Awards Are Free Publicity Gold

By Carolyn Howard-Johnson,
author of the multi award-winning book,
The Frugal Book Promoter, now in its second edition


 
It is award season once again. It's exciting to see many of my author friends' books win, place, or show. I hope they remember that I told them their book doesn't have to be a top winner for the news to be newsworthy in my first book in the HowToDoItFrugally series of books for writers.

Media editors see awards as anything from a sure-fire feature story to a filler. But I fear that many authors still don't utilize their awards to their fullest potential. A list of things authors should do with their awards appeared in the first edition of The Frugal Book Promoter and, because it's so important, appears in the second edition now in release.

Add your new honor to the Awards page of your media kit. If it’s your first award, center it on a page of its own. Oh! And celebrate!

  • Write your media release announcing this coup. (See Chapter Eleven of the second edition of The Frugal Book Promoter to learn to build a targeted media list and Chapter Twelve to learn to write a professional media release.)
  • Post your news on media release distribution sites. Find a list of these sites at www.howtodoitfrugally.com/mediareleasedisseminators1.htm .
  • Notify your professional organizations.
  • Notify bookstores where you hope to have a signing and those where you have had a signing.
  • Notify your college and high school. Some have press offices. Most publish magazines for alumni and their current students.
  • Add this information to the signature feature (see Chapter Twenty) of your e-mail program.
  • Add this honor to the biography template you use in future media releases—the part that gives an editor background information on you.
  • Use this information when you pitch TV or radio producers, editors of newsletters and newspapers. and bloggers. It sets you apart from others and defines you as an expert.
  • If your book wins an award, order embossed gold labels from a company like http://labels-usa.com/embossed-labels.htm. You or your distributor can apply them to your books’ covers. If you win an important award, ask your publisher to redesign your bookcover or dustcover to feature it a la the Caldecott medal given for beautifully illustrated children’s books. If you don’t know this medal, visit your local bookstore and ask to see books given this award. It’s one of the most famous and most beautifully designed.
  • If your book is published as an e-book only, ask for the contest's official badge or banner to use. If they don't have one, make one of your own using http://bannerfans.com/banner_maker.php.
  • Be sure your award is front and center on your blog, your Web site, your Twitter wallpaper, and your social network pages.
  • Your award should be evident on everything from your business card to your checks and invoices. I use the footer of my stationery to tout my major awards.
  • Don't forget to put your award in your e-mail signature.
  • Frame your award certificate and hang it in your office to impress visitors and to inspire yourself to soar even higher!

~This is just a blog-size excerpt from a complete chapter on awards in The Frugal Book Promoter (www.budurl.com/FrugalBkPromo) , including information on how to improve your chances of getting one. Carolyn brings her experience as a journalist, publicist, retailer and author of her own books to the how-to books she writes for authors. Georgia is helping her celebrate the release of the 2nd edition of this USA Book News and Irwin award-winning book. Learn more about the whole series at www.howtodoitfrugally.com.  


Writing in another voice

Writing in another voice

As a poet, I tend to return to the same subjects over and over, notably family, relationships, and to a lesser extent, the landscape around me. In spite of the fact that these subjects are near and dear to my heart, some recent experiences have shown me that I care about, and am capable of writing poetry about, much more.

Last year, I participated in National Novel Writing Month (NaNo) as well as a chapbook challenge that involved writing a poem every day through the month of November. Because I wanted to tie the two together, I invented a poet as part of the novel and wrote the poems in his voice.

The novel is a tween sci Fi, and I wanted to bring out the spiritual values of the aliens, and so my poet's work was intended to be one of their sacred texts and contained a fair number of prayers, affirmations, and poems that spoke to the society's values. I found myself slipping into my imaginary poet's head, and despite the fact that I don't usually write spiritual or religious poetry, these works flowed easily, and I had no difficulty either deciding on the subject matter or in expressing what I felt would be my poet's values. I ended up with thiry poems, thiry poems about subject matter I cared about deeply, but which, if not for the novel, it would never have occurred me to write about.

THis year, I'm again participating in Nano, and I've again created a poet, this time a Terran (human) poet, and this time, also, I find myself slipping easily into my created persona, and again, writing about subject matter that I would not normally take up. Constance, my imaginary poet, it appears, is far more political than I. She has written a number of poems that speak to the chaotic political situation of her time, a hundred years before my novel begins, and about a hundred years in our future.

As a poet, I am always striving to extend myself, both in terms of what and how I write my poems. Imagining myself a different person has proven to be a way to do that.


Trying Times

We were meant as a sacrifice to expediency,
an excuse to attack the innocent,
who meant only to watch over us

Yet we have ears to hear the silence,
the unspoken, the hidden,
the ashes of those sacrificed by corrupt government

on the alter of public policy.
Lies kept the peace. We spoke truth,
we let loose war among ourselves.

What else could we have done?

Corrupt Government


Broken promise, broken dreams,
fall to politician's schemes.

Wish for power, wish for might,
wave a flag and say all's right.

If the people ask for more,
find a way to start a war.

Let the trouble be distraction
from unsatisfying action,

poverty and hunger, too,
to obfuscate what's real and true.

Is your Novel Attractive to Reading Groups/Clubs?


There are as many types of book clubs as there are people to belong to them. When setting up a book club, one should keep in mind one's target audience and adjust things to suit their needs. The purpose of a book club is to read the book and have fun discussing it with each other.

Genre-Specific Clubs: Book clubs are comprised of people who enjoy reading. Some clubs' members are more like-minded than you would find in a basic book club. These clubs are the genre-specific clubs, whose members prefer to read in one topic area.

One City-One Book Club: Rochelle Township High School in Rochelle, IL, is attempting the "One City/One Book" program for the first time. All high school students, staff, and eighth graders from the middle school will read Irene Hunt's No Promises in the Wind. Here are some basic steps that high school librarian Debby Van Dyke has followed to pull the program together, based on the success of other programs across the nation.

1. Van Dyke recruited faculty members from many departments to read many books over the summer. After three meetings of intense debate, No Promises in the Wind was selected due to its readability and the treatment of parent/child relationships. The railroad theme was another benefit, as Rochelle is a major railroad hub.

2. Van Dyke secured the support of the administration through the school's North Central Accreditation goals. The principal has agreed that everyone will stop work to read for at least 5 minutes a day.

3. Van Dyke secured funding through local businesses and organizations so that the books will be free to all student readers. She has also applied for several grants.

4. Committee members have planned enrichment activities for both the school day and at night. Guest speakers and demonstrations are planned. Speech classes will visit local nursing homes to interview residents about the Great Depression. Art classes are involved in the planning as well.

5. A cross-curricular group of faculty members is writing discussion questions to be discussed in the same class period once a week. By keeping the same discussion groups, Van Dyke hopes that even reluctant students will become comfortable participants by the end of the program.

6. Members of the community may pick up copies of the book in the high school library.

7. The editor of the local paper wrote an article in support of the program, where he challenged the community to get involved. The area association of realtors is distributing copies of the book to new community members.

On-Line Book Clubs: A listserv book club is an email list that discusses elements of the book. Users subscribe to the listserv by e-mail, specifying which list they would like to join. BR_Cafe is a listserv for kids hosted by Western Carolina University; click here to see subscription details.

Public Library Book Clubs: Because public libraries have such a wide patron base, they are able to offer variety in the kinds of book clubs that they sponsor. One club cannot please everyone, so clubs within the different departments address the interests and needs of the patrons. Librarians provide their expertise in book selection, while some library foundations provide free copies of the books.

School Book Clubs: Many schools have book clubs in which both students and teachers participate. These clubs often have a theme such as banned books or mysteries. The book club provides an interesting place for students to share their opinions about books with teachers in the absence of a classroom setting.

Although it's impossible to select a book to please everyone, there are some suggestions to consider when selecting a book for the school book club:

1. What is the reading level of the students? The book club is intended to be fun, but a truly difficult word might me more challenging than fun.

2. What are the interests of the students? If students are allowed to offer their suggestions, they will feel greater ownership of the group.

3. For what age/maturity range is this book club? A fifth grader may not enjoy topics that an eighth grader finds fascinating, while a freshman may not be mature enough to handle a work that challenges a college-bound senior.

4. Are there any special curricular themes we could tie in? During Red Ribbon Week, the club might read a book about drug abuse. During Latino History Month, the club might read a book by Sandra Cisneros.

Example of Book Club Questions:

The Secret Life of Bees

Set in the American South in 1964, the year of the Civil Rights Act and intensifying racial unrest, Sue Monk Kidd's The Secret Life of Bees is a powerful story of coming-of-age, of the ability of love to transform our lives, and the often unacknowledged longing for the universal feminine divine. Addressing the wounds of loss, betrayal, and the scarcity of love, Kidd demonstrates the power of women coming together to heal those wounds, to mother each other and themselves, and to create a sanctuary of true family and home.

DISCUSSION QUESTIONS

1.      Were you surprised to learn that T. Ray used to be different, that once he truly loved Deborah? How do you think Deborah's leaving affected him? Did it shed any light on why T. Ray was so cruel and abusive to Lily?

2.      Had you ever heard of "kneeling on grits"? What qualities did Lily have that allowed her to survive, endure, and eventually thrive, despite T. Ray?

3.      Who is the queen bee in this story?

4.      Lily's relationship to her dead mother was complex, ranging from guilt to idealization, to hatred, to acceptance. What happens to a daughter when she discovers her mother once abandoned her? Is Lily rightwould people generally rather die than forgive? Was it harder for Lily to forgive her mother or herself?

5.      Lily grew up without her mother, but in the end she finds a house full of them. Have you ever had a mother figure in your life who wasn't your true mother? Have you ever had to leave home to find home?

6.      What compelled Rosaleen to spit on the three men's shoes? What does it take for a person to stand up with conviction against brutalizing injustice? What did you like best about Rosaleen?

7.      Had you ever heard of the Black Madonna? What do you think of the story surrounding the Black Madonna in the novel? How would the story be different if it had been a picture of a white Virgin Mary? Do you know women whose lives have been deepened or enriched by a connection to an empowering Divine Mother?

8.      Why is it important that women come together? What did you think of the "Calendar Sisters" and the Daughters of Mary? How did being in the company of this circle of females transform Lily?

9.      May built a wailing wall to help her come to terms with the pain she felt. Even though we don't have May's condition, do we also need "rituals," like wailing walls, to help us deal with our grief and suffering?

10.  How would you describe Lily and Zach's relationship? What drew them together? Did you root for them to be together?

11.  Project into the future. Does Lily ever see her father again? Does she become a beekeeper? A writer? What happens to Rosaleen? What happens to Lily and Zach? Who would Zach be today?

I don’t know about you, but book clubs intrigue me. As I finish my first novel, Winnie’s War, I’m going to keep in mind how it would fit into various reading clubs. I’m going to create questions in the appendix for clubs to use.

Recently I discovered that you can set up a book club on Goodreads! What ideas do you have about getting your books into book clubs?
Author Bio:
Award winning author, Kathy Stemke, has a passion for writing, the arts and all things creative. She has Bachelor degrees from Southern Connecticut State University and Covenant Life Seminary, as well as graduate coursework from New York Institute of Technology and Columbia University. Hanging her hat in the North Georgia Mountains, she has been a teacher, tutor, and writer for many years.
As a freelance writer and ghostwriter, Kathy has published hundreds of articles in directories, websites and magazines. She is a reviewer for Sylvan Dell Publishing and a former editor for The National Writing for Children Center. As a retired teacher, Kathy has several activities published with Gryphon House Publishing. Kathy is also part of the team at DKV Writing 4 U, a writing services company that includes ghostwriting, copywriting, editing, proofreading, critiquing, and resumes.  http://www.dkvwriting4u.com
Kathy’s first children’s picture book, Moving Through All Seven Days, was published on Lulu. Her next two picture books, Sh, Sh, Sh Let the Baby Sleep, and Trouble on Earth Day were released in 2011.  These two books were awarded the Classic Literary Seal of Approval. Visit her book blog at http://shshshletthebabysleep.blogspot.com
Mrs.Stemke offers great teaching tips and children’s book reviews as well as a monthly newsletter titled, MOVEMENT AND RHYTHM, on her blog. http://educationtipster.blogspot.com

Write On! Annual Holiday Book Drive to Benefit Underprivileged Children

This post is short and sweet and is to promote Dallas Woodburn's Write On! annual holiday book drive for underprivileged children - and you can be a part of it.

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Last year Write On! For Literacy collected nearly 1,000 books (bringing our grand total to more than 12,000 books!) that were distributed to various schools and charities including the Boys & Girls Club, Casa Pacifica, and Project Understanding. Please do your part to help children have a better holiday season. Help beat illiteracy and give the gift that lasts forever: the gift of reading!

Give the GIFT that keeps giving - make a difference.

For all the details go to:
http://dallaswoodburn.blogspot.com/2011/11/10th-annual-holiday-book-drive-to.html

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Until next time,
Karen Cioffi
http://karencioffiwritingandmarketing.com

Writing Fiction and Writing Nonfiction: Similarities and Differences

By Karen Cioffi
 
Writing fiction and writing nonfiction have some distinct similarities and differences.

But, before we get into that, let’s find out the definitions of fiction and nonfiction:


Fiction: According to Merriam-Webster.com, fiction is “something invented by the imagination or feigned, specifically an invented story; the action of feigning or of creating with the imagination.”

Nonfiction: Merriam-Webster’s definition of nonfiction is “literature or cinema that is not fictional.” According to Allwords.com, nonfiction is “written works intended to give facts, or true accounts of real things and events.”

Now on to the similarities and differences.

Writing Fiction and Writing Nonfiction Similarities:

1. You need to start with an idea.
2. You can write about almost anything.
3. You need ‘good’ writing skills (at least you should have good writing skills).
4. You need to have a beginning, middle, and end to the story.
5. You need to have an engaging, entertaining, informative, or interesting story.
6. You can work from an outline or you can seat-of-the-pants it.
7. You may need to do research.
8. You need to revise, proof, and edit your work.

Writing Fiction and Writing Nonfiction: Two Significant Differences

1. If you are writing nonfiction, you must stick to truths and facts, a nickel is a nickel, the sun rises in the east and sets in the west, two plus two equals four, and 10 times 10 equals 100. While there may be some grey areas, such as perspective, circumstances, or circumstantial evidence leading up to a fact based story, the fact is always the fact.

As an example: The earth rotates every 24 hours and it takes 365 days for the earth to revolve around the sun once. The earth is an average of 384,400 km from the moon.1 Due to gravity, if you weigh 100 pounds on earth, you would weigh 17 pounds on the moon.2

These are facts. If you’re writing a nonfiction story about astronomy, these facts can’t change. Your story is limited to truths and facts. This is not to say the story can’t be amazingly interesting and engaging. The children’s middle-grade nonfiction book “The World’s Easiest Astronomy Book” can certainly spark a child’s imagination and interest in astronomy.

On the other hand, if you’re writing fiction, your imagination is your only limit. You don’t have to stay within the confines of what is known, what is truth. This offers a certain freedom.

If you want the sun to be ‘blood red,’ then it’s blood red. If you want to be able to travel to the moon in the blink of the eye, then it’s so. If you say a character can ‘walk through walls’ or is invisible, then he can and is. You can create new worlds, new beings . . . again, your imagination is your only limit.

2. In writing nonfiction you will most likely need to provide reference sources and add quotes to your story. This is to establish the reliability and credibility of your story.

If you notice above, in regard to the facts about the moon, there are subscript numbers after certain sentences. These numbers reference where the information was found, the sources of the information, and they substantiate the facts within the content. This makes your nonfiction story credible.

This is not the case with writing fiction. With fiction, you will not need information references for credibility. Although, it’s important to realize that your fiction story will become its own truth and you will need to stay within the confines of the particular story you create.

The reason for this: every story needs structure and intent; it needs to move forward to a satisfying ending. If you move off in too many directions, you’ll lose your intent and most probably your reader. To ensure the structure and your intent remains intact, you’ll need to stay within the confines of the story you create.

While the similarities between writing fiction and writing nonfiction seem to outweigh the differences, the differences are significant enough for most writers to prefer one genre over the other.

Image copyrighted by Karen Cioffi

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Other articles on writing:

Successful Writing Strategy: Know Your Intent
Storytelling: Don’t Let the Reader Become Disengaged
Imagery and Your Story




PPSS If you find this article interesting or helpful, please SHARE it!


Writing Workshop: Creating Great Characters

Yep, that's right, Writers on the Move has another helpful workshop geared for writers. As a writer I know the importance of learning my craft and that means attending informative writing workshops that help me on my writing journey. So, be sure to register this week!

Here's the basic information you'll need:

Title: Creating Great Characters
Presented by: Maggie Ball
Date: December 07, 2011 (Wednesday)
Time: 5:00 - 5:45 PM EST (U.S.)
Format: Live Webinar
Handout: Yes
Cost: Free

Workshop Description:

Think of amazing characters, such as Sherlock Holmes, Scarlett O'Hara (Gone with the Wind), Tarzan, Scout Finch (To Kill a Mockingbird), Peter Pan, Charlotte (Charlotte's Web), T. S. Garp (The World According to Garp), Nick and Nora Charles (The Thin Man), Harry Potter, the list goes on and on.

Characters are at the heart of every great story and every fiction author needs to know how to create good ones. Think temperament, intelligence, appearance, physical characteristics, quirks, moods, mannerisms, and so on. Great characters need to be real, engaging, and motivating; they need to keep the reader reading. They need to touch something in the reader; they need to be remembered.

Join Maggie Ball as she discusses characterization.

To register for “Creating Great Characters” email Maggie Ball at: maggieball@compulsivereader.com

Details to attend the LIVE WEBINAR will be provided upon registration.

There will also be a bonus PDF workshop handout included and registered attendees will receive a recording of the live webinar.

For the full details CLICK HERE.

PLEASE SHARE THIS WORKSHOP INFORMATION!

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Until next time,
Karen Cioffi
http://karencioffiwritingandmarketing.com

Book Marketing How-To Lauded as "Invaluable" by Midwest Review

The Frugal Book Promoter, second edition
Carolyn Howard-Johnson
HowToDoItFrugally Publishing
Author’s Web site: www.carolynhoward-johnson.com
ISBN: 9781463743291
Paperback $17.95
Paperback on Amazon
Kindle Edition


Reviewed by Jim Cox, editor of The Midwest Review
Originally for The Midwest Review and Newsletter


Carolyn Howard-Johnson draws upon her many years of experience and expertise as a professional book publicist and marketing specialist to author "The Frugal Book Promoter". The 416-page compendium of commentary, advice, tips, tricks and 'real world' techniques on how to authors can obtain nearly free publicity on your own or by partnering with their publishers will prove to be an invaluable, practical, profitable, and thoroughly 'user friendly' instructional reference.
 
It should be noted that the Midwest Book Review is cited four times.

Of special note in this newly expanded and completely updated second edition are the sample letters query letters, media releases, blog entries, trade show invitations, phone pitch scripts, email auto-signatures, and tip sheets. Simply stated, "The Frugal Book Promoter" is the single most valuable addition any aspiring author or novice small press publishers can add to their personal and professional book marketing reference shelves -- and has a great deal of enduring value for even the more experienced publisher marketing directors and publicists.

What are Project Mood Boards and Why Do You Need One?

by Suzanne Lieurance When submitting your manuscripts for possible publication these days, you’ll probably find that many agents and editors...