Remember Ads in Yearbooks? Authors Can Do the Same!

By Carolyn Howard-Johnson

Author of the multi award-winning HowToDoItFrugally series of books for writers including the expanded and updated editon of The Frugal Book Promoter

Many of our books—especially free  promotional booklets and e-books—are perfect for paid ads and ads in barter if they are focused on the book’s target audience. Now the LA Times reports Amazon will put ads in some Kindle readers and that they will then sell those Kindle units at 18% less than the ad-free device ($114.00). To make it even a better deal, some of those ads offer coupons and discounts to reads. That means ads will help Amazon’s profit margin and help subsidize the cost of the Kindle, too!

So, you’re not convinced this marketing/publishing scheme would work for you? Consider this. Very fine literary journals have been putting ads in the backmatter of their paperback journals for years. Some of them advertise back issues of their own journal but some advertise products that will interest their reads. Think about your high school yearbook. Remember that ads in those and how appreciative you were of those businesses who supported your school? What about the ads in theater programs or programs for charity events.

So, you’ve decided to put ads into your books, right? How would you do it? What are the guidelines.

~Though there is no rule that says you couldn’t drop ads into the body of your book, it seems more decorous to put them in the backmatter of your book.
~Accept only professionally produced ads.
~Accept only ads that would interest your target audience. Be prepared to refuse some with the “not quite right” phrase that literary journals use to pass on submissions.
~Limit the number of adds to just a few.
~Encourage ads that give discounts or freebies so that the ads are seen as an added value by your readers. When I offered ads for the second edition of the Frugal Book Promoter: How to get nearly free publicity on your own or partnering with your publisher, I offered only five and encouraged those who were interested by offering a discount on the ad if they offered a freebie or a discount to my readers.

When you use ads this way, your reader will benefit. They learn about new resources and special discounts may even help pay for the book  your reader just bought. That would be your book!

Carolyn Howard-Johnson is the author of the multi award-winning HowToDoItFrugally series of books for writers. She shares knowledge and experience she has accrued in other industries (like journalism, retailing, and public relations) in her books and with her clients. Because she is also an award-winning novelist and poet she knows that—contrary to accepted wisdom—authors of literary work can promote their books very nearly as easily as those of nonfiction books can. Learn more about her at www.howtodoitfrugally.com and check out her the new updated and expanded second edition of her Frugal Book Promoter (www.budurl.com/FrugalBkPromo).

Kids Learn the Days of the Week with Moving Through All Seven Days

Many preschool children find it difficult to sit and learn, so give them opportunities for movement! It's commonly believed that when you hear something, 10% of the information is retained. If you see it, hear it and say it, 40% is retained. But, if you also DO it, you retain 70%-100% of the information. Using a multi-sensory approach to teach children enhances their retention and capitalizes on their natural tendency to move. In other words, incorporate movement into learning, and your child will have more fun and learn faster.



Kathy Stemke’s book, Moving Through All Seven Days, uses movement activities to teach the days of the week. The lyrical rhymes also teach them how to spell each day! The 14 pages of activities at the end of the book are designed to reinforce the concepts as well as give impetus to movement exploration.

Find it on lulu by clicking on this link: http://www.lulu.com/content/e-book/moving-through-all-seven-days/7386965#

Here are some other fun activities that you can do with your children.

DINNER BELL
String seven bells on a string with the each day of the week spelled out. Add a picture of the foods mentioned in the rhyme below. Great for jump rope chants:

Monday, meatball, start the week,
Tuesday, tunafish, what a treat.
Wednesday, watermelon, red and cool,
Thursday, turkey, that’s the rule,
Friday, French fries, eat them hot,
Saturday, slurpees, thanks a lot,
Sunday, spaghetti, sun or rain,
Then start the week all over again!

PIN THE DAY ON THE CALENDAR
Make a poster of seven empty boxes.
Using tacky the kids put the days of the week in order from Sunday to Saturday.
For fun you can blindfold each child, spin them three times, and see how close to the right spot they can place their day on the boxes.

SUITCASE RELAY RACE
In each suitcase there is a piece of clothing for each day of the week.
On Monday we wear mittens.
On Tuesday we wear a tee shirt.
On Wednesday we wear a wig.
On Thursday we wear a tank top.
On Friday we wear a feather boa.
On Saturday we wear socks.
On Sunday we wear sneakers.

On command, one child runs to the suitcase says, “Monday” as they put on the mittens. He runs back and sits down. They next child says, “Tuesday” as he puts on the T-shirt. Etc. The first team to be finished and seated wins!

SYLLABLE SPELLING THE DAYS OF THE WEEK
Make a poster with all seven days of the week printed out.
Cut each day into their syllables.

Sun/day
Mon/day
Tues/day
Wed/nes/day
Thurs/day
Fri/day
Sa/tur/day

Give the cards to the children. Call three children at a time to make words until all the days are spelled out and in order.

Helping Your Child Find the Main Idea

By Kathy Stemke

It is important that children learn how to discern the main idea of a paragraph or a story as early as possible. State-mandated tests often include reading comprehension sections where the child is expected to be able to pick out the main idea. More importantly, when they master this skill their reading comprehension will improve markedly, and they will enjoy reading much more.

Many children think that the first line of a story or essay is always the main idea. To help them understand that the main idea is what the whole story is about tell them to “think of a story as a meal.” It starts with an appetizer whose job it is to entice the reader to continue. We often call this first paragraph the introduction. It’s followed by the side dishes which add a variety of flavors to the story, or additional information to make it fuller. The main dish is the meat of the meal or the main focus, the main idea. Dessert is the final part of the meal where the story winds down to a conclusion.

What we are looking for in the main idea of a story is simply the main course of the dinner, the “meat.” A good way for children to start this process is by putting things in categories such as things you wear, fruits, or vegetables. When they come up with a list of clothing items, discuss that the broad term or main idea is that they are all things you wear.

Next, go into finding the actual main idea of stories. Start with non-fiction books, because they are much easier for a young child to understand. Then, go into fiction stories. Here are a couple of games that will help children practice finding the topic sentence or main idea.

Guess the Topic!

Write a paragraph that doesn't have a topic sentence and have the child guess the topic. Just write supporting sentences.

For example, you could say, "You color with them. They come in many different colors. You can make beautiful pictures with them." When they guess crayons, ask them if it would have been easier to start the paragraph with, "I love crayons?"

Topic Sentence Match Up!

Understanding the main idea of a paragraph can be tough for beginning readers. Here's an exercise you can do to help them see the difference between the main idea and the supporting facts.

Write each topic sentence on a separate index card.

Topic: Dogs are friendly animals.
Topic: I love the winter.
Topic: Candy isn't good for you.

Write each detail on a separate index card.

Detail: They are always waiting for their owners to come home.
Detail: They want to sit with you.
Detail: There are a lot of fun things to do, like sledding and snowball fights.
Detail: We go skiing.
Detail: Every time I eat it, I get a stomachache.
Detail: It's not good for my teeth.

Mix them all up, turn them face up, and match up a topic with two details.

Main Idea Flower Diagram

Another great teaching tool is to diagram the main idea of a paragraph by using a picture of a flower with a thick stem, a large round center and four long petals. The main idea goes on the stem. The topic sentence is written in the center. The four details are written on the petals.

Soon your child will be picking the main idea out of every paragraph or story. This skill will help them understand what they are reading. Better reading comprehension skills will build a firm foundation for your child's education. This is necessary for understanding textbooks in science and social studies. When they understand what they are reading, they will retain more information, and enjoy learning.


Check out Kathy's websites:
Moving Through all Seven Days link:
http://www.lulu.com/content/e-book/moving-through-all-seven-days/7386965#
http://kathystemke.weebly.com