~Submitted my multi award-winning poet, author and book marketer Carolyn Howard-Johnson. Learn more about her at http://howtodoitfrugally.com.
Writing, publishing, book marketing, all offered by experienced authors, writers, and marketers
On Capitalizing Articles, The Beatles, and Why Authors Might Want to Avoid Wikipedia
~Submitted my multi award-winning poet, author and book marketer Carolyn Howard-Johnson. Learn more about her at http://howtodoitfrugally.com.
4 Tips to an Effective Subscriber Opt in Email Box
You’re an author. You have a book published or self-published, or you’re in the process of writing a book or ebook.
If this is the case, you no doubt have a website set up. If not, you’ll need to get one up as soon as possible.
With a website in place, you’ll want to promote what you have to offer by bringing traffic to the site. You can do this through article marketing.
So, far so good.
But, what do you do with the visitors who come to your site? Will a one-time visitor buy what you’re offering?
First time visitors most likely will not buy what you’re offering, so you need to grab that visitor to be sure she returns and so you can develop a relationship with her.
To grab a visitor, you need to get that visitor’s email address, with permission of course. Having the email address allows you to send weekly (or more often) newsletters or information emails. To get an email address onto your subscriber list, you will need a subscriber opt in box.
Well, let me backtrack a moment. First, you need to have an email service, such as iContact or Aweber. The email service you choose will have the tools for you to create a subscriber list and opt in box.
Okay, so now you have a website and you have the code to an opt in box that will go on your site. You’re right on track.
Now the question is: where do you put the opt in box?
4 Tips to an Effective Subscriber Opt in Emzil Box
1. Research shows that opt ins must be readily visible upon landing on the page and should be located on the upper right-hand side of the page.
2. Some studies also show that an orange colored opt-in box coverts better than other colors. I’m not sure about that though. But, you can easily test it out by changing the color of your opt in. If you’re not afraid to tweak the HTML code to your opt in, go into it and change the code for the background color.
You can check out the two sites below to get an idea of what color codes are and what’s available:
http://www.w3schools.com/html/html_colornames.asp
http://www.colorpicker.com/
You might also do an online search for “color codes.”
3. Let the visitor know his email address is secure. Make sure you have wording, either below your opt in box or adjacent to it, that assures the visitor his email address is safe and secure.
4. Along with having your opt in on your website, for higher conversion you should create a separate opt in landing page.
There you have it: Four simple tips to create a more effective email address list opt in box.
If you'd like even more email marketing tips that will show you exactly how to create and build your subscriber list, check out:
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Karen Cioffi
Award-Winning Author, Children's Ghostwriter, Rewriter, Coach
Author-Writer Online Platform Instructor
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MORE ON BOOK MARKETING
Email List - 10 Giveaway Freebies to Get Readers to Opt-in
What is an Author Platform and How Do You Create It?
Kindle Select – What Works and What Doesn’t
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Stealing Writing Time - Where to Find Time When You Don’t Have Any Extra
Stealing Time - Where to Find Time When You Don’t Have Any Extra
Guest Post by Marcie Flinchum AtkinsI know you can’t really steal time. In fact, if you could, I would steal it, put it in some big boxes up in my attic, then pull a little out on busy days.
My life consists of a full-time job, a husband, two small kids, and writing. I should give myself the job title of “round-the-clock juggler.” And I know I’m not alone.
Since writing is such an important part of my life, I have to find ways to make it priority without ignoring responsibilities. In an ideal world, I’d write 6 hours a day, uninterrupted. But since that isn’t going to happen in the foreseeable future, I improvise by stealing time where I can.
Waiting Time
Wait for the right time to steal. Instead of getting frustrated that the doctor is running 20 minutes late, you can be thankful for the bonus writing time, if you prepare ahead of time. No matter what your lot in life, I know you have waiting time—at doctor’s offices, pick-up times for kids’ practices, when you’re getting your hair colored. I always carry a bag with a current project. Sometimes it’s hard for me to get big chunks of writing time while I’m waiting. However, these are great times to edit or brainstorm.
Planning Time
Stealing doesn’t always involve the act itself. Sometimes you have to plan to steal. Since I spend some of my waking hours cooking, doing dishes, or cleaning (though I swear I do the bare minimum), sometimes those mundane tasks are good planning time. While it’s not always intentional, these are times I work out writing problems in my brain. That plot issue I can’t fix while staring at the computer screen will often occur to me while I’m chopping an onion.
Other people find walking or gardening good tasks that work the body and loosen the writing brain.
Then when you actually get screen time, you can pound out the problem.
Wee Hours
People don’t usually steal in broad daylight. I write best when the rest of the world is asleep, or at least the people in my little world are asleep. Some people are late night writers. I’m an early morning writer. Even an hour before the rest of the house gets up can provide me with prime writing time. An hour a day adds up.
Plan Your Escape
If you are going to steal, you have to have a getaway plan. While, you might not be able to escape very often, even once a month is great. Plan a time to go to a coffee shop or a local library for a few hours. But plan ahead. Know before you leave exactly what the task is at hand. If you don’t know, you are liable to surf the internet instead of tackling those chapter revisions.
Stealing time happens in small increments. If you can figure out a way to grab ten minutes here, half-hour there, a couple of hours on a weekend, then you will make progress in your writing. Don’t wait until you can steal a whole weekend for your writing. Start now—chipping away at the moments you can find in the life you already have.
Marcie Flinchum Atkins steals time to write in between her day job and her life with her family. She has an M.A. and and M.F.A. in children’s literature from Hollins University and blogs about making time to write at: http://www.marcieatkins.com/blog
MORE ON WRITING
Building a Writer’s Portfolio
Freelance Writing Work – The Possibilities
How to Write a Novel – Start with a Novel Outline
The tent pole structure described by Linda Sue Park during one of her presentations at the Highlights Foundation Workshop, Books that Rise Above, is the focus of part three in this series.
Here's how Linda Sue explained being immediate and providing back story at the same time, a process she describes as the Tent Pole Structure. Begin by placing your finger at the bottom of the tent pole and tracing it to the top. That's the the action and dialogue, the backbone of your story. While proceeding upward go back and forth, leaking your back story in dribs and drabs.The base of the tent pole where you first placed your finger is the middle of your story, the strongest part. That's where your story begins. It's how you hook your reader. Action and dialogue move your story forward. But what does Linda Sue mean by back story?
Find the back story in a conversation Amy and Dan are having in Chapter 1 of Linda Sue's book, The 39 Clues: Storm Warning:
"Jamaica was the last place anyone ever saw or heard of her," Amy said.
She had already researched Ann Bonny online. "So that's where we should
start looking."
"But--" Dan stopped, trying desperately to think of a way around Amy's
reasoning. She was good at this stuff, at seeing the big picture. He was more
a detail guy, and right now he was very interested in one particular detail
about the Bahamas.
Back story reveals only what is needed. It is intimate and personal. A drib of character description here, a drab of setting there.Woven seamlessly into the action and dialogue in the above excerpt are background, thought, and characterization. A lot of work gets done in few words.
Parting thoughts: Linda Sue suggested telling your story to your best friend. Get your story down then ground it. Have passion for your story and characters. What I took away: I'd heard this process called "weaving" a story in the past. I understood what that meant but hadn't mastered it. Something clicked for me during Linda Sue's explanation at the workshop. The technique suddenly became clear. I've been applying the tent pole structure ever since.
If you would like to read past posts in this series, please visit:
Part One: Two Ways to Hook and Keep Your Reader
Part Two: Nouns Need to be Concrete and Appear More than Once
For biosketches of Linda Sue Park and Patricia Lee Gauch, please visit:
Next month: Leonard Marcus: Maurice Sendak as Storyteller and Artist
In future posts: A link to the complete list of "Books that Rise Above" will appear at the end of this series.
Sources: Park, Linda Sue. The 39 Clues: Storm Warning. New York: Scholastic Inc., 2010. Print; Photo: U.S. Military Pup Tent; Diagram by author.
Labels: Parts of speech, children's writing workshop, Highlights Foundation, writing, writing tips
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Stake Your Claim
But, not all writers necessarily have that kind of support. We want people to be happy for us; our family or friends. You might not get the reactions you were hoping for.
Christina Katz, author of the best seller Writer Mama, says in her recently published e-book, Write For Regional Parenting Publications, "There is really one key person who should be happy about your writing career success and that person is you.”
There comes a time in your writing career when you have to come to terms with this truth so you don't slow down or give up. Decide to be happy with your successes even if no one else is.
Over the years, I have found times when I had to set a stake in the ground of something I knew to be true - never to waver again. And being personally happy about my successes has been one of those stakes.
This is going to look differently for each of us. But the one place where we all start, is believing you have something to offer. It means your passion should not be tampered with. Tweaked, yes. But if we find that fire being quenched because no one seems to encourage you or appreciate your successes, you will become discouraged and perhaps give up.
It took me awhile to grasp believing in myself. It seemed like arrogance, but it's not. It's simply knowing what you can do well and doing it. Once that is established, you are tied to this truth and will be firmly established.
Stake your claim to you. There are no disqualifications! If you are writing, it's because you love to write. Inside of you there is something people want to read.
~~~
Photo credit: cobaltfish / Foter / CC BY-SA
Hearing Voices
Memes and Themes
The young delight in everything new...and then think they know it all. We oldies delight in finding newer and newer words and concepts and realize we shall never know it all.
Writers are constantly bombarded with new must-have technology to turn them into instant best sellers. I just received a marketing offer for a software meme generator. Yes, I had a vague idea what a meme was. After all the word was first coined in 1976 and hit the dictionaries from 2000 onward.
The definition of the original meaning from the Oxford dictionary is: an element of a culture or system of behaviour (English spelling) passed from one individual to another by imitation or other non-genetic means.
Now of course in marketing terms it refers to images, videos,quotations, humorous or inspirational, that are copied and spread rapidly across the Internet.
Marketing with Memes
I'm always looking for ideas to market my non-existent book. The meme idea is great--we all love and share these iconic images on social networking sites but let's be honest, here. How likely is the normal book cover to go viral? And if it does, are Internet users just going to share the picture rather than reading the book?
Would a better idea be to re-caption an existing meme to build on a viral message already circulating?
Use a search engine to choose one of the many meme creator sites on the web.
from memegenerator.net |
Try it out here.
These give you many cute starter images to caption and often allow you to create your own characters. That done, how do you capture audience imagination?
Marketing with Themes
It's the funnies that seem to top the viral charts. If you can encapsulate your theme into a few words that resonate with readers, and fit it to your cover or appropriate picture, then you may have a meme.
If you have a great quotation that fits your book, then you may have a meme.
But you can create them from your photographs or stock images and caption with something like PowerPoint or Paint.
Marketing with memes is a great idea but experiment before jumping on bandwagons and buying extra software.
Anne Duguid is a senior content editor with MuseItUp Publishing and her New Year's Resolution is to pass on helpful writing,editing and publishing tips at Slow and Steady Writers far more regularly than she managed in 2012.
Making Use of Unexpected Free Time
Travelling an Unfamiliar Highway
Hmm…maybe I should ride with her….I don’t know where I'm going…I don’t know all the gizmos on the car….it would be easier.
Drive the car…stretch yourself….move out of your comfort zone.
Every time we are willing to step into an unfamiliar environment, our personal world becomes a little bigger. Each time we decide not to do something because it's a little difficult and choose to stay in our comfort zone, we shrink the perimeter of our lives.
Driving down and unfamiliar highway
Not sure which way to go
Lost in a writer’s life.
Guest Blogging - Advantages for the Host Site
Advantages for the blog host
• New Cyber Friends: Hosts may even blog about the guests, giving them another topic of interest, while developing their relationships with the guests.
If you are hosting a guest on your blog:
What sort of posts would you like a guest to post about on your site?
- Give your answers in the comment section below, and maybe someone will offer.
Visit Shirley on her website to inspire and encourage writers, or on Rise and Soar, her website for encouraging those on the cancer journey. Follow her on Twitter or "like" her Author's page on Facebook.
Should You Self Publish or Not
Thinking Outside the Box
Here is what I mean. For me, writing for children has been my dream. I have an accepted PB manuscript but as all of us knows, that takes months and maybe years to get any notice, monetary reward, or even to hold the hard cover in your hand. What to do in the mean time becomes either a spring board for new projects or it can keep you frozen in time waiting to see what happens with "the" one project you have accepted.
The world would have you believe you need to stay within your niche to become the writer you need to be and I believe to an extent that is absolutely true. But how does one discover if they have a knack for other writing if thinking and writing out of the box is taboo? My philosophy is that it doesn't hurt to try your hand at other things, test the water, and here is the fun part....thinking outside the box.
I will always love writing for children. I get paid more at this time to write medical and nursing material ( what I know but not what I love to write about) . BUT I am also pursuing my passion with the love of fabric and quilts, primitives and owning a shop. AND writing.
The thread holding this all together is this. I have several projects going on at the shop that include designing my own patterns, writing the story that goes with it, and making some of the projects benefit Cancer research for children. I am working on a series of patterns for kids, a teaching series that will give them the foundation to learn about sewing and making things for others. I also have some stories based on the history of the town that will be attached to fabric bundles... a take away per say for visitors even those that don't sew or quilt.
The fact is, it has been fun thinking outside of the box. I still write my stories for children and have a set schedule for submitting and sending queries but I don't feel guilty for writing other things.
What do you do to think outside of your writing box? Is there a type of writing that you would love to try? No time like the present to give yourself permission to write something outside of your niche. It is very freeing to write what you want without regard to if it will sell or if it fits a niche. In fact, I believe it gets the creative juices flowing.
Terri Forehand writes from her home in Nashville, Indiana. She and her husband have recently open a fabric and primitive shop in the tourist town where she continues to write for children. Visit her blog at http://terri-forehand.blogspot.com
She also has an author website at http://www.terriforehand.webnode.com
The Ugly Peach Tree
Writing - Finding the Right Critique Group
Finding the Right Critique Group
Guest Post by Linda Moore KurthFor years I’ve thought of myself as a children’s book writer, even though my first published book was a romance. Next was a non-fiction children’s book about Keiko, the famous star of the movie, Free Willy, and after that, twelve little picture books I self-published about the Glimmer Glen Elves. All the while I’d been honing my craft, going to workshops, participating in critique groups, reading newsletters for writers and children’s books by other authors. But there was a different kind of story that kept calling to me―a story about my troubled twenty-five year marriage and the conflicting messages I received from the Christian community when I decided to end it. I would have to find a way to tell it.
I began by reviewing my journals, but after fits and starts, I realized that merely transcribing them did not a memoir make. I needed feedback to help me develop the form my story demanded. I asked two of my Facebook writer friends if they’d be willing to critique. They agreed, and I began sending off my chapters. As I suspected, the first two chapters came back with glowing remarks. The third chapter was a different story, however. One of my critique partners became very busy with her family and never did get back to me. I think my writing offered so many problems, she didn’t know where to begin. My other critiquer also had difficulties with the chapter. I tried to identify and fix these problems as I continued writing, but my lone critiquer was increasingly critical. My writing was too choppy, there was too much telling rather than showing, it felt like I was hiding something, and more.
I was bummed. Why was I finding this so much more difficult than my other writing? Despite this setback, I was compelled to tell my story. I wanted to help people walk in my shoes in a dysfunctional “Christian” marriage, and for them to question whether or not it’s right to end such a marriage, and who should judge. I wanted to help women, and men, too, identify possible dysfunction in their own marriages so they could make conscious decisions on how to proceed. But what good would it do if I wrote my story in such a way that no one would want to read it? I had to write it so that readers would stay engaged and relate to my experience.
I’d joined the Skagit Valley Writers League, and at their picnic last summer I confessed my discouragement to the chairwoman. She asked some questions, made a few suggestions, and then invited me to join her critique group. There’s a mix of genres with one other memoir, and all the members are good, active writers. Their critiques are spot on, pointing out the good parts and identifying areas that need work. We meet three weeks out of each month, and they’ve indulged me by listening to a full chapter at each meeting, although mine is longer than everyone else’s work. I enjoy critiquing my partners’ work and believe they appreciate my contribution as well. My online critiquers were happy to be “fired” and just be friends once more.
I’d found my place, and eventually I found my story’s form. But that’s a telling for a different time.
Linda Moore Kurth is currently working on her memoir, SHOULD THIS CHRISTIAN MARRIAGE BE SAVED? A Memoir of Marriage, Divorce, and Faith. She is the author of HOME OF THE HEART, a romance novel recently revised and released as an eBook, and KEIKO’S STORY: A Killer Whale Goes Home, a mid-grade non-fiction chapter book.
Web site and Blogs: www.lindamoorekurth.com
Facebook Writer’s Page: https://www.facebook.com/LindaMooreKurthWriter
Goodreads: http://www.goodreads.com/author/show/297097.Linda_Moore_Kurth
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MORE ON WRITING
Writing Challenges for Picture Books
Grammar Tips with Anne Duguid
Would You Make a Good Reviewer?
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Freelance Writers: What to Do While You're Waiting for Work
Whether you're a new freelance writer anxious for your first assignment or a seasoned freelancer anticipating your next assignment, don't sit back and simply "wait" for work. Instead, take these steps:
1. Get at least a dozen queries, proposals, or complete manuscripts out there circulating. Many beginning freelancers tend to put "all their eggs in one basket." They finally manage to get one submission or query out, then they sit back and wait to see if it gets accepted. That's a mistake. You need to have at least a dozen things circulating at all times to increase your chances of getting new assignments or selling your manuscripts on a regular basis. Regular sales are what make a freelance writing business. Don't expect a single sale to launch your business or take your current business to the next level. Instead, strive to create a constant stream of work.
2. Keep improving your writing skills. You'll do this naturally to some degree if you get a dozen queries, proposals, or manuscripts out because you'll keep writing. And your writing skills will improve somewhat just from the quantity of writing you'll be producing since we all get better the more we write. But also take a writing course or two. And join a critique group and take an active part in the group.
Successful writers constantly work to get better and better at what they do. And they know that getting the feedback from a writing instructor and/or other published writers (as in a critique group) can be the key to finally landing assignments and getting acceptance letters.
3. Continue to network (both online and offline) with other writers and with potential clients. A critique group will give you the opportunity to network with other writers. But also join writer's groups, clubs, and other organizations. Other writers can answer questions you might have about writing and the business of writing. You'll also learn simply from observing what they do and how they do it.
Besides other writers, you also need to network with your target market - your potential clients. The people who need your writing services can't hire you until they know who you are and what you have to offer them, so get known among your target market.
Take these 3 steps while you're waiting for work and you won't be waiting long!
All the best,
Suzanne Lieurance is an author, freelance writer, writing coach, speaker and workshop presenter. She is a former classroom teacher and was an instructor for the Institute of Children's Literature for over 8 years.
Lieurance has written over two dozen published books and her articles and stories have appeared in various magazines, newsletters, and newspapers, such as Family Fun, Instructor, New Moon for Girls, KC Weddings, The Journal of Reading, and Children's Writer to name a few. She offers a variety of coaching programs via private phone calls, teleclasses, listserv, and private email for writers who want to turn their love of writing (for children and/or adults) into a part-time or full-time career.
To learn more about Lieurance, visit her website at www.suzannelieurance.com or www.workingwritersclub.com.
ACX Update
I will tell you this, if you are considering putting your book(s) up as audios, the process is not a fast one because the narrators actually get offers during times they are working on projects. If you plan on going this route, remember that the word of the day is PATIENCE. If you don't get any auditions in the first couple of days, persevere and listen to more sample files and contact several narrators. When contacting them asking them to audition for your book, mention what caught your attention on their sample files, tell them a little about your book and what you are looking for for the final book.
Several folks have commented that the process has gone rather quickly for me, but in reality, I started looking for a narrator right after hearing Nina Bruhns from Entangled Publishing mention it at our local Sisters in Crime meeting, the 7th of February. I listened to over 50 samples and contacted my top 3 choices (including the one I've actually contracted), and after getting their auditions, listened to a few more voice samples and contacted about 3 or 4 more before I actually got the audition from the producer I settled with. By that time, I had already made a contract. Before narrowing my choices down by genre, gender, payment type, the options were over 10,000 narrators. When I narrowed it down by genre (teens), gender (female for obvious reasons - a male wouldn't be able to do Kelly and Emma Louise justice), and payment type (royalty split opposed to upfront payments), I ended up with 79 voice files to listen to, but two of those were actually male (and how they slipped in there with me specifying female, I'll never know). Of those 79, there were several samples by the same person or people, so I didn't really have 79 files to listen to. Once I listened to the files and if something piqued my interest, I would then go to the narrator's page and check out their other sample files and their credentials and all the other things in their profile. Then I made contact if I liked what I saw and heard.
I think this is a great route to go and if you are not in the United States or probably in North America (I think Canadians are included in the ACX process), I hope there are other platforms out there for you to get your books out as audios.
For the release of the audiobook I've taken Finally Home off smashwords and Nook and put it in the KDP select program. I will be offering the kindle version as a freebie on April 15 and 16 and again the end of May/first part of June (May 31-June 2). I hope to have the audio released about the same time as my first freebie offering and hopefully more projects will be in the works by then. I hope to get back to my state stories soon, trying to raise money via a funding campaign on IndieGoGo, to pay my illustrator so we can get the series completed in the near future, and maybe look into doing more of a series with my characters from Finally Home so there are a lot of pokers in the fire, I just need to get myself in gear and get to work. I'm still looking for some story ideas to turn my character-driven story into a series, so if anyone would like to brainstorm some ideas for the characters, I'm open and can be reached at eeldering (@) gmail (dot) com.
See you all in the postings - E :)
Elysabeth Eldering
Author of Finally Home, a middle grade/YA mystery very much like a Nancy Drew mystery
Author of the Junior Geography Detective Squad (JGDS), 50-state, mystery, trivia series - Where will the adventure take you next?
http://elysabethsstories.blogspot.com
http://eeldering.weebly.com
http://jgdsseries.blogspot.com
http://jgdsseries.weebly.com
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Ms. Eldering is the award-winning author of the Junior Geography Detective Squad (JGDS), 50-state, mystery, trivia series. Her stories "Train of Clues" (available in print and as an ebook on kindle), "The Proposal" (available as an ebook), "Tulip Kiss" (available as an ebook), and "Butterfly Halves", all placed first, second, or runner up in various contests to include two for Armchair Interviews and two for Echelon Press (Fast and ... themed type contests). Her story "Bride-and-Seek" (available as an ebook) was selected for the South Carolina Writers' Workshop (SCWW) anthology, the Petigru Review. She also has written several other short stories for contests including the second place winning story, "Zombies Amuck", and "La Cave". Ms. Eldering makes her home in upper state South Carolina and loves to travel, read, cross stitch and crochet. When she's not busy with grown children still at home, working her full-time job as a medical transcriptionist or participating in virtual classroom visits, she can be found at various homeschool or book events and festivals promoting her writing.
Beginning Writers Do Get Published
By Terry Whalin ( @terrywhalin ) Over the last 20 years Greg Stielstra, author of Pyromarketing , marketed hundreds of Christian books inc...
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Contributed by Margot Conor I started looking for alternative platforms for my creative writing process. Moving all my projects is a dau...
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Contributed by Karen Cioffi You may be an author or writer who takes the time to comment on other websites. This is an effective online mark...
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by Suzanne Lieurance Many new freelance writers are confused or intimated by sidebars. But that’s usually because they just don’t understa...