New Inspiration for Bloggers

A little story about chapbooks

 

New Inspiration for Bloggers

 

By Carolyn Howard-Johnson, multi award-winning author of
The Frugal Book Promoter

                                                        From Amazon’s New Buy Page for Series Only

Many of us who use blogs to promote think of them as diaries best kept cloistered under lock and key, as a path to writing a book one entry (chapter) at a time as Lisa Cron suggested in her book Wired for Story, or as something too new or techy to be bothered with. Some authors might spurn them because they are used so frequently for marketing which they would prefer to avoid altogether and others might still feel queasy when they succumb to marketing for the good of their book. I am going to tell you how to rethink blogs, re-invent them with something ancient and outdated, and generally make you love them.

 

When I was an instructor for UCLA’s renowned Writers’ Program the storyteller in me made me tell my students about chapbooks before I told them about the far-reaching value of blogs. I combined the tech and romance in my story. I knew my students—being writers—would respond to a good story, too. It’s the story of chapbooks and their creators, the peddlers, the people called “chapmen:”

 

“Once upon Elizabethan Times—some time after the advent of the Gutenberg Press when common folk were just learning to read—roving peddlers wandered from village to village selling a variety of needs to the populace and they were called chapmen. It came to pass—as it always does in old tales—that one enterprising (and creative) chapman began to give away small promotional booklets showcasing his products to those who came by his cart. His booklets were so effective he began including a poem he had written in them. Or a story. Or his drawings. Those booklets soon became treasured literary and artistic works from the poems inside to their hand-stitched spines and handmade covers. Soon his customers began talking about their chapman, perhaps seeing him differently than before.

 

“I suspect that occasionally our chapman offered an extra booklet to give to a friend. Our chapman was for his audience a welcome diversion in the villager’s lives as well as a more affluent chapman than most, so the books he gave away—unbeknownst to him—inspired other itinerants to emulate him and all the British Isles was calling these artistic sales tools “chapbooks.”

 

That’s why, dear authors, we use the word “chapbook” for small books of poetry today. But we can also use them—as he did—as a kind of viral marketing scheme, one that encourages interaction between the poet or storyteller and customer.

 

They can be artistic with handmade endpapers and silken bookmarks or simple booklets barely large enough to meet Amazon’s requirements for publication. They can be reasonably priced or cost lots of money and time. I plan to use one when the next book in my HowToDoItFrugally Series of books for writers is released in the new year. It will be the frugal kind (of course!) from Amazon’s KDP!

 

Chapbooks can be sold at online bookstores or given away for their promotion value at book signings and presentations. I might include tips from the new book, a special offer to those who buy extras as gifts, and even poems or story excerpts for the books I have planned for the whole of 2025.

 

It seems writing finds a way to adapt to new technologies so why not re-adapt chapbooks to your needs. Without realizing it, the world of technology brought us a newbie chapbook with blogs. The basic concept is the same, but they let us reach farther and do it faster than the chapman could. So the question is, what will you use? Blog? Chapbook? Or both?

 

MORE ABOUT TODAY’S CONTRIBUTOR

 

Carolyn Howard-Johnson is a novelist, poet, and the author of the multi award-winning HowToDoItFrugally series of books for writers (http://www.howtodoitfrugally.com). The flagship book in that series is now available in its 3^rd Edition from Modern History Press. Her #thefrugalbookpromotertips feature Amazon’s new buy pages dedicated to book series at no extra cost. If you write a series, find hers as an example at https://amazon.com/dp/B0BTXQL27T. She also has a series of poetry chapbooks cowritten with Magdalena Ball at https://www.amazon.com/dp/B0CFKMM9FN.

Carolyn also blogs writers’ resources at Writer’s Digest 101 Best Websites pick www.sharingwithwriters.blogspot.com and her www.sharingwithwriters.blogspot.com is a NO #bookbigotry site that aims to extend the exposure for reviews no matter the publish date or the press it is printed on. Find submission guidelines at https://tinyurl.com/SubmitReviewTNBR and other free opportunities by clicking on the round silver icons in the right column.

Most Serious Mistake Authors Make for the Success of Their Books

Preplanning for Jump Starting Your Book with Reviews

 

One of the first badges made for the Third Edition 

of Carolyn’s flagship book in the HowToDoItFrugally Series of 

books for writers. See the whole series at 

https://www.amazon.com/dp/B0BTXQL27T. 

Dear Subscribers and Visitors:

I still working madly on the second edition of my How to Get Great Book Reviews Frugally and Ethically with Modern History Press. It was time for a new one because getting reviews is so important and because there is so much new in the Wonderful World Wide Web surrounding the publishing industry (yep, four w’s!) to deal with these days. I hoped to have better news for the introduction of its release with this more important aspect of releasing a book that most authors miss out on.  Thus, think of it as a sneak preview with more on this topic to come!  

That book is still needed because using query letters and ARCs before a book’s release is still a mystery to so many. And, of course, reviews are still one of our very most useful (and successful) marketing devices. So please keep it mind! 

So this will be short. It’s something for you to copy-and-paste or bookmark somewhere it won’t get lost. You might also install a likely date on your calendar—at least four months before the expected release date or the book you are working on right now. I know. Appalling. But that’s a conservative estimate of the time your pre-release review campaign needs to  be ready to go before you type in those last three oglethorpes. No, I am not kidding. Here is a little excerpt from that new edition to get you fired up: 

 

My clients and readers hear me talk about preplanning often because human beings so often play the waiting game. It’s no different in the world of getting reviews. Preplanning for your first review-getting campaign is no small thing. It is essential to getting reviews into what I call the supermedia—that’s the media that other media and publishing industry gatekeepers rely on to give them the publishing world’s current news. That’s where you book needs to have a klieg light shining on it get the kind of exposure when and where it is most needed to assure your dream of selling lots of copies, of becoming a bestseller. That early review-getting campaign should include the news of your book’s release along with beautifully written and ethical reviews of your book. 

 

If there was ever harmful information being bandied about in the publishing world, this is it: “To promote your book, especially to get reviews, you should have a book available online or in print for reviewers to actually read,. You needn’t wait to have proof copies or ARCs (advance reader—or reviewer—copies) before you can ask for reviews. Authors who believe these rumors spread by web grapevines will miss their only opportunity to pitch a review to big review journals and to get the most exciting blurbs possible for the backs of their books.

 

The kind of query and ARC you are expected to provide to a reviewer depends on the kind of reviews you are trying to get, of course, but even the most sought-after review journals may accept manuscripts, galleys, or other means as review copies—all covered in detail in my How to Get Great Book Reviews book. It isn’t easy but the exposure you’ll get just as your book is released is well worth pursuing, When I was working as an assistant editor at Hearst’s famous Good Housekeeping Magazine, we started our decision-making for our holiday issue six months in advance and our stories weren’t always current news. That was necessary production time. Our stories that involved authors often had nothing to do with the release of their most current book. We authors need to know this kind of thing to work on our patience-and preplanning quotient!

 

Caution: In this world of ever-growing AI (artificial intelligence), I frequently mention the important decision authors and publishers must make according to their tolerance for risk in any given situation. A real paper copy is considered more plagiarism- and AI-resistant than e-books and that is true for ARCs, too.

 

I hope we’ll talk more about increasing your chances of getting expert reviews and some others (I call them “forever reviews. This is just your heads up that it is almost never too early, but it can be too late —to start working on the review process for your book. The publishing industry isn’t trying to keep it a secret from authors and publishers. It’s just that the system has been around a long time, there is so much new to know, there is so much misinformation out there, and, frankly, (Breathe!)  there are so many newbies just waiting to be taken advantage of.

 

So, next when you get that alert message from your calendar, let’s talk. If the starving authors among you can’t afford to buy my book, let me know by sending an e-mail to me at HoJoNews   @.   AOL    dot.   com with “Carolyn’s #AuthorsHelpingAuthors Project.” 

 

Disclaimer: This isn’t an exact excerpt from the How to Get Great Book Reviews Frugally and Ethically. It has been liberally tweaked so authors and publishers can get information they need to save good books from never getting the great start needed to propel their success and to help build long writing careers.

 

MORE ABOUT CAROLYN

The Image Amazon Makes for Authors with Series--Free!

 

Once a month Carolyn Howard-Johnson shares something writer-related she hopes might save some author from embarrassment (or make the task of writing more fun or creative) here on Karen Cioffi’s #WritersontheMove blog. This is an extra promotion that Karen graciously offered me after the release of the second edition of my How to Get Great Book Reviews Frugally and Ethically.It is part of her multi award-winning #HowToDoItFrugally Series of books for writers from Modern History Press including the third edition of The Frugal Editor . Find them all on Amazon’s new buy-page for series where the e-book versions are all offered with a single click. (The availability—free—of that new page for book series is another of her #FrugalBookPromoterTips she shares regularly on the social network X at www.twitter.com/frugalbookpromo.)

 

Carolyn finds time to blog all things publishing at her SharingwithWriters blog between serving her clients and writing new books.

 

 

 

Getting Ready to Celebrate the Release of My New Book--and Your Next New Book

Carolyn Series Page for her multi award-winning 
HowToGetItFrugally Series o Books for Writers

Getting Ready to Celebrate the 

Release of My NewBook--and Yours

 By Carolyn Howard-Johnson

Excerpt from the soon-to-be released 

How To Get Great Book Reviews Frugally and Ethically, second edition

It seems that doing final edits for a book is a great time for identifying sections in it that might be useful right now and give the readers of Karen Cioffi’s #WritersontheMove blog a head start on releasing books this fall. This section from the second edition of the third full sized book in my HowToGetGreatBookReviewsFrugallyandEthically, is after all about preplanning.  This section from Chapter Thirteen from that soon-to-be released book works because--odiously--pre-planning is a good thing can never really start too early--and the essentials can always be used in a next book, and the next. But it’s never more important than at release time; that’s when we as authors (no matter how or who publishes our books) can do something most authors forget to do  to jump start their book sales. That’s a shame because that what primes is for a chance and some very good stuff--like a chance  at  best-seller stardom! Consider this little piece your “how-to” as well as your inspiration to get started. And please put my Amazon Series page address on your calendar to check out for late fall release. The full series can be found on my Amazon Series page for the now long-lived series of books, HowToDoItFrugally Series for Writers. 

Navigating Pre-Publish Opps and Deadlines

“Writing a book is a little like having a baby. If we authors weren’t optimists, we’d probably never tackle writing a whole book. If we were realists about the time it takes to raise it properly after we’ve typed ‘The End,’ we might stop right there.” ~ CHJ

First-time authors are almost always completely unaware of the secret behind those vital promotion processes  and/or underestimate the importance of the time gap between the time our books or ARCs come rolling off a printing press and appear for sale in bookstores. They have no clue that big publishers actually set their release dates (the date bookstores are given the greenlight to deliver books into the hands of readers) well beyond the time the book comes rolling off their presses.

They do this to accommodate an extended premarketing campaign and to take care of necessary marketing including getting reviews. If authors do know about it, they feel it is somehow dishonest to follow publishers’ universal practices. The supermedia has done us a big favor by demanding those deadlines, and the New York Big Five—our models—have done it for probably more than a century. They aren’t fudging. It’s the way it’s done. The essential time gap before their books are released might look something like this:

 

Example: Your print date may be 04/01 and your release date set for 08/01 or beyond.

 

Gasp! The thing is, we already have too much love put into the project to give up, too much invested not to pay attention to this example set by publishers. The other thing is, we have choices, and what seems like it’s going to be hard can be managed with preplanning. The great news is you already have a head start with that master-list of yours. Though it is a never-ending project it’s ready to use just as it is. Even if we should decide against participating in the supermedia regimen—or learned about it too late—authors need time to do any or all the pre-release essentials.

The traditionally published must know their publisher’s marketing plans in enough detail to support their efforts. We all must resist getting so eager for the release of our book we forego the time between knowing our books are ready and releasing them to the public. We want, need, desire the thrill of being a “published author” whether it’s our first or our tenth. That’s what we came for. But if we don’t wait (and work our fannies off in the meantime!) many of the thrills that go with that achievement won’t materialize. No matter how carefully your book has been crafted, pre-release neglect severely limits a book’s future sales. A few get lucky in spite of it; most don’t. First off, once you get an ARC into a reviewer’s hands reviews aren’t done, done, done. Post this list on your bulletin board: 

§ Review Chapter Eleven, “Getting Your ARCs Ready for Anything,” and remind yourself you will be using them for life of your book. Reviews are forever.

§ Review Section III: “Your Review-Getting Arsenal”

§ Do a search on “blurbs” and “Editing (blurbs)” so your file of blurbs is set up to save you time in your ongoing marketing plan. You are building a career, not selling a book.

§ Check Chapter Four , “”You Blurbs and Getting Past Book Bigotry.” Even if you have the best publisher ever!

§ Reread this Chapter (Thirteen), too. Of course.

§ And keep reading for Amazon essentials in the next chapter. They’re a big part of must-dos before that release date.

Much of your review-getting and turning-reviews-into-blurbs business must happen after you have reviews and before your precious book comes rolling off the press—whatever kind of press you or your publisher uses. Don’t miss any that have appeared on the pages of journals trusted by publishing influentials and in your e-mail from readers.

As described in Chapters Ten and Eleven on ARCS, many of those big publishers use print-on-demand (POD) technology to produce review copies well before the first copies of their offset run come off the press. (It seems POD is an innovation that is too useful for anyone in the publishing industry to ignore!), but both you and they may choose other ARC iterations, too. Here’s the thing: No matter what they do, that time before your book’s release—way before—is time you must navigate. This is not a time to mourn what could have been. Take a sabbatical from anything that might interfere. Enlist help from friends. Sculpt that time using what you knew before and what you know now to realize that goal most of us wish for—surreptitiously or right out loud—to meet our hopes and expectation for our book.

MORE ABOUT THE #WRITERSONTHEMOVE CONTRIBUTOR 

Carolyn Howard-Johnson is the author of the multi award-winning series of HowToDoItFrugally books for writers including the flagship book of that series, USA Book News’ winner, The Frugal Book Promoter  now in its third edition. It was originally written for UCLA Extension's renowned Writers Program where she used it as a text for nearly a decade. She believes using the time before a book’s release is the most productive time for assuring its future. Two of her favorite awards are Woman of the Year in Arts and Entertainment given by members of the California Legislature and “Women Who Make Life Happen,” given by the Pasadena Weekly newspaper. She is also an award-winning poet and novelist and she loves passing along the tricks of the trade she learned from marketing those so-called hard-to-promote genres. Learn more on her website at https://HowToDoItFrugally.com. Let Amazon notify you when she publishes new books (or new editions!) by following her Amazon profile page: https://bit.ly/CarolynsAmznProfile. Her The Frugal Editor is now in its third edition from Modern History Press. Let it help you edit your work-in-process. The third book in the series, How to Get Great Book Reviews Frugally and Ethically will be released this fall.

On Grabbing Great Blurbs and Editing Them

The Best Marketers of All

 

       On Grabbing Up Great Blurbs and Editing Them          

By Carolyn Howard-Johnson

I am in the throes of editing the second edition of my popular and very complete How To Get Great Book Reviews Frugally and Ethically and couldn’t help excerpting some of this for WritersontheMove visitors to have now before they start their holiday marketing campaigns. That book will be released late fall by Modern History Press.

 

     The process for excerpting isn’t something most of us were taught in school. It seems such a nonissue that many have no idea how to do it and don’t realize they need to figure it out. Without a few guidelines, it can go miserably astray. Some won’t try excerpting at all because they are unsure of themselves. I’m not sure which is worse for the success of an author’s book.

Blurbs may be so neglected and misunderstood because there is confusion about what they are. I have heard them called endorsements, testimonials, praise, quotes, blurbs, and sometimes bullets because they are frequently printed on the back cover of books set off by little BB-sized dots and most of us relate them to reviews because that is where we authors usually find them.

When my husband solicited blurbs from VIPs in the Asian community for his first book What Foreigners Need to Know about America from A to Z, he was going to skip the process. He had me to…mmm, nag him. He ended up with endorsements from the ambassador to China from the United States and his counterpart, the ambassador from China to the U.S. This, by the way, illustrates why authors (anyone?) shouldn’t listen to naysayers who think approaching influencers with requests for blurbs is futile. I just happen to think excerpting them from reviews and capturing them from fan mail is easier. Just know you can do it and you can do it effectively.

Authors who misuse or underuse excerpts from their reviews are at a disadvantage. Not only are blurbs or one of the best tools in your marketing kit, but review excerpts are often your only chance to use the credibility of a prestigious review journal as part of your panoply of credit boosters.

The excerpting process is easy and a lot of fun once you know how to do it. Let’s say you have a review that includes some praise or even a word that made you happy or you could use to illustrate point you’d like to have your audience know about your book Perhaps (yikes!) it doesn’t include your name or title! Or maybe it just plain makes memorable reading. Perhaps the rest of it wasn’t all you’d like it to be. Here’s how to proceed: 

§ Put on your marketing bonnet and reread your review thinking “soundbites” as you read. Or select the phrases that remind you of the praise you see on movie posters or ads. Many of them are excerpts or clips from advance reviews of that film.

§ Choose gems that make you glad you wrote the book. Some will be short. Even one word. Shorties are used as blurbs for everything from restaurants to sports cars because they emphasize the raves that are…mmmm, over the top when publishers and authors use them about their own work. These no-nos are usually strong adjectives like awesome and first-rate. But you can use them as blurbs because someone else thought so!

§ Don’t neglect some of the praise that points out the benefits readers get when they read your book.

§ When you must leave something out of the sentence you choose to keep short or because it is inappropriate, let ellipses (three little dots…) take the place of those missing words.

§ Sometimes you need to substitute for purposes of clarity or brevity. If the blurb says, “If there is any justice in the world, this book is destined to be a classic,” delete the words  this book and replace them with the name of the book: Put the squarish brackets around the part you insert yourself so it reads “…if there is any justice in the world, [Jendi’s poetry book Two Natures] is destined to be a classic.”

§ Use them liberally. Use them everywhere. Put them between quotation marks. Indent them if you wish. Always credit them to the reviewer or publication where they were originally used.

Note: You want to avoid sacrificing the original intent of the excerpt you choose while using minor and approved editing techniques to meet your purposes.

§ So you have the reprint rights or a review journal like Midwest Book Review notifies you when your review has been posted that you have permission to reuse it—a very nice service that benefits both Midwest and you. Don’t lose it. Put it in a special file and stow it in a folder dedicated to your book’s title. To avoid confusion later and make using any one of them a quick copy-and-paste process, include the accreditation at the end of each blurb you extract.

§ It is handy to know that copyright law allows us to quote without permission for certain purposes and in certain amounts if you write commentary, satire, criticism, academic material, or news reports. The number of words you can use without permission depends upon the size of the copyrighted work as a whole. Guidelines differ from genre to genre. Find specific guidelines at the Library of Congress’ website or let a research librarian help you. For novels and full books of nonfiction, Amazon uses twenty-five words as a guideline for novels, and I trust they have great copyright attorneys advising them.

Note: Those who want to learn more about copyright law as it applies to authors will find help in Literary Law Guide for Authors: Copyrights, Trademarks and Contracts in Plain Language by Tonya Marie Evans and Susan Borden Evans with a foreword by my deceased friend and book marketing guru Dan Poynter.

 

ABOUT THE AUTHOR

Carolyn Howard-Johnson is the author of the multi award-winning series of HowToDoItFrugally books for writers including USA Book News’ winner for The Frugal Book Promoter. An instructor for UCLA Extension's renowned Writers Program for nearly a decade, she believes in entering (and winning!) contests and anthologies as an excellent way to separate our writing from the hundreds of thousands of books that get published each year. Two of her favorite awards are Woman of the Year in Arts and Entertainment given by members of the California Legislature and “Women Who Make Life Happen,” given by the Pasadena Weekly newspaper. She is also an award-winning poet and novelist and she loves passing along the tricks of the trade she learned from marketing those so-called hard-to-promote genres. Learn more on her website at https://HowToDoItFrugally.com. Let Amazon notify you when she publishes new books (or new editions!) by following her Amazon profile page: https://bit.ly/CarolynsAmznProfile. Her The Frugal Editor is now in its third edition from Modern History Press. Let it help you edit your work-in-process.

Avoiding the Dreaded Adverb in Dialogue and Everywhere Else

 

Let Tom Swift Inform Your Writing 

 

By Carolyn Howard-Johnson 

 

The last in a series of articles celebrating the release of the 3^rd edition 
of the multi award-winning The Frugal Editor

Ever heard of Tom Swifties?

 

Maybe you're too young to be familiar with the classic Tom Swift adventures for boys. Or maybe you're a girl who never read a Tom Swift book nor cares to.

 

Tom Swifties are one-line jokes lampooning the style of Victor Appleton, the author of the original Tom Swift books. People started making jokes about his overuse of adverbs and the unnecessary taglines he wrote into his dialogue. Like the Polish jokes, they were so much fun that that a whole series of them became available for pun aficionados (though they deservedly disappeared—mostly—as people started avoiding anything that smacked of cultural bias.)  The author of Appleton’s classics, of course, laughed all the way to the bank and I was never able to determine if he overused them intentionally or if his popularity survived at least in part because they seemed unintentional and that only lent another dimension to their laughability. But that's a lesson for one of my marketing seminars, not this article on writing.

 

Tom Swifties were popular and funny back then. This is now. I haven't dared to go to the new books in the series, but I assume that this outdated writing has been eliminated from them.

 

An example from one of the Swift books will suffice to let you know what to watch for. (Thank you to Roy Peter Clark for this example.)

 

"'Look!' suddenly exclaimed Ned. 'There's the agent now!…I'm going to speak to him!'” impulsively declared Ned.'"

 

Regardless of what you think of Appleton’s style choices, you will want to minimize tags when you write dialogue and adverbs in most everything you write!

 

Even authors who swear that adverbs are always very, very good things to use and are reluctant to give up their clever taglines can see how, well, …awful this is. In fact, I have to reassure clients and students the quotation is real! Some of the writing that comes to the desks of agents and editors looks almost as bad. Here's how you can make sure yours doesn't:

 

1. Use taglines only when one is necessary for the reader to know who is speaking. Learn new dialogue techniques to make that job easier from books like Writing Dialogue by Tom Chiarella and the third edition (only recently released) of my The Frugal Editor.

2. Almost always choose "he said" or "she said" over anything too cute, exuberant, or wordy like "declared" and "exclaimed."

3. Cut the "ly" words ruthlessly, not only in dialogue tags but everywhere.

4. Learn how to make this adverb-cutting exercise improve the images in your prose or poetry using simile or metaphor, also covered in The Frugal Editor. 

 

Until you do a little more research on the adverbs, take Nike's advice and  "Just do it!"

 

---

Carolyn Howard-Johnson, multi award-winning author of The Frugal Book Promoter: How to Do What Your Publisher Won't and The Frugal Editor: Do It Yourself Editing Secrets, both now in their third editions from Modern History Press. The former is the winner of USA Book News "Best Professional Book" award and the Book Publicists of Southern California's coveted Irwin Award. The Frugal Editor is both a USA Book News winner and a Reader Views Literary Award winner and won the Next Generation Marketing and the coveted Irwin awards. Learn more at www.HowToDoItFrugally.com. Thank you, #WritersontheMove, for the opportunity to wind down my marketing plan for the release of new edition of Frugal Editor with this article! Gotta make room for a couple of new books in that series coming in 2024!