I have the pleasure of featuring author and writing instructor Kelly McClymer today, and her topic is tweaking books for digital publishing. This is something many of us authors are thinking of doing and should do.
Revisions for Out of Print Books
By Kelly McClymer
I've been a writing instructor for over a decade now. One quote I offer students early on is "Writing is revising." This is an oft-repeated quote and I cannot find an original attribution for it. Nevertheless, I offer it because I believe it.
However, it used to be that there was an end to that revision. It was called publication. Sure, some famous authors like Stephen King could go back and release an uncut version of The Stand, after he had amassed a lot of clout. But the typical authors received their box of printed books with awe and joy for two reasons: cradling the finished book; and knowing they could not "fix just one more sentence."
E-publishing changed all that, as I discovered when I began to re-release my out-of-print historical romance series in e-book form. The books had to be scanned, edited, proofed, and formatted. And, oh, by the way, while I was fixing the scan errors, why didn't I just tweak a word or two here that sounded off to me. And hadn't a reviewer complained about this scene? Didn't I think she was right? Long story short: I've been working on these five backlist books for a year. Only two are out, although three more are shortly to follow and all five will be available by the end of May.
What took me so long? In short: Book Two of the five in the series. Readers and reviewers had pointed out that my hero was, well, wimpy.
I begged to differ, but when I read the book, I saw their point. As this was back when published meant "done." I had just suffered a bad case of "wish I had."
I happily tweaked the books that didn't need too much tweaking. The stories I loved, Miranda and her duke in The Fairy Tale Bride; Hero and Arthur in The Unintended Bride; Romeo and Juliet (yes, really) in The Infamous Bride; and especially my favorite, Helena and Rand in The Next-Best Bride. But when it came to Valentine and Emily, I did not know how to approach Valentine.
Then my daughter got engaged and I started a 50 day promotion to help pay for wedding costs. It became important not to have The Fairy Tale Bride up there all alone, looking forlorn. So I finally tackled Valentine and his wimpiness.
To be clear, he isn't wimpy. He's perfectly happy to put his life on the line for his Lady Emily. He just knows he can't provide a luxurious life for her, and that's a problem because he's seen what living hand-to-mouth has done to his mother.
How to show that, though, when I had an opening like this:
*********
Emily woke as the carriage slowed. "Must we stop?"
Valentine shook away the doubts that had assailed him in the gloom of their long night's run for the border. "The horses cannot go on much farther unless they are fed and watered‚ and I cannot let you starve."
She pressed her lips together a moment, then flashed him a brave smile. "I wish it were done."
"It will be soon enough." He kept his voice firm as he asked, for the hundredth time, "Are you certain of this, Emily? I am willing to wait until your father sees reason."
*******
Don't you just want to shake that wimpy ditherer? Right. Not a good way to start. However, it is also not a great idea to shovel a bunch of back story into the midst of an elopement. Explanation slows the story. The end.
What to do? I dithered for a year (yes, this is probably why I didn't notice that it was unwise to open with a hero in mid-dither). At last, I had an epiphany: change the point of view from Valentine to Emily. After all, she knows what he is worried about, and it is part of why she loves him -- he puts her welfare above his own. Gratifying, except when it keeps a couple apart, right?
So I made a relatively simple change in the opening (and in many other spots in the book, to be fair), and suddenly the hero's spine that I always saw became clearer on the page.
Can you see it better, through Emily's perspective?
******
He sat forward and looked into her eyes, as if he would look through to her very soul. "Are you certain you can bear the gossip you will suffer when society hears of our elopement?"
Silly man. How could he not see the truth in her eyes. She touched his cheek. "It will be for the briefest of times, as you well know. And once we have settled and begun our family, we shall become yesterday's news and quite too boring to gossip about."
*******
If it still seems unclear to readers, though, I can always go back and revise. After all, "writing is revising." Right? Oh dear.
Kelly McClymer is hoping that fate is sending her a message by allowing her to release her out-of-print Once Upon a Wedding series in e-book form just in time to earn a little money to pay for her daughter's wedding. Read all 50 reasons she owes her daughter a nice wedding on her website in the "Confessions of a Turtle Mom" series. Not to mention, if her daughter hadn't gotten engaged, Kelly might still be revising "just one more thing."
Karen Cioffi is an award-winning children's author and children’s ghostwriter as well as the founder and editor-in-chief of Writers on the Move. You can find out more about writing for children and her services at: Karen Cioffi Writing for Children.
Check out the DIY Page and don’t forget to sign up for The Writing World Newsletter - it has great monthly writing and book marketing tips and it's FREE.
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Querying Publishers and Agents: 3 Steps
3 Steps to Querying Publishers and Agents
You’ve been slaving for months, maybe years, on your manuscript. You’ve read about belonging to a critique group to help you hone your work and took the advice to heart. You have also listened to the advice about submitting your manuscript to an editor after your critique group is done with it, and after you’ve meticulously self-edited it. Now, you’re ready to begin submissions.
While some authors choose to send queries to a publisher or an agent, there is no reason to choose, send queries off to both. But, there are a few steps you need to be aware of before you actually start submitting:
1. First Impressions
Professionalism, professionalism, professionalism. Yes, be professional. As with any business correspondence, do not use colored stationary, colored text, elaborate font, scented paper or envelope, or any other unprofessional features. You get one shot at making a first impression; don’t blow it on silly additions. And, don’t try to be cute or send a gift. Again, be professional.
2. Research
So, you understand you need to appear professional, but you also need to send your query to the right recipients. You can have the most professional looking query letter, but if you send a query to a romance publisher and you have written a children’s picture book, guess what? You’ll be out of luck.
Research for publishers and agents who work within the genre you write. There are services, such as WritersMarket (http://www.writersmarket.com/) that provide information on where and how to sell your articles or manuscripts. While these services may charge for the service, it is a worthwhile investment.
There are also books that offer the same information, such as Writer’s Market, and Children’s Writers and Illustrator’s Market. If you choose this option, you will need to get the new versions each year. Agents and publishers are changing staff all the time, new companies are popping up and others are closing down, you will need up-to-date information for your query submissions.
3. Content
In the February 2011 issue of the Writer, agent Betsy Lerner explained, “Editors and agents alike enjoy nothing more than being startled awake by a witty or moving letter.” They want to see something special and unique; this is where your pitch comes in.
While you may have taken heed and had your manuscript critiqued and looked at by an editor, you can do the same with your query letter.
You want to give the impression that you are intelligent, so your query letter must reflect that. Get it in the best shape possible, with a great hook, and then send it off to be critiqued.
Publishers and agents receive more queries than they can comfortably handle, so don’t give them a reason to simply reject yours because of unprofessionalism. Give your query and manuscript every possible opportunity for success.
Karen Cioffi is an award-winning children's author and children’s ghostwriter as well as the founder and editor-in-chief of Writers on the Move. You can find out more about writing for children and her services at: Karen Cioffi Writing for Children.
Check out the DIY Page and don’t forget to sign up for The Writing World Newsletter - it has great monthly writing and book marketing tips and it's FREE.
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Plotter or Pantser
You’ve been slaving for months, maybe years, on your manuscript. You’ve read about belonging to a critique group to help you hone your work and took the advice to heart. You have also listened to the advice about submitting your manuscript to an editor after your critique group is done with it, and after you’ve meticulously self-edited it. Now, you’re ready to begin submissions.
While some authors choose to send queries to a publisher or an agent, there is no reason to choose, send queries off to both. But, there are a few steps you need to be aware of before you actually start submitting:
1. First Impressions
Professionalism, professionalism, professionalism. Yes, be professional. As with any business correspondence, do not use colored stationary, colored text, elaborate font, scented paper or envelope, or any other unprofessional features. You get one shot at making a first impression; don’t blow it on silly additions. And, don’t try to be cute or send a gift. Again, be professional.
2. Research
So, you understand you need to appear professional, but you also need to send your query to the right recipients. You can have the most professional looking query letter, but if you send a query to a romance publisher and you have written a children’s picture book, guess what? You’ll be out of luck.
Research for publishers and agents who work within the genre you write. There are services, such as WritersMarket (http://www.writersmarket.com/) that provide information on where and how to sell your articles or manuscripts. While these services may charge for the service, it is a worthwhile investment.
There are also books that offer the same information, such as Writer’s Market, and Children’s Writers and Illustrator’s Market. If you choose this option, you will need to get the new versions each year. Agents and publishers are changing staff all the time, new companies are popping up and others are closing down, you will need up-to-date information for your query submissions.
3. Content
In the February 2011 issue of the Writer, agent Betsy Lerner explained, “Editors and agents alike enjoy nothing more than being startled awake by a witty or moving letter.” They want to see something special and unique; this is where your pitch comes in.
While you may have taken heed and had your manuscript critiqued and looked at by an editor, you can do the same with your query letter.
You want to give the impression that you are intelligent, so your query letter must reflect that. Get it in the best shape possible, with a great hook, and then send it off to be critiqued.
Publishers and agents receive more queries than they can comfortably handle, so don’t give them a reason to simply reject yours because of unprofessionalism. Give your query and manuscript every possible opportunity for success.
Karen Cioffi is an award-winning children's author and children’s ghostwriter as well as the founder and editor-in-chief of Writers on the Move. You can find out more about writing for children and her services at: Karen Cioffi Writing for Children.
Check out the DIY Page and don’t forget to sign up for The Writing World Newsletter - it has great monthly writing and book marketing tips and it's FREE.
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Characters or Story - Which Comes First?
A number of articles about writing for children, and other genres suggest knowing your characters inside and out before beginning the story. In fact, information suggests that the author build the story around the characters once they are fully developed. While this is good advice, and many experienced authors recommend this technique, there are some authors who occasionally watch their characters unveil themselves right before their eyes.
This is such an interesting method of writing. Your character introduces himself and gradually reveals bits and pieces, and blossoms as the story moves along. Sometimes a story doesn’t begin with this intent, it just happens. This is known as the seat-of-you-pants method of writing.
You do need to be careful with this method though, you may lose track of all the bits and pieces that make up the character. So, a good way to keep track of those quirky telltale marks, expressions, behavior patterns, and physical features is to note them on a separate page or character card as they become unveiled. You wouldn’t want your character to have brown eyes in one chapter and blue eyes in another - unless of course, it’s a science fiction or paranormal and part of the storyline.
So, is there a right or wrong answer to the question of which comes first, characters or story? That depends on the writer.
While it may be important to know your characters, and even have a family and background established for them, even if every bit and piece of that information is not used in the story, you can also become acquainted as you go along. As your story develops you may find out if the character is fearful in certain situations, or if he is heroic. Sometimes it’s impossible to know this about a person, let alone a character, until circumstances create the possibility of the question.
It is one’s environment and circumstances that help develop his or her characteristics, fears, hopes, and so on. The same holds true for your character.
Using an example: How would a child who never saw a mouse before react to one? There’s no way to answer that question until it happens. Even the setting itself would lend to the possible various reactions of the child. If the mouse was in a field and the child wasn’t too close, you’d get one reaction. If the mouse was in the child’s closet, and the child stuck his hand in the closet to get his sneakers and touched the mouse, there’d be quite a different reaction.
So if you’re so inclined, having the story help develop the character can be a useful tool. But, again, be sure to keep track of all the new features your character unveils along the way.
Karen Cioffi is an award-winning children's author and children’s ghostwriter as well as the founder and editor-in-chief of Writers on the Move. You can find out more about writing for children and her services at: Karen Cioffi Writing for Children.
Check out the DIY Page and don’t forget to sign up for The Writing World Newsletter that has great monthly writing and book marketing tips and it's FREE.
Related Articles:
10 Ways to Find More Time to Write
Writing Tips on Revisions - Do a Verb and Word Check
Create a Believable Protagonist with Realistic Characteristics
This is such an interesting method of writing. Your character introduces himself and gradually reveals bits and pieces, and blossoms as the story moves along. Sometimes a story doesn’t begin with this intent, it just happens. This is known as the seat-of-you-pants method of writing.
You do need to be careful with this method though, you may lose track of all the bits and pieces that make up the character. So, a good way to keep track of those quirky telltale marks, expressions, behavior patterns, and physical features is to note them on a separate page or character card as they become unveiled. You wouldn’t want your character to have brown eyes in one chapter and blue eyes in another - unless of course, it’s a science fiction or paranormal and part of the storyline.
So, is there a right or wrong answer to the question of which comes first, characters or story? That depends on the writer.
While it may be important to know your characters, and even have a family and background established for them, even if every bit and piece of that information is not used in the story, you can also become acquainted as you go along. As your story develops you may find out if the character is fearful in certain situations, or if he is heroic. Sometimes it’s impossible to know this about a person, let alone a character, until circumstances create the possibility of the question.
It is one’s environment and circumstances that help develop his or her characteristics, fears, hopes, and so on. The same holds true for your character.
Using an example: How would a child who never saw a mouse before react to one? There’s no way to answer that question until it happens. Even the setting itself would lend to the possible various reactions of the child. If the mouse was in a field and the child wasn’t too close, you’d get one reaction. If the mouse was in the child’s closet, and the child stuck his hand in the closet to get his sneakers and touched the mouse, there’d be quite a different reaction.
So if you’re so inclined, having the story help develop the character can be a useful tool. But, again, be sure to keep track of all the new features your character unveils along the way.
Karen Cioffi is an award-winning children's author and children’s ghostwriter as well as the founder and editor-in-chief of Writers on the Move. You can find out more about writing for children and her services at: Karen Cioffi Writing for Children.
Check out the DIY Page and don’t forget to sign up for The Writing World Newsletter that has great monthly writing and book marketing tips and it's FREE.
Related Articles:
10 Ways to Find More Time to Write
Writing Tips on Revisions - Do a Verb and Word Check
Create a Believable Protagonist with Realistic Characteristics
Writer’s Block, or The Editor Within? by Barbara Chepaitis
Today we have the pleasure of featuring Barbara Chepaitis, the author of 8 published books, as well as founder of the storytelling trio The Snickering Witches, and faculty coordinator for the fiction component of Western Colorado’s MFA program in creative writing.
It seems every writer hits a bump in the manuscript road - is it writer's block, or something else? Barbara shares her thoughts with us.
Writer’s Block, or The Editor Within?
by Barbara Chepaitis
I’ve never had writer’s block. In fact, I don’t believe it exists. What others call writer’s block I believe is the interference of an internal voice you could call the Editor Within, a piece of your ego that fears being a fool.
I also believe every writer has a certain point at which their faith and energy in what they’re writing wavers. Suddenly, it all seems like garbage and you have no idea whatever made you think you could write anything worthwhile, anything anyone would want to read. That moment seems to arrive at different points in the writing process for each writer. For some, it shows up at the beginning, when you’re staring at a blank page. For others, it occurs at the midpoint, when energy flags. For others – and my husband is one of these – it shows up just before the piece is completed.
My moment of dread appears just after I’ve sent a completed project to an agent or editor. Then, the Editor Within leaps up and tells me I’ve done it all wrong and have to rewrite everything because, well, it’s garbage, etc. Fortunately, by then it’s too late.
Of course, no matter when your Editor Within starts yammering at you, the trick is to figure out how to make it go away until your work is done. Since the editor speaks from your ego and is mostly worried about appearing foolish, a good defense is to embrace your folly consciously and remember writing isn’t really about your ego, it’s about the story. When the Editor Within begins its litany, simply agree. Reply yes, I am a fool, and I’m not here to please you. I’m here to serve the stories, which want to be written.
Say it once, twice, as many times as necessary. I am a fool, and I’m here to serve the stories. And remember it well, because if you are a writer, it’s absolutely true.
BIO: Barbara Chepaitis is the author of 8 published books, including The Fear Principle featuring Jaguar Addams, and the critically acclaimed Feeding Christine and These Dreams. Her first nonfiction book, Feathers of Hope, is about Berkshire Bird Paradise and the human connection with birds. She’s writing a sequel about Eagle Mitch, a bird she helped our US troops rescue from Afghanistan. Barbara is founder of the storytelling trio The Snickering Witches, and faculty coordinator for the fiction component of Western Colorado’s MFA program in creative writing.
You can find Barbara at:
Facebook site for Barbara - http://www.facebook.com/profile.php?id=615302442
Barbara’s website: http://www.wildreads.com
MORE ON WRITING
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Plotter or Pantser
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It seems every writer hits a bump in the manuscript road - is it writer's block, or something else? Barbara shares her thoughts with us.
Writer’s Block, or The Editor Within?
by Barbara Chepaitis
I’ve never had writer’s block. In fact, I don’t believe it exists. What others call writer’s block I believe is the interference of an internal voice you could call the Editor Within, a piece of your ego that fears being a fool.
I also believe every writer has a certain point at which their faith and energy in what they’re writing wavers. Suddenly, it all seems like garbage and you have no idea whatever made you think you could write anything worthwhile, anything anyone would want to read. That moment seems to arrive at different points in the writing process for each writer. For some, it shows up at the beginning, when you’re staring at a blank page. For others, it occurs at the midpoint, when energy flags. For others – and my husband is one of these – it shows up just before the piece is completed.
My moment of dread appears just after I’ve sent a completed project to an agent or editor. Then, the Editor Within leaps up and tells me I’ve done it all wrong and have to rewrite everything because, well, it’s garbage, etc. Fortunately, by then it’s too late.
Of course, no matter when your Editor Within starts yammering at you, the trick is to figure out how to make it go away until your work is done. Since the editor speaks from your ego and is mostly worried about appearing foolish, a good defense is to embrace your folly consciously and remember writing isn’t really about your ego, it’s about the story. When the Editor Within begins its litany, simply agree. Reply yes, I am a fool, and I’m not here to please you. I’m here to serve the stories, which want to be written.
BIO: Barbara Chepaitis is the author of 8 published books, including The Fear Principle featuring Jaguar Addams, and the critically acclaimed Feeding Christine and These Dreams. Her first nonfiction book, Feathers of Hope, is about Berkshire Bird Paradise and the human connection with birds. She’s writing a sequel about Eagle Mitch, a bird she helped our US troops rescue from Afghanistan. Barbara is founder of the storytelling trio The Snickering Witches, and faculty coordinator for the fiction component of Western Colorado’s MFA program in creative writing.
You can find Barbara at:
Facebook site for Barbara - http://www.facebook.com/profile.php?id=615302442
Barbara’s website: http://www.wildreads.com
MORE ON WRITING
3 Reasons Editing Should Come Before Self-Publishing
Plotter or Pantser
Must You Write Every Day?
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Giving Basic Writing Advice
A while ago, I was asked to look over a children’s fiction picture book manuscript. This was not a paying job, just a favor.
The ‘new to writing’ authors, who are both health care professionals, had already been calling major publishers to find out submission requirements. They were told their manuscript would not be looked at without an agent.
So, they went to the library to find a book on top agents. While this is a worthy endeavor, there are some basic first steps to take before shooting for the stars.
Just glancing at the manuscript, I knew it needed a lot of work. And, interestingly, I was surprised to see so many errors in a simple 600 word story. It seems as we progress in learning the craft of writing, we forget that we didn’t know the very basics at one time either.
When critiquing or giving writing advice, it’s important to begin with the positive aspects of the manuscript. If the errors are basic and abundant, you may also want to state them in generic terms, not to offend the author/s.
What does this mean?
Well, instead of saying, “You shouldn’t have the children’s picture book manuscript formatted in lists, numbered, or in Australian Sunrise 10pt font,” you might say, “Manuscripts are usually preferred typed in New Times Roman 12pt font, and are double spaced using a free form flow with the first sentence of each paragraph indented.
To help with clarity, you could include a first page example of a manuscript you have, or rewrite the 1st paragraph of two of the authors’ manuscript.
If there are just too many errors, for time’s sake you can make a list of proper manuscript formatting tips. This is the approach I took.
I started out with the ‘positive:’
This is a wonderful idea for a children’s book and has great potential, especially that both of you are professionals in the health field. Children will certainly benefit from the story’s information. It could use some tweaking though.
Then I added a brief sentence:
Here are a few tips for writing and formatting a manuscript to help get it submission ready:
• Manuscripts should be formatted in 12 pt Times New Roman Font
• They should be double spaced
• They should be in free form without numbering for pages or in list form
• The first sentence of each paragraph should be indented
• Children love action – actions are better shown through ‘showing’ rather than ‘telling’
• Notes for illustrations after each of your intended pages are usually frowned upon by publishers
• Most publishers, especially the major ones use their own illustrators
• Manuscripts are more likely to make it past the slush pile if they are polished
• Usually writers go through a process of one or two critique groups and writing groups, after rewrites and editing it gets to a point where it looks perfect. That’s when it needs to be professionally edited.
These tips are part of the advice I offered the authors and I kept it as generic as possible.
After you note the manuscript errors, you should end your advice on another positive note. You might say, “With rewriting and editing, you will have an engaging story that children will be sure to love, and it’ll be submission ready.”
I then provided several writing links about writing for children and editing.
Since every author’s personality is different it’s usually best to use the gentle approach when offering writing advice.
Karen Cioffi is an award-winning children’s author and children’s ghostwriter/ rewriter. For tips on writing for children OR if you need help with your project, contact me at Writing for Children with Karen Cioffi.
And, you can follow Karen at:
Facebook
Goolge+
LinkedIn
Twitter
MORE ON WRITING
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The ‘new to writing’ authors, who are both health care professionals, had already been calling major publishers to find out submission requirements. They were told their manuscript would not be looked at without an agent.
So, they went to the library to find a book on top agents. While this is a worthy endeavor, there are some basic first steps to take before shooting for the stars.
Just glancing at the manuscript, I knew it needed a lot of work. And, interestingly, I was surprised to see so many errors in a simple 600 word story. It seems as we progress in learning the craft of writing, we forget that we didn’t know the very basics at one time either.
When critiquing or giving writing advice, it’s important to begin with the positive aspects of the manuscript. If the errors are basic and abundant, you may also want to state them in generic terms, not to offend the author/s.
What does this mean?
Well, instead of saying, “You shouldn’t have the children’s picture book manuscript formatted in lists, numbered, or in Australian Sunrise 10pt font,” you might say, “Manuscripts are usually preferred typed in New Times Roman 12pt font, and are double spaced using a free form flow with the first sentence of each paragraph indented.
To help with clarity, you could include a first page example of a manuscript you have, or rewrite the 1st paragraph of two of the authors’ manuscript.
If there are just too many errors, for time’s sake you can make a list of proper manuscript formatting tips. This is the approach I took.
I started out with the ‘positive:’
This is a wonderful idea for a children’s book and has great potential, especially that both of you are professionals in the health field. Children will certainly benefit from the story’s information. It could use some tweaking though.
Then I added a brief sentence:
Here are a few tips for writing and formatting a manuscript to help get it submission ready:
• Manuscripts should be formatted in 12 pt Times New Roman Font
• They should be double spaced
• They should be in free form without numbering for pages or in list form
• The first sentence of each paragraph should be indented
• Children love action – actions are better shown through ‘showing’ rather than ‘telling’
• Notes for illustrations after each of your intended pages are usually frowned upon by publishers
• Most publishers, especially the major ones use their own illustrators
• Manuscripts are more likely to make it past the slush pile if they are polished
• Usually writers go through a process of one or two critique groups and writing groups, after rewrites and editing it gets to a point where it looks perfect. That’s when it needs to be professionally edited.
These tips are part of the advice I offered the authors and I kept it as generic as possible.
After you note the manuscript errors, you should end your advice on another positive note. You might say, “With rewriting and editing, you will have an engaging story that children will be sure to love, and it’ll be submission ready.”
I then provided several writing links about writing for children and editing.
Since every author’s personality is different it’s usually best to use the gentle approach when offering writing advice.
Karen Cioffi is an award-winning children’s author and children’s ghostwriter/ rewriter. For tips on writing for children OR if you need help with your project, contact me at Writing for Children with Karen Cioffi.
And, you can follow Karen at:
Goolge+
MORE ON WRITING
Want to Get Published? 6 Must-Do Steps
Where Do You Find Writing Ideas?
Writing Tips - Acknowledgements Page a Must
Book Promotion: Creating an Informational Funnel
When thinking of book marketing, there are a number of rungs on the marketing ladder. The first involves creating a quality product, in this case a book. You want a book that you’ll be proud to offer for sale, and a book that customers will want to buy.
Once you have a finished product/book, you need to move onto the promotion basics. This rung on the ladder involves establishing a presence - you’ll need to create visibility and a platform. To do this, the first step is to get a website or blog. Next, you will need to join writing groups in your genre, groups in your target market, and other social networks, such as Twitter and Facebook.
After you’ve established a presence, the next step is to create an informational funnel leading back to your website. The purpose of this funnel is to bring traffic and inbound links, to your site.
The more traffic to your site the greater your visibility in the search engines. More traffic also means a greater chance of visitors purchasing what you’re offering.
When it comes to an informational funnel, content rules. Here are three strategies to increase traffic to your site.
1. Add Content to Your Blog
Make your presence known by offering information in the form of content on your blog. Content is what will make you an expert in your niche, genre, or area. But, just posting the content to your site will not create the traffic you need. Each time you publish content to your site, you need to let your social networks know about it.
Tweet it and post about it to Facebook and your other social networks. Be sure to always include a clickable url link that goes directly to the article. This is a part of inbound marketing – it leads visitors back to your site through an information funnel.
In addition, using effective keywords in your posts and the post titles, related to your site’s platform, will help the search engines index your content.
2. Article Marketing
Once you feel comfortable with adding content to your blog, you can now venture out into the article marketing arena to capture a larger audience. While most article directories have guidelines, they are fairly lenient. Follow the guidelines and post an article to one, ten, or a hundred different directories. Most of them don’t require original articles, so you can use articles you’ve posted on your blog.
Usually you will be allowed to include a brief bio in the form of a resource box. Make it short and sweet. Be sure it links back to your website or blog, whichever you want the traffic to go to (if you have more than one site).
Those who click on the link will be creating inbound links to your site which is a feature Google and the other search engines like. In fact, quality inbound links are an important aspect of search engine optimization (SEO).
3. Offer to be a Guest on Other Quality Sites
Another avenue of inbound marketing is offering your articles to other quality blogs or sites; you become a featured writer on the site by providing a guest article. It might be viewed as visiting another neighborhood. The particular site you are featured on has its own set of visitors, thereby broadening your visibility.
Do your research though, before you approach bloggers. Make sure the fit is right by checking prior posts on the site. In addition, when you approach the blog owner to ask about a guest post, let him know that you are familiar with his site.
And, be sure to always make it a win-win situation. Let the blog owner know that you will promote your feature post, and you might mention that you’ll include his site in your newsletter.
Finally, self-edit all your articles before you post them or send them off.
Tip: Using content to draw visitors back to your site is inbound or organic marketing. It is free, and it works by creating an informational funnel leading back to your site. In order for inbound marketing to work effectively, you need to provide valuable content on a regular basis.
Karen Cioffi is an award-winning children’s author and children’s ghostwriter / rewriter. She is also the founder and editor-in-chief of Writers on the Move and author online platform instructor with WOW! Women on Writing.
If you need help with your author platform, check out:
Build Your Author/Writer Platform
This 4-week interactive class shows you Basic Website Optimization, Blogging Smart, Email Marketing, and Social Media Marketing
Once you have a finished product/book, you need to move onto the promotion basics. This rung on the ladder involves establishing a presence - you’ll need to create visibility and a platform. To do this, the first step is to get a website or blog. Next, you will need to join writing groups in your genre, groups in your target market, and other social networks, such as Twitter and Facebook.
After you’ve established a presence, the next step is to create an informational funnel leading back to your website. The purpose of this funnel is to bring traffic and inbound links, to your site.
The more traffic to your site the greater your visibility in the search engines. More traffic also means a greater chance of visitors purchasing what you’re offering.
When it comes to an informational funnel, content rules. Here are three strategies to increase traffic to your site.
1. Add Content to Your Blog
Make your presence known by offering information in the form of content on your blog. Content is what will make you an expert in your niche, genre, or area. But, just posting the content to your site will not create the traffic you need. Each time you publish content to your site, you need to let your social networks know about it.
Tweet it and post about it to Facebook and your other social networks. Be sure to always include a clickable url link that goes directly to the article. This is a part of inbound marketing – it leads visitors back to your site through an information funnel.
In addition, using effective keywords in your posts and the post titles, related to your site’s platform, will help the search engines index your content.
2. Article Marketing
Once you feel comfortable with adding content to your blog, you can now venture out into the article marketing arena to capture a larger audience. While most article directories have guidelines, they are fairly lenient. Follow the guidelines and post an article to one, ten, or a hundred different directories. Most of them don’t require original articles, so you can use articles you’ve posted on your blog.
Usually you will be allowed to include a brief bio in the form of a resource box. Make it short and sweet. Be sure it links back to your website or blog, whichever you want the traffic to go to (if you have more than one site).
Those who click on the link will be creating inbound links to your site which is a feature Google and the other search engines like. In fact, quality inbound links are an important aspect of search engine optimization (SEO).
3. Offer to be a Guest on Other Quality Sites
Another avenue of inbound marketing is offering your articles to other quality blogs or sites; you become a featured writer on the site by providing a guest article. It might be viewed as visiting another neighborhood. The particular site you are featured on has its own set of visitors, thereby broadening your visibility.
Do your research though, before you approach bloggers. Make sure the fit is right by checking prior posts on the site. In addition, when you approach the blog owner to ask about a guest post, let him know that you are familiar with his site.
And, be sure to always make it a win-win situation. Let the blog owner know that you will promote your feature post, and you might mention that you’ll include his site in your newsletter.
Finally, self-edit all your articles before you post them or send them off.
Tip: Using content to draw visitors back to your site is inbound or organic marketing. It is free, and it works by creating an informational funnel leading back to your site. In order for inbound marketing to work effectively, you need to provide valuable content on a regular basis.
Karen Cioffi is an award-winning children’s author and children’s ghostwriter / rewriter. She is also the founder and editor-in-chief of Writers on the Move and author online platform instructor with WOW! Women on Writing.
If you need help with your author platform, check out:
Build Your Author/Writer Platform
This 4-week interactive class shows you Basic Website Optimization, Blogging Smart, Email Marketing, and Social Media Marketing
Book Promotion: The Foundation
Every author has it, said it, and heard it: promotion is the roll-up-your-sleeves, and dig-in part of writing. It’s the much more difficult and time consuming aspect of writing that every author needs to become involved with . . . if he wants to sell his books.
To actually sell a book, you need to have a quality product. This is the bare-bottom, first rung of book promotion . . . the foundation.
The Foundation
Create a Quality Product
The very first step in book promotion is to create a quality product. Hopefully, you noticed I said create a quality product, not just a good story. What this means is that all aspects of your book need to be top notch.
A. The Story
To start at the very beginning, the first factor to be dealt with is to be sure your story has all the essential elements. According to Yale-New Haven Teachers Institute, there are five major elements of a story: characters, setting, plot, point of view, and theme.
All the elements of a story should complement each other, should move each other forward, draw the reader in, and end with a satisfying conclusion. They should work together to create a story that will be remembered.
Suppose your story is action packed and plot driven, but it lacks believable and sympathetic characters, it will fall short. The same holds true if you have a believable and sympathetic character, but the story lacks movement. Again, it will be lacking. As with all things in life balance is necessary, the same holds true when writing a story.
B. Join a Critique Group
Yes, this is part of creating a quality story. Even experienced authors depend on the unique perspective and extra eyes that each critique member provides. They will help find: grammatical errors, holes in your story, unclear sentences and paragraphs, overuse of particular words, and weak verbs, among other elements.
They will also provide guidance and suggestions.
C. Editing
Yes, again, this is a necessary step to take to ensure your manuscript is in the best shape possible before it becomes a book. Look for an experienced and qualified editor to help tweak your manuscript. But, before you send it off to be edited, self-edit it first. There are a number of articles out there in cyberspace on self-editing. Take the time and read a few, then go over your manuscript.
D. Cover and Design
This step is more relevant to those who decide to self-publish, or use a Print-on-Demand (POD). The cover is the first impression a reader will usually have of your book, next is the interior design. These aspects are just as important as the story itself. I’m sure you’re familiar with the expression that you only get one shot at making a good first impression. Well, you can relate that to your book cover.
Don’t skimp on time, effort, or money when coming up with your book’s cover and design.
Tip: If you are writing a children’s book, do not do your own illustrations unless you’re a professional illustrator.
Karen Cioffi is an award-winning children’s author and children’s ghostwriter/ rewriter. For tips on writing for children OR if you need help with your project, contact me at Writing for Children with Karen Cioffi.
And, you can follow Karen at:
Facebook
Goolge+
LinkedIn
Twitter
MORE ON WRITING AND MARKETING
SEO for Authors Series: The Basics
Preparing for Your Book Signing
Book Marketing - Use Internet Radio Shows and Podcasts
To actually sell a book, you need to have a quality product. This is the bare-bottom, first rung of book promotion . . . the foundation.
The Foundation
Create a Quality Product
The very first step in book promotion is to create a quality product. Hopefully, you noticed I said create a quality product, not just a good story. What this means is that all aspects of your book need to be top notch.
A. The Story
To start at the very beginning, the first factor to be dealt with is to be sure your story has all the essential elements. According to Yale-New Haven Teachers Institute, there are five major elements of a story: characters, setting, plot, point of view, and theme.
All the elements of a story should complement each other, should move each other forward, draw the reader in, and end with a satisfying conclusion. They should work together to create a story that will be remembered.
Suppose your story is action packed and plot driven, but it lacks believable and sympathetic characters, it will fall short. The same holds true if you have a believable and sympathetic character, but the story lacks movement. Again, it will be lacking. As with all things in life balance is necessary, the same holds true when writing a story.
B. Join a Critique Group
Yes, this is part of creating a quality story. Even experienced authors depend on the unique perspective and extra eyes that each critique member provides. They will help find: grammatical errors, holes in your story, unclear sentences and paragraphs, overuse of particular words, and weak verbs, among other elements.
They will also provide guidance and suggestions.
C. Editing
Yes, again, this is a necessary step to take to ensure your manuscript is in the best shape possible before it becomes a book. Look for an experienced and qualified editor to help tweak your manuscript. But, before you send it off to be edited, self-edit it first. There are a number of articles out there in cyberspace on self-editing. Take the time and read a few, then go over your manuscript.
D. Cover and Design
This step is more relevant to those who decide to self-publish, or use a Print-on-Demand (POD). The cover is the first impression a reader will usually have of your book, next is the interior design. These aspects are just as important as the story itself. I’m sure you’re familiar with the expression that you only get one shot at making a good first impression. Well, you can relate that to your book cover.
Don’t skimp on time, effort, or money when coming up with your book’s cover and design.
Tip: If you are writing a children’s book, do not do your own illustrations unless you’re a professional illustrator.
Karen Cioffi is an award-winning children’s author and children’s ghostwriter/ rewriter. For tips on writing for children OR if you need help with your project, contact me at Writing for Children with Karen Cioffi.
And, you can follow Karen at:
Goolge+
MORE ON WRITING AND MARKETING
SEO for Authors Series: The Basics
Preparing for Your Book Signing
Book Marketing - Use Internet Radio Shows and Podcasts
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