How to Make Writing Come Alive for Readers and Writers Alike

Carolyn doing what she preaches, spreading the word, having the fun!

Connecting to Authors Counts

 

Carolyn Rants About How to Make Reading
 Feel Like the Real Thing

 

By Carolyn Howard-Johnson, novelist, poet and multi award-winning author 
of the #HowToDoItFrugallySeries of Books for Writers

 

Many years ago when I was beginning to dedicate myself to writing—meaning writing real books and not having other work to attend to, the LA Times reported that Harper Collins had hatched a program to “draw authors and readers together.”

What a wonderful concept! It seems new at the time, a possibility that could be nurtured with the coming of the Internet. And, yes, I’m being facetious. 

 The giant publisher offered up their big-name authors for an “Invite the Author” program. Authors like Ann Patchett (author of Bel Canto) and Wally Lamb (author of This Much I Know is True) would speak by phone to the members of a very few book clubs—chosen by lottery, no less! It seemed like a great idea to me. I was working on my the first book soon to become part of a series for writers (The Frugal Book Promoter, now in its third edition).

Of course this was a new idea of inspired by the best of marketing’s intentions—to make PR more about serving the public than mere “selling” which was okay by me especially since they publish lots of excellent titles that can be classified as literary, a genre I saw as losing ground since my days as an English major. What T’d me off is that these ladies from one of the chosen clubs, the Digressing Divas Book Club in Michigan, were so excited because they “had never met an author or talked to one before.” Can you imagine? Weren’t bookstores doing that? Libraries? But it me realize there must be avid readers who think that authors are a bit untouchable. It convinced me of what I had started to observe on my own. We all could do more but the newly minted POD authors otherwise known as the self-published had been eschewing marketing of all kinds because from what they observed it was a job for publishers and beneath the talents of creatives—that is, authors! 

Today, things have changed. I was a slog to get us to realize that not matter how we publish we are at least in part responsible for our own book’s success, our own relationships with our readers. Many authors of literary works (and other genres, too) had been keeping themselves cloistered but not all. Today even the most literary, most hightly paid ones have websites—even participate on the content we find there.  They have easily accessed e-mail addresses. They have blogs and newsletters! They have bared their very souls to their readers in their writing, for heaven’s sakes!

Today it’s easy to find authors. Look up their names on Google. Once found, visit their site and sign their guest books. Most (at least the smart ones) would be pleased to send you a signed bookplate if you ask. Most will answer your note.

Lacking an e-mail address or an interactive feature on their website, authors can be reached by writing to their publisher who passes these letters on to the author. This is not a new process. It has been going on for decades. What a concept! A personal letter with the distinct possibility that a reader will get a personal note back complete with a valued signature! 

Oh, and book signings. Well, granted some big chains got awfully uppity about who they allowed to appear on their premises, but most towns, large and small have realized the potential for an author to visit and chat with book lovers. So, if “Digressing Divas” everywhere are all that excited about chatting with authors, maybe they should be telling their bookstore proprietors about their needs. In fact there are lots of ways they can keep that author-reader relationship ball rolling:

~What would happen if B&N invited an author from a small press so their customers could get copy of an autographed first novel, maybe even a honest-to-goodness first edition? 

~And what if they actually promoted this new author? 

~And what if the people who came actually found a new voice, a new author to adore?

~“Digressing Divas” could also hound their libraries a bit. A former Nobel prize nominee, Dr. Alicia Ghiragossian, Stephen Veres, author of A Light in the Distance, and I spoke on “The Three Faces of Tolerance” at our local library. Other authors like Pat Morrison, Vincent Bugliosi and poet Bart Edelman have spoken to those in our not-so-large community as part of this same series. None of us said “No.” Some of these authors may someday be the Oateses or Faulkners or Roths of the literary world with—or without the help of a publisher.

Here’s more proof: We now have a Literacy Day. This year it’s on Mon, Sep 8, 2025.  We might still not have an opportunity to find the world’s most famous authors at every bookstore or featured on every segment of Ali Velshi’s book club (MSNBC), but it’s an opportunity to meet people who write, people with opinions and people with talent.

Our “Diva” book-clubbers could invite authors to come talk to their clubs, these days, especially if one live in their town or even region. I know several authors who have spoken to as few as twelve avid readers cozied around the fireplace at a club member’s home. One of those is Leora G. Krygier, author of First the Raven.

Some authors even teach at colleges in your area. Author Beverly J. Scott even took a road tour in one of her collectible Edsels so she could meet people in small towns!

 

Real Ideas for Making Readers and Authors Who Read
 Feel More Connected 

 

• Write to authors when you’ve read their books.
• Look up an author on Amazon.com. She may even have a link to a special biography page and/or an e-mail address.
• Check out AuthorsDen.com. Wow! What an array of writers!
• Attend book signings. Occasionally attend even if you haven’t ever read a book by the starring author.
• Join groups that invite authors to speak. Even investment groups are known to do that. I know. I was among the 300 guests in the banquet hall!
• Attend your local library’s events.
• Let your bookstore know when you have read something you enjoy, especially if you had to go to Amazon.com to buy it. Ask them to invite that author to visit their store.
• Read your paper’s Book Review section (you’ll sometimes find them in sections labeled “Opinion” or “Voices” these days); use some of the website addresses you find there to contact publishers and authors.
• Most of all, just ask for your bookish little heart’s desire. You might get it. Cross-promotion among authors is known to be one of the best promotions of all.
• If you find an author who isn’t receptive, find yourself another.

 

 

MORE ABOUT THE “WRITERS ON THE MOVE” CONTRIBUTOR

 

Howard-Johnson is the recipient of the California Legislature’s Woman of the Year in Arts and Entertainment Award, and her community’s Character and Ethics award for her work promoting tolerance with her writing. She was also named to Pasadena Weekly’s list of “Fourteen San Gabriel Valley women who make life happen” and was given her community’s Diamond Award for Achievement in the Arts.  Carolyn writes nonfiction for writers, poetry, and fiction and has studied writing at Cambridge University in the United Kingdom; Herzen University in St. Petersburg, Russia; and Charles University, Prague. She is also celebrating more than a year of writing this column for Susan Violante’s First Chapter Plus and occasionally contributes to Reader Views’ blog as well. Please follow her author’s profile page on Amazon at https://bit.ly/CarolynsAmznProfile to receive notice of her new books right to your e-mail address. 

 

Perking Up the New Year for Authors

 

A Couple Bulleted Lists of Ideas that May Perk Up the New Year

 

         Tuning Up for 2025 with Ideas Old and New

By Carolyn Howard-Johnson, poet, fiction writer, and author of the multi award-winning HowToDoItFrugally Series of Books For Writers 

It’s the new year! You may have lots of ideas for writing waiting to come to fruition and you’re eager to get started, but if you enthusiasm for marketing has become a bit stale, the new year is a good time for that. With new experiences come new ideas, new contacts, new skills. You might even find a new enthusiasm…or, imagine this! A boost in book sales! So let’s get tuned up. It’s 2025!

Tada! Out jumps the idea of magazines. They need content and the authors of books can be ongoing resources for them! About 7,000 slick magazine titles—each with several editions per year—are published in the US each year. Some of them are trade magazines related to an industry featured in your book. Others are regional and their audience lives in the same area your book is set in—or the one you were raised in. Others have broader interests. And most of them don’t get bombarded with media releases like the mainstream media does. Others, like this list, might have something pertinent for yours.

§  Magazines are usually desperate for seasonal material that thrive on gift news including books as well as personal interest and inspirational stories. You may have one to offer them.

§  It’s that book of yours that makes you credible enough to be considered for feature stories or quoted. Include information about your book in your interviews or in articles you write for them yourself.

§  Find niche super resources—newspapers, dailies, weeklies, TV, and radio stations, and trade publications that lend themselves to your title or background story—from newsletters to nationally distributed newspapers like AARP (for seniors over fifty-five)—at Newslink.org. Many of them have huge readership because they don’t charge (extra) for subscriptions.

§  Once a long time ago almost all media featured books. It is more difficult now, though the recent support for the banning of books has increased some media interest. If your book is banned or falls into a category that has become a target of these groups, you might get the kind of coverage that makes it into a bestseller. This niche isn’t as new as it appears; unfortunately it may have a long life ahead, too. And for you, that can be good news.

§  Each time your book appears—no matter how it appears—in a big name magazine, that can be used in a query letter to help convince reviewers that yours is a book they want to read and review.

My favorite resource for finding appropriate media for whatever book or event I was doing in any given moment had been Bacon’s Directories since my long-ago days as a fashion publicist. They were a series of hefty volumes. Even then Bacon’s several huge reference books were too expensive for most authors or even small publishing companies to buy. Luckily Bacon’s is now Cision, an integrated internet platform. This online directory to TV, radio, newspapers, magazines, is more than welcome.

I especially like Cision for accessing regional publicity for an event when I am signing or presenting at out-of-town venues.

o You won’t at first know these out-of-town contacts—or some of your local ones for that matter. Do not assume that is a barrier to a broader relationship. They are people, after all. Find ways to keep in touch with them, beginning with logging them into your contact list. Here’s a few keep-in-touch ideas

o Write congratulatory notes when an editor you’ve become familiar with gets a promotion or award, when a reporter writes a story you found helpful, when an intern writes an article you find provocative, when the medium introduces a new section or new columnist.

o Write frequent Letters-to-the-Editor.

o Drop them a note recommending they review a book—any book—that connects with local interests. Or offer to review for it for them.

o Well, yeah! Send pertinent editors media releases.

Join a forum, list-serve, or social network group   where people interested in books gather. Yeah, it isn’t new but a lot of them got lost when Yahoo disappeared them! Choose groups of readers interested in your genre or groups of experts in specific aspects of publishing books like marketing. They gather to share, chat, get questions answered. Here’s a list to make list-serveswork for you: 

§    Spend some time contributing and getting acquainted after you’ve subscribed.

§    Pay attention to the posts of members with long experience/expertise to share.

§    Absorb what you can learn from them, especially the stuff you didn’t know you needed to know.

§    Most list-serves were once found on Yahoo, but most—if not all— now have addresses that look like this one:  podpublishing@groups.io. I have followed it since its Yahoo days.

§    Facebook offers a variety of groups, too; they tend to attract newer authors so you will more than likely use them to meet and attract readers. I use Valerie Allen’s AuthorsforAuthors group on Facebook a lot. Do read guidelines for these groups when you join.

Install automated icons that increase exposure for reviews of your books like the ones you see on this blog.You’ll find these little insignias (also called “buttons”) everywhere on the net—social media, websites, blogs. Find them in zillions of places online like newsletters, blog posts, and Mail Chimp-assisted mass e-mails. They usually look like a row of inconspicuous little squares, often near the bottom of the message. Visitors can choose one or more: Click, click, click, and voilá! Each click produces a pop-up of a pre-written post that includes a title and a permalink of the site they have been perusing. When we style them with say a blurb, an added motto, or hashtags, they become fast wonder workers for our campaigns and for encouraging followers. They work even better when we invite subscribers and visitors to use the ones we install on our own content as well as your promotional material like your website, blog newsletter. I mean, everyone is short on time; everyone is looking for shortcuts. And many are happy to help!

We who want to build exposure for our books as effectively and frugally of time as possible will intuit that the icon marked with an “F” is for Facebook; a “T” (most online entities haven’t changed the icon since Twitter changed its name). The one marked with a “P” pops up a post on Pinterest, and so on.

 

Tip: These share buttons and the posts they create have value beyond letting you increase exposure for any of the marketing you are doing online. They work well to increase your own outreach of helpful, sharing posts that go to your followers as you browse the web. When your site visitors use them to share your invitations, articles, tips, they trigger its algorithms or stats. Using the icons you find on others’ sites or blogs is a gift to them and there is usually room to make them work harder for both of you by leaving a positive blurb or hashtag on the pop-up. If there is space available after that, tag someone else who likes to share. I’m @frugalbookpromo on X.

 

And one of my favorite tips worth reviving! It was recommended to me by the late, great Dan Poynter. Use it for special occasions “just to keep in touch with people who know the value of tuning-in and networking.” He called it a “Top 50 List.” It’s your list of people you love to work with. You might already have a “Top 50 People List;” You just haven’t coded them as such on your contact list and if you haven’t, your relationships aren’t working to their potential. Schedule a once-a-year (at least) communication to your Top 50 this year! 

MORE ABOUT TODAY’S CONTRIBUTOR 

 

 Howard-Johnson is the multi award-winning author of fiction, creative nonfiction, and poetry. She is also a marketing consultant, editor, and author of the multi award-winning HowToDoItFrugally Series of books for writers including her flagship book The Frugal Book Promoter(https://bit.ly/FrugalBookPromoIII), now offered in its third edition by Modern History Press and two booklets in their second editions,  Great Little Last Minute Editing Tips for Writers  and The Great First Impression Book Proposal, both career boosters in mini doses and that make ideal thank you gifts for authors. The one on writing book proposals is also available as an Audio Book. 

The Frugal Editor (https://www.amazon.com/dp/1615996001), now in its third edition, is the winningest book in the series. She is working on a second edition of her #HowToDoItFrugally How to Get Great Book Reviews Frugally and Ethically to be published in this new year.  Find the entire series as e-books on Amazon’s new page for series. 

 Carolyn also has three frugal books for retailers including one she encourages authors to read because it helps them convince retailers to host their workshops, presentations, and signings. It is A Retailer’s Guide to Frugal In-Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques (https://bit.ly/RetailersGuide). In addition to this blog, Carolyn helps writers extend the exposure of their favorite reviews at TheNewBookReview.blogspot.com. She also blogs all things editing—grammar, formatting and more—at The Frugal, Smart, and Tuned-In Editor (https://TheFrugalEditor.blogspot.com). Learn more and follow for news on her new releases direct from Amazon at https://bit.ly/CarolynsAmznProfile.

 

What Is More Valuable Than Fame

By Terry Whalin (@terrywhalin)

Many writers believe writing a book will make them famous. They believe getting their book into the market will make them well-known. This idea is a publishing myth. The reality is without the author’s promotion, something terrible happens—nothing. What are you doing to increase your connection to your audience? 

Within the publishing community, the buzz word is “platform” Agents and editors will ask writers, “Tell me about your platform.” In a speaking arena, a platform is a raised section and where the speaker talks to be visible and reach his audience. The word platform is a way of asking about your audience and your connections. There are many ways to build or have a platform. It could be through a social media site like Facebook, LinkedIn or Twitter. An author can have similar or different connections on each of these networks. While there is no perfect number for these networks, the larger the better. 

My encouragement to you in the platform area is to have real numbers and not fake ones. Several years ago, one of my journalist friends had a major publisher releasing her new book. I knew she had a small twitter following yet one day I looked, and she had gone from a small following of hundreds to over 100,000. The sudden increase was suspicious because anyone can go to a website and purchase 100,000 followers. When you “buy” followers, your numbers certainly increase but they are not real followers who engage with you and actually buy your books. 

As an example, I have over 180,000 followers on Twitter which is an aspect of my platform in the market. This platform did not happen overnight. I’ve been on X / Twitter since 2009 and steadily building and increasing my audience. People follow me for several reasons. First, I give varied and targeted content for my audience. I also tweet 12-15 times throughout a day. The majority of my tweets point to additional information and each one includes an image for greater visibility. Through the years, I’ve worked hard and consistently at creating this content. The growth of my audience on Twitter did not happen naturally or organically without any effort. It’s another reality of publishing: you have to consistently work at building your audience or platform. Why?

You may not like or understand X / Twitter so it would not be a good place for you to build your platform. Pick one or two online places that draw your attention and are fun to use. You want them to be fun because you will be spending a lot of time on these places. Whatever sites you choose, begin right away. Internet marketing guru Seth Godin says “It is never too early to begin marketing.” 

Throughout my over 35+ years in publishing, I’ve learned one simple truth. Traditional publishers make powerful books. They have great distribution and attractive covers. Ready for the simple truth? Most of them are lacking in the ability to help their authors sell books. Authors can’t delegate that responsibility to their publishers. Whether you write fiction or nonfiction, you still need to be building your platform. Fiction is based on a great story and nonfiction is based on a great idea, careful research and storytelling. Both types of writing need to have excellent storytelling—but my contention is that every author will be better positioned to actually reach customers and sell books if they have built an audience or platform which is hungry for their work.

There are dozens of ways to build your platform and I’ve only given you a few possibilities. Your platform is important to every author. Why? Because even if you publish with a traditional publisher, it will be 80% up to every author to sell the books. Publishers will work with authors who have small or growing platforms, yet every publisher is actively looking for people connected to their readers.

This repeated exposure on your book using different methods is a key part of the platform building process and a necessity for every author. If you are not doing it, then take action, make a plan then execute your plan. Your connection to the audience is much more important than becoming well-known.

Tweetable: 

Connecting to readers with your book is important—even more valuable than becoming well-known or famous. This prolific writer and editor gives the details here. (ClickToTweet)

W. Terry Whalin, a writer and acquisitions editor lives in California. A former magazine editor and former literary agent, Terry is an acquisitions editor at Morgan James Publishing. He has written more than 60 nonfiction books including Jumpstart Your Publishing Dreams and Billy Graham. Get Terry’s recent book, 10 Publishing Myths for only $10, free shipping and bonuses worth over $200. To help writers catch the attention of editors and agents, Terry wrote his bestselling Book Proposals That $ell, 21 Secrets To Speed Your Success. Check out his free Ebook, Platform Building Ideas for Every Author. His website is located at: www.terrywhalin.com. Connect with Terry on Twitter, Facebook and LinkedIn.

Authors Need to be Realistic

By Terry Whalin @terrywhalin

Over the years, I’ve met many passionate writers. One brand new writer told me, “My book is going to be a bestseller.” This confident boast intrigued me and I wanted to know more details such as the focus of the book and the publisher. 

When the author said, “Balboa Press” I knew this author was headed for a rude awakening. Balboa Press is a self-publishing company and a part of Author Solutions. From my years in publishing, I knew this company was going to publish close to 50,000 titles this year. For this author to break out with a bestseller would be nearly impossible. To become a bestseller, the book needs broad distribution to online plus brick-and-mortar bookstores who report their sales to a bestseller list. Balboa Press is online, and their books are not sold in brick and mortar bookstores. Also with the large volume of titles each year, it is common publishing knowledge that the bulk of Author Solutions (and Balboa Press) employees are in the Philippines. I’ve seen a number of books from these publishers and their covers are poor (And good covers sell books) and the overall production is not good quality. I hoped this author didn’t spend a lot of money to produce her book. I’ve met authors who have a garage full of books from these companies and have spent $20,000 to produce them (no exaggeration). It is heart breaking to witness such scams and authors need to be careful. 

Here’s three steps to avoid the wrong publisher:

Use Google to see what is online. Type: Publisher name + complaint then read a page or two of the entries. Are the complaints new or old? Are there many entries or a few? 

1. A reality of the internet is every publisher has complaints and anyone can write anything about anyone with it online forever. 

2. Speak with some of the publishers’ authors and ask about their experiences.

3. Read and get professional help on the contract. Make sure you understand it.

These actions will help you avoid many publishing pitfalls. The publisher you select has a lot to do with getting your book into the right places online and in physical bookstores. Some authors believe they can make money if their book is on Amazon. While Amazon is a large part of the book selling market, there are many ways and places that people buy books: bookstores, airports, grocery stores and much more. You want your book to be in the broadest possible number of places to succeed, sell and make money. The publisher controls much of this distribution. 

Because many of these financial details are outside of your control as an author, what steps can you take? From my 30+ years in publishing, it does not happen without the author taking action. No matter whether a major publisher releases our book, or you self-publish, as the author you will bear the bulk of the responsibility to market your book. If they are honest, every author would like to delegate this book marketing responsibility to someone else. 

One of my favorite books is The Success Principles by Jack Canfield. I’ve read this book several times and I’ve also listened to this entire book on audio. Canfield has spent a lifetime studying the principles that people follow to be successful, and I want you to be successful as an author. The first principle in the book says, “Take 100% Responsibility for Your Life.” 

This principle applies to the constant wish for every author to have someone else market your book. Are you reaching out to your target audience? Have you identified your target audience for your book? Where are they and how are you reaching out to touch them on a consistent basis? It does not have to be daily but it does have to be regular. Give them great content on your topic and in that process point them to more information inside your book.

One of the best ways for you to take responsibility is to create your own marketing plans. Whether you self-publish or have a traditional publisher to get your book into the bookstore, these plans are important. Whether your book is launching soon or has been out for a while, you need to be creating and executing your own marketing plans. Every author needs a dose of realism combined with consistent action to reach readers.

Tweetable: 

Authors need to be realistic and combine this realism with consistent action. Get insights from this prolific writer and editor. Get the details here. (ClickToTweet)

W. Terry Whalin, a writer and acquisitions editor lives in California. A former magazine editor and former literary agent, Terry is an acquisitions editor at Morgan James Publishing. He has written more than 60 nonfiction books including Jumpstart Your Publishing Dreams and Billy Graham. Get Terry’s recent book, 10 Publishing Myths for only $10, free shipping and bonuses worth over $200. To help writers catch the attention of editors and agents, Terry wrote his bestselling Book Proposals That $ell, 21 Secrets To Speed Your Success. Check out his free Ebook, Platform Building Ideas for Every Author. His website is located at: www.terrywhalin.com. Connect with Terry on Twitter, Facebook and LinkedIn.