Career Development: 5 Ideas

No matter what your area, it's essential to stay on top of the latest news, information, and trends in your industry. People hire experts. So do everything you can to hone and improve your level of expertise.

Want to be the go-to in your field? Here are five places to look for information today to stay ahead of the pack.

1. Find 5 Blogs. If you are in writing or marketing, you already have one blog you like, so do a search and find a few more. Set your RSS feed or make a weekly - or twice weekly - appointment to visit these URLs and read what's happening.

2. Find 5 Podcasts. Podcasts are an excellent source of information. The best part is, you can listen while doing other things, such as running errands or commuting to work. Ask friend in your industry to recommend their favorite podcasts. Then, subscribe, so you get new episodes as soon as they are released.

3. Find 5 Groups. These can be local groups, online, or a combination of both. Whether it's an association directly related to your industry, or one, such as marketing, that can help you improve your business, find places with like-minded people where you can share - and receive - resources and recommendations.

4. Find 5 Events. Once you discover your groups, finding events will be a snap. These can be conferences, workshops, or continuing education. Some of these may also be all of the above. Btw, don't need to actually attend all of these, tho it's great if you can. Many organizations have e-learning options. Plus, some live events have Twitter feeds you can follow as the next best thing to being there.

5. Find 5 Books or Authors. You know the trendsetters in your industry. And if you don't, find them. Do a search. Then, follow them. Get their newsletters, connect on social media: Facebook, Twitter, Instagram, YouTube. And regularly read what they have to say.

Look for places that offer the kind of information that will allow you to improve your level of knowledge, so you can excel. This will help you, as well as your clients, no matter what your field.

What do you do to stay on the top of your field? Please share in the comments.

For more on Career Development, drop by my Twitter chat #GoalChat tonight at 7pm PT to discus or read the recap on Write On Online.

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Debra Eckerling is a writer, editor and project catalyst, as well as founder of The D*E*B Method: Goal Setting Simplified and Write On Online, a live and online writers’ support group. Like the Write On Online Facebook Page and join the Facebook Group.  She is author of Write On Blogging: 51 Tips to Create, Write & Promote Your Blog and Purple Pencil Adventures: Writing Prompts for Kids of All Ages, and host of the #GoalChat Twitter Chat. Debra is an editor at Social Media Examiner and a speaker/moderator on the subjects of writing, networking, goal-setting, and social media.

Paying Attention to Advertorials Or What Niche Can Do for Your Career

 

I learn amazing things by reading advertising, especially the ones known as advertorials. Advertorials are usually written by experts in their fields and are sometimes a bit arcane, but they can make me rethink what I am doing with my books. You can find them in your local newspaper of in respected magazines like Time. Most media marks them clearly as "advertising" but the headlines usually feel more like great nonfiction topics.

The one I found in December was in a slick magazine called BookBusiness. It was paid for by a short-run printing company called Canon Solutions America. In it they talk about book for niche markets and niche markets have always fascinated me. I write for two of them—writers and retailers.

My point is that this is not a topic that is new to me. But this article made me think. The author (unknown) said “ . . . today you can get the same book with a different cover based on your preference. That’s only going to increase.” The idea of the same book with only one tweak—the book cover—may be slightly overstated, but it fits with what I’ve always said about marketing when I encourage people to read my The Frugal Book Promoter and just substitute the words “books” and “author” for whatever is appropriate in the world of that particular reader. I tell them, “Marketing is marketing is marketing.”

So, I should probably go back and replace those words with something appropriate to almost any niche market instead of expecting my faithful readers to do it for themselves. That might be the ticket to having a whole series of books—very nearly like the Dummy books that have done so well. After making those tweaks, I could slap on a new cover and reword the title and suddenly my “marketing is marketing” mantra makes more sense (and is easier) for a whole range—a whole new niche-- of readers!

The idea sure fits with my advice to plan your marketing campaign so the work you can do can be recycled. We authors are not islands. We can only do so much on our own. After that, it’s either get more mileage out of what we do or start outsourcing like crazy. Actually, I kind of like both ideas.

Carolyn Howard-Johnson is a Writers On The Move contributer. She brings her experience as a publicist, journalist, marketer, and retailer to the advice she gives in her HowToDoItFrugally series of books for writers and the classes she has taught for UCLA Extension’s world-renown Writers’ Program.

The first edition of The Frugal Book Promoter was named USA Book News’ “Best Professional Book” and won the coveted Irwin Award. Now in its second edition, it’s also a USA Book News award winner and received a nod from Dan Poynter’s Global Ebook Awards. Her The FrugalEditor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success was also honored by USA Book News and won Readers’ Views Literary Award. Her marketing campaign for that book won the marketing award from New Generation Indie Book Awards.

Howard-Johnson is the recipient of the California Legislature’s Woman of the Year in Arts and Entertainment Award, and her community’s Character and Ethics award for her work promoting tolerance with her writing. She was also named to Pasadena Weekly’s list of 14 women of “San Gabriel Valley women who make life happen” and was given her community’s Diamond Award for Achievement in the Arts. 

 

 

Most Important Thing You Can Do For Your Writing Career: Be Grateful

I often receive emails from young writers asking for advice and help in various aspects of their writing, and I am always delighted to help in any way I can. To be a writer is to be a part of a community, and I am so grateful for all the writers who have offered me advice and encouragement over the years. Being a mentor and cheerleader for other writers is the best way I can think of to "pay it forward" to those people who have bettered my life with their generosity and support.

However, I am not always the quickest to respond to emails, especially when life gets busy. Like this summer: I am in graduate school working on my thesis, taking a summer literature class, and teaching a creative writing class to college students. I feel like I'm barely managing to keep my head above water by trying to write a little of my own work every day, reading and working on papers for the literature class I'm taking, and grading papers and responding to emails from my students!

Most writers I hear from are beyond patient and gracious. But occasionally, I'll receive an email from a young writer that startles me with its rude tone and unprofessionalism. Often the email will include capital "shouting" letters, strings of exclamation points and/or question marks, and phrases like, "are you ever going to get back to me????" or "hellooooo???"

I consider myself to be an advocate for writers, and young writers in particular. I love teaching writing camps and working with mentees through Write On! For Literacy. Publishing Dancing With The Pen: a collection of today's best youth writing is a great source of pride and good feelings for me. So when I get an email from a young writer that perpetuates the negative stereotypes that society foists upon teenagers, it makes my skin crawl.

I believe the very first and most important lesson in regards to being a writer and getting published is this: respect, gratitude and professionalism are a must.

If you send an email with a rude subject line to a publisher, editor or agent, I can guarantee you it would be deleted without even being read. When you send your work to a publisher, it may take six or eight months for them to get back to you about it. That's just the way publishing is -- editors are very busy and they receive hundreds of emails every single day. And if you ever do email them to ask if they have had a chance to read your work, you need to make sure you have a tone of gratitude, graciousness, and respect of their time and busy schedule.

Here's a great article with tips and examples on writing professional emails: http://jerz.setonhill.edu/writing/e-text/email/.

But I think all you really need to remember is just to be respectful and to treat everyone with common decency. When you adopt a rude tone, you send the message that you feel entitled to the person's help, rather than that you are appreciative of any time and help they can give you.

I think it comes down to this, not just in writing but in all areas of life: people will be more eager to help you when you treat them well and are humble and appreciative of their time, knowledge, effort and support.

Dallas Woodburn is the author of two award-winning collections of short stories and editor of Dancing With The Pen: a collection of today's best youth writing. Her short fiction has been nominated for the Pushcart Prize three years in a row and her nonfiction has appeared in a variety of national publications including Family Circle, Writer's Digest, The Writer, and The Los Angeles Times. She is the founder of Write On! For Literacy and Write On! Books Youth Publishing Company and is currently pursuing her Master's degree in Fiction Writing at Purdue University, where she teaches undergraduate writing courses and serves as Fiction Editor of Sycamore Review. Many of her short stories are compiled online here.