Writing, publishing, book marketing, all offered by experienced authors, writers, and marketers
Emotions Bring Depth to Your Character's and Hook Your Reader's Heart
SEO and Marketing: Basic Tips and Definitions
SEO and Marketing: Basic Tips and Definitions
In its simplest form, promotion is a tool or strategy under the marketing umbrella. The marketing umbrella covers the creation or manufacturing of a product or service, R&D, distribution, and any other elements needed to get a product from creation to the consumer. Promotion creates visibility.
Utilizing online promotion means you will be using the internet, search engines, and SEO. SEO is the process of getting the search engines to find and rank your content. You obviously want a high ranking so when a searcher (potential customer) types in a search term (keyword) your site may be one of those on that first SERP.
Marketing and especially SEO can be confusing and seem like a daunting task to undertake, but once you understand the basics it becomes less intimidating.
SEO and Marketing Definitions
1. SEO – search engine optimization: “the process of creating and adjusting website content with the goal of improving search engine rankings.” (according to Compendium.com)
2. SERP – search engine results page – the page results from a search query.
3. Keyword – “any word or phrase a searcher might use to describe or identify a desired resource on the Internet.” When using keyword in your title, it’s important to use the keyword in the beginning of the title. Rather than use “How-to-Guide for SEO,” opt for “SEO: A How-to-Guide.” (according to Compendium.com)
4. Organic Traffic or Marketing – free strategies, such as Twitter, blogging, article marketing, etc.
5. Paid Traffic or Marketing – utilizing paid/sponsored ads, such as Google adwords, etc.
6. Ranking – your position (how high up) on the SERP: the higher the better. In other words, you want to be on the first SERP, or at least within the first few pages.
7. Anchor text – linking to other websites and/or pages directly from text within your content. This strategy should be used to bring the reader to your products, to other related articles you’ve written, to another site that has useful information pertinent to your post, and/or to link to a site you’re mentioning.
Providing readily accessible information and links through anchor text will give your readers more “bang-for-the-buck.” It will give the reader a broader reading experience, and she will definitely appreciate it – this builds a relationship . . . and trust.
Using anchor text links will also help search engines, such as Google and Bing, relate your content to other relevant content, and create a target for searchers to hit.
One last note about SEO, keep your keywords simple and concise. And, often it’s of greater benefit to use long-tail keywords. These keywords may not get as many search hits, but they do get a much more targeted audience; this leaves you with less competition.
An example of a keyword might be, “allergy relief.” Allergy relief is a very generic and heavily used keyword. In order to make it more specific and hone in on a narrower audience/searcher, you might use, “allergy air cleaners,” or maybe, “remedies for allergies,” or, “allergy sinus medications.” You want to narrow the playing field.
There are free tools to test out and analyze keywords; here are three of them you might try:
http://freekeywords.wordtracker.com/
http://www.keyworddiscovery.com/search.html
http://www.wordstream.com/keywords/
~~~~~~~~~
Learn about writing and marketing with Karen Cioffi at http://karencioffiwritingandmarketing.com. Sign up for her free newsletter, A Writer’s World, and get TWO free site-related e-books - get ONE more just for stopping by. For professional and affordable writing services check out http://dkvwriting4u.com
Check out the eBooks pages on writing and marketing for useful information - it's at my Karen Cioffi Writing and Marketing site, the link is just above.
My Typical Day as a Writer
MAKE SOME MAGIC IN YOUR LIFE
Click on the link below to view free samples of Aileen's books:
http://www.amazon.com/Aileen-McCabe-Maucher/e/B003IUBRLK
Tips to Writing a Good Book with Kasey Crawford Kellem
Doubled Preposition Trouble
You may not be aware that you use doubled prepositions. It took me a while to pick up on it. Just what is a doubled preposition? The best way to answer this question is to give a few examples: 1) Your character sits down on the sofa; 2) A character walks over to the house; 3) Another character looks over at the girl walking by. Sound familiar?
Of course there is the occasional tripled preposition such as: 1) looking down below at; or 2) coming on over to.
I am sure you can see what I mean after reading these few examples, but what does it mean to you as a writer? Well, it could mean having a good story rejected by an agent or publisher. It also labels you as an amateur writer or, at best, an average writer.
There is, however, one instance where doubled or tripled prepositions are accepted and even beneficial. Dialogue! In this setting it can actually be beneficial in giving your readers an impression of the character. An impression that could, if handled properly, label your character as a simple person or an uneducated person. Through this type of dialogue, you can give personal information about your character without actually saying it.
So the next time you self-edit be sure to watch for those doubled or tripled prepositions. It could mean acceptance or rejection.
Faye M. Tollison
Author of: To Tell the Truth
Upcoming books: The Bible Murders and Sarah's Secret
www.fayemtollison.com
www.fmtoll.wordpress.com
www.fayetollison.blogspot.com
www.facebook.com/fayetollison
Business Models That Make Writers Rich
My profession, graphic design, is a service based profession so I trade dollars for hours. That means if I don’t have billable hours, I don’t get a paycheck. However, some of my lowest income months are usually my busiest? I work all the time and get paid nothing for it.
How is that possible?
It is. And it still happens to many other talented designers and writers.
Is there an alternative? Of course. I know plenty of professionals who earn more than me and work the same hours if not less. The difference between us isn’t the marketing effort. The difference is in the business model.
Their business model allows for less time waste as it maximizes profit or at least keeps it steady.
In my e-book called “Writing for Profit” I am exploring some of the most profitable business models for people like us – designers, writers, authors and information marketers.
You can download a free version of it on our website www.bfsp.net
I am releasing it to my community of Writers on the Move
as a pilot project.
Any feedback on the content and graphics would be extremely valuable.
Very truly yours,
Fani
Fani Nicheva is a graphic designer and a writer who works on books, corporate & product identities, writer's brands and personal projects. Visit her work at Bigfish Smallpond Design or read her on www.aproposdezign.com
Perking Up the New Year for Authors
A Couple Bulleted Lists of Ideas that May Perk Up the New Year Tuning Up for 2025 with Ideas Old and New By Carolyn Howard-Jo...
-
Contributed by Margot Conor I started looking for alternative platforms for my creative writing process. Moving all my projects is a dau...
-
by Suzanne Lieurance Many new freelance writers are confused or intimated by sidebars. But that’s usually because they just don’t understa...
-
Contributed by Karen Cioffi You may be an author or writer who takes the time to comment on other websites. This is an effective online mark...