Why Even Self-Published Books Need A Proposal

By Terry Whalin (@terrywhalin)

No matter what method you choose in the publishing world, I encourage you to create a book proposal. Whether it is fiction or nonfiction, you need to create this document because it is your business plan for your book. Years ago, as a frustrated acquisitions editor, I wrote Book Proposals That $ell, 21 Secrets to Speed Your Success. This book has over 150 Five Star reviews and many people have used it to get published. I also have a free book proposal checklist at: www.terrylinks.com./bookcheck and a free teleseminar about proposals at: www.askaboutproposals.com. 

I’ve read thousands of book proposals as an acquisitions editor and a former literary agent. I continually teach on the topic because I believe many writers don’t understand the critical nature of this specialized document called a book proposal.

On the traditional side of publishing, editors and agents read proposals. It doesn’t matter whether you’ve written nonfiction or fiction because this document includes information which never appears in your manuscript yet is critical in the decision-making process. 

Many authors have not written a book proposal because have written a full manuscript. From my perspective of working in book publishing for over 20 years, every author should create a book proposal for their book—whether eventually they publish the book with a company where they pay to get it published (subsidy or self-publishing) or whether they find a traditional book publisher. In the proposal creation process, the author learns critical elements about their book concept plus they are better positioned in the marketplace.

Here are four of the many benefits of proposal creation:

1. You Define Your Target Market. Many authors believe their book will hit a broad target—everyone. No successful book is for everyone. Each book has a primary target audience, and the proposal creation process helps you define, pinpoint and write about this audience. It is important in nonfiction but it is also important in fiction. For example, romance is the largest fiction genre yet there are many divisions within the romance genre. The proposal helps to define this division and helps the publisher understand who will be creating the sales.

Every proposal needs a target which is defined—yet large enough to generate volume sales. You learn and achieve this balance when you create a page-turning book proposal.

2. You Understand Your Competition. Book proposals force writers to take a hard look at what is already on the market, and what if anything they bring to the conversation.  Many new authors believe they are writing something unique with no competition. It’s not true. Every book competes in the marketplace, and you will be a better equipped author if you understand your competition.

3. You Create A Personal Plan For Marketing. As you create a book proposal, you will include practical, specific and measurable ideas that can executed when your book enters the market. The proposal will be a valuable reference tool for you because you’ve done this important evaluation process.

4. You Possess A Valuable Tool To Pitch Agents and Editors at Traditional Houses. Literary agents and editors do not read manuscripts. They read book proposals. Even novelists need a book proposal for their initial pitch to an editor or agent. And if you self-publish and are successful with selling your book, because you own everything, if you receive an attractive offer from a traditional house, then you can move the book. Without a proposal you can’t properly pitch the concept and you’ve eliminated this possibility. 

Throughout my years in publishing, I have made multiple trips to New York City and met with some of the top literary agents and editors. Almost each time, I am asked, “Where is the next Prayer of Jabez or Purpose Driven Life or Left Behind or ______ (name the bestselling book)?” Each of these books sold millions of copies. The Left Behind books continue to sell over 100,000 copies a year—and they were originally published over 20 years ago. These professionals are actively looking every day for the next bestseller. Yes, they may be telling you their agency is full and they have no room on their list for your book—but the reality is something different. 

I encourage you to keep looking for the right fit for your manuscript. It’s part of the editorial search that every writer undergoes to discover the right place for their book to be published.

Tweetable:

Even if you self-publish your book, you need a book proposal according to this prolific writer and editor. Get the details here. (ClickToTweet) 

W. Terry Whalin, a writer and acquisitions editor lives in California. A former magazine editor and former literary agent, Terry is an acquisitions editor at Morgan James Publishing. He has written more than 60 nonfiction books including Jumpstart Your Publishing Dreams and Billy Graham. Get Terry’s recent book, 10 Publishing Myths for only $10, free shipping and bonuses worth over $200. To help writers catch the attention of editors and agents, Terry wrote his bestselling Book Proposals That $ell, 21 Secrets To Speed Your Success. Check out his free Ebook, Platform Building Ideas for Every Author. His website is located at: www.terrywhalin.com. Connect with Terry on Twitter, Facebook and LinkedIn.

Why Every Book Needs a Proposal

By Terry Whalin @terrywhalin

I've read thousands of book proposals as an acquisitions editor and a former literary agent. I've taught on this topic of book proposals for many years because I believe many writers don't understand the critical nature of this specialized document called a book proposal.

On the traditional side of publishing, editors and agents read proposals. It doesn't matter whether you've written nonfiction or fiction because this document includes information which never appears in your manuscript yet is critical detail in the decision making process. I wrote my first edition in 2004 as a frustrated editor who wanted to help writers send better submissions. Book Proposals That Sell has received over 100 Five Star Amazon reviews and helped many writers. Publishing has changed a great deal since I wrote this book and now the revised edition is going to be released on October 5th.

From my perspective of working in book publishing for over 30 years, every author should create a book proposal for their book—whether eventually they publish the book with a company where they pay to get it published (subsidy or self-publishing) or whether they find a traditional book publisher. In the proposal creation process, the author learns some critical elements about their book concept plus they are better positioned in the marketplace.

Here are four benefits of proposal creation (and I'm certain there are many more):

1. You Define Your Target Market. Many authors believe their book will hit a broad target—everyone. No successful book is for everyone. Each book has a primary target audience and the proposal creation process helps you define, pinpoint and write about this audience. It is important in nonfiction but it is also important in fiction. For example, romance is the largest fiction genre yet there are many divisions within the romance genre. Every proposal needs a target which is defined—yet large enough to generate volume sales. You learn and achieve this balance when you create a page-turning book proposal.

2. You Understand Your Competition. While creating a proposal, the writer has to take a hard look at which books are competing with your idea. This process helps you understand the marketplace. Many new authors believe they are writing something unique with no competition. It's not true. Every book competes in the marketplace and you will be a better equipped author if you understand your competition.

3. You Create A Personal Plan For Marketing. Whether you like marketing or dislike it, the reality is every author has to market their own book. It doesn't matter who publishes your book—whether you self-publish or go with a large traditional house. As you create a book proposal, you will be including practical, specific and measurable ideas that you can execute when your book enters the market. The proposal will be a valuable reference tool for you because you've done this important creation process.

4. You Possess A Valuable Tool To Pitch Agents and Editors at Traditional Houses. I've written it a number of times but it bears repeating here. Literary agents and editors do not read manuscripts. They read book proposals. Even novelists need a book proposal for their initial pitch to an editor or agent. And if you self-publish and are successful with selling your book, because you own everything, if you receive an attractive offer from a traditional house, then you can move the book. Without a proposal you can't properly pitch the concept and you've eliminated this possibility.

I believe writers should explore every option and keep their possibilities open. You've narrowed the possibilities rather than expanded them if you don't have a proposal.

If you make the effort to create an excellent book proposal, then you will be ready to pitch your book at any time and any place.

W. Terry Whalin is an acquisitions editor at Morgan James Publishing. His work contact information is on the bottom of the second page.  He has written for over 50 magazines and more than 60 books with traditional publishers.  His latest book for writers is 10 Publishing Myths, Insights Every Author Needs to Succeed. Get this book for only $10 + free shipping and over $200 in bonuses. 

On October 5th, his classic Book Proposals That $ell (the revised edition) will be released. At the book website, you can get a free Book Proposal Checklist. Watch his 60-second book trailer here. He lives in Colorado and has over 190,000 twitter followers. 

Why does every book need a proposal (even if you self-publish)? Get the details here from this prolific author and editor. (ClickToTweet)

Should You Self Publish or Not

Whether to self publish or vie for traditional publishing is a question brought to the forefront because of the direction publishing is moving today. Ultimately, the author must make the final decision.

With fewer traditional publishers, more books written, and fewer readers reading books, many traditional houses aren’t willing to work with unknown authors, or don’t have a following.

Authors need a platform with followers, a book marketing plan, and more laid upon the shoulders of authors, many authors feel that self-publishing is the way to get their book into the hands of readers.

If you self publish your book, how will traditional publishers look upon your book if you decide to vie for a traditional publishing house in the future is a question only the publishing house can answer.

Experiences from some writers is that self-published books are akin to what we call vanity press books, pay and they will publish anything as Amazon found out with blatant plagiarism of many titles that Amazon published, and then had had to remove when they finally found out what some so-called authors were doing just to make sales. Amazon’s reputation was hurt, and rightly so.

Why have reviewers been complaining about the quality of self-published books? The complaints range from editing to grammar, and poor quality.

Publishing houses once employed editors to clean up these problems for authors; this is no longer the case. Self-published book editing is now the purview of the author; and authors need professional editing. Don’t rely on software like spellcheckers and grammar checkers to find the errors because they will not find subtle errors. Grammar checkers will vary depending on the individual program.

A literary agent may cost writers thousands to have their book shopped to publishers. Many authors can’t afford these costs, and opt for self-publishing.

Ultimately, it is up to the individual author how to publish their baby. First, is to hire an editor that has no interest in the book other than making sure that they edit for typos, grammar, punctuation, sentence structure, redundancies,  over use of words like “and”, “or”, and “but”. Editors will notice these because they have no stake in the book other than making it the best book for the reader.

If authors such as James Paterson, David Baldacci, or Orson Scott Card want to publish a book with a traditional house, most houses will take a chance, but they are probably not willing to take a chance on previously self-published authors, or unpublished writers. Authors need to find creative ways to convince publishing houses to take a chance. One creative way is to create a well-written, well-edited book. Don’t forget a well-crafted proposal.

Robert Medak

Freelance Writer, Blogger, Editor, Proofreader, Reviewer, Marketer

http://rjmedak.wordpress.com

http://xeeme.com/RobertMedak

Before You Self-Publish: Part 2

If you read my previous post (see November 6th), you realize there are certain steps that need to be taken before you think about signing up with a self-publishing company. And, you know it will cost you money that you may not recoup. This is not to say, you will not, but you need to work diligently to ensure a return on your investment.

So, now we’ll look at steps 3 through 6 of Before You Publish…

3. Learn the craft of writing

Along with a critique group, it’s important to join one or two writing groups. This will be a tool to begin your networking and it will also be a learning experience. Just in the messages alone, you’ll pick up valuable tidbits of information. And, you can always ask questions.

Read and read and read. Read in the genre you are writing and read books on writing. This is where asking questions in your writing group will come in handy. Ask members for recommendations on books you should read to hone your craft.

If possible, take some writing classes or ecourses. There are some authors who occasionally offer free instruction.

Attend writing conferences. If you can’t afford one, there are a couple of great online ones. Check out the free Muse Online Writers Conference. It’s held each October and is a week long.

4. Research self-publishing companies

Whether you’re looking at print-on-demand, subsidy, or co-publishing companies, research a number of them before signing a contract. Along with finding out what services they offer and the cost, check into their reputation.

5. Learn about marketing

If you have a polished product to offer, and you should if you’ve taken your time, joined a critique and writing group, and worked toward learning the craft of writing, you will need to focus on the marketing element of writing.

You can join a couple of marketing groups, study blogs specializing in marketing, read marketing books, and so on. This is the ONGOING element of writing to sell. Unless you have the money to hire a publicist or marketer, you will need to roll up your sleeves and sell your book.

6. Don’t be in a rush

Take your time and the steps necessary to ensure your book has every opportunity for success. Don’t just jump in…it can be a very expensive splash!

Karen Cioffi is an award-winning children’s author and children’s ghostwriter/ rewriter. She is also the founder and editor-in-chief of Writers on the Move and author online platform instructor with WOW! Women on Writing.

If you need help with your author platform, check out:

Build Your Author/Writer Platform
This 4-week class shows you Basic Website Optimization, Blogging Smart, Email Marketing, and Social Media Marketing

And, you can follow Karen at:

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Before You Self-Publish: Part 1

With today’s oversaturated and tight publishing market, it’s difficult to find even a small publisher for the manuscript you’ve slaved over. Many authors have taken the matter into their own hands and are going the self-publishing route.

But, have vision! This can be a worthwhile venture…if you first know a couple of things:

1. Self-publishing will cost you money

This is an absolute when venturing into the self-publishing world. How much money will depend on the company you choose and which of the various services they offer that you buy into. And, there will be many aside from printing your book: editing, cover design, copyright, distribution, press releases, promotion, and so on. Each of these additional services will cost you more money, although most of these companies do offer package deals. I know writers who have spent under a thousand dollars and others who have spent over five thousand dollars to publish their book.

In addition to this, selling books is a TOUGH business. Just because your book is in print or digitally available, it does not mean you will recoup your money, or make a profit.

It may sound a bit harsh, but I’ve seen writers spend money on self-publishing hoping it will bring a return on their investment - this is not always the case.

2. Join a critique group before actually publishing

You’ve decided you want your book published no matter what. Well, that’ fine, but before you start think about which company to use to self-publish, JOIN A CRITIQUE GROUP; it is essential. I do reviews, editing, and critiques, so I read a number of self-published books and manuscripts, and what is evident, is many authors are unaware that they need to have an edited, polished manuscript before they think of going the self-publishing path.

When choosing a critique group, be sure there are new and experienced (preferably published) writers as members, and it needs to focus on the genre you write in. In a critique group, you’ll quickly begin to see, through critiques of your work and that of the other members, how writing should be done. You’ll begin to spot grammatical and punctuation and storyline errors – you will begin to hone your craft. The group will help you polish your manuscript – you’ll be amazed at the difference.

At this point, it is advisable to have it edited as a final insurance. Often, the company you go with to self-publish will offer editing services. Just price it compared to hiring your own editor.

Part 2 will be here Saturday, November 13th, with steps 3 through 6 of "Before You Publish."

Karen Cioffi is an award-winning children’s author and children’s ghostwriter/ rewriter. She is also the founder and editor-in-chief of Writers on the Move and author online platform instructor with WOW! Women on Writing.

If you need help with your author platform, check out:

Build Your Author/Writer Platform
This 4-week class shows you Basic Website Optimization, Blogging Smart, Email Marketing, and Social Media Marketing


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