Book Marketing Your Way to Visibilty and Book Sales

 

I used to write a lot about book marketing and content marketing but a few years ago I gravitated more toward writing.

The thing is, while writing has a beginning, middle, and end, marketing and selling your book is never-ending … if you want to sell books.

This is why knowing about book marketing is crucial to every author.

When I read Neil Patel’s article on his content marketing formula, I knew I had to share it.

Before I dive in, let me explain these terms.

Book Marketing

This marketing strategy is ‘everything’ you do to bring visibility to your book and actually sell it.

While there are some authors who just want to have a book written and don’t really care about selling it, most authors want to sell their books.

This is especially true of authors who spend money to self-publish their books where costs can be from under $1000 to well over $1000.

A few of my clients have spent well over $10,000 for just ONE book.

Recouping the money invested in your book is a big deal to most.

And, it’s just as important if you’re traditionally published. Your publisher will definitely want you to help sell your book/s.

In fact, it you and another author both submitted great manuscripts to a publisher, a determining factor on who gets the contract could be who has a better book marketing platform.

So, here are a few elements to know about before and after your book is available for sale:

1. Create a book worthy of publishing and learn about pricing it effectively
2. Create and maintain an author website
3. Write articles and post them on your website’s blog
4. Be active on social media and share your blog posts and those of other users
5. Get an email list going and maintain it
6. Look into guest blogging and interviews
7. While doing all this and more, start on your next book

Once your book is available for sale, you’ll also need to get book reviews and create an Amazon Author Page.

Content Marketing

This strategy is about writing and sharing content to your specific target audience.

 According to Content Marketing Institute, “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.”

To clarify a bit, it’s about bringing visibility to you and your product/s through content (things you write and share, usually online). It’s about building a brand (what you want people to think of when they see your name or logo).

The marketing world is driven on content.

Below are a few strategies of content marketing:

1. Blogging
2. Video
3. Podcasts
4. Infographics
5. Sales pages on your website
6. Books

There are many other elements that go into these marketing strategies, but this should give you a basic understanding of both these terms.

And more importantly, it’s important to understand that pretty much everything you do to sell your book is a form of content marketing.

Now on to content marketing expert Neil Patel’s tips.

1. Optimize your headline.

Everything you write, whether a blog post or a description on social media, starts with a headline.

An example of this is the title of this article.

There are thousands and thousands of tidbits of information online, why would someone click on your bit of information?

The very first reason would be the headline. It’s what will initially grab the reader’s attention.

2. Add three internal links.

Internal links is when you link from one page on your website to another.

It allows you to bring the reader at your website to other of your website pages and/or blog posts through clickable links.

You can check out this article to learn more about internal or inbound links:


3. Share your content on social media.

Once you put up a blog post, use sharing tools, like Shareaholic and WP Social Sharing Plugins, and share it to your social networks.

4. Message everyone you link out to.

This tip pertains to external links also called outbound links. Links from your website (usually from your blog post) to other websites.


Patel recommends that you contact the site you’re linking out to and let them know that you’ve linked to their site from your blog post or webpage.

Ask the site to stop by and share the article.

5. Email blast your new blog posts.

Email your subscribers every time you post new content.

To learn the basics of email marketing, check out this article:
Email Marketing – 10 Top Reasons to BE Doing It

I know some of this may sound too complicated, but just knowing the basics will be of tremendous benefit to you.

So, give your book every chance at finding readers and making sales.

For a more in depth look at marketing your books, check out my WOW! Women on Writing eclass: Build Your Author-Writer Platform

ABOUT THE AUTHOR

Karen Cioffi is an award-winning children’s author and successful children’s ghostwriter, rewriter, and coach. She is also the founder and editor-in-chief of Writers on the Move and as well as an author online platform instructor with WOW! Women on Writing.

You can follow Karen at:

LinkedIn  http://www.linkedin.com/in/karencioffiventrice
Twitter  http://twitter.com/KarenCV

Market Your Product

Market Your Product

As authorprenuers, we must market our products i.e., books, articles, and niche.  

Platform, Brand, and Website form the vehicle to make that happen. These, along with your mission statement tell your readers who you are and what you are about. Closely aligned they present a consistent message.

Your Platform is a useful necessity for all authors whether you write essays, articles, blogs or books, fiction or nonfiction. Brand is who you are. You are your brand, built by words, images and delivering as promised. Success depends upon visibility. We communicate with clarity and offer valuable information because Content is King.

Tips:

• Start building your writer Platform now without delay and maintain it to keep connecting with your clients; building a Platform takes time,

• Clearly show what you have to offer and what makes your work stand out,

• Develop an email list of subscribers to build your following, and offer subscribers free eBooks, articles, and newsletters

• Guest post on sites within your niche to reach additional readers, and invite those bloggers to contribute to your site,

• Social Media is a part of Platform, use it often,

********

• Identify your target audience’s needs and suggest meaningful alternatives,

• Be the wealth of information that can work for their success with info that solves a problem,

• Qualify your work stating your connections and building expert status as an authority,

• Accept responsibility for ongoing marketing and promotion of your services,

********

• Create or update an email signature to promote your website, book and products,

• Respond to comments, be reachable,

• Join organizations that will support your work,

• Promote, promote, promote with posts and news via your social media pages,

Links of interest:
Create a Strategy that Delivers Great Content: https://www.writersonthemove.com/2019/06/create-strategy-that-delivers-great.html

What does it take…Great Content: https://www.writersonthemove.com/2019/05/market-with-content.html

Write clear & concise, personable yet professional.
Know your reader.
Use quotes & antidotes whenever you can.

 
Deborah Lyn Stanley is an author of Creative Non-Fiction. She writes articles, essays and stories. She is passionate about caring for the mentally impaired through creative arts. Visit her web-blog: https://deborahlynwriter.com/ 

Facebook at: Deborah Lyn Stanley

https://www.facebook.com/deborahlynwriter/?modal=admin_todo_tour

Create a Strategy that Delivers Great Content

What does it take to promote your writing, be it articles, stories or books? Indeed, the answer is much more than Sales Pitches and Events. 

 

How do you tell your readers or a prospective publisher what you are about? How does your promotion offer benefit the reader? The answers are: your Author Platform, your Branding, and your Website.  It’s the way you inform and engage your audience. This week we’ll talk about Great Content, and developing a Strategic Plan.

Points for brainstorming your strategic plan to deliver great content:
1.    The WHAT: Writing a series of five, six or ten articles focused on one theme
2.    The HOW of delivery is via quality information in text, graphics, video and audio. We are not entitled to our reader’s attention. Deliver content that grabs their interest early, and make it good for the quick-look reader.
3.    Change up the presentation by offering an article in text with audio as well.
4.    Make it original, relevant and valuable while staying focused on your theme.
5.    Also, make it substantial and in-depth even when it requires 1000 words or more.
6.    The WHY: Connecting with your audience which leads to engagement and sharing
7.    WHEN you build Connection, readers are more likely to follow by taking Action
8.    Build an archive of your content articles in preparation for creating a good online course. An organized file archive is enormously helpful in repurposing your best articles for additional opportunities.

Use proven structures essential for effective SEO:
1.    Headlines, and sub-headlines, that command attention
2.    Focused introductory sentences
3.    Provide information that solves a problem
4.    Limit the message to one central point
5.    Stand out with lists or listicles, for quick reads
6.    Use relevant links, and test them

Great Content = Successful Marketing
Be the best in your niche!

Deborah Lyn Stanley is an author of Creative Non-Fiction. She writes articles, essays and stories. She is passionate about caring for the mentally impaired through creative arts. Visit her web-blog: https://deborahlynwriter.com/

Write clear & concise, personable yet professional.
Know your reader.

Market with Content

What Does It Take To Market Your Writing? Great Content

What does it take to Market your writing? It takes spotlight effort on your Author Platform, Branding, Identifying your audience, an Author Website, and building Connection with your readers. Overwhelming? Yep, it is for all of us. Let’s break it down: this week we’ll talk about Great Content.

We use the internet to research concepts, compare topics and glean information for our work, discover fresh ideas, and to find the best, consistent resources to build our writing without wasting time or money. 

Likewise, we must deliver informative, strategic, and timely content.
Five Tips:

1. Since we are not entitled to our reader’s attention, deliver content that grabs their interest through text, imagery, podcasts and video, and make it snappy for the scanners
2. If it grabs, it’s likely to spread
3. Use proven structures such as:
• Headlines, and sub-headlines, that command attention (see Heading Styles in Word)
• Focused introductory sentences
• Information that solves a problem
• Limit the message to one central point
• Lists stand out and are a quick read
• Use relevant links, and test them
4. The Result? Great Content = Successful Marketing for your business
5. Build your audience now and grow your business

Helpful Resources:
Our own Writers On The Move Series of Content Articles found here: https://www.writersonthemove.com/

Copy Blogger:
https://www.copyblogger.com/?s=content+marketing

Deborah Lyn Stanley is an author of Creative Non-Fiction. She writes articles, essays and stories. She is passionate about caring for the mentally impaired through creative arts. Visit her web-blog: Deborah Lyn Stanley : MyWriter's Life .

Write clear & concise, personable yet professional

Writers - 4 Powerful Steps to Breaking Bad Habits

Habits are pretty much who you are.

Are you a positive thinker? Are you ambitious? Do you work hard at your writing? Are you a compulsive cleaner? Do you procrastinate? Do you fear jumping in?

Some of the items above are traits, but they are also habits created – they reflect your actions and reactions. They are part of the things you do each and every day, consciously or subconsciously.

Have a habit you don’t like? Or, one that is getting in the way of your writing success?

Well, you’re in luck.

According to WebMD, you can break bad habits in three easy steps.

1. Analyze the habit you’d like (need) to break.

Maybe, you spend too much time on social media, even if it’s to work it. If you’re not getting the ROI on your efforts, you need to change things.

Maybe, you don’t get enough writing in.

That story that’s been on the back burner is still there. You keep saying you’re going to get to it, but you keep procrastinating.

Or, maybe you need to write two articles a week for your blog, but barely manage to write one. Not for a real lack of time, more because you’re not prioritizing your work.

Maybe, you’re not using video as much as you should in your content marketing, simply because it’s easier not to.

Figure out what it is – put it in front of you. This strategy may help you change things for the better.

2. Write it down.

Actually writing things down adds another element or layer to the consciousness of the habit.

Psychologist James Claiborn, PhD, and the co-author of The Habit Change Workbook, explains, “Write out a list of the pros and cons of this behavior and keep a record of when you do it. Measurement of anything tends to change it and makes people much more aware in the first place."

This is similar to number 1, in that it allows you to analyze the habit.

3. Put a temp in.

Once you realize the’ whens and whys’ of a habit you want to break, try substituting another action in its place.

Suppose you drink two cans of soda day. Substitute one of the cans for a cup of water or naturally flavored seltzer. Once that’s working well, substitute the other can of soda with something healthier.

Or, suppose you spend 2 hours a day on social media. Time yourself. Stop at one hour. Then jump into writing something, whether it's your story or a blog post.

4. Realize it may take a bit of time to break a habit.
This one isn’t from WebMD, but it’s powerful.

According to Mark Twain, "A habit cannot be tossed out the window; it must be coaxed down the stairs a step at a time."

I love this quote. In one sentence, it lets you know that habits can be broken, but it won’t be overnight. You need to persevere.

All of us have some habits we know we should overcome. Try these four tips and see if you can’t break at least one of your bad habits.

Make it a New Year's Resolution to break those bad habits!

Source:
(1) http://www.webmd.com/balance/features/3-easy-steps-to-breaking-bad-habits

Karen Cioffi is an award-winning children’s author and ghostwriter. She is also an author/writer online platform instructor with WOW! Women on Writing.

You can check out Karen’s e-classes through WOW:
http://www.articlewritingdoctor.com/content-marketing-tools/

And, be sure to connect with Karen at:
LinkedIn 
Twitter 
Facebook 



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Keywords and Search Engines (The Bare-Bottom Basics Every Author Should Know)

If you’re online trying to sell something or even simply working to generate visibility, chances are you’ve heard of the term ‘keyword.’

Keywords are simply words or phrases that people use to search for things online.

So, suppose I wanted to look up ‘horse breeds’ for a story I’m writing. I’d input ‘horse breeds’ in a Google (or other search engines, like Bing and Yahoo) search box.

Google will scour its millions of bits of information to find content (blog posts or other web pages) that it feels will be the best answer for that search query – that keyword.

But, to make it more understandable, you should know the very basics of SEO (search engine optimization).

According to Wordtracker.com, “There are three pieces of software that together make up a search engine: the spider software, the index software, and the query software.”

Search engines, like Google, have ‘spiders’ that find new information – new web pages. This might be your new blog post, a new sales page, or new content on an existing web page.

All the new information the spiders gather is given to indexing software. This software analyzes words and word/link combinations to determine what the content is about. The information is then sorted and stored. There it’s ready to be picked up by Google in response to a person’s search query. Say my ‘horse breeds’ one.

So, as mentioned, the spider software finds the new content, gives it to the indexing software which stores it and makes it ready to supply to the query software.

It’s the index software that actually figures out what the content is about.

When I input ‘horse breeds’ into a Google search box, the query software takes over. It goes to all the information stored in the index software to find the best answer to my query.

You might think of it as a filing system in an office. A new document is created (from found sources) and stored in a filing cabinet, in a specific place. When that document is needed, the query software knows exactly where to find it in the filing cabinet. It is retrieved and ready to use.

Pretty simple, right.

So, what about keywords.

Well, while the spider and index software are very sophisticated and can get the gist of your new content just by its terminology, keywords make their job a bit easier.

While keywords are not overly powerful anymore, they still make the finding and indexing process easier.

Going back to my ‘horse breed’ keyword, if a web page matches that keyword, and Google believes that web page has valuable information related to ‘horse breeds,’ it will use that web page as the results of my search query.

And, what’s amazing, this all happens in a fraction of a second. It’s hard to believe that millions or billions of bits of information can be scoured and the best results are served up in under a second.

And, considering that Google processes approximately 40,000+ search queries per second, it’s mind-boggling.

References:
http://www.wordtracker.com/academy/keyword-research/getting-started/keyword-basics-part-1-how-search-engines-work

Karen Cioffi is a children's ghostwriter and author/writer online platform instructor for WOw! Women on Writing.

You can connect with Karen at:
Twitter: http://twitter.com/KarenCV
Facebook: https://www.facebook.com/writingforchildrenwithkarencioffi/
GoolgePlus: https://plus.google.com/+KarenCioffiVentrice/about

This article was originally published at:
http://www.articlewritingdoctor.com/2016/05/keywords-and-search-engines-the-bare-bottom-basics/

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PLR for Blogging and Content Marketing

PLR is an acronym for Private Label Rights. What this means is you buy content from a source and use it as your own.

The content you buy can be used for blog posts, articles, ebooks, video scripts, and so on. The pricing is usually minimal and it's a definite time saver.

I know many might be reluctant to buy content, but it's done all the time. And, until Sunday, you can try it for FREE. You can get an over 3,897 word ebook (report) with a cover image and interior images for free. The offer should be good through May 8th. Click the link to try it out:

Increase Your Focus for Better Productivity

Keep in mind you can break this report into bite size pieces, say blog posts. You can also use it as a great lead magnet (freebie for your subscriber list or other CTA). You can use it for multiple purposes.

I'm not an affiliate for this product or company. I got an email from the company (I use them) with this offer and thought it'd be a great way for those of you who were thinking about trying PLR to do so with spending a penny.

Yes, ListMagnets is also selling PLR that you can buy when you click on the link, but don't buy them. Just pick up the free report.

I use PLR occasionally, usually for reports. And, they're a great tool to have if you're too busy to write the content yourself. I think it's a very useful content marketing tool. I did get this freebie.

If you do try it, be sure to proof it before publishing it. This goes for any PLR you may buy.

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3 Marketing Strategies Geared to Motivate People to Buy

The buying process produces potential customer anxiety. This is a fact.

Just about all CTAs (call-to-actions) generate stress.

Something as simple as the wording in your CTA, can increase that stress and it’s your job to take steps to reduce the potential customer’s anxiety. This in turn will increase your conversions.

Conversions in this case relates to getting visitors to actually buy what you’re offering, getting visitors to say YES to your CTA.

Here are 3 Powerful Strategies to Reduce Buyer Anxiety:

1. The CTA Wording

As mentioned, the wording you use in your CTA can increase or decrease buyer anxiety. According to Marketing Experiments, it’s all about the expectation of what your wording produces.

In testing conducted by the marketing group, two CTAs were put to the test. The first was “Start Free Trial.” The second was “Get Started Now.”

Which do you think converted better?

It was “Get Started Now” and the reason is it produced less anxiety because there is NO implied cost. To many, ‘starting a free trial’ conveys an implied cost.

2. Timing of the CTA

Timing is when and where to introduce the CTA on the sales page. In other words, do you put the CTA at the beginning of the conversation, in the middle, or at the end?

For the average marketer, it’s usually a good idea to provide the visitor with focused and persuasive content (information) before introducing the CTA. This will help develop interest and motivation. The information explaining how the product or service will solve the visitor’s problem will encourage him to buy what’s being offered.

3. Offering a Guarantee

For the buyer, one of the most stressful things in the buying process is to think he’ll lose money.

Questions your visitor may think of:

- Is the product high quality?
- Is the cost reasonable for what’s being offered?
- Will the product meet the promises made?
- Will the perceived value meet expectations?
- Is the money I’m going to spend worth it?
- What if it doesn’t help me or I don't like it?

One of the best ways to reduce most of the anxiety related to the buying process is to offer a money-back guarantee, a risk-free guarantee.

The guarantee must be clearly worded. The visitor will need to know exactly what he has to do to get the refund, when he’ll receive the refund, and any other information that will make him feel more comfortable in his decision.

There are five primary elements to a knock-it-out-of-the-park guarantee:

1. The length – you can offer a 5 day, a 7 day, a 30 day, or other refund time limit.

2. The conditions – the refund policy can be conditional. For example, “If you complete Lesson One, including the assignment, and decide this course isn’t for you, I’ll give you a complete refund.”

3. The coverage – you need to make it clear as to exactly what’s covered in the refund. For example, is it just the cost of the product or does it include shipping, handling, and/or other fees.

4. The placement – place the guarantee just below the price and then again after more persuasive content. You might head the additional motivation as, “Still Not Sure?”

5. The process – make it very clear what the customer needs to do to initiate the refund process. For example, she may need to contact your support team or you directly by email.

The article, “How to Craft a Guarantee,” at Digital Marketer provides more information on the first four elements mentioned above.

Using these tips will help you create powerful CTAs that will reduce buyer anxiety.

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Good Sales Copy and Bad Sales Copy - How to Tell the Difference

By Clayton Makepeace

The definition of great copy is, "Copy that produces great results."

The quality of your copy isn't defined by the techniques you use. Nor is it determined by how many family, friends, clients, or focus group participants tell you it's great.

Only one kind of person in the world gets to decide whether you rule or suck: Prospects who cast their votes by responding to your copy in the only way that matters — by spending their own hard-earned money.

So the answer is …

 … the only way to know good copy for sure is to use it … measure the result … and compare that result with those produced by other similar promotions.

Can you get a feel for how your prospects might vote on your sales copy?

Is it possible to spot weaknesses that if repaired will probably increase response?

In a word, "Yep."

Just try this: As you're reading sales copy — whether your own or someone else's, ask yourself,

1.    Does the headline and lead stop me in my tracks and make me want to read the sales message?

2.    Is the tone of the copy appropriate for the message being delivered?

3.    Is it written using the kind of language my typical prospect is likely to use in day-to-day communication?

4.    Does the spokesperson come off sounding like my advocate — someone who's intensely committed to helping improve my life — and NOT like just another salesman?

5.    Does the copy offer me a benefit or a series of benefits I'm willing to pay for?

6.    Does the copy convince me that this product can actually deliver those benefits to me?

7.    Does it convince me that this product is unique in its ability to deliver those benefits?

8.    Does the copy answer every objection to making the purchase I can think of?

9.    Do I feel as though I'm moving through the sales copy quickly and effortlessly? Is it devoid of spots that seem dull, repetitive, slow-going, or that allow my mind to wander?

10.    Do I feel my excitement rising with each new paragraph I read?

11.    Does the price seem insignificant compared to the value I'm being offered?

12.    Do I feel an irresistible urge to purchase this product from this company, TODAY?

When you and everyone else you show the copy to can answer an emphatic "YES" to each of these questions, there's a darned good chance you've got a winner on your hands.

Your takeaway for today: Each time you complete your sales letter, see how many of these 12 questions you can answer with yes. If you can't say yes to at least 50% of the questions, then go back and rework your copy. Keep refining the copy until you get a yes on all 12.

This article appears courtesy of American Writers & Artists Inc.’s (AWAI) The Golden Thread, a free newsletter that delivers original, no-nonsense advice on the best wealth careers, lifestyle careers and work-at-home careers available. For a complimentary subscription, visit http://www.awaionline.com/signup/.

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Website Ranking - Basic Metrics (Elements)

According to statistics by Internet Live Stats, on April 19, 2016, there were over ONE BILLION active websites. Yes, you read that right – over 1,000,000,000.

That’s a lot of noise . . . a lot of competition.

I’ve used the analogy before, about being a speck in the sky, and it’s true. You need to find and use marketing strategies, specifically website optimization strategies, to give your site (or your client’s site) a brighter light. You need to create visibility and ranking.

One method of keeping track of ‘how you’re doing’ in all that noise is using analytic tools, like Google Analytics, SumoMe, Statcounter, and so on.

There are a number of factors these analytic tools look at to calculate their numbers, including daily page views per visitor and daily time on site.

Then there are ‘sites linking in,’ ‘search visits,’ ‘bounce rate, and ‘new visitors’ categories that are also SEO (search engine optimization) basic factors for ranking.

Let’s breakdown these elements:

‘Pageviews per visitor’ are the number of website pages a visitor clicks on while visiting your website. The more pages the better.

An effective way of ‘upping’ the pageviews is to:

•    Use long-tail keywords for title tags and headers
•    Have separate pages for specific
•    Have a ‘freebie’ page
•    Use deep-linking (link to other posts on your site)

‘Daily time on site’ is the amount of time (in minutes and seconds) a visitor stays on a site during one visit. The ‘pageviews’ plays a factor in this. If your content contains links to other pages or posts on your site, then the ‘time on site’ will increase. This is deep linking.

Another strategy to increase the ‘time on site’ is using video or audio. Even short 30-60 second animation keep the visitor in place.

‘Sites linking in’ (inbound links) reflects the number of websites that find your website informative and valuable enough to link to it. 

External links are hyperlinks that point at (target) any domain other than the domain the link exists on (source). In layman's terms, if another website links to you, this is considered an external link from their site, but an inbound link to your site.

Your external links are those you create to link to other sites from your website.

Linking can be done through anchor text, which is the best format for site linking, or through a direct URL link. ‘Sites linking in’ is an important SEO factor.

‘Search visits’ are those visits to your site that are a result of online searches, usually for a particular keyword. But, simply getting a search visitor doesn’t do much if he’s gone in less than 5 seconds (considered a bounce).

The ‘bounce rate’ is the percentage of visitors who leave within a few seconds after visiting just one page (the page they originally land on). High bounce rates are usually an indication that your keywords aren’t really relevant to your content. Or, your site may be difficult to navigate or read, or confusing. You want a low bounce rate.

A key factor to keeping your bounce rates low is to deliver on what you promise. Meet your visitors’ expectations. This means having quality content and relevant keywords.
You also need to have a visitor-friendly website design. This means it needs to load quickly, be easy to navigate and easy to read, has an easy to find call-to-action, and is clean (uncluttered).

There is much more involved in search engine algorithms and website analytics, but these elements are some of the basics.

I hope you found this information interesting and helpful.

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6 Tips to Grow Your Readership & Manage Your Content

We’ve talked about knowing your audience, delivering inspiring topics, creating value and gaining the readers’ attention consistently.  Our writing should always be focused, personable and authentic.  As we manage our content well, our readership will grow.  Let’s consider a few more tips.  

1. Invite post feedback through comments and linkup with other bloggers in your field.  It’s a good habit to respond to each comment.

2. Deliver present & timely content as well as evergreen content to your viewers.  Make it practical and useful.  Paying attention to your blog’s theme and your readers’ feedback is key for future posts.

3. Create tags for each post.  Using three relevant tags is a good practice and will facilitate your audience returning to search your archive.

4. Create a motto that is meaningful to you and memorable.  Use it consistently.

5. Invite a colleague to write a guest post for your site.  Or post an interview you have conducted with a colleague.  Be sure to include links to their website and ask them to link to your site as well.

6. Images and graphics are key attention grabbers making your message stronger. Use at least one image with each post.  Some bloggers elect to use the same graphic per recurring theme.  Would that work for you? 

We always appreciate your feedback.  Do you have questions or tip requests for me?  Thank you very much for reading!  deborah

Deborah Lyn Stanley is a writer, editor and artist.  She is a retired project manager who now devotes her time to writing, arting and caregiving mentally impaired seniors. 

She has independently published a collection of 24 artists’ interviews entitled the Artists Interview Series.  The series was also published as articles for an online news network and on her website: Deborah Lyn Stanley - Writers Blog.  Deborah is published in magazines.  She is a blogger who has managed several group sites including ones she founded.

 

“Write your best, in your voice, your way!”

Your Website and Graphics

By Karen Cioffi

The title of this article specifies your website, but it’s just as relevant to your social media marketing and content marketing. And, it’s relevant whether you’re a freelance writer, a book marketer, a solopreneur, or small business.
   
Graphics are persuasive. Graphics are powerful.

To show you just how persuasive and effective they are, let’s look at some statistics and information from 3M Corporation in the article, The Power of Visual Communication by Mike Parkinson.

1. “Visuals are processed 60,000 times faster than text, graphics quickly affect our emotions, and our emotion greatly affect our decision-making.”

2. Over 90% of information the brain receives and processes is visual.

3. According to Dr. Lynell Burmark, Ph.D. Associate at the Thornburg Center for Professional Development, words are received and managed by our short-term memory and most people can only hold on to 5-9 bits of information. Images go straight into long-term memory; there those images are permanently imprinted.

4. A 1986 study at the University of Minnesota School of Management discovered that “presenters who use visual aids are 43% more effective in persuading audience members to take a desired course of action than presenters who don't use visuals.”

5. In a survey conducted by the Stanford Persuasive Technology Lab almost 50% of the participants said that when deciding the credibility of a website, its design look was the most significant determining factor.

6. According to Robert E. Horn, a Stanford University's Center for the Study of Language and Information scholar, when words and visuals are tightly meshed together, something new is created—the capability to soak-in, understand, and more effectively produce lots and lots of fresh information.

7. It’s synergy. The combined parts (words and visuals) are much more effective, powerful than the individual parts.

8. Companies and even governments spend billions of dollars each year to find ‘the’ image or imagery that will motivate the audience to buy whatever it is they’re selling: a product, service, or even an idea.

Okay, is that enough? Do you get that graphics, images . . . imagery is what will create results in marketing?

I sure do.

My biggest take away from the 3M in-depth article is that the buyer’s decisions are ‘greatly’ affected by his emotions. And, his emotions are ‘quickly’ affected by graphics.

So, for 2016 and beyond, it will be essential to use emotional imagery to motivate and persuade your audience.

But . . . yes, there’s a ‘but.’

People have been bombarded with those cookie-cutter images (I’m guilty of this too), thus making them much less effective.

An article at Forbes, explains that for images to now be effective they need to have a more natural element to them. The article refers to them as “natural stock photography.”

I started noticing this recently on Twitter and other social networks. There have been some beautiful ‘natural’ scenery images. And, they are powerful enough to grab you. This is what website design, including the images in your blog posts, should look like moving forward.

Another hot tip: Moving images with motivating quotes are still highly shareable graphics, as are infographics.

What are your website design plans for the rest of this year?

Reference:
http://www.forbes.com/sites/tomaslaurinavicius/2015/12/28/web-design-trends-2016/



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