Getting Rid of Tattletale Words in Your Résumé

By Carolyn Howard-Johnson, author of
The Frugal Editor: Do-it yourself editing secrets for authors:
From your query letter to final manuscript to the marketing of your new bestseller

People in all walks of life work mightily on perfecting their résumés and other career-building documents and then forget one vital step. An editor. Preferably an editor versed in all the elements of writing including grammar, punctuation, storytelling…wait! Storytelling?

Yes. And some other surprises like marketing—and a little knowledge about psychology won’t  hurt either.

The list is long but it can be shortened by thinking “experience.” A broad range of experience. So, no, your high school English teacher may not be your best choice. Nor, your mother who “did really well in English.”

There are a whole lot of tattletale words you shouldn’t use in your résumé or related documents like biographies, proposals, query letters, and media kits. All of these documents are designed to convince the reader of your ability to do the job—your expertise—and to nudge your career (or product) toward success.   

So what are those words? And how do they relate to storytelling?

Ambitious is one of the most frequently used tattletale words. It seems like a wasted word doesn’t it. A couple more that mean little because of overuse or are downright laughable are highly motivated or responsible. That you are writing this document is an indication that you are ambitious.

This is where that storytelling thing comes in. You tell a little story that subtly shows the responsible, ambitious, or highly motivated aspect of your work habits. Using the age-old writers’ motto, “show, don’t tell,”  will keep your reader from asking—often with a touch of irony—what makes you ambitious. King Midas was ambitious. Maybe your reader assumes your father got tired of seeing you playing video games and you got ambitious only when it looked as if the couch would no longer be a good place to park yourself.

So what is your story? Tell about the upward movement in your chosen career or even between careers—how one informs the other and gives you knowledge and a dimension that no other applicant is likely to have.

Hardworker and go-getter seem as useless in a résumé or query letter as ambitious. It’s like tooting your own horn. The person reading it might ask, “Who says?”

Overblown adjectives. Words like exciting and amazing—even when they describe results or projects—are anathema. They have the same problem as hardworking above. I call this the awesome syndrome. They are words that tempt a reader to scoff. Instead tell a story about the extra effort you put into a project and the difference it made. Or quote one of the rave reviews you received from one of your supervisors in a periodic assessment, recommendation, or endorsement.

Team player has been a cliché for decades.. Instead choose a group project you’ve worked on and tell about your contributions. Or just list some of the ways you might have helped another department or division. And, because human brains have been wired for stories since we sat around the fires we made in caves, make it into an anecdote if you can.

Think out-of-the-box is also a cliché-ridden no-no. It’s storytelling time again

Microsoft Word. I’m proud that I can produce an entire book using Word from its Contents to its Index to its Footnotes. I love that I don’t have to spend time learning another program. But there’s no point in telling people that I’m an expert at Word. Everyone is. Of course, I can use it prove another point like how well I have managed to adapt its features to new, advanced project and tell how much time I saved by doing that rather than learning a new program. I might mention how much more professional it looked even as I saved that time. And I might mention that my project got rave reviews.

Some frequently used words like synergy have become a way to insert some humor into a résumé and that has become as much of a cliché as the overuse of the word. Marco Buscaglia picked this word out of the hundred (if not thousands) of popular words I call business-ese. You can avoid them by reviewing your copy and purging anything that sounds officious including most words with more than three syllables.

Think in terms of relationships, colleagues in other departments, associates in competing companies, respected academicians, mentors beyond your teachers. Though a good story can take even that kind of mentorship out of the humdrum and into an Aha! Moment.

Before you send off your paper, go over it. Find all the weak verbs—is, be, do—and use your thesaurus to strengthen them and to make them more accurate.

Carolyn Howard-Johnson was an instructor for UCLA Extension's world-renown Writers' Program for nearly a decade and edits books of fiction and poetry. She  is the author of the HowToDoItFrugally series of books for writers including The Frugal Editor  and The Frugal Book Promoter. They are both USA Book News award-winners and both have won several other awards. Her How To Get Great Book Reviews Frugally and Ethically: The ins and outs of using free reviews to build and sustain a writing career.is the newest book in her HowToDoItFrugally series of books for writers. Her The Great First Impression Book Proposal is a booklet that can save anyone writing a proposal time reading tomes because it can be read in 30 minutes flat.

Carolyn is the recipient of the California Legislature's Woman of the Year in Arts and Entertainment Award and was honored by Pasadena Weekly for her literary activism. She is also is a popular speaker and actor. Her website is www.HowToDoItFrugally.com.

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Email Marketing - 10 Top Reasons to BE Doin' It

By Karen Cioffi

While marketing strategies can come and go, there are still those that are top contenders and email marketing is one of them. And, it's an important strategy in book marketing.

So, what makes email marketing so important - why exactly should you be doin' it?

Here is a list of 10 top reasons:

1. Email lists are personal and build relationships. They help you develop a relationship with your subscribers. No other marketing strategy offers this ‘personal touch’ element.

2. Emails drive targeted traffic to your website. This means the people clicking on your email links (CTAs) are already interested in what you offer.

3. It’s one of the most cost-effective strategies there is (in other words, it’s cheap and has a great ROI).

4. It’s is easy and quick. Services, like GetResponse make it super-easy to create lists (campaigns), create the coded optins, and allows you to send out emails immediately.

5. It allows for automation. This means you can schedule emails to go out at specific days and times and segment (divide) your list.

6. It’s versatile and customizable. You can create a variety of campaigns, segway into other campaigns, use for weekly workshops, and so much more.

7. It generates results. Email marketing is one of the only strategies that encourages subscribers to become customers or to take other actions.

8. Allows you to measure results. Email marketing services have analytical tools in place that give you much need information, such as how many subscribers open your emails and how many click on the links in your emails.

9. Beats social media’s conversion rates. Conversion is the process of a person taking a desired action, such as clicking on your link or optin.

In a study by McKinsey and Company, it shows that email exceeds social media’s conversion rate by 40X. (1)

Forty times. That’s huge!

10. According to Convince and Convert.com, “People who buy products through email spend 138% more than people who don’t receive email offers.” Along with this, “44% of email recipients made at least one purchase last year based on a promotional email.” (2)

You may feel it’s all just too much. You already blog as part of your marketing strategy, isn’t that enough? Well, it’s really not.

Keep in mind that if you use social media to share your posts, you’re only reaching a minute percentage of your followers. And, less than 1% of your website visitors will buy from a random blog post they clicked onto.

As number 7 above says, email marketing produces results. And, your efforts can be as simple as linking to your most recent blog post from within your newsletter or email. Be sure to use it as part of your book marketing strategy.

To get started with Email Marketing, you need an opt-in box. I use Get Response and like it so much, I'm an affiliate for them. If you need to get your email marketing going, start with Get Response.

For an in-depth look at email marketing check out my 45+ page ebook (no fluff), Email Marketing Right V2. It tells you exactly what you need to do to effectively build your subscriber list, and it's only $3.97! 

About the Author:

Karen Cioffi is an award-winning children's author, ghostwriter, and author/writer online platform instructor. Subscribe to the RSS to get must-know writing and marketing tips! 

And, check out Karen’s e-classes through WOW! Women on Writing:
http://www.articlewritingdoctor.com/content-marketing-tools/

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HAPPY NEW YEAR

And, to start the new year, I have a useful gift for you:

Make Money Writing – Create Kindle eBooks

 HAVE A HEALTHY, HAPPY, AND 
PROSPEROUS NEW YEAR!

Karen and Writers on the Move

It's New Year's Eve

2016 Coming to a Close – 2017 Just Before Us, Bright and Shiny

Mark Twain said, “Twenty years from now you will be more disappointed by the things that you didn’t do than by the ones you did do, so throw off the bowlines, sail away from safe harbor, catch the trade winds in your sails.  Explore, Dream, Discover.”

Make 2017 a year of action rather than procrastination.

To end 2016 and latch onto 2017, here are 11 quotes I find inspirational. Hope you do too.

“Yesterday is not ours to recover, but tomorrow is ours to win or lose.”
~ Lyndon B. Johnson

“You miss 100% of the shots you don’t take.” ~ Wayne Gretzky

"For every minute you are angry you lose sixty seconds of happiness."
~ Ralph Waldo Emerson

"Remember, today is the tomorrow you worried about yesterday."  ~ Dale Carnegie

“Even if you’re on the right track, you’ll get run over if you just sit there.” ~ Will Rogers

“You can never cross the ocean until you have the courage to lose sight of the shore.”
~ Christopher Columbus

“I am not a product of my circumstances. I am a product of my decisions.” ~ Stephen Covey

“Someone is sitting in the shade today because someone planted a tree a long time ago.” ~ Warren Buffet

“If a man empties his purse into his head no one can take it away from him. An investment in knowledge always pays the best interest.” ~ Benjamin Franklin

You are never too old to set another goal or to dream a new dream. ~ C.S. Lewis

“You’ll never change your life until you change something you do daily. The secret of your success is found in your daily routine.” ~ John C. Maxwell

HAVE A WONDERFUL NEW YEAR'S EVE!

One Last Edit: Re-think before Submitting

Can you look through your completed book without making any changes? I tried it after thinking I had finished up the basic editing and even the polishing. There couldn't possibly be anything more to "fix," thought me. Wrong. I found more changes, important changes, many changes. Throwing caution to the wind, I gave up all notions of completion and continued, alternating between rummaging through additional passes as the need occurred to me with my pinpoint-sharpened #2, and then laying my book down to rest for short periods of time. My conclusion? The persistent question: When will I ever be done?  

What do I need to re-think?

While in the throes of this quest I decided, what the heck, what's one more pass? I came up with:  What do I need to re-think? It turned out to be the most revealing edit of all. It resulted in a title change, removal of a subplot (that was BIG, but I had to do it), addition of a character (that was fun), rearranging some of the scenes and re-checking the arcs, making sure someone or something didn't fall off the face of the page. Each character arc, including arcs in each character's dialogue, and each event, had to be followed from beginning to end. If I hadn't done that particular check, pearls of the necklace I had begun to string would have fallen off before the clasp could have been attached. Nightmares could have resulted. I could have wound up with another fire-engine red I, another school daze Incomplete, only this time from an editor and not my teacher (if I should be so lucky!)

Take One More Look

• Go back to the theme card you prepared before or during the writing. Make sure the main theme shines through and ask yourself, Do the minor themes bolster the main theme?
• Check the structure one more time. Is it solid?
• Does each character have an arc? Each story part introduced have follow-through to the end? Follow each one all the way through to make sure.
• Is your main character's flaw/need evident in the beginning and satisfied/solved from what she's learned by the end?
• Have you done a scene check to make sure there isn't any section that might work better elsewhere?
• Is there any character or scene that doesn't move the story forward?
• Is there anything to add to strengthen any part, or any weak part to delete which will strengthen the story?
• Is description kept at a minimum (in a children's story)? Is the story told through dialogue and action?
• If it is a mystery, make a list of the clues, red herrings and reveal to make sure everything is covered.
• Do one last fact check.

If you grow weary of so many revisions, give your story a rest and come back to it later. One of my writing instructors once told me, you don't write a book, you re-write a book. When at first I thought I was done, I had to disengage from disappointment when finding so many glaring errors. This must be the armor people talk about that writers must grow and wear, and perhaps why people admire authors so much. For the fortitude and single-mindedness it takes to do the seat-time, on and on, until we are finally satisfied with the finished product, whatever it takes. Being sure of your work is a must if a writer wants to produce a sparkling, page-turning, humdinger of a book!

Linda Wilson, a former elementary teacher and ICL graduate, has published over 100 articles for adults and children, and six short stories for children. Recently, she completed Joyce Sweeney's online fiction courses, picture book course and mystery and suspense course. She has currently finished her first book, a mystery/ghost story for 7-11 year-olds, and is in the process of publishing it and moving on to new 

writing projects. Follow Linda on Facebook.

Image: http://www.publicdomainpictures.net/

One Easy Way to Learn to Write Good Copy

Guest Post by Cathy Chapman, Ph.D.

It doesn't matter what wonderful service you provide or how amazing your product is, if you don't let people know it's there, no one will buy it. Sure, word of mouth works for some things. For most, however, you need to write something and get it out to people to let them know what you have. The question is, how can someone on a limited budget with beginning skills as a copywriter, someone who writes advertising copy, let people know about their product.

The answer is simple. Copy what others write.

No Plagiarizing Allowed

When I said to copy what others wrote, I don't mean to steal their words and use them in your own advertising copy. I mean for you to take pen and paper in hand, no computers allowed unless you literally cannot use your hands, and copy a sales letter word for word. This is a powerful learning technique used in many circles. When you write with pen and paper, something magical happens in the brain. I can't tell you all the neurochemical responses in that brain of yours, but when you write by hand, there is a complex interaction in the brain that helps you learn faster and easier.

Don't spend your time physically reproducing any sales letter you come across. Use your time wisely and copy, for learning purposes only, the best sales letters you can find. You can do an internet search using the keywords "winning sales letters" and come up with a treasure trove of letters you can begin copying to get the hang of writing a good sales letter.

One of the most successful, if not the most successful letter to introduce a new product was written for a newspaper you may have read or at least have seen the name. That is The Wall Street Journal. This very successful financial newspaper was once only an idea in someone's mind. As time has demonstrated, it was a great idea. The problem was that people had to buy initial subscriptions for it to be successful. This very simple two-page letter has generated an estimated $2 billion in revenue for The Wall Street Journal.

The Step before Copying

The sales letter that launched The Wall Street Journal is one to use for leaning by copying by hand numerous times. Before you put pen to paper, read it out loud several times. Listen to the cadence of the words. Pay attention to the imagery. Notice the feelings you have as you are reading it. Can you put yourself in the place of each of these young men? Which one would you rather be? Would you want success so much that you would pull out your check book, fill out the form and pop it in the mail? Remember, the internet wasn't even a spark in the mind of anyone at that time. This direct mail piece had to provoke immediate action before the offer was lost under a pile of other advertising.

Once you've read the letter and put yourself in the reader's position, begin copying the words. Feel the cadence as you write. Let the words and the rhythm of them imbed themselves within you from the interaction of what you see with your eyes and reproduce with the movement of hand. This simple task, although it takes time, will move you faster in learning the skill of copywriting.

You can then take what you've learned and write your own powerful sales letter in your own wonderful style that may be the next $2,000,000,000 winner.

Cathy Chapman, PhD, LCSW is a strategic marketer, copywriter and coach for the self-help and alternative health care market. To receive your Special Report "The Bare Necessities for an On-Line Marketing Campaign with Little Cash Outlay... Plus One" go to http://www.mindbodyhealthwriter.com.

Article Source: http://EzineArticles.com/6553599

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A Gift From Writers on the Move to You

Another year is coming to a close and at this time we at Writers on the Move would like to THANK YOU for being a part of our online lives, for following our authors and writers, for commenting and sharing our work, and for subscribing to our site.

To show our appreciation, below are two ebooks to help guide you and motivate you toward writing and marketing success in the New Year. These are two regulars for our year end gifts. They're so helpful, they're worth re-giving!

And, as a bonus, you can share these ebooks. You can offer it as a gift in your newsletter, on your website, as a bonus to a gift or product you’re offering, or for some other incentive. Please though, be sure to them intact.

Click the links to download:

Achieve Your Goals with 3 Must-Have Psychological Assets

A Simple System to Achieve Your Goals

Next week, we'll have a very useful brand new gift - be sure to stop by!

Have a Happy, Healthy, and Safe
Holiday Season and New Year!

Every Writer Needs Media Training

By W. Terry Whalin

It is painful to tell these two stories because of the missed opportunities. Yet I tell them because I want you as an author to profit from these situations for your own writing life.  As the title of this story says, I hope from reading this article, you will understand why every writer needs media training.

This week a couple of my Morgan James authors appeared on The Dr. Oz Show. This particular segment was filmed in October but aired this week. I was excited for these authors and set my DVR to record the show (since I rarely watch it).  I found their segment and watched it. Their story was highlighted and interesting—yet something was missing. There was nothing in the story to indicate their full story appears in their book. The book or the book title was not mentioned. The result was another missed opportunity to tell a national audience about their story.

I've never appeared on this type of national television show. It must be full of tension and excitement for the author to make sure you answer the questions and make a great appearance on the show. The challenge for the author is to make sure no matter what message the television show wants to give—that you meet your own agenda (sell books).

This recent story is not the only time I've seen missed opportunities. Years ago I wrote a book called Running on Ice for Olympian Vonetta Flowers. She was the first African American to win a gold medal in the winter Olympics. In fact, Vonetta was on the 2006 U.S. team for the next Olympics in Turin, Italy. Katie Couric interviewed Vonetta on The Today Show. It was a great interview yet nothing in the interview mentioned that a book told Vonetta's story. While I'm pleased to have written this book, I wanted it to succeed in the marketplace (sell) yet the opportunity was missed.

No matter where you are in the writing and publishing world, now is the time to prepare yourself for these opportunities so you do not miss them.  In the publishing world, we call it media training—and it's something every author needs to learn.

Here's three valuable yet inexpensive resources to prepare yourself for the media:

1. Gayle Murphy has been a journalist for many years. I interviewed Gayl in this free teleseminar and you can get her seasoned advice for every author about how to tell it to sell it.

2. The Media Training Bible by Brad Phillips. I reviewed this book several years ago (follow the link). The seasoned advice and tips in this book are invaluable. Phillips is a well-known and excellent media trainer. Every writer will profit from a careful reading of The Media Training Bible.

3. Be the Media compiled by David Mathison. This older book is excellent to help you know how to create your own message and different ways to get it out into the marketplace.

For the last couple of years, I've been doing radio interviews to promote my Billy Graham biography. In the next two weeks.I'm scheduled to be on two LIVE radio shows telling stories from the book. It's fun and I'm grateful for these opportunities. Each time before the interview, I remind myself why I'm on these programs: first to be energetic and tell interesting stories about Billy Graham. 

Yet integral to this agenda is my second key point: to make sure I tell people where they can get the book. I've created a website with multiple options to purchase the book. During several of these interviews, even if I am not asked about it, I take the initiative to weave into the conversation the specific name of my website and where people can get the book.

When you receive these types of opportunities for your writing, seize them—yet use wisdom to make sure you cover your own interests.

---
W. Terry Whalin is an acquisitions editor at Morgan James Publishing and has written more than 60 books for traditional publishers including Book Proposals That $ell and Jumpstart Your Publishing Dreams. He blogs about the Writing Life and lives in Colorado. Terry has over 194,000 twitter followers.

Tweetable:

Here's three economical resources for every writer to get media training. (ClickToTweet)
 

Season's Greetings from Writers on the Move

This is our yearly Season's Greetings video to our subscribers, followers and visitors - in other words, our online famly! Hope you like it!

HAVE A GREAT HOLIDAY SEASON!

Writing for Children – Finding Story Ideas

Sitting at the computer with a blank word document in front of you may be intimidating for a writer. You just finished one manuscript, or you’ve hired out to ghostwrite a story, or whatever the reason is, you need to begin writing a children’s story.

Hmmm. What should it be about? You think and think. You gaze out the window. You draw a blank.

Alexander Steele wrote a short article in the October 2010 issue of the Writer, “Where can you find the seeds of a good story?” It was interesting to read that Herman Melville, author of Moby-Dick, had his own whaling adventures which he used to create a wonderful and everlasting story. Steele advises, “Probably the most fertile place to look for ideas is right inside the backyard of your own life.”

You might be thinking you don’t have close contact with children and your childhood was boring, so you don’t have any experiences do draw on. Or, you may be so busy living your life and raising your children that you don’t have time to stop and see all the amazing story opportunities that are right in your own backyard. Well, even if these scenarios fit, you can take steps to rectify the situation.

Finding Story Ideas if You Don’t Have Close Contact with Children:

1. Turn on the TV. Yes, this is an excellent source for story ideas, as well as watching children’s behavior. While it may be in the confines of a scripted show, the writers of these shows try to keep it as real as possible. Take note of the situations, the attitudes of the actors, the scenes, and everything else. Even children’s cartoons have engaging storylines. It may be just the spark you need.

2. Go to a playground with notebook in hand. Watch the children play and listen to them talk. If you’re a professional writer (ghostwriter), or you’re already published, consider asking your local age appropriate school if you could sit in the lunchroom during lunch periods. A useful way to get a positive answer would be to first ask if you could give an author or writing presentation to the students. The principal would need to be sure you are a legitimate writer. Please note though, there may be legal and safety aspects a school would need to consider.

Note: If you do go to a playground or other area where there are children, be sure to inform parents, guardians, or administration of what you're doing. It'd be a good idea to bring a copy of one of your published books with you, so they feel comfortable that you are indeed a writer. It's a crazy world, always take precautions, and keep the safety of our children at the forefront.

3.  Read newly published children’s books, and reread ones you enjoyed as a child then reinvent a story. This is a tip I took advantage of with my own children’s fantasy chapter book. I read an old Chinese tale and reinvented it for a children’s book. I was recently reminded of this ‘story idea source’ by multi-published children’s writer Margot Finke.

Finke advised to study books you like; pay attention to why they work, then “craft an entirely new story.” She explained that, “quirky and fresh” wins publishing contracts today.

Finding Story Ideas if You Do Have Close Contact with Children

1. Study the children you do have contact with, whether your own children, your grandchildren, or other relatives.

Children are an amazing source of inspiration and ideas. They have an innate ability to make you feel: just looking at a picture of children may make you smile; hearing a baby laugh can actually make you laugh.

Watch the children, notice their mannerisms, body language, movements, attitudes and emotions, speech, and their interactions with other children and adults. You’ll not only get story ideas, you’ll also get dialogue and ‘showing’ descriptions.

2. If you have regular contact with children, you really shouldn’t need any other steps, just listen, observe, and take notes. But, if the character’s age of your new story differs from the ages of the children you see, use the steps noted above.


Have you had an idea for a children's story for a while now and just haven't done anything about it. Have some notes or an outline? Maybe it's time to talk with a children's ghostwriter!

Karen Cioffi is an award-winning author, ghostwriter, and author/writer online platform instructor.

Are You Living the Writer's Life?

Yesterday as I was coaching a client, she said she had trouble connecting her writing life to her "regular" life.

She has so many things coming up in her personal life in the next month or so, that she just wasn't sure how she would continue doing things for her writing life, too.

Yet she didn't want to lose the momentum she'd gained in the past few months for her writing career.

This is a common feeling or situation among writers.

Many tend to see their writing or their writing business as a separate part of their lives.

When they do, they tend to either let their writing take over their personal lives almost completely (and they write, write, write all the time) or they NEVER find time for their writing or their writing business because they're always caught up in personal or family matters.

Either way, they constantly feel guilty and stressed.

So what's a writer to do?

Well...I think the answer is to live the writer's life all the time.

That doesn't mean you have to be writing all day, every day.

It just means you need to be making connections between your personal life and your writing life as often as you can, so you don't feel you have to sacrifice one part of your life for the other.

For example, take the things you enjoy in your personal life and write about them.

I do this all the time, often selling my personal essays, stories, articles, or other items to magazines, newspapers, online publications, and other publishers.

The great thing about doing this is that I can write about almost anything.

As you go about your day today – and every day – think of ways to connect your personal life with your writing life.

In other words, live the writer's life!

It's fun and profitable when you do.

Can't Think of Anything in Your Life Worth Writing About?

Try one of these ideas:

1. Your Most Memorable Birthday

2. The Best Car Trip You Ever Took - or the Worst Car Trip You Ever Took

3. Your Biggest Teenage Crush

4. The Scariest Thing That Has Ever Happened to You

5. The Most Difficult Thing You've Ever Done

6. How You Learned to Drive

7. The Worst Date You Ever Had

8. The Most Difficult Person You Ever Met

9. Staying Fit - Easy and Fun or Next to Impossible

10. Your Favorite Place in the World

Suzanne Lieurance is a freelance writer, the author of over 30 published books, and the Working Writer's Coach.

Let her teach you how to turn writing about your personal experiences into a career and your brand.

Learn more at www.fearlessfreelancewriting.com.

The Freelance Writing Drivers Seat

Are You in the Driver's Seat of Your Freelance Business?

Guest Post By Nick Usborne

Only a few very successful freelancers are truly in the driver's seat of their business. They control every aspect of their business and their work — day by day and year after year.

The majority of freelancers don't work this way. They spend their entire careers in the passenger seat. They are reactive. They allow their clients and other external factors to do the driving.

How about you? Read through these five key differentiators, and then determine whether you are in the driver's seat of your own freelance business, or not.

Differentiator #1 – Drivers have a 5-year plan, at least.

Freelancers who are in the driver's seat know where they are going. They also know what it will take to get them to their destination. They know the roads they will have to take, and the waypoints along the trip.

If you don't know where you are headed — if you don't have a long-term plan — you can hardly claim to be in the driver's seat.
(Unless you're out for a joy ride, with no particular destination in mind. But, if that is the case, you don't really have a business.)

Differentiator #2 – Drivers choose their clients, and their projects.

Top freelancers know which types of clients are best to work with and pay the highest fees. These are the clients they approach, capture, and work with. They don't waste valuable time on multiple, low-value engagements.

These freelancers behave less like typical freelancers, and more like small consulting companies or boutique advertising agencies. They go for the best clients.

You can take the same approach, behaving more like an up-and-coming company than an individual for hire.

Differentiator #3 – Drivers increase their value.

Smart freelancers know there is always more to learn. And, they are never shy to invest in their own education. They spend money to improve their core skills, and to add more skills their clients will find valuable.

The key here is to increase your perceived value in the eyes of prospective clients. The higher your perceived value in the client's eyes, the higher the fees you can charge.

Differentiator #4 – Drivers don't bill for their time, they bill for their value.

Smart freelancers don't have hourly rates. They don't write their estimates based on the time they will spend on an assignment. Instead, they estimate and bill based on the value of the work they produce.

A three-page online article might take you the same time to write as a three-page sales page. But, the sales page is worth ten times as much to the client. So, why charge the same amount for both?

Differentiator #5 – Drivers maximize their income from every job they do.

Ambitious freelancers seek to increase the scope of every project they take on. They don't just listen to what the client asks, but also make recommendations that deliver great value to the client, and more dollars to themselves.

As an example, when asked to rewrite a website home page, the driver might ask something like, "Would you like me to review your second-level pages at the same time? If the home page is changing, it would probably make sense to change some of those second-level pages, too."

In other words, freelancers in the driver's seat are proactive, seeking out new opportunities, and expanding on current projects.

In summary …

Most freelancers are totally passive, grateful for the work their clients give them, and getting by on the fees they are offered.

But, as soon as you claim your rightful place in the driver's seat, everything changes.

You take control and start taking action to get better clients, work smarter, and make more money.

Are you ready to get in the driver's seat?

[Ed. Note: Nick Usborne has been a copywriter for 30 years now, 11 of which he's dedicated solely to online copy. He is also the author of Copywriting 2.0: Your Complete Guide to Writing Web Copy that Converts (formerly Million-Dollar Secrets for Online Copywriting), a step-by-step guide showing copywriters how to apply their skills to writing for the Web, and confidently present themselves to any company, large or small, as an expert who can transform their online presence.]

This article appears courtesy of American Writers & Artists Inc.’s (AWAI) The Golden Thread, a free newsletter that delivers original, no-nonsense advice on the best wealth careers, lifestyle careers and work-at-home careers available. For a complimentary subscription, visit http://www.awaionline.com/signup/.

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