Branding Checkup

No matter what your business, branding is essential. Your name, your theme, your visuals. It's what sets you apart, so prospects, clients, your audience, fans, etc. can easily identify who you are and what you do.

Perhaps the most important part of your brand is you: your personality, expertise, and your niche. When you take the time to plan and create your elements, and add your authentic self in the mix, it's a recipe for branding success.

If you can't remember the last time you did a branding checkup, it's likely way overdue. You don't necessarily need to change or update anything. However, it never hurts to touch base with yourself, in case it's time for minor changes, a pivot, or a complete overhaul.

Your Brand Elements

Your brand is composed of numerous areas - some are tangible, while others are just part of your businesses model. 

Business Name: Your business name should be consistent with your blog name, podcast, and any other content you create to promote your business.

Mission Statement: Who you are plus what you do encompass your mission statement. Does your business still reflect your mission? Does your mission reflect your business? Or is it time to make adjustments?

Tagline: Your tagline is a simplified, catchy version of your mission simplified. Think of it as a touchstone for all of your potential business activities.

Logo: Whether your logo is an image or stylized text, it should be a reflection of your brand. A modern company vs tech vs financial services vs creative industry will all have different approaches to logo. 

Fonts: See notes on logo.

Colors: Like logos and fonts, your brand colors should be consistent ... and all go together. 

Imagery: Branded images range from your website and blog images to your social media backgrounds and post templates. Use the same type of image - for instance, all illustrations or all modern photographs - throughout. And don't forget to incorporate your logo, especially when it comes to social media headers and shareable blog posts.

When you evaluate your branding, remember consistency is key. You want all of your personas, links, social media accounts to connect to you and to each other. 

Follow this simple rule: "Be yourself - your brand - everywhere." And that's really all there is to it!

For more on Branding, read the #GoalChat recap on the topic.

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How important is branding? What other elements do you incorporate in your branding? And how do you set yourself apart? Please share in the comments.

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Debra Eckerling is a writer, editor and project catalyst, as well as founder of The D*E*B Method: Goal Setting Simplified and Write On Online, a live and online writers’ support group. Like the Write On Online Facebook Page and join the Facebook Group.  Debra is the author of Your Goal Guide, being released by Mango in January 2020, as well as Write On Blogging: 51 Tips to Create, Write & Promote Your Blog and Purple Pencil Adventures: Writing Prompts for Kids of All Ages. She is host of the #GoalChat Twitter Chat and the Guided Goals Podcast, and a speaker/moderator on the subjects of writing, networking, goal-setting, and social media.

Your Networking Challenge

Last month, I challenged you to try a new marketing initiative. Now, I have a networking challenge for you. This networking blitz is a great way to expand your network, find prospects, and gain new business.

Here are five days of options. However, you don't need to do everything. Pick two or three things to do regularly, and choose the day that works best for each task.

1. Message. You may be connected with lots of peers and friends on social media, but when was the last time you had a one-on-one communication? Send a Facebook or LinkedIn message to three people you haven’t heard from in a while. These should be simple, “Hi. How are you?” notes, and see where the conversation leads.

2. Meet. Do a different IRL (in real life) outreach each week. Meet an old colleague for lunch, go to a networking event, have dinner out with a friend, attend an event where you know no one … except for perhaps a friend who is acting as wing-man/wing-woman. You won't meet new people unless you put yourself in a position to do so.

3. Post. Share an update on LinkedIn. It could be your own image and link, letting people know what you have been up to, or a link to a resource your network might find valuable. Be sure to add a comment to anything you post, in order to personalize it. The idea is to show up in the news feed of others, and remind them of you and your business.

4. Comment. Another way to show up in the feed on LinkedIn is to comment on the posts and milestones of friends. This is another opportunity to reconnect with someone with whom you've lost touch.

5. Plan. I know I said you can move these dates around, but Friday is a great day for planning. You can also consider it as a day off of networking for good behavior. Go through your friends’ list on Facebook and LinkedIn, and target who to reach out to the next week. When you do the prep-work, it makes options 1 through 4 much easier.

Use this networking experiment to shake things up, reconnect with old friends, and meet new people,. Then see what comes from it, because you never know ... Good luck and remember to have fun!

What is your favorite way to network, either in person or online? Please share what works for you in the comments.

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Debra Eckerling is a writer, editor and project catalyst, as well as founder of Write On Online, a live and online writers’ support group. Like the Write On Online Facebook Page and join the Facebook Group.  She is author of Write On Blogging: 51 Tips to Create, Write & Promote Your Blog and Purple Pencil Adventures: Writing Prompts for Kids of All Ages, and host of the Guided Goals Podcast and the #GoalChat Twitter Chat. Debra is an editor at Social Media Examiner and a speaker/moderator on the subjects of writing, networking, goal-setting, and social media.

Your Book—The Best Business Marketing Tool

Everyone is looking for the silver bullet to propel their small business into the stratosphere. Yes there are many possible tools and shiny objects. One solid tool which gives and gives yet is often ignored is right in front of you: a book.

The book works for you 24/7 and promotes you as a business owner and expert. There are great books and there are poor books. To be successful you need to strategically take these three steps before you write your first word:

1. What is my area of expertise as a small business owner?

2. List 10 benefits or advantages you can give to others from your unique skills and viewpoints.

3. Return to your list and think of stories or personal experiences you have had to illustrate these advantages.

You have just created the outline for your book. People love stories and takeaway lessons from your experiences. I wrote a book for Joe Leninger who traded for ten years in the Eurodollar Pit of the Chicago Mercantile and made a million dollars every year for ten years. Our book, Lessons from the Pit, was built around stories and lessons. You can write the book yourself then go to an editor to get it polished. Or you can speak your book. A book will build credibility, get you speaking gigs and much more. The key is to create value for your reader. I suggest a 40,000 to 50,000 word book which is about 200 pages. This length has substance yet is not overwhelming to the reader.

Whether you publish your book with a traditional publisher or self-publish it, I encourage you to write a book proposal. Editors and literary agents use this specialized document to evaluate your idea. If you write one, you will have the tool you need to successfully approach them. If you do the book yourself (self-publish) a book proposal will help you develop a business plan for your book. I’ve written many proposals and read many more of them. You can learn the details using my free book proposal checklist at: http://terrylinks.com/bookcheck If I can help you, reach out to me. My email address is in my twitter profile. 

Todd Ordal has written an example of a solid business book called Never Kick A Cow Chip On a Hot Day (Real Lessons for Real CEOS and those who want to be). Notice Todd’s different title and his quality writing combined with an excellent cover design and a growing presence in the marketplace. I acquired this book for Morgan James Publishing. You can learn a great deal studying the details of this book. Then do likewise with your own business.
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W. Terry Whalin, a writer and acquisitions editor at Morgan James Publishing, lives in Colorado. A former magazine editor, Whalin has written for more than 50 publications including Christianity Today and Writer’s Digest. He has written more than 60 nonfiction books including Jumpstart Your Publishing Dreams. His website is located at: www.terrywhalin.com. Terry has over 165,000 twitter followers.