Guest Posts & Interviews: A Plan

One way to highlight your thought-leadership on your blog is by inviting other experts to contribute. You can do this through interviews, as well as guest posts.

The process for both tactics is easy and similar....

1. Decide What you Want. Are you seeking interviews, guest posts, or both? For interviews, will you do them via phone, Skype, or via email? If email, what is the length of the post. Also determine what additional information you want: headshot and book or product image, how many links, and how long of a bio. For guest posts decide on your ideal length, as well as image needs.

2. Make a Wish List of 10 Experts. This should be a few people you know, as well as ones you want to get to know.

3. Get Contact Information. If you do not know all the people on your list persoanlly, see if you can get an intro from a friend or peer. If all else fails, tweet to them or message via their most active social media platform.

4. Write a Standard (but Customizable) Intro Email. Let them know who you are, what you are requesting, and information about your site. Include some sort of personal detail (something you like about them or their blog), so they know it is not a form letter, and request they get back to you if they'd like to move forward.

5. Write a Detailed Request. Have this ready to go for when your expert says, Yes. If you are conducting the interview, decide the details (how much time you need and how you will do it - in person, phone, Skype). If it's an email interview or guest post, give them the word count. Be sure to request images, links, and social profiles, so you can easily share the published posts. And don't forget to give a deadline. It should be at least a week before your publish date.

6. Make a Chart. Create a simple spreadsheet to track your requests, responses, and deadlines.

7. Prep your Post. Decide how you will format these contributor posts for consistency, as well as to make the process easy for you.

8. Publish. When your post is ready, schedule or publish it!

9. Share. Share the post link (with graphic for better exposure) on your social networks. Also, tweet to or tag the contributor, depending on the platform.

10. Thank Your Guests. Send the link to the post in a follow-up email, along with a thank you. You many also want to include sample social posts with a request for your guests to share. This will make sure everyone gets the most benefit out of the opportunity.

Whether you interview experts or invite people to post, it's helpful to have a plan, as well as guidelines for your guests in place. It will save you time and energy, while giving your guests tips to make the most of their exposure on your blog.

What do you think? Do you run expert interviews or guest posts on your blog? What is your process? Share your thoughts in the comments. 

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Debra Eckerling is a writer, editor and project catalyst, as well as founder of Guided Goals and Write On Online, a live and online writers’ support group. 

She is the host of the Guided Goals Podcast and author of Purple Pencil Adventures: Writing Prompts for Kids of All Ages. 

Debra is an editor at Social Media Examiner and a speaker/moderator on the subjects of writing, networking, goal-setting, and social media.

Blogging with Purpose

from collections at Gaderinge.com

Does your blog have a purpose?
And do you always remember it when you post?

If you're trying to raise your author/marketing profile you may think publicizing yourself as a writer is enough. After all, you mention your website or blog URL in your bio box whenever you post or guest post. People can find you, right?

We all know that great content will attract and keep readers but wonderful writing is not enough. Remember the disappointment when the article you labored over and polished to perfection had no readers, shares, or comments at all?  Visitors only return to a blog regularly when it appears regularly and provides helpful information they need.

The best marketers sell by providing valuable information and reports free for some time before they start promoting their own products. The secret of success seems to lie in the communication between author and readers. The most successful guest posts on my blog--and they're read again and again, year after year--are those written by authors teaching or discussing some aspect of writing for publication. If I don't pay attention to that, I'm losing readers and all ability to increase traffic.

The Mobile Revolution
I'm a new convert to checking out emails swiftly on my mobile phone. But if a site takes ages to load, I delete the email and I'm not the only one. In this week's Boost Blog Traffic , Greg Hickman pointed out that for the first time this year, more mobile devices than desktop PCs were accessing the Internet. My teenage students don't have e-readers, they read on their phones. My older friends read on their tablets.

It's worth checking out how well and how fast your site loads on a mobile device and also how easy it is to read. Anyone who finds you must be able to find your email opt-in box and fill it in easily.

Autoresponders
For those of us running sites on a budget, ListWire is a free autoresponder with a good reputation so I shall be trying it out this month and reviewing it in October. So far, I have worked out how to make some jolly little boxes but not how to insert it into my Blogger blog where I have a dynamic views template. I'm trying out one of these flying hover-boxes which once appeared momentarily in a dazzling shade of blue (my mistake) but was never seen again (probably my mistake again. Still pondering that.)

Breaking News
 An email in my inbox this week announced the disappointing news that the Muse Online Writing Conference is not taking place this year but that all registrations will be carried forward to the 2015 Conference.

I have not managed to verify this as yet but am flagging it up as I see people still wondering about how to register. If anyone has any news please post it in the comments.

 You can of course follow my Write a Novella for Publication course in October instead--if I ever manage to get the course ready in time--of course I shall--and if I ever manage to fly in opt-in boxes that work. Not so sure about that--all still in the air.

 And all tips for increasing visitors to my blogs will be gratefully received in the comments below.

 Anne Duguid is a freelance content editor with MuseItUp Publishing and she passes on helpful writing,editing and publishing tips from time to time at Slow and Steady Writers