Social Media Goals

Social media is an essential part of doing business, whether you are a writer, marketer, consultant, entrepreneur, or all of the above. They key to successful social media is being social ... and setting social media goals.

On a recent GoalChatLive, I discussed social media with Holly Homer, Troy Sandidge, and May King Tsang. Holly is co-founder of Pagewheel; Troy is a growth strategist and podcaster, and May King is the original FOMO creator. The panel talked about the evolution and challenges of social media, along with ways to be more authentic, personal, and engaged.

Making Social Media More Social

• Troy: Remember, social media is connecting minds, energy, and vision 
• Holly: We tend to over-complicate everything. Embrace who you actually are and act the same, personal way online as you would interact with people in real life. 
• May King: Being social is about being you, sharing the upsides and the downsides to your life, engaging with your community, and developing relationships

Watch Our Conversation:

Goals

• Troy: Look at your platform of choice, find someone you haven’t talked to in a while. Share one of their posts, along with your thoughts. Amazing conversations will happen
• May King: Brag; shout about your achievements, and include the backstory 
• Holly: Grow your email list 
• Bonus Goal: Message friends, just to say, “Hi, How are you?” They will be as happy to hear from you as you are to reconnect with them

No matter your favorite social media platform, when online, treat people with the same respect and kindness as you would when interacting in person. A little bit of genuine social interaction goes a long way.

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For more inspiration and motivation, follow @TheDEBMethod on Facebook, Instagram, and Linkedin! 

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How do you show up authentically on social media? Please share in the comments. 

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Debra Eckerling is the award-winning author of Your Goal Guide: A Roadmap for Setting, Planning and Achieving Your Goals and founder of the D*E*B METHOD, which is her system for goal-setting simplified. A goal-strategist, corporate consultant, and project catalyst, Debra offers personal and professional planning, event strategy, and team building for individuals, businesses, and teams. She is also the author of Write On Blogging and Purple Pencil Adventures; founder of Write On Online; host of  #GoalChatLive aka The DEB Show podcast and Taste Buds with Deb. She speaks on the subjects of writing, networking, goal-setting, and social media.

Only One Life

By Terry Whalin @terrywhalin

Sometimes during my day, I will take a few minutes and watch some YouTube or Tik Tok videos. Whenever I watch, I make sure to limit it so I don’t fall down a rabbit hole and lose a lot of time. One day I stumbled on this minute and a half video where billionaire Warren Buffett was speaking to a group of students. He encourages them to imagine that he would give each of them whatever car they wanted. These students could select the make and color of the car. His gift would come with one “catch.” His gift  would be the only car the student would receive for their lifetime. Buffett knows each of us use more than one car in a lifetime but then he calls to our attention that we only get one body and one mind for a lifetime.

The British missionary to China, C.T. Studd wrote a stirring poem called Only One Life which begins, “Only one life, ’twill soon be past, only what’s done for Christ will last.” It’s easy when we are young to not think about self-care for our body and mind. In this article I want to encourage you to take a portion of your writing day and fit in some self-care actions.

Through the years, my wife, Christine, has watched me gain and lose weight six or seven times. As someone who loves eating candy and anything sweet, I mount a daily battle in the food area for every meal. It’s an important element in my personal self-care and I’ve learned balance is more important than a particular weight. As I’ve studied my ancestors, I learn the majority of them were known as “big” men or overweight. My simple goal is not to be big and something I work at daily.

Let’s look at several areas of self-care: physical, emotional and mental. I’ve started with physical. It’s more than eating. As writers we spend a lot of time sitting in front of our computers. Several times a week, I spend time walking around my neighborhood. Often, I’m listening to an audiobook while I take a brisk walk and I do it throughout the year. Consistent exercise is an important value. Also, physical rest or sleep is important to fit into my day.

In the emotional area, I will call a friend or two throughout the day without any agenda other than checking in on them. It is an important element in my daily activities.

For the mental area of my self-care, I regularly listen to audiobooks but also read different types of books such as nonfiction, fiction, general market, Christian, how-to, children’s books and many others. In our negative world, each day I spend time in the Bible and have been reading it cover to cover for years. Also I limit my consumption of news and social media as part of my effort to achieve balance. Yes, I have an active social media presence, but I control my own consumption in this area.

Here’s the reality: as much as the next person I fail in achieving these goals. When that happens, I make a point not to beat myself up but to dust myself off and get back on track.

Use the Compound Effect

Recently, I listened and read The Compound Effect by Darren Hardy. Many of the examples in the book relate to self-care and show you don’t have to make drastic changes to improve your life. Instead, you can make small adjustments which over time will reap large results. Each of us need to take daily actions to care for ourselves and our only life.

Tweetable: 

In the rush of daily living, it’s easy to forget we only have one life. This prolific writer and editor encourages us to practice self-care. Learn the details here.  (ClickToTweet)

W. Terry Whalin, a writer and acquisitions editor lives in California. A former magazine editor and former literary agent, Terry is an acquisitions editor at Morgan James Publishing. He has written more than 60 nonfiction books including Jumpstart Your Publishing Dreams and Billy Graham. Get Terry’s recent book, 10 Publishing Myths for only $10, free shipping and bonuses worth over $200. To help writers catch the attention of editors and agents, Terry wrote his bestselling Book Proposals That $ell, 21 Secrets To Speed Your Success. Check out his free Ebook, Platform Building Ideas for Every Author. His website is located at: www.terrywhalin.com. Connect with Terry on Twitter, Facebook and LinkedIn.

Why Writers Need to Become Time Aware

By W. Terry Whalin @terrywhalin

As a writer, I want to increase my writing and ability to publish (in any format). I’m basically saying I would like to be more productive. In this article, I want to explain a  key to increasing your productivity: become time aware.

For example, the timing of your pitch is a critical part of the process—and often outside of your control. As an editor, I’ve had authors who don’t take the publishing contract that I offer them through Morgan James yet later (sometimes years after the offer) they will reach out to me and ask if it is still possible. Before answering, I will check with my colleagues then when I find the opportunity is still available, they move forward and publish their book with us and get it into the bookstores.

Everyone has the same amount of time. The key distinction is how we use that time. One of the first steps in the process of becoming more effective with your time is understanding how you’re using it. I encourage you to keep a time log for a week. You can be as detailed or simple as you want but make a written record of how you are spending your time each day. Then after a week evaluate the time log to note areas where you are wasting time. You will “discover” the hour or two you are spending reading Facebook posts or watching videos on YouTube. Or the several hours each night you are spending in front of the television watching shows. Or possibly it is some other time-wasting activity such as spending time on the phone talking with a relative or __________. Each of us are wasting time on these types of activities. Once the time is spent you can never get it back. Your awareness is the first step then you make intentional changes in how you spend your time to accomplish whatever you want. You may want to increase your writing, publishing, platform building, marketing and any number of other aspects of the writing life.

In the past, I’ve learned my mind can often create barriers. Possibly you are in this situation. I say to myself, “My best writing time is in the morning so I can only write then.” Or “My best time to write is after my kids are in bed.” Be aware of these mental restrictions, then consciously remove these barriers from your schedule. Maybe you only have ten or fifteen minutes to crank out some words like part of a magazine article or a blog post or a book review. My encouragement is for you to use these fifteen minutes wisely and write whenever you can. Some people wonder how I’ve written over 60 books and for more than 50 publications. My writing is just like your writing: one word, one paragraph, one sentence, one page at a time—over and over. When I think about writing, it does nothing to put words on my screen. It is only by sitting at my keyboard and moving my fingers that my writing moves into action.

Our lives as freelance writers provide freedom to control our own schedule and calendar. If I want to spend the day reading a book or taking my wife to lunch, I can do it. Yet this freedom also brings greater individual responsibility. You have no taskmaster or accountability to anyone other than yourself. Be aware of how you use your time.

I also encourage you to create systems and habits to make better use of your time. For example, I use the program called Hootsuite to schedule the majority of my social media. Other people use Buffer as this tool. I also use the “reminders” section on my phone to make sure I meet my various deadlines and tasks. I’ve learned that I can write anywhere and at any time.

As you become more aware of time and how you use it, you can become more productive. Like any journey, your commitment to make changes begins taking the first step.

Tweetable:

This prolific writer and editor contends your first step to increase your productive as a writer is to become time aware. Discover the details here. (ClickToTweet)

W. Terry Whalin, a writer and acquisitions editor lives in Colorado. A former magazine editor and former literary agent, Terry is an acquisitions editor at Morgan James Publishing. He has written more than 60 nonfiction books including Jumpstart Your Publishing Dreams and Billy Graham. Get Terry’s recent book, 10 Publishing Myths for only $10, free shipping and bonuses worth over $200. To help writers catch the attention of editors and agents, Terry wrote his bestselling Book Proposals That $ell, 21 Secrets To Speed Your Success. Check out his free Ebook, Platform Building Ideas for Every Author. His website is located at: www.terrywhalin.com. Connect with Terry on Twitter, Facebook and LinkedIn.

Writers: The TikTok Market 101

Thistletoe Q. Packrat puppet & Friend

My main social media concentration lately on promoting my books has been a chosen few: Pinterest, Facebook, and Twitter. I wouldn’t have considered TikTok except that an author in my NM-SCBWI chapter—Society of Children’s Book Writers and Illustrators—created ten videos, each in a different place in her house, and is in the process of posting them on TikTok.

I had been operating on the assumption that TikTok viewers weren’t my market—just young kids fooling around. Wrong! My friend the enterprising author told me that TikTok attracts viewers of all ages. According to Brian Dean’s Jan. 5, 2022 article (among others), TikTok has 1 billion active monthly global users. Out of 4.48 billion active social media users, 22.32% use TikTok on a regular basis. How many Americans use TikTok? Dean: “eMarketer estimates suggest that TikTok has 73.7 million monthly active users in the U.S.”

I decided to jump in.

How Does TikTok Work?

First, I needed to understand what TikTok is and learn how it works. Basically, “TikTok is a social app used to create and share videos.” (Maggie Tillman, “Pocket-lint” article, Aug. 9, 2021) TikTok users can film videos of themselves doing any number of things, such as in our case, creating a 15-30 second introduction to our books. For more information, Tillman’s article offers a good rundown of the “how-to” of creating a video, or go to the TikTok site, open an account, and explore your options. 

TikTok Influencers

There is a way to narrow down your audience by locating them on TikTok “influencers.” Oh my. Since I write books for young children, my basic market, mainly moms, is in the 20-49 age range. According to Dean’s article, that accounts for over 50% of TikTok viewers. In the U.S., female users outnumber males 2:1.

TikTok Influencers, therefore, bear considerable exploration. More information on TikTok Influencers can be found by studying information provided by Neal Schaffer.

How to Get Started

At Staples, I purchased a Halo-Light Pro kit for about $50. The kit includes a 10” LED ring light, and a tripod, phone mount and microphone, with a flexible stand that extends to 5 ft. The ring light has 12-Watt output, 10 brightness levels, and 3 light modes: white, natural, and warm. My reasoning for this choice is to ease into the market. Later, more sophisticated equipment might be necessary.

So far, I’ve practiced creating videos with my kit. I’m glad I took the time to do this before “air time.” There were a few things to learn about myself. I wrote a simple script on a 3x5 card for each book and held the book up while talking. Yikes! I found that I wasn’t smiling the whole time. Smiling made my presentation lighter and more fun to watch. I have this bad habit of looking up to the right and to the left at different times if I’m thinking about what to say next! Good to know!

Where to hold the book turned out to be the biggest challenge. Should I hold it in front of my face while telling what the book is about? No. Hold it to the side. Fine, but care needed to be taken to show the entire page, not just part of it.

One of my 30-second (timed on my phone) scripts goes something like this:

"Hi, my name is Linda Wilson. I write books for young children. I’d like to introduce you to my picture book, Tall Boots.

Tall Boots is about a young girl who loves to ride horses, but she has to wear her old red galoshes for riding lessons. Her dream is to wear tall, shiny black boots: real riding boots. How does she earn her tall boots? Find out by scrolling to “Books” on Amazon and writing in Tall Boots by Linda Wilson. See you there!"

What else Can You Do with Your Ring-Light Kit?

Another way I’m putting my ring-light kit to use is by creating videos of puppet shows. The Moriarity school system, about 40 minutes from Albuquerque where I live, requested interested authors from my SCBWI chapter to read our books on Google Meets. The schools were celebrating the recent 2022 World Read-Aloud Day, on February 2nd. We would be assigned a class. I practiced the puppet play for my picture book, A Packrat’s Holiday: Thistletoe’s Gift, using puppets, props, and the book. Alas, a snowstorm that day closed the Moriarity schools. Not to worry. I now have prepared materials to present this puppet play and other puppet plays on videos with my ring-light kit and in person to schools and libraries. The practice was a big help.

The biggest surprise is how much fun I’m having! I think the effort to create videos will be worth it, not only for TikTok of course, but for my website and all other social media.

Many of you reading this post are most likely experts at what I’m just now discovering. If you have tips to share about TikTok and creating videos, please leave a comment. We at Writers on the Move would love to hear from you.

Sources: 

https://support.tiktok.com/en/getting-started/creating-an-account 

https://backlinko.com/tiktok-users, “TikTok User Statics (2022),” by Brian Dean.

https://www.pocket-lint.com/apps/news/146960-what-is-tiktok-the-musical-ly-successor-explained

Linda Wilson writes stories for young children. Visit Linda at https://www.lindawilsonauthor.com. Sign up for Linda’s quarterly giveaways. Choose your prize! 

Find Linda’s books at https://www.amazon.com/author/lindawilsonchildrensauthor.

Connect with Linda: Facebook, Twitter, Pinterest

Tweetable: @LinWilsonauthor

How To Write A Book

By Terry Whalin @terrywhalin

Often writers will ask me, how in the world have you written over 60 books with traditional publishers? I have a simple answer, writing books is like eating an elephant. The task seems daunting and impossible at first.

How do you eat an elephant? It's an old joke but you eat an elephant one bite at a time.  It the same way to accomplish any huge task—one action at a time. Recently I began to write another book.  It doesn't matter that I've done it over and over through the years. Each time it looks daunting to write an entire book manuscript. No matter what others will tell you for everyone getting started is hard. The writing in the middle is hard and finishing is hard. Yes the task is difficult and looks impossible. So how do you get it done? One bite at a time.

What is the deadline for completing your book? If you don't have a deadline, then I suggest you set one. After you have a deadline, how many words a day are you going to write to complete the deadline? Make sure you build in some extra days for the unexpected (happens to everyone) but make sure you hit your deadline.

Or maybe your goal is tied to your social media. You want to reach a certain number of followers on Twitter or a certain number of connections on LinkedIn. Are you actively working on these networks? Are you posting a number of times each day? Are you connecting with new people? Without your regular actions, then it will be hard to increase your presence and meet your goals.

Do you want to do more speaking? Are you pitching different conference directors and leaders? From my experience you have to be proactively promoting your speaking skills to get more speaking meetings.

Do you want to appear on more radio shows and talk about your latest book? There are thousands of radio stations and programs which use guests on their program. These bookings do not happen just sitting back and waiting for them to call. Your phone will be silent if you take this action. Instead, you need to be actively pitching the producers of these programs.

Or maybe you want to write more magazine articles or appear on more podcasts? Waiting for the phone to ring will likely not happen. What proactive steps are you taking to either go ahead and write the article then submit it to the publication? Or you can write a query letter and send it simultaneously to different publications and get an assignment?

Many are surprised that I have written over 60 books through the years. There are several keys in this process but one of the most important is consistent writing.  It is a matter of writing one paragraph, then another paragraph which becomes one page then another page. It is the same process as eating an elephant—doing it in bite-size pieces.

Do you break your writing into smaller pieces? I'd love to have your tips and insights in the comments below.

Tweetable:

It appears impossible. How do you write a book? Learn the secret in this article from this prolific writer and editor. (ClickToTweet)

W. Terry Whalin is an acquisitions editor at Morgan James Publishing. His work contact information is on the bottom of the second page (follow this link).  He has written for over 50 magazines and more than 60 books with traditional publishers.  His latest book for writers is 10 Publishing Myths, Insights Every Author Needs to Succeed. Get this book for only $10 + free shipping and over $200 in bonuses. On October 5th, his classic Book Proposals That $ell will be released. He lives in Colorado and has over 190,000 twitter followers. 

Social Media and Powerful Headlines

 As authorprenuers, we market our work through our website and social media

Delivering great content value for our readers is the goal.  So, show them where to find it. Enter—social media.

As you register for social network accounts, pay close attention to building your profile and the name you choose for your account. Using your brand is powerful. Is your name your brand or is your theme your brand? Consistency matters, use it throughout all the social media accounts you create.

Let’s select from the highest rated social networks to promote our writing.  

The highest-rated networks for authors are:
Facebook
Twitter
LinkedIn
Instagram, and
Goodreads
•    Choose two networks to start your consistent focus and frequent attention.  Post to your page, and comment on others. When you’re active on two networks, add two more.
•    Nail down your focus theme(s) for great content. (We work headlines that grab below.)
•    Plan ahead by creating an archive of blog posts and schedule ahead on your website
•    When your article is live on your website, create a social media post that grabs readers’ attention and directs them to your website. I prefer to spend the few minutes it takes to copy & paste my social media posts directly and not use a service to automate those tasks. I do this because each of my networks’ have slightly different requirements and I want to control the links to my website for ease of use.
However, if you choose automation, check out: https://www.socialoomph.com/ 
https://dlvrit.com/  , or  https://buffer.com/ 


Let’s move on to Great Content, Powerful Headlines!
Powerful trust or intriguing words to use in your title headlines:

• Authentic 

• Authoritative 

• Best

• Improved

• Official

• Professional

• Proven

• Genuine

• Reliable

• Secret

• Insider

• Unique

• Thought Provoking

• Ultimate

Eight questions for title idea selection:
•    Is it memorable?
•    Is it intriguing and believable?
•    Is it useful and rewarding to the reader?
•    Does it depict benefits to the reader?
•    Does it match my message?
•    Does it offer a solution to a problem?
•    Is it unique to my niche?
•    Does my image enhance the meaning?

Deliver more value benefit to the reader and more readers will come.

“How-To” articles rate highest in the benefit category, as well as “How I” improved or “How I did” this or that articles.

“Lists” are powerful. Include the number of tips you list within the post and you are off and running. List posts help build expert status for your area of expertise. Ideas: Secrets of … Get rid of a problem… Quick ways to solve… 7 Ways to …

Links to Headline Analyzers, Post Ideas, Marketing Organizing:

IsItWP https://www.isitwp.com/headline-analyzer/
Tweak Your Biz  https://tweakyourbiz.com/title-generator
Headline Generator  https://www.contentrow.com/tools/link-bait-title-generator/
Jeff Bullas  https://www.jeffbullas.com/5-key-steps-to-mastering-the-social-media-marketing-landscape/
Organize Your Marketing In One Place  https://coschedule.com/

As authorprenuers, we must market our products i.e., books, articles, and niche.  

Platform, Brand, and Website form the vehicle to make that happen.

Deborah Lyn Stanley is an author of Creative Non-Fiction. She writes articles, essays and stories. She is passionate about caring for the mentally impaired through creative arts.
Visit her writer’s website at: https://deborahlynwriter.com/  
And her caregiver’s website at: https://deborahlyncaregiver.com/
Facebook: Deborah Lyn Stanley, Writer    https://www.facebook.com/deborahlynwriter/?modal=admin_todo_tour