A Ghostwriter - 5 Features That Can Help Build Your Business Part 1

A Ghostwriter - 5 Features That Can Help Build Your Business (Part 1)

By Karen Cioffi

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A ghostwriter provides services for different types of people, marketers, and businesses, and on a number of topics. She works silently, behind the scenes and creates whitepapers, newsletters, e-books, informational products, articles, posts, stories, and other forms of content for a business or marketer seeking to:

•    Create and/or build your company’s platform visibility
•    Generate and increase website traffic
•    Provide instruction/information for employees or clients/customers
•    Offer an informational gift as an ‘ethical bribe’ to subscribe to your company’s mailing list
•    Create landing pages for your company or products
•    Create product descriptions and guides

The list goes on and on. But, let’s breakdown some of the uses of a ghostwriter, and her benefit to businesses.

A Ghostwriter is a Must-Have Tool

According to tracking by the U.S. Department of Commerce, e-commerce grew 17.6 percent in the first quarter of 2011. Within those first three months, Americans spent $43 billion online. And, the projection for 2012 is that e-commerce will increase another 11.3 percent.

Based on trends and statistics, this growing e-commerce market will continue to grow.

1. Building Your Brand and Visibility with a Ghostwriter

So, it’s easy to see that with e-commerce rapidly growing a ghostwriter is a must-have business tool for marketers or business owners who need to provide regularly updated content on their site/s and in their newsletters or informational emails. This marketing strategy is known as inbound marketing. It helps build your platform, creates and increases traffic to your site, and will help increase your mailing list.

Creating content for businesses is actually a busy area for ghostwriters. Marketers are very aware of the importance of having effective and fresh content on the sites they are managing. Businesses hire a writer to write a set number of post/articles per week or month for a certain amount of money per article. Some businesses may want one to two articles per day; others may want one a week.

If you are hiring a ghostwriter for this capacity, be sure she knows about keywords and SEO. The point of hiring someone to create valuable content for your site/s is to have that content picked up in the search engines, which in turn will help searchers (potential customers/clients) find your site/s.

And, if the work involves rewriting articles, the ghostwriter must know the source article’s duplicate content score. Search engines frown upon duplicate content, so it’s the writer’s job to make the article different enough so it is perceived as new.

Maintaining and increasing visibility is essential to authors, writers, and businesses. Keeping up with blog posts and guest article writing is an important marketing tool for all, well at least for those who are trying to sell their products or services.

Come back on Sunday, August 5th, for Part 2 of A Ghostwriter - 5 Features That Can Help Build Your Business

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More on Freelance Writing

Writing for Money – Breaking Into Freelance Writing
Freelance Writing: An Additional Path to Income

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To keep up with writing and marketing information, along with Free webinars - signup for The Writing World newsletter on the right top sidebar!

Karen Cioffi
Multi-award Winning Author, Freelance/Ghostwriter, Editor, Marketer
Writer’s Digest Website of the Week, June 25, 2012

Find Karen’s eBooks on writing and marketing at:
http://karencioffifreelancewriter.com (check the sidebar for titles)

Karen Cioffi Writing Services
A Team of Professionals for Businesses and Individuals
http://karencioffifreelancewriter.com/karen-cioffi-writing-services/

KAREN ELIZABETH BROWN: Launch Party for Medieval Muse

Today starts Karen's launch party of her first book, Medieval Muse.  Stop by her blog to pick up your free download.  She will be releasing her second book within days of this launch party, so stay tuned for more to come by this new author.  See you all in the postings - E :)


KAREN ELIZABETH BROWN: Launch Party for Medieval Muse: (Cover by Art By Retta) Welcome to my launch party for Medieval Muse! This is the official start of my book's availability at Smashw...

How to get more people to notice your Facebook page

Today, I have the pleasure of featuring Jo Linsdell and her new rhyming children's picture book OUT AND ABOUT AT THE ZOO.

But, first Jo has some great information on using Facebook.

How to get more people to notice your Facebook page

By Jo Linsdell

Facebook is one of the giants of social media and as such is the perfect place to reach out to your readers and build a following.

First you need to decide on the type of Facebook fan page you want and set it up. Once that's done you need people to notice it.

Creating a large and active community for your Facebook page isn't an easy task and usually takes quite a while to build. Here's a few tips to get people to notice your page:

•    Personalise your page for a professional look. Add a Timeline cover image, make sure your description is filled out in the 'About' box and add page tabs with personalised images.

•    Post everyday if you can. This has recently been made easier by the introduction of scheduled posts which allow you to plan status updates in advance.

•    Post content that is likely to go viral. The more people share your posts the more people will find out about your page. Images are content gold! Post some pictures for high impact. Quotes tend to go down well too. Just make sure you stay on topic. All content must be relevant to the page.

•    Share the page link everywhere you can. Post it to your website and other social media profiles encouraging people to drop by.

•    Interlink your social media profiles. If you have a blog, set it to automatically post to your page and then link your page to your twitter account so it posts there too. If your twitter account is also feed to other networks like LinkedIn, Myspace etc... each one then feeds back to the others helping increase traffic. This one thing saves loads of time as you just need to update your blog for it to post to all your accounts.

•    Use the' invite' feature to let your contacts know about your page and ask for a like.

•    Interact with people on your page. Encourage them to post to your wall and ask questions.

•    Highlight a fan of the week to show appreciation to active page users. There are application you can use that will automatically select a frequent user at the same time each week or you can just pick one yourself from those that have posted, shared, liked and commented during the week.

Obviously you want to let your followers know about your books but instead of going in for the hard sell, post about things related to your book. Share recent guest posts you've done and articles you've written or links to interviews. They want to know more about you and what you do not just see a spammy 2buy my book message".

How are you getting people to notice your Facebook Page?

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Now onto Jo's new book, which she wrote and illustrated. We'll start with the details:

Title: Out and About at the Zoo
Author and Illustrator: Jo Linsdell
ISBN/EAN 13: 1477446591 / 9781477446591
Page Count: 32

And, here are two wonderful 5 Star reviews:

Its all Happening at the Zoo!

I review many books. When I see a children's picture book, I tend to savour the artistic way the writer and the artist tend to mesh. Sometimes it’s the blending that makes a simple child's book something really worth reading.

Out and About at the Zoo is a combination of the artist and the writer being the same person Jo Linsdell. She crafted a very cute and adorable children's volume. This simple children's book with bright colors of animals from the zoo is crisp in it poetic delivery. The art sparkles in its simple characters of the zoo animals.

Ms Linsdell seems to know her target audience and gives them a bright a images for them to enjoy. These young children will delight in this books rhythms that come from its verses and art. It is a good book to give for those young and young at heart".

By Bennet Pomerantz

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This is a fun, short book for the grandkids! If you love reading to your children or grandchildren, this book will become a family favorite quite fast. The simple wording and bright interaction of characters makes it easy for very young readers and exciting for toddlers still listening.

Jo puts some serious thought into toddler reactions and includes those in the book. My favorite part was the last page, because my toddlers decided immediately that we needed to take a trip to the Denver Zoo. "Yay!!! I get to see the elephants!" (Okay, that part was ME not them. But they get to go too.)"

By Jan Verhoeff

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You can get your copy of Out and About at the Zoo at: Amazon.

About the author:

Jo Linsdell is a freelance writer, author and illustrator. Originallyfr om the UK, she now lives in Rome, Italy with her husband and their two young sons.

Jo's website: http://jolinsdell.com


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To keep up with writing and marketing information, along with Free webinars - signup for The Writing World newsletter on the right top sidebar!

Karen Cioffi
Multi-award Winning Author, Freelance/Ghostwriter, Editor, Marketer
Writer’s Digest Website of the Week, June 25, 2012
http://karencioffiwritingandmarketing.com
http://karencioffifreelancewriter.com

Keeping a Journal

I'd like to say I still have every journal from a lifetime of writing. After all, I poured so many thoughts into those pages, secrets I couldn't even share with myself.

My childhood diaries, however, have gone the way of my baby teeth. Just as well. Some things are better left forgotten.

More recent journals are scattered about my home: stacked on the floor, stuffed into the back of shelves, and hidden in boxes in the closet. I wouldn't be surprised if some are propping up second-hand furniture.

Does this mean I'm indifferent to the contents of those half-remembered tomes? I prefer to see them as buried treasure. How much more poignant the words will seem when unearthed years from now. And perhaps their value will have grown during the passing years.

Consider the following description written during a morning freewrite at an oceanfront cottage:

"The way the foam dances ahead of the wave, it looks like nimble fingers on piano keys."

The line stayed in my head for years and eventually evolved into the following poem:

water washed over

cold crescent shore loosely keyed

pebbled concerto

The basic concept had endured but been expanded to include more concrete imagery. If I hadn't captured the description in the moment, however, the poem never would have come about.

Journaling is a valid aspect of any writer's life. Recording your observations on a daily basis provides practice and discipline. Try it for a week--just one page per day--and see if you're not convinced.

You just might realize that there's more to "keeping" a journal than choosing its storage location.

Betty Dobson is an award-winning writer of short fiction, essays and poetry. She also writes newspaper and magazine articles but is still waiting for those awards to materialize. In the meantime, she continues to run InkSpotter Publishing, which has three new books available and several more in the works for 2012.

PERFECTIONISM

Use what talents you possess; the woods would be very silent if no birds sang except those that sang best. ~Henry van Dyke

When you aim for perfection, you discover it's a moving target. ~George Fisher

These quotes really speak to me today."It's perfect!" My two year old daughter exclaimed, proudly holding a drawing she created in art class. A part of me delighted in her present-centered joy and self -esteem. Another part of me cringed as I wondered if she knows the meaning of the word "perfect" at such a tender age. For many of us , perfectionism is a tool we use to postpone our dreams and procrastinate. Many people I talk to are waiting for those "perfect" conditions to start writing their book, find a soulmate or change careers. Time and experience have taught me that conditions are rarely perfect for beginning any endeavor. As a working mom, I have no desire or time for the old perfectionism that I used to embrace. Sometimes I overcook dinner, don chipped nail polish or leave the house with my hair disheveled. My new goal is to see the perfection in every day, instead of trying to make every day perfect.

How do you define perfect?

 

How can you eliminate perfectionism in your own life and write the book of your dreams?

 

 

 Aileen McCabe-Maucher is the author of the book "The Inner Peace Diet" which was published by Penguin Books and released in December 2008. Aileen is a licensed clinical social worker and psychotherapist who has helped many people find inner peace and discover their unique life purpose. Aileen has worked for over fifteen years as a licensed psychotherapist and registered nurse providing individual and group counseling to a diverse client population. Aileen is currently pursuing a doctorate at the University of Pennsylvania and writing her third book.

 

 

Visit www.theinnerpeacediet.com to get your free Inner Peace Diet ecourse/mini book today.

Keep it Simple with Blogging

The busy, busy world crowds into our lives each day and pushes itself (often rudely) into our minds. Some of us have a difficult time shutting our thoughts off as we pull the comforter over us at night. We have goals and objectives and deadlines - all taking turns showing up in our thoughts for the next day or week.

Sometimes life has to come in sound bites.

Writers have much to say. And we like to say it! We are thinkers. We can look at a person, an object, a situation, and create a story. But with blogging: keep it simple.

Sometimes one solitary flower speaks more than a whole bouquet.

With writing my own blog, which is partly to build my platform, but also to bring hope and encouragement to someone who may be hurting, I have come to realize that less is best - for me writing it and for the one reading it.

I have also come to understand that writers have a tendency to go on and on and on - like a good cook on Thanksgiving Day - good food but waaaaay to much!

So I will end. right. now! 

Kathleen Moulton is a freelance writer and nature lover. She is married, has 8 children, ages 10-28, and has been homeschooling for 25 years. You can find her passion to bring encouragement and hope to people of all ages at http://kathleenmoulton.com/

Criminal Behavior

            Psychologist Abraham Maslow gave us some rules that govern basic human behavior. These rules have become the foundation to understanding criminal behavior. Human motivation is described in terms of a hierarchy of needs. These are placed ito five categories:

            1) Physical - such as food.

            2) Security - concerning things like shelter

            3) Belongingness and love - the desire for roots and a need to be wanted

            4) Esteem - desire to be liked and respected

            5) Self-actualizaion - a need to know and understand our world around us,

                to invent and create, and to discover joy in solving problems.

            Criminals degenerate in behavior, and this is displayed by three basic traits that signify the criminal personality:

            1) Weakness - emotional and/or physical which lacks discipline.

            2) Immaturity - childish egocentrism

            3) Self-deception - a severely narcissistic personality with a distorted

                 sense of personal reality

            Though it is not necessary to go into the details that cause a criminal to become a criminal, a writer must understand the mind of the criminal he/she is writing about. It is just as important to understand what makes your antagonist tick as it is your protagonist. Otherwise how are you going to make your readers understand why the murderer is killing or the robber is stealing? The writer must also develop a feeling of sympathy for the bad guy as well as for the protagonist. It all boils down to a believable story, and the bad guy has a backstory that makes him do the things he does just as the victim does.

            There are some questions you can ask that could help you understand your bad guy:

            1) What is the victimizer’s psychiatric type, and who are the victims? What

                is the victim’s profile?

            2) Where did the crime occur? What was there about this environment that

                 could have facilitated the crime?

            3) What time was the crime committed, and what is the relationship of the

                time to the crime?

            4) What occurred? What types of acts defined as intentional trauma?

            5) How did it happen? What was the injuries; what were the weapons and

                tools used?

            6) What was the motive for the crime?

            There are three characteristics that make up criminal behavior:

            1) They have a dominant ego where what they want is all that is important.

            2) The criminal exhibits dominant childish etal and emotional qualities.

            3) The bad guy has an obsession with sex.

            Developing your bad guy is more than just a physical description or a sad narration of his/her childhood. Just as you do with your protagonist, you must get into the mind of your antagonist. But you do not stop there because once you get into his mind you need to understand it and why he/she is the way he/she is.

Reference:  Malicious Intent

                   by Sean MacTire

                   Published by Writers Digest

Faye M. Tollison

Author of: To Tell the Truth

Upcoming book: The Bible Murders

                           Sarah’s Secret

Member of: Sisters in Crime

                    Writers on the Move

fayemtollison.com

fayetollison.blogspot.com

fmtoll.wordpress.com