Featured Productivity Tool: Getting Interviewed

Whether it’s for podcasts, live shows, or other media, getting interviewed is a productive way to share your work as a writer, as well as what you do and how you help in your business. 

 

I recently gathered tips on getting interviewed from Julie Fry, Your Guest Expert; Anastasia Lipske, Access Speakers; and Liz H Kelly, Goody PR, on #GoalChatLive. Julie, Liz, and Anastasia share the value of getting interviewed, tips for preparing and making a good impression, and their favorite interview questions. 

To prepare for an interview, Julie said, "Listen to the show, have an idea of what you are going to talk about, have sticky notes with talking points … and the host’s name … on your monitor, and be ready with a good call to action at the end of the interview." 

"Create a pre-interview checklist," suggested Anastasia. These are things you need to do before you go on the air. "If you need to, hang a sign on your door, so you are not disturbed." 

"Research the host to find common ground, " added Liz.

 

Watch our conversation: 

Goals for Getting Interviewed

• Liz: Go on a walk and think about your wow story. What can you talk about that will help other people? Write down 3-5 talking points 
• Anastasia: Develop a relationship on LinkedIn with a host you would like to interview you 
• Anastasia’s bonus goal: Write a LinkedIn rec for the host and ask them to do the same for you 
• Julie: Make a list of everyone you know who has a podcast. Then send them a short, clear email, saying that you are looking for guest opportunities, what you speak on, and what is your audience. Do they have any referrals or recommendations?

Final Thoughts 

Getting interviewed is a great way to increase your visibility, as well as your audience. Take the time to prep, and you'll be all set for a productive interview ... and the results that follow.

Read the complete recap.

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For more inspiration and motivation, follow @TheDEBMethod on Twitter, Facebook, and Linkedin! 

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What's your best interview tip? Please share in the comments. 

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Debra Eckerling is the award-winning author of Your Goal Guide: A Roadmap for Setting, Planning and Achieving Your Goals and founder of the D*E*B METHOD, which is her system for goal-setting simplified. A goal-strategist, corporate consultant, and project catalyst, Debra offers personal and professional planning, event strategy, and team building for individuals, businesses, and teams. She is also the author of Write On Blogging and Purple Pencil Adventures; founder of Write On Online; host of the #GoalChat Twitter Chat, #GoalChatLive on Facebook and LinkedIn, and The DEB Show podcast. She speaks on the subjects of writing, networking, goal-setting, and social media.

Guesting 101: How to Be a Good Guest on a Blog, Podcast, or Video Show

Writers must be promoters. After all, how else are new readers going to find us? 

One of the best ways to get introduced to new audiences is to be a guest for other writers. This could be a blog interview, guest post, podcast, or video show (pre-recorded or live). Traditional media is good too, but that's another article altogether. They introduce you to their community and vice versa.

Many people use guest appearances to get referrals for other guesting opportunities. Finish a show and ask the host if they have any recommendations or intros for you. The key to leverage that strategy is to be a good guest.

Here are Tips for Being a Good Guest ... and Tips for Hosts too

For Hosts: 

- Set Expectations. Send instructions - specs on your needs/what your guest can expect - ahead of time. Send connection requests on Facebook and LinkedIn. Ask for their short bio, headshot, and social media profile links (and follow their accounts). This will make compiling posts and sharing easier. 

For Guests:

- Follow the Instructions. This includes requests for your profile and social media info, as well as word count and deadlines. Also, if you are being recorded, be early, especially if it's a live broadcast. Follow your host's social media accounts, comment on posts; be an active member of their community.

For Hosts:

- Send a Calendar Invite. This is essential for audio or video recording appointments, especially live shows. However, you can send an invite as a reminder for the due date of a guest post or interview. 

For Guests: 

- Test Your Tech. Super-important for recording is to have good lighting, a nice background, and earbuds or a microphone (there's too much external noise when you use the computer speakers). 

For Hosts: 

- Make the Content Easy to Share. Send links for live events to your guests beforehand, so they can pass them along to their communities. That way, their people can watch in real-time. Also, send links - with custom images - to your guests after their blog post, podcast, or video interview goes up. 

For Guests:

- Share the Content. Also, keep an eye out for comments and respond to them.

For Hosts:

- Thank your Guests. Let them know you appreciate their time.  

For Guests: 

- Thank your Hosts. Let them know you appreciate their time. Also, if it's a podcast, leave a positive, thoughtful review.  

For Hosts and Guests: 

- Continue the Relationship. Stay in touch. Continue to comment on each others' posts. Ask how you can support each other. Suggest a blog or show swap. And see if they know of any good fits for your blog or show, as well as recommendations or introductions for you. 

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I host the Sunday night #GoalChat Twitter chat, Monday #GoalChatLive show (broadcast on Facebook and LinkedIn), and Thursday Podcast, called The D*E*B Show (which is the podcast version of my Live). I do blog posts recaps of each ep - along with links to my guests' websites and information they mention. It's a lot of work, but the idea is to create content that benefits everyone.

You want any guest relationship to be win-win.  

One thing is certain: All guests leave an impression. It's up to you what that impression is, so make it a good one.  

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What's your best tip for being a good guest? Please share in the comments.

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If you need some help setting and achieving your goals, please reach out!

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Debra Eckerling is the award-winning author of Your Goal Guide: A Roadmap for Setting, Planning and Achieving Your Goals and founder of the D*E*B METHOD, which is her system for goal-setting simplified. A writer, editor, and project catalyst, Deb works with entrepreneurs, executives, and creatives to set goals and manage their projects through one-on-one coaching, workshops, and online support. She is also the author of Write On Blogging and Purple Pencil Adventures; founder of Write On Online; Vice President of the Los Angeles Chapter of the Women's National Book Association; host of the #GoalChat Twitter Chat, #GoalChatLive on Facebook and LinkedIn, and The DEB Show podcast. She speaks on the subjects of writing, networking, goal-setting, and social media.

Guest Posts & Interviews: A Plan

One way to highlight your thought-leadership on your blog is by inviting other experts to contribute. You can do this through interviews, as well as guest posts.

The process for both tactics is easy and similar....

1. Decide What you Want. Are you seeking interviews, guest posts, or both? For interviews, will you do them via phone, Skype, or via email? If email, what is the length of the post. Also determine what additional information you want: headshot and book or product image, how many links, and how long of a bio. For guest posts decide on your ideal length, as well as image needs.

2. Make a Wish List of 10 Experts. This should be a few people you know, as well as ones you want to get to know.

3. Get Contact Information. If you do not know all the people on your list persoanlly, see if you can get an intro from a friend or peer. If all else fails, tweet to them or message via their most active social media platform.

4. Write a Standard (but Customizable) Intro Email. Let them know who you are, what you are requesting, and information about your site. Include some sort of personal detail (something you like about them or their blog), so they know it is not a form letter, and request they get back to you if they'd like to move forward.

5. Write a Detailed Request. Have this ready to go for when your expert says, Yes. If you are conducting the interview, decide the details (how much time you need and how you will do it - in person, phone, Skype). If it's an email interview or guest post, give them the word count. Be sure to request images, links, and social profiles, so you can easily share the published posts. And don't forget to give a deadline. It should be at least a week before your publish date.

6. Make a Chart. Create a simple spreadsheet to track your requests, responses, and deadlines.

7. Prep your Post. Decide how you will format these contributor posts for consistency, as well as to make the process easy for you.

8. Publish. When your post is ready, schedule or publish it!

9. Share. Share the post link (with graphic for better exposure) on your social networks. Also, tweet to or tag the contributor, depending on the platform.

10. Thank Your Guests. Send the link to the post in a follow-up email, along with a thank you. You many also want to include sample social posts with a request for your guests to share. This will make sure everyone gets the most benefit out of the opportunity.

Whether you interview experts or invite people to post, it's helpful to have a plan, as well as guidelines for your guests in place. It will save you time and energy, while giving your guests tips to make the most of their exposure on your blog.

What do you think? Do you run expert interviews or guest posts on your blog? What is your process? Share your thoughts in the comments. 

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Debra Eckerling is a writer, editor and project catalyst, as well as founder of Guided Goals and Write On Online, a live and online writers’ support group. 

She is the host of the Guided Goals Podcast and author of Purple Pencil Adventures: Writing Prompts for Kids of All Ages. 

Debra is an editor at Social Media Examiner and a speaker/moderator on the subjects of writing, networking, goal-setting, and social media.