CREATING AND BUILDING YOUR AUTHOR ONLINE PRESENCE - Website Creation to Beyond Book Sales
I'm instructing a six-week online workshop through WOW! Writers on the Move:
It'll be six-weeks of learning how to create and build your author online presence, from creating a website right on through beyond book sales.
The course will be information packed and will have at least two live screen-sharing webinars to help with understanding. Because it's so comprehensive, students are limited to 10, so if after reading what you'll be getting, and you want to learn effective book marketing strategies, click on the link.
For more details and to register:
http://www.wow-womenonwriting.com/WOWclasses.html#KarenCioffi_AuthorOnlinePresence
HERE'S A BREAKDOWN OF EACH LESSON:
Week One: The Bare-Bottom Platform Basics: Creating an Author Website and Blog Content
Lesson One is divided into two sections:
1. 14 Steps to Creating an Effective Website, which includes:
2. Effective Blog Posting
Week Two: Article Marketing: 10 Steps to Writing for Article Directories with Properly Formatted and Optimized Content
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Week two is an A – Z lesson on article marketing. From finding article ideas to summaries to submissions. It's all covered in this lesson.
To take it further, we’ll discuss how to properly format and optimize your content, so search engines will easily find and index it and readers will value and share it.
Week Three: How to Create eBooks for Freebies and for Sale, including creating a cover with Microsoft Office 2010
This week offers a step-by-step lesson showing how to create your own ebook and cover. The lesson is divided into two sections:
1. Creating an ebook
2. Creating an ebook cover
In this lesson you will actually create an ebook and a cover to go with it. We’ll also discuss the benefits of creating an ebook to offer as a freebie on your site.
Included in Lesson Three is a live 30-45 minute screen-sharing webinar that will demonstrate how to use Microsoft Office to create a cover.
Week Four: How to Create PayPal ‘Buy Now’ Buttons for Your Site/s
Lesson Four provides step-by-step instructions on how to create a PayPal Buy Button and how to upload the code onto your site.
The lesson also goes over the elements needed to create an effective landing page for your ebook, if you choose to sell it.
Week Five: How to Create a Product Line and Attracting Customers Through Information Marketing
Through lessons Two and Three you will have the foundation for creating a number of products within your market. Lesson Five is divided into two sections and discusses what products you can create and how to get visitors (potential customers) to your site. It includes:
1. How to Create and Sell Information Products:
2. Attracting Customers (Generating Visibility) Through Information Marketing
Week Six: How to Create Your Own PowerPoint Webinars
Presenting webinars is one of the top marketing tools. The final lesson will have you creating your own webinar. This lesson explains what a webinar is; what a PowerPoint webinar is; about services; preparation; presentation, and more.
Lesson six will also has a 30-45 minute live screen-sharing webinar to help demonstrate the basics of creating a PowerPoint document.
Note: A replay of the webinars will be available.
For more details on each lesson and to sign up go to:
http://www.wow-womenonwriting.com/WOWclasses.html#KarenCioffi_AuthorOnlinePresence
AND, THERE WILL BE A BONUS LESSON AND MOST LIKELY A THIRD WEBINAR.
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Karen Cioffi
Multi-award Winning Author, Freelance/Ghostwriter, Editor, Marketer
Writer’s Digest Website of the Week, June 25, 2012
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