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Title: Create an Effective Press Release in 7 Easy Steps
Date: January 18, 2012 (Wednesday)
Time: 7:00 – 7:45 PM EST (U.S.) HAD TO CHANGE TO 7PM
Presented by: Karen Cioffi
Format: Live Webinar
Handout: Yes
Cost: Free
Description:
Create an Effective Press Release in 7 Easy Steps
Part of any good marketing strategy is to include press releases and if you can write an article, you can write a press release.
A press release is simply an announcement. It can be announcing your new book, a promotion launch, a special sale, news, a new article, an accomplishment, events, workshops, and so on.
The purpose of a press release, also called a media release, is to alert as many people as possible to your special news/information. But, it’s important for your press release to be at least somewhat news worthy. In addition, it’s a good idea to provide the ‘what’s in it for me’ (WIIFM) aspect of the topic.
Press releases increase your visibility - they broaden your marketing reach.
There are seven simple steps to creating an effective press release:
1. Create an effective title (headline)
2. The point-on synopsis
3. Bullet points (optional)
4. Overview
5. Bio
6. Edit and Proof
7. Research and Submit
Join Karen Cioffi as she goes through each step.
To register for “Create an Effective Press Release in 7 Easy Steps” email Karen at:
http://karencioffi [@] ymail [dot] com
Instructions to attend the LIVE WEBINAR will be provided upon registration.
There will also be a bonus PDF workshop handout with details to help you create your own press release. Since this webinar will be a PowerPoint Webinar we will not be able to record the live presentation. But, hopefully a transcript of the chat, including questions and answers will be available.
This will be our first PowerPoint webinar and we're excited to bring this new format to you - we hope you enjoy it!
The workshop is free, but all registrants will be added to the Writers on the Move and the presenter’s mailing list.
We'll be offering (at the discretion of the presenter) an After Workshop Package of this workshop for those who didn't register and would like to purchase it. It'll include the live webinar recording, the workshop handout, and possibly a podcast. Be sure to Get Yours when it's available!
Please be sure to stop here often to find out about upcoming workshops:
http://www.writersonthemove.com/p/writers-on-move-workshop.html
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Learn about writing and marketing with Karen Cioffi at http://karencioffiwritingandmarketing.com. Sign up for her free newsletter, A Writer’s World, and get TWO free site-related e-books for subscribing, and ONE more just for stopping by.
