Writing, publishing, book marketing, all offered by experienced authors, writers, and marketers
Think You're Fast at Typing?
I don't usually spend time watching YouTube video, but a particular video lassoed me in.
I found this piano player who seems to have lightening in his fingers. And, it seems there are piano stations all over the place for anyone to play - in airports, in malls . . .
While this doesn't really have anything to do with writing or book marketing, it's an excellent example of the power of video. It made me stop and watch. Hey, I guess it does have to do with marketing after all. You've got to have something to GRAB the audience with and something that will hook them - keep them in place long enough for you to get your message across.
Try creating a video as part of your book marketing strategy.
Hope you like Boogie Woogie!
I'd be one of those people who stopped to watch!
If you watched it, we'd love to know what you thought. And, of course, please share!
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How to Run a Contest on Your Blog
Contests are a great way to generate content and traffic to your blog, as well as encourage engagement with your community. Plus, it gives you material to share on your social media sites.
A regular contest translates into low-maintenance, ongoing content. For instance, I run a contest every month on my website and community for writers: Write On Online. Anyone who posts goals on the website or Facebook page, throughout the month, is entered to win a book from Michael Wiese Productions, a screenwriting and film publishing company. A winner is chosen at random.
Here are a few easy options of free contests to run on your blog:
Photo Contest: Have entrants share an image, related to a theme or in some way, your business.
Essay Contest: Ask readers submit a story of a defined length on a specific topic.
Sweepstakes: This is the lowest barrier to entry. Your audience members simply need to enter their email address for a chance to win a prize at random. This is another way to add subscribers to your newsletter list.
To create a contest, you must also establish and publish rules, a deadline, judges (if applicable), and prizes ahead of time. Prizes can be as simple as a copy of your latest book or consulting time from your business specialty.
Now, here's the best part. Contest give you automatic blog posts, since you need:
- Contest launch and rules (you'll also want a standard page on your blog with rules)
- Deadline reminders (for early-bird and regular deadline, if relevant)
- Winner announcement and posts
Contests don't have to be complicated, they just need to be representative of your site.
What do you think? Do you run contests on your blog? What kinds of contents to you find most effective? Share your thoughts in the comments.
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The Importance of Imagination
Once, after being rather disparagingly called "reality-challenged," he said,
"I prefer fantasy-augmented"
--from Castle
So, if anyone ever disparages your imagination, ignore them. Or pity them. Your imagination helps make you a great writer, even if you have no zombies, aliens or conspiracy theories in your work. And if you ever start to feel stuck, it may be that you haven't been nourishing your imagination enough. It's like a muscle. Keep it exercised!
Five Tips to Create Physical Writing Boundaries for Optimal Health
Physical Boundaries are probably the easiest to define although they can be very hard to bring about. The best way to describe physical boundaries is that they are property lines. For instance, my desk, office, my locked car, my computer with password protection, money in my bank account, and my body are all physical boundaries.
One of the reasons that physical writing boundaries are the easiest to define is because they are external. It is easier to set up physical boundaries, and it’s easier to observe when someone has created a chasm in a physical boundary.
It is crucially important for writers to ensure that their physical boundaries are met and that they create some solid space for themselves and their writing.
There are several types of physical boundaries. They are as follows:
1. Computer Boundaries
Do you have to share your computer with another family member? This could cause a lot of difficulties for you. Also as a writer you have privacy issues that you will want to uphold too. This is all a part of your physical boundaries. You may feel infringed upon and unhappy to be giving your personal computer to anyone else, even if it is only on a borrow basis. So, keep your computer to yourself and don’t share it with anyone.
2. Noise Boundaries
Can you tolerate noise outside of your office as you write? Do you have to have the drapes drawn so that the sun and people passing by your house won’t be a distraction? How easily distracted are you by noise? Many writers are very easily distracted by noise and commotion. If you are one of them, develop the proper environment in which to write so that you are most successful. Take steps to ensure that you have the proper kinds of sounds as you write. You may want to have a CD of soothing nature sounds or music as you write. If you don’t know what makes you most productive, experiment a bit.
3. Exercise Boundaries
All writers need to exercise every day given their sedentary work at their desks. So, you must ensure that you get a bit of exercise every day. Exercising and writing will go hand in hand because the more you exercise the more productive you will feel. We all need a different amount of exercise to be at our best. So, experiment with what you need and then follow through for optimal health and productivity.
4. Furniture Boundaries
To be at your best and to do your best writing you need to have ergonomic furniture that is suited to your body and any physical requirements that you may have. If you have special needs because of arthritis or other stiffness, take time to buy exactly what you need to write at your best. It will give you GREAT dividends later on. And you will have gained a lot of self-knowledge about yourself as well.
5. Healthy Eating Boundary
One of the most important things that writers can do is to eat healthy foods. This will ensure that they are more productive and healthy too. Try not to eat a lot of carbohydrates or refined sugars. Also, make sure that what you eat is healthy and good for you and that keep your mind active and productive. If food affects how you think, take heart. Just learn to do all that you can to accommodate your needs so that you could be most productive at the desk.
Healthy writers must create these physical boundaries for themselves. In fact, you will be most successful if you take the time and patience to create these boundaries. So, take out some time today to reflect on whether you have these physical boundaries in place so that you can be healthy to write and be creative.
Writer can have a difficult time taking care of their health. It is therefore important for writers to guard their physical boundaries. Every time you do, you will not only be healthier but also much more productive and self-confident. Now this is a winning combination for all writers.
To learn more about create physical boundaries, double click on this link: Amazon.
Irene S. Roth, MA, (freelance writer and author) writes for teens, tweens, and kids about self-empowerment. She is the author of over thirty-five books and over five hundred online articles. She also writes articles for kids, tweens and teens and her articles have appeared in Encounter, Pockets, Guardian Angel Kids Ezine, and Stories for Children Magazine and Online. She also has four hundred and sixty published book reviews both online and in print.
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Conflating Promotion, Children's Lit and Promotion
Author of the multi award-winning HowToDoItFrugally series of books for writers
- Some offered a free e-book as part of a promotion and let people e-mail them for a copy. This is the least techy approach and it allows personal contact with readers. It also allowed us to collect and categorize our readers’ e-mails to use in later promotions.
- Some set up an autoresponder that sent our e-book directly to our readers’ e-mail boxes when they sent requests to an address we provided. This automated approach requires little but promotion from you after you’ve once set up the responder. I sent the first chapter of my novel using SendFree.com, but it could as easily been a full e-book.
- Some contributors sent readers to their Web sites where they found a link to download a .pdf file of our free e-book. E-books distributed like this are more effective if they include an offer or call-to-action—perhaps a discount on a series of your books—within its pages. If I did a promotion like this again, I’d include a contributor page in the backmatter that listed each contributor, her book’s title, and a direct link to an Amazon Kindle edition. The side-benefit for this is that traffic to your site soars and that helps your search engine optimization (SEO).
- ome contributors let others distribute our e-book as a gift to their clients, subscribers, or Web site visitors—either with a purchase or as an outright gift. When you use this method, you get to set the guidelines for its distribution because you provide the free e-book.
- If we were doing this promotion today, we could offer our free e-book through Smashwords.com. To make free e-book editions work for you, your book must include ads, links in the text, or both to entice readers to your Web site or to buy your other books.
- You may find other ways to distribute your e-book or alter these processes to meet your needs. You could even give out business cards or bookmarks at children’s bookfairs that give the links to the free e-book you are offering.
- Most of us set up a promotional page for the cookbook on our Web sites.
- One promoted it in her newsletter.
- Mary Emma Allen writes novels, but she also featured the cookbook in the columns she writes for New Hampshire dailies The Citizen and The Union Leader.
- David Leonhardt incorporated the cookbook into a Happiness Game Show speech he delivered over a dozen times.
- We all gave away coupons offering this gift at book signings. Because e-books cost nothing to produce, they can be given to everyone, not just those who purchase a book. Some made bookmarks featuring this offer.
- I put an “e-gift” offer for Cookbook on the back of my business cards.
- If we were doing this promotion today, we’d all blog about it and use Twitter, Facebook, YouTube, and other social networks.
- We treated the promotional book like a real book. We got blurbs and reviews. Reviewer JayCe Crawford said, “For a foodie-cum-fiction-freak like me, this cookbook is a dream come true.” That review popped up in places we didn’t know existed.
- We used them as e-gifts to thank editors, producers, or others online.
Writers on the Move Knows Why Blogging is Essential and is Looking for Members
In case you’re not familiar with Writers on the Move, we’re a writing and book marketing group utilizing content marketing to broaden our visibility and authority, and boost sales.
We have experienced writers and our content marketing strategy of choice is blogging.
The reason why we use blogging?
The marketing game is always changing, because of this, it’s important to keep up with marketing trends. One useful tool for this is Technorati’s Yearly Digital Influence Report.
According to their latest report, which is based on “over 6,000 influencers, 1,200 consumers, and 150 top brand marketers,” blogs are now heavy hitters with consumers. Blogs are regarded as trustworthy, they are popular, and they wield influence over consumer buying decision making.”
Another important finding of this study is that over 50 percent of consumers feel that smaller communities offer more influence. Even new sites were trusted over social networks.
From this study it would seem that people like connecting with other people, not crowds. They like the personal relationship, the kind of one-on-one relationship of the blogger that social networks don’t necessarily offer.
Why blog with Writers on the Move (WOTM)?
Anyone can blog, but that doesn’t mean they’ll get the visibility and traffic needed to get positive results. Well, WOTM has been around since 2008 and we’ve continued to grow and thrive for 8 years now.
The reason?
We keep track of current marketing trends and use them in our marketing strategies.
Doing this has given us a steady stream of monthly visitors and engagement. We often get notifications from AddThis and StumbleUpon that ‘we’ve got a spike in our website traffic.’ As a blogger, this is one of the results you want to see happen.
The purpose of this article?
We have three openings for new members in our group.
Each member in the group posts one article, once a month on an assigned day to the WOTM website. The posting day remains the same each month.
The benefits to members?
Visibility, authority, and being part of a group with seasoned writers and marketers.
So, if you’re a new writer or seasoned writer and want to take advantage of this opportunity, please let me know.
You can email me at:
kcioffiventrice –at—gmail--.com
Please put “WOTM Member” in the Subject box.
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Your Email Welcome Message - 4 Hot Tips
By Karen Cioffi
You know, many don't realize that email marketing is a huge part of book marketing. And, publishers are realizing this also.
It's the subscribers to your email list who are a ready made audience.
And, the very first email that you will send to your new subscriber is the Welcome Message.
A while ago, I listened to a number of five minute podcasts from marketing experts. This setup was an ‘ethical bribe’ to sign up to the campaign of the day. But, that’s another story.
One of the podcasts discussed the effective use of your Welcome or Thank You message when someone opts onto your mailing list.
I’ve written on this topic before, on how to optimize your welcome message. But, this podcast reminded me of a couple of strategies that are well worth passing along.
Information that should be included in your Thank You message:
A Reminder
The first bit of information, aside from thanking the person for signing up, should be a reminder about what they signed up for. You’d think this wouldn’t be necessary, but people are overwhelmed with all the information they get in their inbox that it’s easy for them to forget why they opted-in in the first place. So, give them a reminder.
I start my Welcome/Thank You message with:
Welcome to The Writing World and thanks so much for subscribing.
Here’s the gift promised. I hope you find it helpful:
Title of Gift
URL to download
This is also the place to let the subscriber know what to do. Does she need to click on a confirmation link to join? You might add: “There’s one more step. Please confirm.” Also, you might explain how to download the gift: “To get your gift, simply click on the URL and download The Title to your computer.
Make everything easy.
Let the Subscriber Know What She’ll Be Getting
You will also want to let the subscriber know that along with receiving the gift (ethical bribe), he’ll also be getting daily, weekly, monthly, or other scheduled emails with lots of helpful information. Here you’ll want to give a brief description of what he can look forward to. Maybe you’ll be providing writing tips, health tips, fitness tips, information on your books, great offers, or other information. Let him know exactly what to expect.
Unsubscribe Ability
Another important bit of information to include is to let the subscriber know he can easily unsubscribe to the emails. Email services, such as GetResponse, AWeber, and iContact, provide this content. You can tweak it if you like or leave their wording. This takes the pressure off the subscriber, knowing he can easily unsubscribe reduces anxiety.
Security
One more strategy to reduce anxiety is to let the subscriber know that his email address is safe and secure. Email services provide this content also.
Your Welcome message is a key email marketing element and should be part of your book marketing strategy. It affords lots of opportunity to build relationships with your readers and subscribers and to make ‘one time only’ offers. Take advantage of all you can do with the opportunities, but remember, the main goal of the Welcome/Thank You message is to do just that - genuinely thank the subscriber for giving you his valuable email address and being a part of your online world.
If you need to get your email marketing going, the first think you need is an opt-in box. I use Get Response. The have the best opt-ins and you can design them to meet your needs. I'm love them so much, I'm an affiliate for them. So, if you need to get your LIST started, get on board with GET RESPONSE!
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A Writer's Bucket and Mop List
Do you have as much time as you want to write? I don't.
The first thing I want to do when I get up in the morning is write. But there are so many other things to do. Often I don't sit down to do it until nighttime when the dishes are done and the house is quiet.
Throughout my day I dream of having (in order of preference):
- a nanny (if I still had kids at home)
- a maid
- a cook
- a secretary
- a research assistant
- a dedicated media specialist
- an errand runner
- a personal trainer
- a gardener
- a dog walker
But, she said, I wouldn't trade my life for anything. If it weren't for the angst in my family I wouldn't have anything to write about.
I've never forgotten her insight. It's a lesson I cherish every day. If I had too much time to write, my need wouldn't be as urgent. I may not be as motivated. I may not have those few hours of pure bliss to look forward to each day.
Once I did nothing but write. My life became so narrow, it sapped any energy I had once had for my writing projects and soon I ran out of ideas. My page was as blank as my life. Create a proper balance in your life and this effort will take care of everything. What if balance isn't possible? Lopsided is good. As long as you take time out each week to work on your writing projects. Though it sometimes seems impossible, eventually you will finish and go after publishing your work.
Gains and Losses
Gains:
- The many friends and acquaintances I've made that will surely remain a part of my future.
- The sharpening of my skills.
- Learning many new things every day.
- Staying up late and still getting up early.
- Enjoying the feeling of joy inside at all that writing has given me.
- The fun it is to share with others.
- The feeling of accomplishment at completing such a challenging task as writing a book.
- Looking forward to writing more books, articles and stories.
- Keeping a few other interests alive to strive for less lopsidedness and more balance, especially spending time with my family.
- How much I've grown from reading and learning about different people and subjects and then the growth that has taken place from writing about them.
- Emotionally I feel I've grown, too, for it seems that understanding our own emotions and others' emotions is part of writing.
- Being an entertainer.
- The sheer fun of having an audience!
- No more time for sewing or photoscrapbooking.
- Little time for socializing; having to say no to invitations to join clubs, play bridge, loll around the pool, meet a group of ladies for lunch.
- Miniscule free time to simply curl up with a good book or watch TV, or do nothing.
- Everything I do has to have a purpose in order to squeak out time to write.
I hope you will leave a comment and let us know how you manage to fit writing into your life.
Tips for New Writers; U - Z
U is for unique.
You have a unique voice and writing style. I cannot emphasize this enough.
It is overwhelming to take the first step in the writing world. One click on the internet and you know what I mean. There are hundreds of thousands of writers out there; everything from personal blogs to authors. Are there readers who want what you have to offer? Yes!
Believe in yourself and build on that foundation. There is room for everyone.
V is for voice.
Your writer's voice is your fingerprint; your distinctive writing style. This includes how you arrange your words and sentences, your use of punctuation, character development, and more.
Teacher and journalist Donald Murray defines voice:
"It is what attracts the reader and communicates to the reader ... voice carries the writer's intensity and glues together the information that the reader needs to know. It is the music in writing that makes the meaning clear."Once you find your voice you will know it. The words will flow and come naturally and will guide you to the kind of writing you will be successful with.
W is for work.
The old adage, "it's not what you know, it's who you know" wasn't necessarily true for mystery writer, Hester Young.
An email query landed her a three-book deal with G.P. Putnam & Sons in 1 month. But it took her 15 years after writing the book to be published.
In Becoming a Novelist: Five Principles to Success, (Writer's Digest; June 2016) Young says:
"What truly helped me get an agent and a deal were my actions over that fifteen year period."Wow.
Technology has made life quicker and easier in many ways. It's important to remember some things take time and work. When you keep this in your sight, you will not be tempted to give up.
X, Y, Z is for "insert your content here".
What will be the mark you leave on the writing world?
It's up to you!
Image above is courtesy of digitalart at FreeDigitalPhotos.net
~~~
Kathy is a K - 12 subsitute teacher and enjoys writing for magazines. Recently, her story, "One of a Kind", was published in The Kids' Ark. You can find her passion to bring encouragement and hope to people of all ages at When It Hurts - http://kathleenmoulton.com
Five Simple Actions to Expand Your Writing World
Writers are isolated and just keeping our fingers on the keyboard and producing words is a solitary action that we do alone. I know because even though I'm an editor for a New York publisher, for many years I've written books and magazine articles.
I'm going to detail five simple actions every writer can take to expand their writing world, reach more people and get more of your writing into the hands of others.
First, join a writer's organization. If you write novels, then look for a fiction organization in your genre. If you write nonfiction, then seek a local writer's group. Do more than attend their meetings but volunteer to help them and get connected to other writers. Do they have critique groups? If so, join the group and if not, start one. For many years, I've been active in the American Society of Journalists and Authors. I've been on the board of this group but also I've been the chairman of a committee. During the member meeting one year in New York City, I had the opportunity to give former President Jimmy Carter a copy of my latest book. While I have no idea if he read the book, I know it was the only book President Carter carried out of the room that day. I would not have had such an opportunity without being a member of the ASJA.
Second, get to a writer's conference. I love attending (and teaching) at conferences. I meet other writers and industry professionals. We exchange business cards and connect with each other on the phone or email after the event. I've received magazine assignments and book deals from these conference connections. Plan to attend a conference, bring plenty of business cards, then follow-up with the people you meet. It will propel your writing life to new levels.
Third, write for print magazines. I understand many writers want to write books yet print magazine editors need your stories. Writing for magazines is great exposure for your writing. It's one of the tried and true ways that editors and literary agents find excellent writers. It can not happen if you aren't writing for magazines. Make a point to pitch magazine editors (query) and read different magazines with an eye to write for the publication. These articles are shorter than books and will reach many more readers than a typical book. With an article, it is easy to reach 100,000 readers where a book might sell 5,000 copies during the lifetime of the book. Also you can practice your storytelling craft on a shorter form than a 50,000 or 100,000 word book project.
Fourth, join an online writers' group. While the face to face contact of a local group is terrific, you can get huge help from a national online group as well. There are writer's forums or groups on places like Goodreads to learn from others as well. With any online group, it is wise to start as a lurker and read the conversations before jumping into the fray. For many years, I've participated in several of these online groups as a writer. I learn a great deal and I'm able to help others through these groups.
Fifth, read how-to write books to keep growing in the craft. Whether you buy these books (and I have purchase many of them) or check them out from your local library, this training is inexpensive. If you take action, you can expand your writing world and propel your career ahead.
Not one of these five actions are complicated or time-consuming. Every writer can take these simple steps. Many will not take action but if you move forward, then you will be ahead of others and succeed in this amazing business.
W. Terry Whalin is an acquisitions editor at Morgan James Publishing (a New York publisher). His writing has appeared in more than 50 magazines and he has written more than 60 books including Jumpstart Your Publishing Dreams, Insider Secrets to Skyrocket Your Success. He has over 178,000 twitter followers and his blog on The Writing Life has over 1,300 searchable entries.
Tweetable:
Take 5 Simple Actions to Expand Your Writing World (ClickToTweet)
The Best Advice: 9 Writing Tips
- Writing: Just start. However you can, whenever you can, just do it. You will not be alone in seeing the blank page and panicking. We've all been there, done that. The first and most important action you can take is to sit down and begin.
- Writers' Block: Okay, this tags onto number 1. When you don't know what to write - write about that. I'm not sure where to begin. I could begin with the beginning, but I think it will take too long to then get to the action. Perhaps I should begin with the action like start with a really exciting sword fight. . . Suddenly you will find yourself writing. Put pen to paper, fingers to the keyboard and get started.
- Writing What You Know: I heard that a lot when I was first writing, but I really wanted to also write about things I wanted to learn about. A writing friend of mine learned how to harvest wheat by working on a farm in order to add that element to her story. Write what you know and/or what you want to know more about. Your interest and passion for your topic will transfer to the writing and, most importantly, to the reader.
- Show Don't Tell: This advice was another I heard often. So the difference between showing and telling? Telling: He was embarrassed. Showing: His ears turned red.
- Dialog: Go to the mall, the nearest coffee shop or stand in line and listen to conversations. People talk in short sentences. Conversation is a give and take. It should be no different in your story or novel.
- Characters: Everyone is flawed and complex so each of your characters should be as well. Yes, that includes the heroine, the hero and the villain. The heroine and hero will have flaws and the villain may have a gentle side. That is what makes them interesting.
- Surprise the Reader: Every page should contain a surprise for the reader. Okay, what does that mean? Well, a word choice that is a bit different, a decision the reader won't see coming, a plot twist or a metaphor or simile that makes your reader smile. Something that will keep the reader turning the page.
- Read out loud: One of the best ways to edit and find errors is through reading your work out loud. Find a quiet place and go for it. This will also help you to find areas where the dialog sounds stilted, where you've used the same word too close together or used words with the same sounds too close. (Using the same words or sounds is not bad in and of itself, only when it's done because of laziness.)
- Read, Read, Read: Writers should also be readers.
You can also follower her on Facebook.
Charging Competitively for Your Work Takes Confidence and Preparation
If you're a freelance writer – or trying to become a freelance writer – how do you know when you're ready to start charging competitively for your work or add specialized writing services to your list of offerings to potential clients?
As a writing coach, I'm asked that question quite often.
Usually my answer is this.
When you start to feel comfortable and confident about the writing you're producing, then you're probably ready to start charging competitively for it.
So how do you become comfortable and confident about your writing?
You read, read, read the kind of writing you wish to do.
Then you practice, practice, practice.
That is, you try to produce some of this same type of work.
It also helps to take at least a few courses in the type of writing you wish to do.
Screenwriting, copywriting, and writing for children, for example, are all specialized forms of writing.
Don't assume you can produce these types of work simply because you like to read sales letters, or you've read dozens of children's books to your own kids, or you love to go to movies.
You need to learn the "tricks of the trade" of each of these types of writing before you'll really know what you're doing.
Some people might even need a grammar refresher course.
I can't tell you the number of times I see writing where a person is referred to as "that" instead of "who" (as in, "She is the person that will take the job" – instead of – "She is the person who will take the job") and these kinds of mistakes stand out, labeling the writer as someone who needs additional training.
You can't know every single thing there is to know about writing before you start charging.
If that were the case, no one would ever get started as a freelance writer.
Still, you can educate yourself to become an expert in the particular genre you wish to write, and you can brush up on your grammar, punctuation, and spelling skills.
It takes time, practice, and study to become good at anything.
Why should writing be any different?
Take the time to study the type of writing you wish to do, then practice, practice, practice.
One day you'll feel confident and comfortable about your work, and you'll just know you're ready to add certain types of specialized writing to your list of offerings.
Try it!
As the Working Writer's Coach, Suzanne Lieurance helps people turn their passion for writing into a lucrative career.
She is founder and Director of the Working Writer's Club (membership is free) and offers tips, articles, and additional resources to other writers every weekday morning in The Morning Nudge (which is also free).
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