By W. Terry Whalin
Often writers wonder, “Where do you find good
ideas?”
The operative word in this sentence is “good.” Years
ago, Guideposts contributing
editor Elizabeth Sherrill told me, “Writers are swimming in a sea
of ideas.”
One of the best places to find good ideas is through
focused reading. You can read magazine articles or
books or the newspaper. Through the reading process, you can just absorb
information and not come up with a single idea for your writing.
Or you can take a more focused approach and ask
questions like:
—Where would you like for your writing to
appear?
—Who is the audience that reads that type of
writing?
—Can I write what this audience is wanting to
read?
With some answers to these questions, your reading can
be more productive. I would encourage you to keep a notebook with your
ideas.
As you read newspaper articles and think about what you
want to write, cut out the clippings and tuck them into your notebook. It will
only take a minute but these clippings can stir your writing.
Your writing can go in a million different directions.
If you need some ideas in this area, check out the first
chapter in my Jumpstart Your Publishing
Dreams. The chapter is FREE so use this
link.
Now that you have a list of ideas, what are you doing
to take action on them?
—Are you creating book ideas into a
proposal format and properly pitching them to agents or editors?
—Are you writing short query
letters and getting them out to magazine editors
and getting assignments?
—Are you writing full length magazine articles and
sending them to editors on speculation that they will be a perfect fit for the
magazine and get published?
These questions are not mutually exclusive. You can
take the same idea and write a magazine article and a book pitch from it. There
are several keys: focus on a particular market and audience. You need to
understand the potential reader and write with that reader in mind. Then move on
your ideas and pitch them to a specific professional.
Here's the wrong way to begin your pitch—and I recently
received one of these pitches:
“To Whom it May Concern:
I am writing in regards to gaining information and
feedback on my story. At this point, I am not an established writer, or even a
writer for that matter. I simply have an amazing life story to
tell.”
Yes, I've actually quoted this email—but what followed
was pages and pages of cathartic rambling writing—not for any target—just a cry
for help. I don't know how many of these
emails this author fired into her email (maybe a few or maybe many of them). I
expect most people hit the button to throw it into the trash without giving it a
second thought. Many of my editor and agent friends
receive hundreds of these pitches each
day.
I could have ignored this email too—but I did not. I
wrote the author and asked who was the target audience and was it a magazine
article or a book pitch or what—and encouraged the author with several free
resources that I've created to help answer those questions. The email in my view
was a cry for help. Unfortunately many people are floundering in this
situation.
This writer claims not to be a writer. If that is the
case, this person needs to reach out into the marketplace and find someone to
help her. Maybe go to a writer's forum (there are hundreds of them) and ask for
help. There is not one path but many different paths (and this is confusing to
many people. Each path involves taking specific action.
Many people feel overwhelmed with publishing and like
they have few opportunities—yet if you look closely at what they are doing, they
are not taking action and trying different possibilities.
What steps are you taking today to make your reading
more focused and targeted? How are you capturing your ideas and taking specific
steps to move forward and get those ideas into the marketplace? Let me know in
the comments below.
Ideas are everywhere. How to you find good ones? Get help here. (Click to Tweet)
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W. Terry Whalin is an acquisitions editor at Morgan James Publishing. His work contact information is on the bottom of the second page (follow this link). One of his books for writers is Jumpstart Your Publishing Dreams, Insider Secrets to Skyrocket Your Success. He lives in Colorado and has over 205,000 twitter followers.