Tips - Blog Content Worth Reading

Outlining our message is a good way to prep a post; creating a strong structure and focus for what we want to say. It enables us to cut the excess and to stay on point more readily—just what we need to keep readers on our page rather than moving on to another website.

Second, write an introduction that grabs the readers’ interest.  Are you addressing a question or problem a reader brought to your attention?  Is there a story or antidote to tell? Offer a strong lead-in to simplify, empower and support.

The what, why, where, when, who, and how formula is a guide that never grows old. Keep content relevant and meaningful. Consider making your posts 300-450 words for a quick read.

By using these tips, we craft a well thought-out post, podcast, or video. Add links to your social media pages driving folks to your blog for the rest of the article and more.

Can this message be the first blog post of a series? How can we test an idea for a series of articles? I have listed a few points—please add to the list via comments.

·        Is it evergreen or is it trendy?
·        Is it relevant to what the reader needs/wants?
·        Do you have enough to say on a subject to write several articles?

If not, consider one piece and a sequel, or a mini-series of three articles.

·        Which graphics help support what you are presenting?

Let’s break out our writing journal and explore the series, dream, and discover what works and what doesn’t work.

Deborah Lyn Stanley is a writer, artist, and editor.  She is a retired project manager who now devotes her time to writing, art and caregiving mentally impaired seniors.  Deborah writes articles, essays and stories. She has published a collection of 24 artists’ interviews entitled the Artists Interview Series.  Careful editing preserves the artist’s voice as they share their journey. The series published as monthly articles for an online news network, can also be found on her web-blog: Deborah Lyn Stanley - WritersBlog.  Her “How-To” articles have appeared in magazines.  

“Write your best, in your voice, your way!”

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Engagement & Connection

What you offer on your website consistently will draw readers to your site.  Develop authoritative content that readers can use and you will connect with them.  Research takes time, but is of vital importance to your writing, your message.  Make it real and it will engage your audience.

With One Billion active websites, we have a lot of competition and noise to challenge us.  To offer free, usable information is fundamental to the survival and success of our websites.

I suggest the following Tips for readership engagement:
• Offer information with longevity on separate static pages.  Offer info that is current and fluid within your post line-up.

• Link to resources external to your site you find of value and keep track of the dynamic nature of active or inactive status for each.

• To persuade readers to spend more time on your site, provide links to your archived posts or static pages within your Blog.

• Consider adding downloadable free offers.

• Do you have an eBook published or ready to publish?
• Can you offer a revised piece as a free article or eBook to download?
• Only readers registered to follow your site by auto-emails should be eligible for the free download offer.

• Add visuals: many sites such as Pinterest are photograph-driven.

• Add links to your site with a brief post intro to your Facebook, Google+, Twitter, LinkedIn, Pinterest, etc., pages.

• Always include tags for posts and your motto.

Blogging is an important part of book marketing.  E-Newsletters and regular posts are an excellent way to promote your work and to recommend the work of others.
 
November is National Novel Writing Month check it out at http://nanowrimo.org/.  I am participating and hope you will too.  For Non-Fiction check out Nina Amir’s November event at http://writenonfictionnow.com/4-ways-prepare-30-day-writing-challenge/ 
I appreciate your feedback.  Please comment below.  Thank you much!  deborah

Deborah Lyn Stanley is a writer, editor and artist.  She is a retired project manager who now devotes her time to writing, art and caregiving mentally impaired seniors. 
She has independently published a collection of 24 artists’ interviews entitled the Artists Interview Series.  The series was also published as articles for an online news network and on her website: Deborah Lyn Stanley - WritersBlog.  Deborah is published in magazines.  She is a blogger who has managed several group sites including ones she founded.

“Write your best, in your voice, your way!”

Grow Your Readership with e-Newsletters

 
A monthly e-Newsletter is an emailed publication containing news of interest for your community and is another way to deliver useful content to your readers.  A Newsletter can be referred to as a Digest to recap significant posts at month-end.

The advantages of sending a Newsletter by email include:
• Publish on a regular schedule,
• Readers expect its arrival vs a SPAM hit,
• Use your brand as the header and title,
• Showcase a main article,
• Highlight important posts from the current month and those archived via links,
• Notifications for future events, workshops, and conferences,
• Tips of interest you want to promote,
• Images to support your message.

The disadvantages include:
• Commitment to publish on a regular basis,
• The format can be time consuming to prepare,  simplify it by using a vertical layout without sidebars,
• Readers may stash it away to “read later” when more convenient.

Before you send out your first edition, be sure you are able to commit to a regular monthly schedule.  Include a tool for automatic delivery registration.

Blogging is an important part of book marketing.  A Blog Newsletter is an excellent way to promote your work and the work of others you recommend. 

Always use; tags for each post, your motto, and illustrations to engage your readership. Many sites such as Pinterest are photograph driven.

I appreciate your feedback.  Please add it to the comment section below.  Thank you much! deborah

Deborah Lyn Stanley is a writer, editor and artist.  She is a retired project manager who now devotes her time to writing, art and caregiving mentally impaired seniors. 
She has independently published a collection of 24 artists’ interviews entitled the Artists Interview Series.  The series was also published as articles for an online news network and on her website: DeborahLyn Stanley - Writers Blog.  Deborah is published in magazines.  She is a blogger who has managed several group sites including ones she founded.

“Write your best, in your voice, your way!”

How to Create and eBook – 5 Simple Steps

E-books are an amazing product that has multiple uses. And, it can be created for FREE, or for a very minimal amount. What else can you create that costs only your time and effort, and sells for whatever the market is willing to pay?

1. Create content

The first step is to create your content; this can be done as a simple word document. The content can be anything you think your readers or target market will want or need. In addition, it can be any length you decide upon. You can create a simple 10 page e-book, or a 100+ page e-book.

You can also create a compilation of articles you’ve already written on a particular topic and organize them into an easy to read product that includes a content page.

Note: It’s wise to include a disclaimer explaining that you, the author, strived for accuracy, but cannot guarantee it due to the ever-changing nature of the internet. And, it’s advisable to include an “All Rights Reserved” with a copyright reference.

TIP: If you’re offering the e-book as a freebie on your site you can allow others to pay-it-forward, emphasizing that all information must remain intact. This will help increase your visibility and lead readers back to your site/s.

2. Organize Your Content

Whether your product is a few pages or 100 pages, having it organized is important. The e-book needs to offer easy reading and clarity, along with value. If you are creating a longer product, divide the content or articles into sections or parts, and provide a Content Page.

Be sure to use a large and bold font for section headings and it’s advisable to include page breaks for each section.

Finally, be sure to add a brief bio including promotional material on an About the Author page.

TIP:  have plenty of white space. If you notice, this article has very short paragraphs, making it easy to read.

3. Include Images and Tweak Your Content

Once you have the content in place, add images. You can add an image at the beginning of each section, or where ever you see fit. This is another trick to make the e-book more interesting to read.


The images will help break up the monotony of straight content.

TIP: You will also want to include your own head shot on your About the Author page. Readers connect more with a face, rather than just a name.

TIP2: Be sure you are using royalty free images. You don't want to get caught infringing on someone's copyright.

4. Create a Cover

Every book needs a cover, so you will need to create one. Again, you can use clipart, or other source of free images. You can also use the Word Draw Toolbar. I’m not sure if all versions are the same, but mine is located at the bottom of my document.

TIP: After you create a cover, be sure to click on Page Break.

5. Turning Your Word Doc into a PDF

Okay, you’ve created a great word document, now it’s time to magically turn it into an e-book. There are a number of free PDF creator software applications to do this.

For those wondering, PDF is an acronym for Portable Document Format. A PDF creator is an application that converts documents into PDFs by creating a virtual printer that prints to PDF files.
If you don’t already have a PDF converter, it’s time to do an online search for “free pdf creator.” Just be sure the one you choose is Adobe compatible.

My experience is with PDF995. You can check it out at: http://www.pdf995.com/

But you can just do a Google search for one you like.

The new versions of Microsoft Word has a PDF printer build in.

It’s that simple.

Karen Cioffi is an award-winning children’s author and children’s ghostwriter/ rewriter. She is also the founder and editor-in-chief of Writers on the Move and author online platform instructor with WOW! Women on Writing.

If you need help with your author platform, check out the e-classes she offers through WOW:
http://www.articlewritingdoctor.com/content-marketing-tools/

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