26 Reasons a Writer Should Blog - Part 6

Have you ever noticed how some of the most difficult letters to write about come near the end of the alphabet? Well, perhaps apart from Q that is!

Each month we've taken the next few consecutive letters of the alphabet and selected one word representing each letter. We're now getting to some tough choices. What will the next four be? T, U, V and W.

If you've been with me since the beginning of this series, by now your writers' blog should be looking good. So as we approach the final seven letters, let's dig deep. The points from this post and next month's can put the final touch to your really great blogs.

 So here we go!

20. T is for Title. Brian Clark of Copy Blogger gives these startling statistics: 


On average, 8 out of 10 people will read headline copy, but only 2 out of 10 will read the rest. See what that looks like >>>

He adds, "Without a headline or post title that turns a browser into a reader, the rest of your words may as well not even exist."

Wow! We need to come up with some innovative titles. I have a confession. I have only recently realized how important blog titles are. I know how important titles are to my books or articles, but somehow I missed the point when it came to my blog titles. So we have thrilling titles like "26 Reasons a Writer Should Blog - Part 6!"

It's too late to change the titles for this series, but I'm going to put a lot of thought into future posts I promise you!

So how do you choose a good title? Here are two sites where you will get some brilliant ideas.

• 10 Sure-Fire Headline Formulas that Work. The writer gives some new twists to old methods.
• How to Craft Post Titles That Will Draw Readers Into Your Blog. Some excellent advice available here.

21. U is for Undivided Attention.

• We often hear how important it is to separate our writer from our editor. We should allow our internal writer to get down on "paper" a.k.a. screen, what she wants to say. Only then should we allow our internal editor to come along with her red pen and make corrections.
  
  I don’t find that easy, do you? When I sit to write, my own personal editor perches on my shoulder and points out all the things I need to correct. I battle to concentrate on a first draft without doing repeated alterations along the way.
• By blogging to a theme, I know where I want to go. Once I sit to write, it is much easier to concentrate and go flat out. Try this yourself. You can give your post your undivided attention. I know it will only take about half-an-hour max if I don’t allow myself to get distracted.
  
  Images can come later. Anecdotes can be added. I sometimes type in capitals ANECDOTE and keep going. Don't stop to look for the write illustration. You'll get distracted. Just write! Focus! Get down the main points. This is all good training for your longer pieces of writing. Once you've drafted the article, go through again and look for suitable images, anecdotes, or even links to other posts.

22. V is for Value.

If your reader doesn't get value out of your post, and by that I mean every post, she will not come back. Bottom line: every post must contain value. So how do you do that?

• Picture your readers before you start. Have them in your mind, and write your post TO them. Think of the problems they may have with what you have to say and address those problems. Make your post applicable to every one of them. 
• Write about issues of interest to you. Share your passion with your reader. Get excited. Let them see why. As you bubble over on the page, they will get caught up in your enthusiasm, and want to read on.

• Be a perfectionist. Benjamin Franklin once said, "If you fail to plan, you plan to fail." Don't do that! Have a plan and stick to it. To give you another quote, Norman Vincent Peele said, "Shoot for the moon. Even if you miss, you'll land among the stars."
  
  So aim at 100% perfection every post, and you should turn out high quality posts that will keep your readers coming back for more. 

23 W is for Word Count 

A common myth is that the ideal length of a post should be 500-600 words, or it should all fit within a screen so the reader doesn't need to scroll. That no longer makes sense as many people read on tablets or smartphones. Take a look at some of the most popular blogs, like Copyblogger or Huffington Post, and you will see far longer posts. 

     Here are a few points to consider:

• Readers have short attention spans and are short on time. So if your blog is longer, it must also be scannable. Plenty of headers, different colored fonts and images will help them leap through the article searching for the one treasure they want to stop and unpack.
• Keep to short posts if you are posting daily. You're not likely to be able to keep up with longer posts on a daily basis, nor will your readers. 
• Longer posts are better for SEO and Google prefers them.
• Posts that are longer also increase your likelihood of valuable backlinks.
• The longer posts are most likely to be shared. According to Forbes: "It has been found that posts which contain more than 1,500 words gained 68.1% more tweets and 22.6% more Facebook likes. In other words, the longer the post, the more it will get shared."
• Bottom line? There is no right or wrong answer. Go with what works for you. Some posts may be longer than others. It's up to you. The important factor is the readability of your blog. Can you hold your readers' interest for the duration? Or is your longer post easy to zip through looking for the meatier bits?

Which point in this blog helps you the most? Share it in a comment below. 

MORE ON THIS TOPIC: 

26 Reason for a Writer to Blog - Part I: A - C
26 Reason for a Writer to Blog - Part II: D-G
26 Reason for a Writer to Blog - Part III: H-K
26 Reason for a Writer to Blog - Part IV: L-O
26 Reason for a Writer to Blog - Part V: P-S

SHIRLEY CORDER lives on the coast of South Africa with her husband and a lively Jack Russell. Her book, Strength Renewed: Meditations for your Journey through Breast Cancer, has brought encouragement and inspiration to a multitude of friends and contacts across the world.

Visit Shirley at ShirleyCorder.com where she encourages writers and readers, or at RiseAndSoar.com where she encourages those in the cancer valley. You can also meet with her on Twitter or Facebook.

Sign up to receive a short devotional message from Shirley in your inbox once a week. 

Presenting: A Title that Sells, Part 2

What do potential book buyers look at first? Your title. A jewel of information thanks to research done at Thomas Nelson Publishers and shared by Michael Hyatt, former chairman and CEO. The research yielded a list, in order, of how a book is chosen. I can vouch for the list's authenticity. It's exactly how I choose books. See if you don't agree:
1. Title
2. Cover
3. Back cover
4. Flaps (hardcover books or trade books with "French flaps")
5. Table of Contents
6. First few paragraphs of book's contents
7. Price
Note: If the author is well-known, that might be the deciding factor. (Unknown authors are a "non-factor.) Price, last? Intriguing, but true. Hyatt says, "Readers don't buy price. As long as the book provides enough value for the price requested, it sells."

In the PINC
Hyatt, referring to non-fiction books and blog posts, went on to say: GREAT TITLES ARE PINC (pronounced "pink.") Great non-fiction titles follow at least one of the following strategies:

                                                                            Examples

P: Make a Promise       Sexy Forever: How to Fight Fat after Forty, by Suzanne Somers
I: Create Intrigue          The 7 Wonders that will Change your Life, by Glenn Beck & Keith Ablow
N: Identify a Need         How to Write a Sentence: And How to Read One, by Stanley Fish
C: State the Content      Autobiography of Mark Twain, Vol. 1, by Mark Twain & Harriet E. Smith

Hyatt notes that some (many) titles cover more than one letter. And that fiction titles are in their own category--Intrigue--true for virtually all fiction books that sell.

Titles that Sell: Two Excellent Resources

1. Emma Walton Hamilton's post: "What's in a Title?". Hamilton, whose post focuses on fiction, suggests making your title:

• Specific to your book, not general (Pat the Bunny, Blueberries for Sal)
• Implies what the story is about (The Pokey Little Puppy, Goodnight Moon)
• Catchy, such as a play with language, using alliterations, rhyme or rhythm, or having a sense of humor (Liza Lou and the Yeller Belly Swamp, Cloudy with a Chance of Meatballs)
• The shorter the better (Little Toot, Freckle Juice)
• Appropriate to the story (Make Way for Ducklings, Curious George)
• Memorable (The Little Engine that Could, The Call of the Wild)

In short, come up with a title that encompasses all of the above and your title will not easily be forgotten. Summarized here are a few of Hamilton's suggestions on how to explore your title:

• A memorable line from the story (A Wrinkle in Time, Little House)
• Character names (Peter Rabbit, Corduroy)
• A place (Little House on the Prairie, Misty of Chincoteague)
• A hidden meaning (revealed in the story) (The Carrot Seed, Where the Wild Things Are)
• Something ultra-simple (Holes, Where's Spot?)

2. Tips from Writer's Relief: "How to Come up with a Great Title for your Book (or Story

     or Poem)"

• Action words: Titles with strong verbs (Call it Courage, The Cat Ate my Gymsuit)
• Quirky titles (From the Mixed-Up Files of Mrs. Basil E. Frankweiler)
• One-word titles (Severed, Hatchet)
• Inherent mystery/conflict (Encyclopedia Brown, Boy Detective, Prisoners at the Kitchen Table)

Sources: For a more complete study of creating titles that sell, I recommend that you read the entire articles summarized in "Presenting: Titles that Sell, Part 1" and Part 2. An additional site to explore is the Book Title Name Generator. For help in creating your book title, Lulu.com offers Marketing Consultation with Lulu's publicity team. Clipart from: www.mycutegraphics.com.

Linda Wilson, a former elementary teacher and ICL graduate, has published over 100 articles for adults and children and six short stories for children. Recently she completed Joyce Sweeney's online fiction and picture book courses. She is currently working on several projects for children. Follow Linda on  Facebook.

Presenting: A Title that Sells

You can judge a book by its title, Photo by Linda Wilson

It's true that an intriguing title for your fiction or nonfiction book, article, poem or story is your first pitchperson, designed to interest an agent, editor or publisher to crack the first few paragraphs, even pages. If they like what they find? You're in. Be open, though. Your publisher might surprise you by

wanting to think up a new title, thus opening herself up to the same grueling process you thought you had conquered.

Often, the right title pops in place with little conscious effort. Thank you, Subconscious. However, some titles aren't quite as apparent. That's when you dig. There are many ways to uncover it. But before you start, make sure your title meets certain criteria.

Intriguing Title "Musts"

Your title:

• is your reader's first impression of your work. It's got to be evocative, unique and precise. (Writer's Relief)
• is memorable--catchy, short (except in rare workable cases), appropriate, specific and intriguing. (Emma Walton Hamilton)
• is distinguished by an original title. (Lulu.com article by Arrie)
• fits the genre of your book and sets the tone or feeling you want to convey. (Rachelle Gardner)
• is consistent with the conventions of your genre because "fans of specific genres use titles as a kind of shorthand when they're deciding what to buy." (Writer's Relief)
• gains acceptability from friends, family and your critique group, opening it up to new perspectives. (Writer's Relief)

Examples:

• Adventure: Tends to fit a tale of a journey
• Humor: Title is odd or quirky
• Mystery: Lee Wyndam in Writing for Children and Teenagers, revised edition, calls titling a mystery a "baited hook," that contains clue words. She points out that words such as mystery, secret, case, riddle and puzzle were once required. Today for books at the nine-to-twelve level and YA's, titles are more subtle; such as these selections from her list of books nominated for a MWA Edgar:
                                          Bury the Dead (Peter Carter)
                                         The Other Side of Dark (a winner, by Joan Lowry Nixon)
                                         The Twisted Window (Lois Duncan)

Begin by Brainstorming
Rachelle Gardner, in her post "How to Title your Book," offered an idea that sounded so good I tried it and highly recommend it. Not only did the exercise open up new ways for me to view my story, but it was loads of fun. I will summarize her idea here, but recommend that you read her entire post, which includes additional excellent information.

• To get a feel for your genre, find twenty books titles on Amazon that you like and are in your genre. Write them down. Decide what you like and don't like, then put the list away.
• Make lists of words in columns that relate to your book: nouns, verbs and adjectives. For a novel, list words that describe the setting, major characters. Nothing is off limits.
  Think of the action in your story and write down words that capture it. For non-fiction, write words that describe what your book is about and how you want your reader to think, feel or do after reading it.
  Think of words that evoke an emotion, a sensation, a location, a question.
  Keep going until you reach 100 words. Write down 20 title ideas from these lists. Then put them away for 24 hours.
• Time's up: choose three to five possibilities. Run them by some people. Go back to the list from Amazon and make sure your title stands out and is not too similar to the others.
• Voila! You've come up with the best possible title!

Title and Copyright Law
Titles cannot be copyrighted in the U.S. Writer's Relief says, "we don't recommend using the same title that someone else has previously used. It makes it more difficult for your book to stand out."

Now for my rant: A recent experience prompted me to think more about titling my work than I had in the past. While browsing through a free magazine that I picked up at our local health food store, I ran across an article titled word-for-word the same as a classic children's book (not included are the
names of the magazine, editor or children's book). I immediately thought of copyright infringement and wrote the editor an email to question the use of the title. He wrote back with an inserted document of the copyright law from the U.S. Copyright Office, which I appreciated. I would have let the entire matter rest if it hadn't been for his attitude, which made my blood boil.

"Book titles are not protected under copyright law, especially if a book uses a COMMON PHRASE such as "Title." They can freely be used in various media and formats. This is why so many books and movies share the same title. If we had used the image or the original artwork from the book cover you refer to, we would indeed be in violation. However, book titles fall under no such copyright law."

The attitude so infuriated me that I searched to see if I could find out how the author came up with such a terrific title. This is what I found:

Q: How do you come up with such creative titles for your books? Do you come up with them before or after you write your books?

A: Before, after, during, and I don't think of them all myself. My mother titled [this book]." Titles I came up with the publishers didn't like and the publishers came up with titles I didn't like. "My mother was visiting us and one morning I took her a cup of coffee. She said to me, 'I think I found a title our of your own text . . ."

Bottom line: I personally enjoy titles that are tweaked from common phrases, jokes, movies, etc. as I have attempted to do with the caption under this post's accompanying photo.
End rant!

For so much advice on making titles short, I sure found a lot of information on creating the right title. Next month I'll include the rest of what I found in, "Presenting: A Title that Sells, Part 2."

Sources: Writer's Relief ; Emma Walton Hamilton; Rachelle Gardner; Lulu article by Arrie; Wyndham, Lee, Writing for Children & Teenagers, Cincinnati, Ohio, 1989.

Linda Wilson, a former elementary teacher and ICL graduate, has published over 40 articles for adults and children and six short stories for children. Recently she completed Joyce Sweeney's online fiction and picture book courses. She is currently working on several projects for children. Follow Linda on  Facebook.

Increasing Visibility on Amazon

I attended the IndiRecon, a free online conference for writers.

One of the things that struck me most was this point, by David Gaughran. New authors tend to spend a lot of time promoting on social media, blogging, etc.

 But think about this. “If someone is on Facebook, they're probably chewing the fat with friends or looking at cat pictures.

On Google, they're searching for something—their wallet is only half out. On Amazon, they are ready to buy.” It makes sense, then, to focus more on Amazon until you get well known enough that social media and blogging will help you connect with the readers you already have, and through them expand to new readers.

So here's the advice I compiled from several presenters who held similar opinions, all about how to increase your discoverability on Amazon.

Make Your Title and Cover Work for YOU

-Do NOT confuse anyone with your title or cover. This includes, but is not limited to: unpronounceable words, cutesy non-fiction titles that don't explain what the book's about, titles completely at odds with the genre listed, titles too small to read on the thumbnail, books where the reader isn't sure which is the title and which is the author.

-Remember that shorter titles tend to sell better.

-Make sure the title and cover convey at very least the genre and tone of your book. Better that they convey some of the story too.

Choose Categories Strategically

-Get as specific as you can. In the Kindle store, “Fiction—General” may have a million books in it, and the chances of a browsing customer just happening upon your book are extremely slim. “Genre Fiction-Sea Adventures” has less than a thousand titles, and will bring you and potential fans together better. Provided, of course, that your story really is a sea story.

-Find smaller categories. They make it easier to get into top-100 lists.

-Decide on your ideal categories by looking up popular books similar to yours. You can also browse categories by clicking on the“shop by department” drop down menu and then drilling down (you'll often have to scroll to the bottom to find the department subcategories).

-If the category you want is not available to you through KDP, select non-classifiable as one of your categories and then e-mail Amazon, giving them the exact path you want to be in. Example: Kindle Store>Kindle eBooks>Teen&Young Adult>Historical Fiction>Ancient Civilizations.

Test Keywords

-Brainstorm keywords and phrases for your book, then run them through a keyword analyzer to see which ones have the most searches. One program is the Keyword planner on Adwords. To get ideas for more words, you can also type your keywords into Amazon or Google and see what it autosuggests.

-Remember that Amazon allows you 7 keyword phrases, so “Young Adult Paranormal” is counted as one keyword.

-Test your keywords by putting them in the Amazon search box and see if the right sort of books pop up.

-Use associated words to improve SEO (search engine optimization), so if “young adult dystopian” and “teen science fiction” both apply, and you think people will search by both, use them both. Search engines think this makes your content a more reliable.

-Use your keyword phrases in the title, subtitle, or description. Repeat your classification/sub genre in the keywords, even if Amazon tells you it's unnecessary.

Pretty Up Your Book Description

-Think of your description as sales copy. It's not just your back-of-the-book blurb.

-Use headlines, sub headers, and bullet points to draw the eye. Bullet points in fiction, you ask? If nothing else lends itself to bullet points, use blurbs from reviews.

-Use html to get bold, headlines, etc. A list of approved html: http://www.tckpublishing.com/amazon-kdp-kindle-book-description-html-update/

-Use actionable words.

-Show social proof that it's good (awards won, best-seller status, etc)

-Include a call to action, like “Scroll up and grab a copy today.”

-Repeat your title in your description. You can also include excerpts. Especially for non-fiction books, include the table of contents in the book description. It's a really slick way to get your keywords in without sounding forced.

-Try using keywords in a subtitle, like “An Inspirational Romance.” Just don't make it too cheesy.

Price to Sell

-Price your books competitively.

-Johnny Truant, Sean Platt, and David Wright advocate always having some way for readers to get a complete, stand-alone, satisfying entry into any book or series you've published. This is not the same as the standard e-book sample, which comes with the understanding that the reader will reach the end of the sample—maybe mid sentence—and have to buy the rest. It shouldn't simply be an excerpt on your blog or Facebook, which isn't the same experience as a book. Possibilities for free entries:
'
a) For a series, make the first book free.

b) For a stand-alone novel, publish a free short story or novella set in the same world or with the same characters.

c) For a non-fiction book, publish a free essay on a similar theme or a stand-alone chapter on one specific topic covered in your book.

-Don't fear giving your books away. This may seem counter intuitive if your goal is to make money, but people love free things. They'll be more willing to gamble zero dollars on a new author. Then, if they like it, they may very well buy others. But these people never would have been exposed at all if that first bite weren't free. Think of it as a loss-leader in a grocery store.

-Amazon won't allow you to simply price your e-book free. However, they match other sites. So, if you want it perma-free, make it free somewhere else, like Smashwords, and then have someone report it to Amazon. They'll turn it free.

Get Reviews

-Ethically-obtained reviews legitimize your book and attract customers. For ideas on how to get more, join me next month.

Think like Amazon

Understand that Amazon's mysterious algorithms are all to help customers find things they will buy. Set up your product in a way that helps Amazon link you with the right customers, and your sales will increase.

Resources:

Michael Alvear's The Guerrilla Marketer's Guide to Selling Fiction On Kindle
Optimizing Searched on Your Book [Metadata/SEO] by Lori Culwell
Jim Kukral's Webinar: The Amazon Power of Selling by Jim Kukral from Author Ad Network
David Gaughren's article: Understanding Amazon's Recommendation Engine
Write, Publish, Repeat: How to Turn your Art from a Hobby into a Real Business Live Podcast with Johnny Truant, Sean Platt, and David Wright.
(Sorry, but none of links work so had to be removed!)

Melinda Brasher loves to travel, write, and play difficult card games.  She has short stories and travel writing published in various magazines, and is the author ofFar-Knowing, a YA fantasy novel. Visit her blog for all the latest: http://www.melindabrasher.com

Bookcovers

There are a number of websites where you can find a bookcover for your book. I'm talking about the pre-made bookcovers, which can range in price anywhere from $150.00 to $600 at best. The biggest advantage  of this type of bookcover is you can get them quickly and do not have to wait for an illustrator to create it. So what is the disadvantage of these bookcovers? They do not reflect your story. Generally generic, they can be used for any genre. Of course, if this is what you want, then you will probably be quite satisfied with it. But if you are wanting your book to stand out from the rest, a bookcover that reflects your story will be much more satisfactory.

Stop and think about it for a moment, and you will see what I mean. The first thing a person looks at when searching for a book is the title. If the title doesn't grab them, they move on to the next book. Once they find a title that draws their interest, they pick up the book and look at the bookcover. Now you can see why it is important to the sale of your book. The title and the bookcover are the first two things that will give the reader a good idea what the book is about. Those two items will convince the reader to read the blurb on the back cover and even open the book and read the first page or two.

Now I have seen a number of well-known authors' new books on the shelf with bookscovers so plain and boring that it is a good thing they have already made a name for themselves. Otherwise they probably would not sell very many books. But when you are starting out, you are not well-known so you have to take further measures to help promote the sale of your book.

People who read are visual. We, as writers, learn to write in such a way as to draw a visual picture in their minds. That is what the bookcover picture should do for your title. It should draw a visual picture of the written title as well as the basic story, hence giving the reader a better idea of whether or not they would be interested in buying it.

What do you want in an illustrator? Well, your illustrator should be someone who is willing to work closely with you to achieve the perfect bookcover for you. If they are not willing to do this, they are probably not worth the money you are paying them. Once you find the right illustrator, you will find satisfaction on several different levels. One, you will obtain a bookcover with which you will fall in love, and you will know immediately that it is the one for you. Two, you will have a bookcover that will help sell your book. Three, you will have a good friend who will, the longer you work together on different projects, know just what you like or dislike; and you will develop a good working relationship.

At this point, I would like to give credit to my most wonderful and talented illustrator who has put up with me with the utmost patience. Her name is Heather Paye. She has amazed me with her talent. If you are interested in her work, you can find her here:  Heather Paye.


Faye M. Tollison
Author of: To Tell the Truth
Upcoming books: The Bible Murders
                            Sarah's Secret


www.fayemtollison.com
www.fayetollison.blogspot.com
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Member of: Sisters In Crime
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