The Three Most Important Components for Publishing Ebooks

Three Neglected E-Book Considerations 

By Carolyn Howard-Johnson, author of the multi award-winning HowToDoItFrugally Series of books for writers.

A website owner was asked what the “three most important components are for publishing a professionally produced e-book” and he referred the question to me. As long as I was figuring out the answer to this all-important question, I figured I’d pass it along to you but publishing an e-book is harder than reading one so I thought it better to simplify a bit. I took the liberty of qualifying it with an introductory clause and here it is. 

A self-publisher must be a jack-of-all publishing trades and many readers are still not comfortable with e-books I want to tackle the question with those considerations in mind. I also believe in frugal publishing and e-books are ideal for that. So, the three most important components of publishing an e-book are:

1. The cover. Visuals are powerful tools. A great book cover may be even more important for an e-book (even though it's virtual) than for a paper book. It will probably be the only visual a reader will have to connect the reader to the author's (and publisher's) credibility. Self-published authors can do a pretty good job of producing a decent cover using the free app provided by Createspace/KDP on the website. 

2. Great editing. Too many authors and e-book publishers think that great editing is merely the process of eradicating typos, but it's a lot more. It's grammar. It's the conventions of writing (like punctuating dialogue correctly). It's even the formatting. And it’s knowing about the things that your English teacher may have considered correct, but they’re things that tick publishing professionals like agents and publishers off! If an author can’t afford (or won’t!) spend the money for a full-service editor, read The Frugal Editor, make corrections as you go and then get a few extra pairs of eyes to give you additional input. 

3. Formatting. I list this last because most e-book services like Amazon, Createspace, BookBaby etc.  make it clear that formatting is essential and provide guidelines for getting it right.  I included expanded step-by-step instructions for formatting your book for Kindle in the Appendix of my multi award-winning book on editing, The Frugal Editor. 

Note:You should know that when a reader buys your e-book on Amazon, he or she gets to choose what reader format they prefer for his or her preferred device after clicking the buy button. When you use Createspace/KDP, you reach most everyone short of those who refuse to buy from Amazon and you save accounting time tracking different online e-book distributors. You will also saves time reformatting from a print version to an e-book and get distribution and marketing benefits when you use them exclusively. 

PS: The fourth most important component of e-books is marketing. No e-book—no book!—is truly published if it hasn’t been marketed. It’s part of the publisher’s job no matter how it is published or who the publisher is. And if it is self-published, marketing is as much the author’s job as the writing of the book. Everything you need to know to market your book the way a professional would if you had the money to hire her is in The Frugal Book Promoter 

MORE ABOUT THE BLOGGER


Howard-Johnson is the author of fiction, creative nonfiction, and poetry. She is also a marketing consultant, editor, and author of the multi award-winning HowToDoItFrugally Series of books for writers including the award-winning second editions of The Frugal Book Promoter (where she talks more about choosing and the advantages of winning contests and how to use those honors)  and The Frugal Editor. Her latest is in the series is  How to Get Great Book Reviews Frugally and Ethically. Learn more about her and her books on her Amazon profile page, http://bit.ly/CarolynsAmznProfile. Great Little Last Minute Editing Tips for Writers is one of her booklets--perfect for inexpensive gift giving--and, another booklet, The Great First Impression Book Proposal helps writers who want to be traditionally published. She has three FRUGAL books for retailers including one she encourages authors to read because it will help them convince retailers to host their workshops, presentations, and signings. It is A Retailer’s Guide to Frugal In-Store Promotions: How To Increase Profits and Spit in the Eyes of Economic Downturns with Thrifty Events and Sales Techniques. In addition to this blog, she helps writers extend the exposure of their favorite reviews at TheNewBookReview.blogspot.com. She also blogs at all things editing--grammar, formatting and more--at The Frugal, Smart, and Tuned-In Editor Visit Carolyn at http://TheFrugalEditor.blogspot.com

Self-publishing on Smashwords

Self-publishing on Smashwords

Guest Post by J.Q. Rose

With the advent of this new age of e-book technology, you can publish your writing easily and quickly at Smashwords.com.( https://www.smashwords.com/) Founder Mark Coker describes Smashwords as a distributor because the e-book you publish on Smashwords will be distributed to the world’s largest retailers. It costs you nothing to produce the e-book or to have it distributed. You do give up a percentage of the e-book sales for the privilege of having the book available for purchase on Smashwords.

I chose to self-publish my non-fiction e-book for middle grade girls, Girls Succeed: Stories Behind the Careers of Successful Women, with Smashwords because the e-book is published on-line in many different formats and available to readers all over the world. I also wanted this e-book about careers to include hyperlinks so readers can immediately access information about the woman I interviewed and about her career.

Once the formatting meets the standard for Smashwords, the title becomes available for sale on Smashwords. I chose to wrestle with formatting my e-book, but Smashwords maintains a list of providers who will format your book for forty or fifty dollars. If you want to have wider distribution to other online booksellers such as Kobo, Apple, B & N, and Sony, your book will have to pass strict guidelines in order to deliver the best product to online booksellers. I have heard some authors say not to use Smashwords because they are too particular. I can only ask, “Don’t you want to deliver the sharpest book you can to your readers?” I do.

Before publishing, I suggest you download the Free copy of founder Mark Coker’s Smashwords Style Guide.( https://www.smashwords.com/books/view/52) Everything you need to get your book through the “meatgrinder” is included in the book. The meatgrinder is the lovable name Coker calls the process of turning your finished manuscript uploaded as a Word file into the many formats necessary for the various e-reading devices now available to readers.

I studied Mark Coker's extensive Style Guide and followed each step carefully in my manuscript.  When I was ready to upload the file, his constant warnings about remembering to do this and don't forget that rattled in my brain. Taking a deep breath after filling out the form for Smashwords, I clicked on "upload the file" and crossed my fingers. I was told I was #16 in the queue.  I checked email and Facebook and surfed the Internet to get my mind off the fact that I had dumped my pure and perfect word file into the Smashword meat grinder.

When I returned to the screen on my Smashwords dashboard, a list of problems appeared that needed to be "fixed" before they could okay the e-book for sale. Actually they were easy fixes--more than four returns on the title page, using a table which is a no-no for this publisher, and a few stray tabs I'd missed. I re-submitted the file and jumped for joy when I saw conversion complete. It was available for sale on Smashwords.

I have to admit I had a difficult time passing the review to get into the premium catalog because I could not get the Table of Contents to link correctly. A linked Table of Contents, a helpful addition in non-fiction works, is a plus only available in e-books. Readers can click on a link and jump to the chapter they want to read.  I finally discovered the error after I downloaded the Adobe Digital Reader and checked the e-pub version.

After publishing, Smashwords allows authors to assign coupon codes to be used toward discounts or giveaways of your e-book to reviewers, fans, and for promotions.

When you’re ready to share your writing with the world, Smashwords is a good way to go to dip your toe into this vast and wonderful world of self-publishing.

BIO: After writing feature articles in magazines, newspapers, and online magazines for over fifteen years, J.Q. Rose entered the world of fiction writing with her first published novella, Sunshine Boulevard, released by Muse It Up Publishing in 2011. With Girls Succeed: Stories Behind the Careers of Successful Women she returns to her first love, writing about real people.  Blogging, photography, Pegs and Jokers board games, and travel are the things that keep her out of trouble. Spending winters in Florida with her husband allows Janet the opportunity to enjoy the life of a snowbird. Summer finds her camping and hunting toads, frogs, and salamanders with her four grandsons and
granddaughter.

Connect with J.Q. Rose online at
Girls Succeed blog http://GirlsSucceed.blogspot.com/
J.Q. Rose blog http://JQRoseAuthor.blogspot.com/

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