Pitching Goals

It may be summer - and baseball season - but that's not the kind of pitching I am talking about.

Pitching - sharing your ideas, books, expertise in an effective and persuasive manner - is essential, no matter what your business. On a recent GoalChat, I discussed Pitching with Dave Bricker, Paula Rizzo, and Michael Roderick. Dave Bricker is a Business Storytelling Expert, Speakipedia; Paula is a Media Consultant and Trainer, Listful Living; and Michael is a Connector, Small Pond Enterprises. The trio shared what is pitching … and what it is not. Dave, Paula, and Michael also talked about how to create a pitch, as well as what it takes for you and your pitch to stand out and succeed.

What Goes into a Pitch 

• Paula: The hook, the twist, and the takeaway 
• Michael: Accessibility, influence, and memorability 
• Dave: A pitch is a CAST Call: Conflict, agitation, solution, transformation, and then a call to action

Watch Our Conversation:

Goals

• Dave: Stop talking about yourself and start talking about the person you are serving
• Paula: Make a list of the questions you are always answering; a pitch is not about what you know, it’s what others care about 
• Michael: Step out of the longest line; those are full of the people who do not think they have a shot and getting access. Instead, find innovative ways to do the outreach; you never know the amazing results waiting for you

No matter what your genre, format, or expertise, being able to pitch yourself to publications, audiences, and decision-makers is a skill that will serve you well.

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For more inspiration and motivation, follow @TheDEBMethod on Facebook, Instagram, and Linkedin! 

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How do you pitch yourself, your books, and/or your business? Please share in the comments. 

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Debra Eckerling is the award-winning author of Your Goal Guide: A Roadmap for Setting, Planning and Achieving Your Goals and founder of the D*E*B METHOD, which is her system for goal-setting simplified. A goal-strategist, corporate consultant, and project catalyst, Debra offers personal and professional planning, event strategy, and team building for individuals, businesses, and teams. She is also the author of Write On Blogging and Purple Pencil Adventures; founder of Write On Online; host of  #GoalChatLive aka The DEB Show podcast and Taste Buds with Deb. She speaks on the subjects of writing, networking, goal-setting, and social media.

Self-Promoters Take a Page from Taylor Swift's Book

Riddle: So Why Is Taylor Swift a Terrific Marketer?

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ANSWER: Because she knows the real meaning of the word “assertive.”

I fear the word “assertive” has gotten a bad rap in the last couple decades.

People often associate it with being brash or downright overbearing, but it’s a skill we all need in business (in our case the world of publishing) when we must negotiate a contact or make ourselves heard in the din of a hundreds of thousands of books being published each year.

But Taylor got it right. She thinks creative people should get paid for their work. She stood up for that idea. She wasn’t afraid to use her financial clout to do it. And—here’s the biggie. She doesn’t hesitate to do it!

Recently, Taylor pitted her case against Apple--financially the world’s most influential company—who planned to launch a free promotion for their new music streaming business, Apple Music. She did it with an open letter on her blog (ahh, the power of the written word!) and a tweet or two. And she did it without mussing her hair or raising her voice or resorting to a lewd gesture. 

She assured Apple that she loved them, threw in a few more compliments like “I say this with love, reverence, and admiration for everything else Apple does,”  but she still socked it to them. In something like sixteen hours they were smart enough to buckle--which, by the way, can also be a smart marketing and/or public relations move. Swift and all their other musicians will get paid.

And now we can all add the word “assertive” to the lexicon of skills we need to survive, to influence. She used a gentle voice that convinced others that her protest was not about making more money for herself but a matter of principle and passion. Now the rest of us can be assertive and know that can mean engaging and focused as well as strident.

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Nonfiction Bio

Carolyn Howard-Johnson brings her experience as a publicist, journalist, marketer, and retailer to the advice she gives in her HowToDoItFrugally series of books for writers and the many classes she taught for nearly a decade as instructor for UCLA Extension’s world-renown Writers’ Program. All her books for writers are multi award winners including the first edition of The Frugal Book Promoter published in 2003. Her The Frugal Editor, now in its second edition, won awards from USA Book News, Readers’ Views Literary Award, the marketing award from Next Generation Indie Books and others including the coveted Irwin award.

Howard-Johnson is the recipient of the California Legislature’s Woman of the Year in Arts and Entertainment Award, and her community’s Character and Ethics award for her work promoting tolerance with her writing. She was also named to Pasadena Weekly’s list of “Fourteen San Gabriel Valley women who make life happen” and was given her community’s Diamond Award for Achievement in the Arts. 

The author loves to travel. She has visited eighty-nine countries and has studied writing at Cambridge University in the United Kingdom; Herzen University in St. Petersburg, Russia; and Charles University, Prague. She admits to carrying a pen and journal wherever she goes. Her Web site is www.howtodoitfrugally.com.