwriter - 5 Features That Can Help Build Your Business Part 1

A Ghostwriter - 5 Features That Can Help Build Your Business (Part 1)

By Karen Cioffi

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A ghostwriter provides services for different types of people, marketers, and businesses, and on a number of topics. She works silently, behind the scenes and creates whitepapers, newsletters, e-books, informational products, articles, posts, stories, and other forms of content for a business or marketer seeking to:

•    Create and/or build your company’s platform visibility
•    Generate and increase website traffic
•    Provide instruction/information for employees or clients/customers
•    Offer an informational gift as an ‘ethical bribe’ to subscribe to your company’s mailing list
•    Create landing pages for your company or products
•    Create product descriptions and guides

The list goes on and on. But, let’s breakdown some of the uses of a ghostwriter, and her benefit to businesses.

A Ghostwriter is a Must-Have Tool

According to tracking by the U.S. Department of Commerce, e-commerce grew 17.6 percent in the first quarter of 2011. Within those first three months, Americans spent $43 billion online. And, the projection for 2012 is that e-commerce will increase another 11.3 percent.

Based on trends and statistics, this growing e-commerce market will continue to grow.

1. Building Your Brand and Visibility with a Ghostwriter

So, it’s easy to see that with e-commerce rapidly growing a ghostwriter is a must-have business tool for marketers or business owners who need to provide regularly updated content on their site/s and in their newsletters or informational emails. This marketing strategy is known as inbound marketing. It helps build your platform, creates and increases traffic to your site, and will help increase your mailing list.

Creating content for businesses is actually a busy area for ghostwriters. Marketers are very aware of the importance of having effective and fresh content on the sites they are managing. Businesses hire a writer to write a set number of post/articles per week or month for a certain amount of money per article. Some businesses may want one to two articles per day; others may want one a week.

If you are hiring a ghostwriter for this capacity, be sure she knows about keywords and SEO. The point of hiring someone to create valuable content for your site/s is to have that content picked up in the search engines, which in turn will help searchers (potential customers/clients) find your site/s.

And, if the work involves rewriting articles, the ghostwriter must know the source article’s duplicate content score. Search engines frown upon duplicate content, so it’s the writer’s job to make the article different enough so it is perceived as new.

Maintaining and increasing visibility is essential to authors, writers, and businesses. Keeping up with blog posts and guest article writing is an important marketing tool for all, well at least for those who are trying to sell their products or services.

Come back on Sunday, August 5th, for Part 2 of A Ghostwriter - 5 Features That Can Help Build Your Business

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More on Freelance Writing

Writing for Money – Breaking Into Freelance Writing
Freelance Writing: An Additional Path to Income

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To keep up with writing and marketing information, along with Free webinars - signup for The Writing World newsletter on the right top sidebar!

Karen Cioffi
Multi-award Winning Author, Freelance/Ghostwriter, Editor, Marketer
Writer’s Digest Website of the Week, June 25, 2012

Find Karen’s eBooks on writing and marketing at:
http://karencioffifreelancewriter.com (check the sidebar for titles)

Karen Cioffi Writing Services
A Team of Professionals for Businesses and Individuals
http://karencioffifreelancewriter.com/karen-cioffi-writing-services/

KAREN ELIZABETH BROWN: Launch Party for Medieval Muse

Today starts Karen's launch party of her first book, Medieval Muse.  Stop by her blog to pick up your free download.  She will be releasing her second book within days of this launch party, so stay tuned for more to come by this new author.  See you all in the postings - E :)


KAREN ELIZABETH BROWN: Launch Party for Medieval Muse: (Cover by Art By Retta) Welcome to my launch party for Medieval Muse! This is the official start of my book's availability at Smashw...

How to get more people to notice your Facebook page

Today, I have the pleasure of featuring Jo Linsdell and her new rhyming children's picture book OUT AND ABOUT AT THE ZOO.

But, first Jo has some great information on using Facebook.

How to get more people to notice your Facebook page

By Jo Linsdell

Facebook is one of the giants of social media and as such is the perfect place to reach out to your readers and build a following.

First you need to decide on the type of Facebook fan page you want and set it up. Once that's done you need people to notice it.

Creating a large and active community for your Facebook page isn't an easy task and usually takes quite a while to build. Here's a few tips to get people to notice your page:

•    Personalise your page for a professional look. Add a Timeline cover image, make sure your description is filled out in the 'About' box and add page tabs with personalised images.

•    Post everyday if you can. This has recently been made easier by the introduction of scheduled posts which allow you to plan status updates in advance.

•    Post content that is likely to go viral. The more people share your posts the more people will find out about your page. Images are content gold! Post some pictures for high impact. Quotes tend to go down well too. Just make sure you stay on topic. All content must be relevant to the page.

•    Share the page link everywhere you can. Post it to your website and other social media profiles encouraging people to drop by.

•    Interlink your social media profiles. If you have a blog, set it to automatically post to your page and then link your page to your twitter account so it posts there too. If your twitter account is also feed to other networks like LinkedIn, Myspace etc... each one then feeds back to the others helping increase traffic. This one thing saves loads of time as you just need to update your blog for it to post to all your accounts.

•    Use the' invite' feature to let your contacts know about your page and ask for a like.

•    Interact with people on your page. Encourage them to post to your wall and ask questions.

•    Highlight a fan of the week to show appreciation to active page users. There are application you can use that will automatically select a frequent user at the same time each week or you can just pick one yourself from those that have posted, shared, liked and commented during the week.

Obviously you want to let your followers know about your books but instead of going in for the hard sell, post about things related to your book. Share recent guest posts you've done and articles you've written or links to interviews. They want to know more about you and what you do not just see a spammy 2buy my book message".

How are you getting people to notice your Facebook Page?

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Now onto Jo's new book, which she wrote and illustrated. We'll start with the details:

Title: Out and About at the Zoo
Author and Illustrator: Jo Linsdell
ISBN/EAN 13: 1477446591 / 9781477446591
Page Count: 32

And, here are two wonderful 5 Star reviews:

Its all Happening at the Zoo!

I review many books. When I see a children's picture book, I tend to savour the artistic way the writer and the artist tend to mesh. Sometimes it’s the blending that makes a simple child's book something really worth reading.

Out and About at the Zoo is a combination of the artist and the writer being the same person Jo Linsdell. She crafted a very cute and adorable children's volume. This simple children's book with bright colors of animals from the zoo is crisp in it poetic delivery. The art sparkles in its simple characters of the zoo animals.

Ms Linsdell seems to know her target audience and gives them a bright a images for them to enjoy. These young children will delight in this books rhythms that come from its verses and art. It is a good book to give for those young and young at heart".

By Bennet Pomerantz

***

This is a fun, short book for the grandkids! If you love reading to your children or grandchildren, this book will become a family favorite quite fast. The simple wording and bright interaction of characters makes it easy for very young readers and exciting for toddlers still listening.

Jo puts some serious thought into toddler reactions and includes those in the book. My favorite part was the last page, because my toddlers decided immediately that we needed to take a trip to the Denver Zoo. "Yay!!! I get to see the elephants!" (Okay, that part was ME not them. But they get to go too.)"

By Jan Verhoeff

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You can get your copy of Out and About at the Zoo at: Amazon.

About the author:

Jo Linsdell is a freelance writer, author and illustrator. Originallyfr om the UK, she now lives in Rome, Italy with her husband and their two young sons.

Jo's website: http://jolinsdell.com


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To keep up with writing and marketing information, along with Free webinars - signup for The Writing World newsletter on the right top sidebar!

Karen Cioffi
Multi-award Winning Author, Freelance/Ghostwriter, Editor, Marketer
Writer’s Digest Website of the Week, June 25, 2012
http://karencioffiwritingandmarketing.com
http://karencioffifreelancewriter.com

Keeping a Journal

I'd like to say I still have every journal from a lifetime of writing. After all, I poured so many thoughts into those pages, secrets I couldn't even share with myself.

My childhood diaries, however, have gone the way of my baby teeth. Just as well. Some things are better left forgotten.

More recent journals are scattered about my home: stacked on the floor, stuffed into the back of shelves, and hidden in boxes in the closet. I wouldn't be surprised if some are propping up second-hand furniture.

Does this mean I'm indifferent to the contents of those half-remembered tomes? I prefer to see them as buried treasure. How much more poignant the words will seem when unearthed years from now. And perhaps their value will have grown during the passing years.

Consider the following description written during a morning freewrite at an oceanfront cottage:

"The way the foam dances ahead of the wave, it looks like nimble fingers on piano keys."

The line stayed in my head for years and eventually evolved into the following poem:

water washed over

cold crescent shore loosely keyed

pebbled concerto

The basic concept had endured but been expanded to include more concrete imagery. If I hadn't captured the description in the moment, however, the poem never would have come about.

Journaling is a valid aspect of any writer's life. Recording your observations on a daily basis provides practice and discipline. Try it for a week--just one page per day--and see if you're not convinced.

You just might realize that there's more to "keeping" a journal than choosing its storage location.

Betty Dobson is an award-winning writer of short fiction, essays and poetry. She also writes newspaper and magazine articles but is still waiting for those awards to materialize. In the meantime, she continues to run InkSpotter Publishing, which has three new books available and several more in the works for 2012.