Procrastination Styles - Results from Survey

Last month I asked our readers to complete the procrastination style survey .  Thanks to everyone who participated in this survey.  We had over 100 respondents!  The pie chart below breaks-out  the percentage  for each procrastination style.  

  • Many respondents indicated their procrastination style was a combination of styles.
  • The largest group of respondents were Dreamers, followed by Crisis-makers, then Perfectionists.  

  • 25% of  respondents were male; 75% female

  • The only category that appeared to have a correlation related to gender was defier.  A greater percentage of males were defiers than females.




























  • 44% of the respondents were under 30
  • 39% of the respondents were over 50
  • Over-givers crossed all age groups except 20 and under.


Although different forces drive each procrastination style, structure is the one tool that helps keep any procrastinator on track.  Scheduling and tracking your writing time on your calendar can increase your productivity.  Start with manageable time expectations--something you know you can achieve.  This sets the stage to keep your personal commitments.   Slowly build your time commitment.  This structure will keep you focused.  

Try this for two or three weeks, and see if it impacts your writing.  I'd love to hear from anyone who tries this strategy or already schedules their writing time.



Mary Jo Guglielmo is writer and intuitive life coach. For more information check out:

http://facebook.com/DoNorth.biz  

Some Taglines that Work: Part II

Last month we had a look at taglines, what they are, and what they're meant to achieve. I encouraged you to try your hand at creating your own, if you hadn't already done so. This month I thought we'd take a look at some author's taglines that really work well.

You wouldn't believe how long it took me to find 10 effective author taglines! Does this mean the authors haven't bothered to work on one? Or is it that they are not using them?

I suspect more of the latter. I admit that is something I haven't been good at either. I use the tagline as the name of my newsletter, The Write to Inspire and Encourage. But when I looked at my websites I discovered ShirleyCorder.com welcomes you to the website where writers and readers receive inspiration and encouragement. And RiseAndSoar.com says, Shirley Corder offers inspiration and encouragement to any who are negotiating the Cancer Valley, whether as patients or as people who care. So in both cases, the thought is there, but the tagline is not.  (Note to self: Make use of your hard-sought-for tagline!)
 
So here are ten author taglines that I think work. Take a look at them and see if you think the author's taglines (in bold) fit the type of writing (in italics).

Brandilyn Collins is a best-selling novelist well-known for her trademark "Seatbelt Suspense" books. The majority of her books cover harrowing though Christian crime thrillers. Her tagline says it all: Don't forget to breathe...

Karen Kingsbury, often described as America’s favorite inspirational novelist writes fiction that links her readers to real life crisis situations. Her tagline is: Life-changing Fiction.

Jill Elizabeth Nelson who writes suspenseful mysteries seasoned with romance, humor and faith writes under the tagline: Endless Adventure—Timeless Truth.

Cynthia Herron writes heartfelt, homespun, contemporary Christian romance novels. "A hopeless romantic at heart, Cynthia enjoys penning stories about ordinary people facing extraordinary circumstances." (Taken from her website.) Her tagline is Heartfelt, Homespun fiction.

Heather Thurmeier writes "sweet, funny romances that capture your heart!" (Review by NYT and USA Today bestselling author Jennifer Probst.) Her tagline is Heart, Humor, and a Happily Ever After.

Pat Ballard (with the nickname of Queen of Rubenesque Romances) writes books for plus-size women. Her comment on her website says, "The message is for all women to love ourselves as we are and stop trying to be something we were never meant to be." Romance novels with big, beautiful heroines.

Ciara Knight writes edgy fiction that always has a ray of hope. Her tagline? Defy the Dark.

Clive Cussler is an American adventure novelist and marine archaeologist who writes thriller novels. His tagline sums it up: The Grandmaster of Adventure.

Ali Cross says, I’ve always been a dreamer. When I would tell my family what new adventure I wanted to take on, they’d roll their eyes and say something like, “Oh yeah? Well let us know how that works out for you.” Her tagline? Stories that transcend the ordinary.

Julie Lessman is an award-winning author who has a passion for both God and romance. Her tagline sums it up: Passion With a Purpose.

So what do you think? Are there any that you think stand out from the others? Or are they any you don't think work?

Next month, same time, same place, we'll take a look at some taglines that definitely don't work—and why.

SHIRLEY CORDER lives on the coast in South Africa with her husband, Rob. Her book, Strength Renewed: Meditations for your Journey through Breast Cancer contains 90 meditations based on her sojourn in the cancer valley.

Please visit Shirley's Write to inspire and encourage website or at  RiseAndSoar.com, where she has the Write to inspire and encourage those in the cancer valley. You can also meet with her on Twitter or FaceBook

P.S. Does the attempted use of my tagline in my bio work? Yes? No? Help!

Writing for Children: 3 Tips to Make Your Books More Appealing to the Library and School Markets

Writing for children is a very competitive business. And while most children's authors are available for book signings at libraries, bookstores, and schools, there are a couple of additional things EVERY children's author needs to do in order to make their books more appealing to the library and school markets. After all, teachers and school librarians account for a great percentage of children's book sales. Why not cash in on these ready markets?



Here's how:

1. Before you even write your book, figure out several ways it can tie in to the school curriculum for your intended readership.

2. Teachers and librarians also love to be able to use a tradebook to teach content ACROSS the curriculum. If you write a book about the Civil War, for example, it's pretty obvious how educators can tie the book to the social studies curriculum. But figure out ways they can also use your book to teach other subject areas like science, math, language arts, etc.

3. Create study guides for your books and post them to your website, where teachers and librarions can download them, or offer to provide the guides for teachers or librarians who purchase your book(s). Again, guides that provide activities across the curriculum will be very appealing to teachers and school librarians.  Educators will also expect the suggested activities in your study guides to align with state education standards (common core standards), so go online to your state's Department of Education to get the common core standards for all subjects at all grade levels. Once you look at these standards, you'll get some ideas as to the types of activities you can create for your study guides.

In today's competitive world, children's authors need to do everything they can to widen the appeal of their books. These 3 tips will help you do that.


Suzanne Lieurance is an author, freelance writer, certified professional life coach and writing coach, speaker and workshop presenter. She has written over two dozen published books and hundreds of articles for newspapers, magazines, and other publications.

Lieurance helps children's book authors and illustrators get the word out about their books through the author showcase at the National Writing for Children Center.

Creatively Dreaming



Last week my husband asked me, "Don't all authors only have one book in them?"

I think I almost snapped at him, "No, the saying is all people have at least one book in them.
Writers have too many to count and they just keep coming."

The reason I might have almost snapped, well everything is an opportunity for another project. Which is why it's such a struggle for some of us. We hear a snippet of conversation in a grocery store and it's the beginning of a novel or the scene for a great character. We see a movie and think, what if they'd gone a different direction? What would that have done to the story? I have so many ideas, and so little time to flesh them out. Right now my idea notebook is full, and I found my last one in a drawer a couple of weeks ago and thought, hmm, there's some good stuff in there.

As a creative writer, I'm finding that I'm constantly inspired - what causes me the most challenge is the 'behind' in the chair kind of work that is required to get them completed. Or even the 'which one should I work on now' kind of thought. Which is why I'm creatively dreaming these days.

Do you have a writing dream? Mine is a cottage or cabin far from everyday life. A place without internet or television, but with running water and heat. I think I could get by with just that.

So why don't you find me on a mountain top? That's a great question. One I'm still asking myself. I guess to some degree I feel selfish doing something that brings me so much pleasure. Your work shouldn't make you that happy. Right? Wrong!

But creatively dreaming inspires me to exciting realms of new thought. Places where I can be and do anything. It's better than reading a good book, only because I can determine the direction I will go, and even though right now I'm also working a 'real job,' creatively dreaming means I'm always ready to get to work when the moment presents itself.

The best news is, that creatively dreaming doesn't mean you can't have and live any of your other dreams. So today, start dreaming.
_______________________________

D. Jean Quarles is a writer of Women's Fiction and a co-author of a Young Adult Science Fiction Series. Her latest book, House of Glass, Book 2 of The Exodus Series was written with coauthor, Austine Etcheverry.

D. Jean loves to tell stories of personal growth – where success has nothing to do with money or fame, but of living life to the fullest. She is also the author of the novels: Rocky's Mountains, Fire in the Hole and, Perception. The Mermaid, an award winning short story was published in the anthology, Tales from a Sweltering City.

She is a wife, mother, grandmother and business coach. In her free time . . . ha! ha! ha! Anyway, you can find more about D. Jean Quarles, her writing and her books at her website at www.djeanquarles.com

You can also follower her at www.djeanquarles.blogspot.com or on Facebook

Story Pricing

My friend, Lana Voynich, and I were having a discussion the other night about the price of ebooks, specifically short stories. I've put all my short stories on Kindle (for now, and had them enrolled in the KDP select program) at 99 cents each. The story length varies from just under 1800 to just under 5000 words. So, the question is, "Is 99 cents too much to pay for a story that is under 5000 words?"

If I tried to price them lower than 99 cents, I can't make any royalties, so anything below 99 cents is not eligible for any type of royalty payment. She suggested that I compile the similar stories and put them up at $1.99 for the one combination of stories (3 or 4). Looking at my short stories and some started stories I probably could flesh out, I could combine four of the ones I already have published coming in at just about 12,000 words (the four romance stories), but by the same token, by doing this, I would only make 70 cents for the combined stories as opposed to 35 cents for each one that sells at 99 cents (not that any of them are selling well anyway). If I price the compilation at $2.99, I would make 70% royalties, roughly $2.10 for each copy sold, but with only 12,000 words, I wouldn't feel right about doing so.  What are your suggestions on this pricing dilemma?

She has priced her novels or novellas (roughly the same length as FINALLY HOME, mine being 56,000 words; hers being 51,000 and about 58,000 (I think that is what she told me)) at $3.99 and $4.99 and I've priced FINALLY HOME at $2.99. What do you all think of pricing of ebooks? Do you mind paying 99 cents for short stories and a bit more for longer stories or do you think 99 cents is too much to pay for a short story?

 Remember, no matter how the writer sells her stories, she still has to make royalties in order to make it worthwhile. The big name writers don't count here since we are all struggling to make a little piece of the pie in order to survive in the writing world, what with the market being saturated with everything since it is so easy to self-publish these days and most of the time, self-pubbed can be done at much lower costs than even five or ten years ago. I'd love to hear some of your comments on how to price stories and still be able to make a small amount of money from my writing.

 Leave a comment and be entered in the drawing for an "earth day"(* - see note below) bookworm bookmark. Conserving trees all around the world, one bookworm bookmark at a time.

Elysabeth Eldering
Author
FINALLY HOME (A Kelly Watson, YA, paranormal mystery)
coming soon THE TIES OF TIME (A Kelly Watson, YA, paranormal mystery) http://elysabethsstories.blogspot.com

*Earth day bookworms are essentially available in over 20 colors, not just the "earthy colors" any more, and can be mailed anywhere, not just in the United States. For choices and pictures of colors, please stop over and visit my blog, http://elysabethsstories.blogspot.com

Three Reasons Why You Can't Afford Not to Go to Writers Conferences

If you follow my blog, you'll know that I've been waxing lyrical over the past month over the Newcastle Writer's Festival, a writer's conference that has now taken place twice in my locale. I've been extremely enthusiastic about the festival, not only because it was easy for me to get to (very few of the big festivals are), it was supported through my local Writer's Centre and it was full of people I knew well enough to enjoy hanging out with, but also because it was seriously good for my writing career.  I know that, for some of us, our writing time is limited, and networking is often tiring, time consuming, and expensive, but attending a writer's festival, maybe once or twice a year, can make a huge difference to your work itself, the opportunities that present themselves, and your public profile in a way that nothing else can.  Here are three reasons why it's worthwhile making time. 

1.  The courses.  You can attend courses at a writer's conference for a fraction of the price that you'd pay anywhere else and they're often the kinds of courses you won't find anywhere else.  I'm thinking of the masterclass.  Most conferences hold these, and they're usually taught by very high-profile authors in small groups where you can get extensive one-on-one criticism. For example, at the upcoming Sydney Writer's Festival, you can attend masterclasses on such things as writing for young adults, writing comedy, writing a memoir, screenwriting, and writing for digital media.  Most tickets are around $75 for a full day of it.  The learning is invaluable, but you can also then say that you've "studied with..." which is a nice thing for a literary resume, promo kit, etc.

2.  The networking.  Writing is such a solitary profession that it's very enjoyable to come out of the cave and hang with other writers.  But it's also very healthy for your career. If you're seen, and known, then you'll be invited to participate in projects. You can spend time trading notes with others working in your genre, which will give you perspective and a greater understanding of the market.  You'll create an impression that you're a writer, and although an impression is no match for an excellent piece of writing, it's a critical part of promotion.  If you're a relative newby, shy, or broke, you can always volunteer to help (volunteers get plenty of perks, like free admission to many events, free food and drink, direct exposure to the guest writers, and a lot of appreciation - plus you'll learn from every event you help out at).  It may be that you volunteer to help at the first one, but you actually offer to run a session at the next.  Getting known to the organisers is the first step towards being a direct invited participant.

3.  The Pitch.  Most writers conferences offer the opportunity to pitch your work directly to agents and publishers.  In a noisy world where getting noticed is hard, this can be a very worthwhile exercise.  Make sure you do your homework, perfect your elevator speech, and come very prepared if you intend to do this (and make the most of the rest of the conference too).  Don't bother pitching to a publisher who doesn't publish your genre (pitching your work as a 'cross-genre' manuscript is probably doomed to failure unless you're already famous, in which case you don't need to pitch), don't go in without a prepared and super-concise pitch, and above all, appear relaxed and professional (even if you don't feel it). 

There are plenty of other reasons to give writer's conferences a go, not least of which because they're utterly fun and if you pick your sessions carefully to match your own writing challenges and interests (as a reader too!), can be very energising, providing you with ideas, material, and inspiration that you can carry with you into your solitary work, so you produce better writing.  That's what it's all about.

Magdalena Ball is the author of the novels Black Cow and Sleep Before Evening, the poetry books Repulsion Thrust and Quark Soup, a nonfiction book The Art of Assessment, and, in collaboration with Carolyn Howard-Johnson, Sublime Planet, Deeper Into the Pond, Blooming Red, Cherished Pulse, She Wore Emerald Then, and Imagining the Future. She also runs a radio show, The Compulsive Reader Talks. Find out more about Magdalena at www.magdalenaball.com.

Helpful Critiques



I don’t know what I would have done without my critique groups over the years. They keep me accountable, give me a deadline to meet, and each person has had a strength that helped me improve my writing. Without feedback, I get too close to the writing and can no longer be objective or see the mistakes.

Here are some hints for critiquing:

As Critiquer: This is important! Always start out your critique with the positive—what you liked about the scene, what worked well, what evoked emotion, memory, nice descriptive phrases, etc. When you talk about something that didn’t work, say “I bumped on . . .” Try not to “fix” the problem or tell her what to do—let the author do that.

As Critiquee: When you are being critiqued, remember the motto “JUST NOD AND SMILE.” It is best not to try to explain too much and especially not to get defensive about your work (it’s a natural reaction, but not constructive).Just take in what the critiquer is saying and use it or not as you see fit. It may be something you might not agree with at the moment, but after thinking about it, maybe it starts to make sense. Or, it’s a question that you know you’ve answered in a previous or upcoming scene. When the critiquer asks a question, you are not required to answer it—it’s just food for thought.

Things to look for in doing a critique:

Point of View (POV)—not switching from one to another within scenes. Trying to avoid the omniscient.

Character Development—emotions and feelings. Does the character stay “in character?” Growth/change as the story progresses. What does the character learn from his/her experience?

Setting and Grounding—Descriptions, using the five senses (Sight, Sound, Smell, Touch, Taste). Keeping the reader “grounded”—reminding him/her where the characters are and what they’re doing during dialogue.

Dialogue—realistic, concise, not overly didactic (giving info to the reader through dialogue where the character would obviously know it and not have to state it). Watch for overdoing dialect. Watch overuse of “taglines” (he said/she whispered). Whenever possible, substitute with an action or a reaction by the character. This helps with grounding and helps you develop each character’s individual voice.

Show vs TellHint: Any time you write “He/she felt something” or “He/she was something” you are TELLING. You want the reader to identify with your character, to be inside his/her head. Do you identify with the first or the second example?
“Sally felt so sad and depressed after John died that she cried all day.” Do you feel her sadness or depression?
Or-- “Suddenly she realized the sound in the room was her own sobbing. Tears burned hot on her cheeks. She raised a hand and it trembled before her eyes. She could end it all right now.

Orchestration/continuity. At the beginning of the scene she was wearing a blue dress, by the end she had on brown pants. Or how did he get from sitting in the living room to suddenly standing in the kitchen? Are all the arms, legs etc. in the right place, doing things that are physically possible (in a love scene or a fight scene etc.)?

-----------------
  A native Montanan, Heidi M. Thomas now lives in North-central Arizona where she blogs, teaches writing, and edits. Her first novel, Cowgirl Dreamsis based on her grandmother, and the sequel, Follow the Dream, won the national WILLA Award. The next book in the series, Dare to Dream, will be published in May 2014. Heidi has a degree in journalism and a certificate in fiction writing.



Turn Your Main Character's World Upside Down

Copyright © 2013 Joan Y. Edwards
Copyright © 2013-2014 Joan Y. Edwards
“Turn Your Main Character's World Upside Down” by Joan Y. Edwards


If your main character has everything he needs, take the most significant thing from him. Pick his pocket. Get it out of his closet or take it off the shelf. Turn your main character’s world upside down.

Let me explain.

For instance, some children must have their blankets with them wherever they go. Baby Bop called hers,"Blanky." Others may call it Wooby, like they did in the movie, Mr. Mom. It is their security blanket. If they can’t touch it, they become emotionally unglued and devastated.

Here’s the definition of Wooby from Urban Dictionary:
Urban Dictionary: wooby
(noun) Security blanket, teddy bear, or any physical item (for children) or emotional feeling (for adults) that gives a safe, fuzzy, warm aura.

What is your main character's security blanket? Take your main character’s security blanket away so that he becomes emotionally unstable and in a state of despair great enough to cause him to risk change in order to get it back or get that same feeling of security from reaching his goal.
  1. If your character is addicted to a schedule, change it.
  2. If your character is addicted to coffee, have a coffee shortage.
  3. If your character is addicted to fancy, expensive clothing, have him spend time with the homeless with a torn T-shirt and a pair of shorts.
  4. If your character needs to have his wallet with him at all times, have him lose it.
  5. If your character needs a car to get to where he’s going, have it break down.
  6. If your character needs to have a security system to feel safe, have a storm knock it out.
  7. If your character depends on another character for his money, have that character disappear and make him have to get a job.
  8. If your character is a runner who needs good running shoes, have someone switch his shoes to one of a smaller or larger size or a shoe that is not a big name brand..
  9. If your character needs an alarm clock, break it.
  10. If your character needs a great hair style, have the hairdresser chop it off.
When you take away your main character’s security blanket, he will have to deal with his anger, loss, and will have to make changes to reach his goal. When you take away his security blanket, he becomes vulnerable. Readers relate to vulnerable characters. A reader might say, “I can’t stand to be without my lucky pen, I understand how he feels.” When readers find characters similar to them, they are drawn to them and find them lovable.

Try taking away your main character's security blanket. You’ll like it. Your readers will, too.

How do you make your main characters vulnerable and lovable? Please leave a comment to let me know. 


Celebrate you and your gift of writing,

Never Give Up
Joan Y. Edwards

I hope you'll read Flip Flap Floodle to your children because even mean ole Mr. Fox can't stop this little duck from playing his song.
Paperback, Kindle and Nook

Joan’s Elder Care Guide, Release December 2014 by 4RV Publishing
Copyright © 2014 Joan Y. Edwards

Paying Attention to Advertorials Or What Niche Can Do for Your Career


 

I learn amazing things by reading advertising, especially the ones known as advertorials. Advertorials are usually written by experts in their fields and are sometimes a bit arcane, but they can make me rethink what I am doing with my books. You can find them in your local newspaper of in respected magazines like Time. Most media marks them clearly as "advertising" but the headlines usually feel more like great nonfiction topics.
The one I found in December was in a slick magazine called BookBusiness. It was paid for by a short-run printing company called Canon Solutions America. In it they talk about book for niche markets and niche markets have always fascinated me. I write for two of them—writers and retailers.

My point is that this is not a topic that is new to me. But this article made me think. The author (unknown) said “ . . . today you can get the same book with a different cover based on your preference. That’s only going to increase.” The idea of the same book with only one tweak—the book cover—may be slightly overstated, but it fits with what I’ve always said about marketing when I encourage people to read my The Frugal Book Promoter and just substitute the words “books” and “author” for whatever is appropriate in the world of that particular reader. I tell them, “Marketing is marketing is marketing.”

So, I should probably go back and replace those words with something appropriate to almost any niche market instead of expecting my faithful readers to do it for themselves. That might be the ticket to having a whole series of books—very nearly like the Dummy books that have done so well. After making those tweaks, I could slap on a new cover and reword the title and suddenly my “marketing is marketing” mantra makes more sense (and is easier) for a whole range—a whole new niche-- of readers!

The idea sure fits with my advice to plan your marketing campaign so the work you can do can be recycled. We authors are not islands. We can only do so much on our own. After that, it’s either get more mileage out of what we do or start outsourcing like crazy. Actually, I kind of like both ideas.

Carolyn Howard-Johnson is a Writers On The Move contributer. She brings her experience as a publicist, journalist, marketer, and retailer to the advice she gives in her HowToDoItFrugally series of books for writers and the classes she has taught for UCLA Extension’s world-renown Writers’ Program.
The first edition of The Frugal Book Promoter was named USA Book News’ “Best Professional Book” and won the coveted Irwin Award. Now in its second edition, it’s also a USA Book News award winner and received a nod from Dan Poynter’s Global Ebook Awards. Her The FrugalEditor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success was also honored by USA Book News and won Readers’ Views Literary Award. Her marketing campaign for that book won the marketing award from New Generation Indie Book Awards.
Howard-Johnson is the recipient of the California Legislature’s Woman of the Year in Arts and Entertainment Award, and her community’s Character and Ethics award for her work promoting tolerance with her writing. She was also named to Pasadena Weekly’s list of 14 women of “San Gabriel Valley women who make life happen” and was given her community’s Diamond Award for Achievement in the Arts. 
 

 

Strategies to get Book Reviews

Guess what book it is,
and write your answer in the comments below.

This is what we all want: 20,000 reviews on Amazon, mostly good. But even the author pictured here had to start somewhere.

Getting reviews for your book takes time, effort, and lots of patience, but it'll help your visibility and sales.

People hold varying opinions about the ethics of reviews. Paying for GOOD reviews is always unethical, while some argue that it's okay to pay for HONEST reviews, especially through big impersonal organizations like Kirkus. Whatever your opinion, here are some strategies for getting reviews without any money changing hands.


Strategies to Get Reviews

-If you belong to a critique group, many of your fellow critiquers will be happy to review, as will some of your other author friends. To avoid potential awkwardness, make it an invitation instead of a request, and don't pressure or feel offended if they don't. Some people don't like mixing friendship and reviews.

-In your e-book, be sure to add a call to action in the end matter, something like, "If you enjoyed this book, please leave a review on Amazon or your favorite book site, even if it's just a sentence or two telling what you liked. Thank you." A lot of readers don't realize how important this is, and might not think of reviewing, even if they loved your book.

-Nicely ask for reviews from the fans on your e-mail list.

-Reach out to bloggers who do reviews of books similar to yours. You can find lists of book blogs online, like on The Indie View (for Indie Books). You can also search for reviews of books in your genre. Bloggers often post their review policies and instructions about how to contact them. Most are pretty selective, but if your work looks right for their tastes, pitch them.

-Blogtour.org is a free site where you can meet up with bloggers willing to do guest posts, excerpts, blurbs, interviews, etc for blog tours. Some also do reviews.

-Participate actively in Goodreads groups. Many have sections where you can offer free books in exchange for reviews or participate in review circles and  read-to-review groups. Be sure to advertise in the appropriate section, and only after you've contributed to the group by commenting on other posts.

-If you have a paperback version, do a Goodreads giveaway. People enter to win a copy and then you mail it to them. Winners of these competitions tend to review more often than random readers, especially if you mention that reviews are appreciated. Giveaways also get your book added to members' "to read" lists, which may eventually lead to sales and reviews. In your description for the giveaway, put eye-catchers first, like short quotes from reviewers or "FREE AUTOGRAPHED COPY."

-You can also run giveaways of e-books at places like LibraryThing.

-The most effective way to get good reviews, according to Jim Kukral of AuthorMarketing, is to find people on Amazon who have positively reviewed books similar to yours. Check their profile pages. If they've listed their e-mail address, you can contact them. Send a nice personalized e-mail telling them that you saw their review on such and such book, and that you've written a similar book. Ask if you could provide them a free copy in the hopes that they'd consider reading and reviewing it too. Be sure to emphasize that if they take it, they can choose not to review it, and if they review it, they're under no obligation to give a positive review. Thank them. This takes a lot of work, since you have to find reviewers that are still active and have listed their contact information, but you're more likely to reach people who will like your work and possibly become long-term fans.

-Work on getting your book out there, using the promotional strategies on this blog and any others you've learned or imagined. The more readers you have, the more reviews you'll get.

So…

When is the best time to start looking for reviews? Before your book launches. Can you still work at it long after the book is published? Of course.

Keep plugging away. All these strategies take time, and only a fraction of the people you contact will actually end up posting a review, but every review helps—even the not-so-positive ones. And as always, keep writing!





Melinda Brasher's short story, "Stalked," about an ill-fated space colony and a camping trip that doesn't go as expected, appears in March's edition of On the Premises. Read it free by clicking above. When she's not writing, she loves traveling and plotting ways to escape the Phoenix summer. Visit her online at http://www.melindabrasher.com/



Content Marketing - Is Blogging Worth the Time and Effort?

By Karen Cioffi

The writer and marketer must do lots and lots of things to keep their head above the marketing waters. And, those marketing waters are constantly moving. How do you keep up? And, what are the most effective marketing strategies to use?

Since the game is always changing, it’s important to keep up with marketing trends. One useful tool for this is Technorati’s 2013 Digital Influence Report.

According to their new report, which is based on “over 6,000 influencers, 1,200 consumers, and 150 top brand marketers,” blogs are now heavy hitters with consumers. Blogs are regarded as trustworthy, they are popular, and they wield influence over consumer buying decision making.

So, to answer the title question: Yes it is.

To further validate the importance of blogs, the report shows that blogs have more motivational buying power than Facebook (FB). That’s pretty amazing since FB is the top social network brands use to create visibility and develop relationships with consumers. In other words, brands use FB more than other social networks and they put more budget dollars into it than other social networks.

Reviewing the Technorati Report, Social Media Examiner explained that the reason blogs are so influential is because “bloggers tend to be very honest and sincere in their reviews of products and services. They talk about both negative and positive aspects of a brand, and in doing so become a trusted source of information. Trust drives action, and thus consumers look to bloggers before they buy.”

The study also showed that FB cornered 91 percent of brand presence, while Twitter cornered 85 percent.

Another important finding of this study is that over 50 percent of consumers feel that smaller communities offer more influence. Even new sites were trusted over social networks.

Summary of Findings

From this study it would seem that people like connecting with other people, not crowds. They like the personal relationship, the kind of one-on-one relationship that social networks don’t necessarily offer.

While the study focused on brand marketers, the results are applicable to your author or freelance writing site. Knowing that people in general trust blogs and look to them for information along with help and guidance to make purchasing decisions is powerful.

It’s understandable that this information may not be interesting to most. You may not care about knowing which social network is more popular with the heavy hitters or the percentage of marketing budget dollars brands spend on social networking. But, having proof that you’re not blogging in vein should put a smile on your face.

Take advantage of this knowledge. Blogs matter. They’re important and can be influential. Keep blogging!

Article Source: http://www.karencioffiwritingandmarketing.com/2013/08/online-marketing-is-blogging-worth-time.html

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I hope you found this information interesting and helpful. Too advanced, not enough, just right? I’d really love to know, so please leave a comment – good or bad.

P.S. If you liked this article, PLEASE SHARE IT!



PPSS To keep up with writing and marketing information, along with Free webinars, join us in The Writing World (top right top sidebar).

Karen Cioffi, the Article Writing Doctor
Prescription for Your Content Marketing Needs
Content Writing Training for Small Businesses, Solopreneurs, and the Freelance Writer

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Tips on Writing Humor, Part Two

Really, Spring? Is this some kind of joke?

This month, Part Two of Tips on Writing Humor takes a peek at how farce and sarcasm are used in fiction.

Farce

In my search for humorous reads, I picked up the perfect book: The Finer Points of Sausage Dogs,  from the hilarious trilogy about Professor Dr. Moritz-Maria Von Igelfeld, author of that great triumph of Germanic scholarship, Portuguese Irregular Verbs. The book is by Alexander McCall Smith, the prolific and illustrious author of many other series, including the popular No. 1 Ladies Detective Agency. I enjoy all of McCall-Smith's books, though I found the Von Igelfeld trilogy the most delightful. Anyone can take these books at face value and enjoy them. But I had to keep my wits about me, for I was on an important comedic quest. So, hang on. Some of what I found may not seem to pertain to writing, but as I quickly learned how LARGE the subject of humor is, I realized I wanted to learn as much as I could in order to use humor effectively.

Von Igelfeld goes to America

In his article, "An Anatomy of Farce," Michael Arditti helped me make sense of the premise behind Von Igelfeld's shenanigans.

                           "The action of a farce is propelled by panic, with characters lying to save
                           face, which compounds their troubles since they now have to deal not only
                           with the original problem but also they lie and hence they behave even
                           more bizarrely."

Not to be outdone by his colleague, Printzel, who had been invited to America, Von Igelfeld connived to obtain an invitation to visit America himself, and leave before Printzel had a chance to go. He believed he better represented German philology, his area of expertise, far better than the inferior Printzel. Off Von Igelfeld went, not to prestigious-sounding New York or California, but to the University of Arkansas in the Ozark mountains. Upon arrival, Von Igelfeld is flummoxed by his host's insistence on visiting his hog operation before anything else. The professor  " . . . sniffed the air; it was distinctly malodorous."

                          "In farce, after the first ten minutes there’s no time to make jokes because
                          they’re so busy running around;  the laughs come from character and situation.
                          The biggest laughs in farce are on lines like “what?”

Von Igelfeld is equally confused by the farmer's questions on doses of vitamin C, B, potassium. We soon realize Von Igelfeld's dilemma when he finds he has been mistaken for Professor Martin Igelfold, author of Further Studies of Canine Pulmonary Efficiency, and the world authority on sausage dogs, from the University of Münster. While Von Igelfeld had come to America to discuss verbs, he finds that he is expected to lecture to an audience of scientists, veterinarians and dog breeders on a subject he knows nothing about: sausage dogs. (He didn't know that sausage dogs were first brought to America by German settlers in the 1890's and bred  here ever since). And so the lies begin. And grow to monstrous proportions in the professor's attempts to save face. Even later he maintains his cool when confronted by a guest who pulls him aside to tell him how sorry he was to read about his death. But no worries, professor. The guest assured him his obituary had been a glowing account.

Satire 101

Satire can be directed toward an individual, a country, or even the world. It can be serious, as when used as a protest or for exposure. In humor it is used to make fun of something or someone. At its best, satire is used as a vehicle for improvement. Here is as example of how Mark Twain used satire:

                         "The Adventures of Huckleberry Finn was written shortly after the Civil War,
                         in which slavery was one of the key issues. While Mark Twain's father had
                         slaves throughout his childhood, Twain did not believe that slavery was right
                         in any way. Through the character of Jim, and the major moral dilemma that
                         followed Huck throughout the novel, Twain mocks slavery and makes
                         a strong statement about the way people treated slaves."

Verbal and Dramatic Irony: In irony, words are used to show the opposite of the actual meaning. An example of verbal irony is when a friend shows up for dinner and the host says, "Look who the cat dragged in." Described in several ways in the article "Types of Irony," dramatic irony is:
  • considered by many writers as a potent tool for exciting and sustaining readers' interest
  • a plot device used to create situations where the reader knows much more about the episodes and resolutions before the characters
  • involves the reader, raises expectations, intensifies episodes, and propels stories forward.
Examples of dramatic irony include Shakespeare's plays, such as Merchant of Venice and Romeo and Juliet; Animal Farm by George Orwell, where the reader is aware of many more facts than the animals. O. Henry's short story, "The Gift of the Magi" is an excellent example, found on the online resource Your Dictionary:

                        A poor couple, very much in love, want to give a Christmas gift to
                       one another. "She is very proud of her long, beautiful hair and he is equally
                       proud of his pocket watch. The irony comes in to play when she cuts and
                       sells her hair to buy him a chain for his watch, and he sells the watch to buy
                       her combs for her hair." 

Parody: Directly mimics a subject for a humorous effect. A well-known example is how Saturday Night Live often parodies movies, commercials and television shows. As described at http://literarydevices.net/parody/, in literature Don Quixote, by Miguel de Cervantes, parodied, " . . . in the style of Spanish romances of the 16th century to mock the idealism of knights in the contemporary romances." When combined with satire, parody can make satire more effective. It adds flavor and helps keep the reader's interest. In order to be successful, the original subject must be thoroughly known. 

Sarcasm: Sharp or cutting remarks get their meaning across with sarcasm, but need to be made with a light touch in order to be humorous and not hurtful. Some of the most famous funny sarcastic remarks were made by Groucho Marx: "I never forget a face, but in your case I'll be glad to make an exception," and ""Marriage is the chief cause of divorce."

For Kicks and Giggles

Screwball Comedy: Now I learned something here. At first, movies like Dumb and Dumber immediately came to mind as examples of screwball comedy. But according to the Wiki definition, Dumb and Dumber is an example of slapstick comedy, the type of comedy portrayed by absurd situations and physical antics. Screwball comedy originated in Hollywood, and lasted from 1934 to 1942. Like Some Like it Hot and The Philadelphia Story, this type of movie offered up romantic comedies with farcical situations; such films provided escape and offered hope during the Great Depression. The current romantic comedy Date Night, starring Steve Carell and Tina Fey, is noted as containing some screwball comedy elements. Goodreads provides a short list of current screwball comedy books at http://www.goodreads.com/shelf/show/screwball-comedy

Dark Comedy: Takes an otherwise serious subject and makes it humorous, such as in HBO's True Blood series about vampires living among the residents of Bon Temps, Mississippi. Examples in literature include, Kurt Vonnegut's books, Slaughterhouse Five and Breakfast of Champions, and A Clockwork Orange, by Anthony Burgess.

More Ways to Exercise your Funny Bone
  • Amuse yourself, and take honest pleasure in your amusement. Dinty Moore, from How to Be Funny, edited by John B. Kachuka
  • Be honest. Characters need to make choices that feel real in the context of the world that you've created. Dinty Moore, from How to Be Funny, edited by John B. Kachuka
  • Your humor must move the story forward or illuminate your theme. Justin Halpern
  • Surprise Yourself: Take the world as it is and show it to us upside-down. You must surprise yourself first. You must be . . . a bit of an anarchist, someone who doesn't mind shouting a bit, or telling ani-knock knock jokes. Robin Hemley, "Relaxing the rules of Reason," from How to Be Funny, Kachuka.
  • Keep a Humor Log: Collect funny names and incidences. When you find yourself laughing at something, or something funny occurs to you, write it down. If writing for children, note what age group the humor might appeal to."Writing Humor--But, Seriously, Folks," by Esther Blumenfeld and Lynne Alpern, Writer's Digest, January 1982.
  • Listen to humor in TV shows: Go into another room and listen to television comedies; listen for the plot development, the setup, placement and rhythm of funny lines and the building to a climax. "Writing Humor--But, Seriously, Folks," by Esther Blumenfeld and Lynne Alpern, Writer's Digest, January 1982.
  • Read humor analyses by such comics as Jack Benny and Johnny Carson. I've begun by buying, How to Write Funny, edited by John B. Kachuba, which is a compilation of essays by humorists and is chock full of good advice.

Sources: http://www.michaelarditti.com/non-fiction/an-anatomy-of-farce/  http://examples.yourdictionary.com/satire-examples.htmlhttp://typesofirony.com/dramatic-irony/  
http://examples.yourdictionary.com/satire-examples.html.

Next month: You Know You're a Writer When . . .




Linda Wilson, a former elementary teacher and ICL graduate, has published over 40 articles for children and adults, six short stories for children, and is in the final editing stages of her first book, a mystery story for 7-10 year olds. Follow Linda on Facebook.




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