Searching for the “Right” Fit

By Terry Whalin (@terrywhalin)

Some days the odds of getting published seem impossible for anyone. Literary agents and editors receive several hundred pitches for books A WEEK. The sheer volume of material makes it hard to get noticed by publishing professionals.

Sometimes authors don’t get published because they don’t send in their material to be considered. It wasn’t the case with an author I met last year who had a beautiful, well-written book. She had crafted her story then paid an outside editor to hone her manuscript into a riveting personal story. Week after week she sent her query and pitch to literary agents. Many times, she didn’t even get a response or form rejection letter. Yet she continued to send her material. Finally, the manuscript landed in my in-box and I read it, enjoying the writing. I told this author about Morgan James Publishing who accepted her book and published it. 

Getting your book published is the first step in the process. There are many decisions in this area such as a traditional publisher or self-publish or a hybrid publisher. Every author has to put in the work to explore these options.

Your Pitch Needs to Be Electronic

I encourage every writer to keep growing and challenging themselves to find new avenues to enter the marketplace. As an acquisitions editor at Morgan James Publishing, I know the company receives many submissions. In fact, the company receives over 5,000 submissions a year. Out of that number only about 200 books are published. Yes, that is a high volume of rejection but as editors, we are always looking for the right authors and compelling material.

Every publisher requires the author to send an electronic version of their manuscript or proposal. It is the only way to get your material into the consideration process with an editor or agent. Submit your manuscript to the editor or agent in a format they can read. I’ve met authors who do not type. If you don’t type, then take a typing course or figure out your way around this barrier.

Make sure the format of your submission is not the issue. The reality is every editor and agent receives many submissions. Sometimes things do get missed and we are not perfect in this process. Just make sure it is not your issue before you reach out to someone else.

Follow the editor’s or agent’s guidelines. If you don’t follow directions, then you can’t get considered. Each of us need to follow-up to make sure we are giving the editor what they need. As editors and agents, we receive volumes of material and want to help but have limitations on our own time and resources.

As a writer, you are searching for the right fit for your submission. It will take effort on your part to find this. Good communication is important every step of the way. Sometimes it takes some digging to figure out why I am not connecting with an author. I will reach out to the author and encourage them, in any way that I can, to get their manuscript to me. 

I have good news for you. Editors and literary agents are actively looking for the right books and authors. Writers need to do their research and persist in this process to find the right fit.

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W. Terry Whalin, a writer and acquisitions editor lives in California. A former magazine editor and former literary agent, Terry is an acquisitions editor at Morgan James Publishing. He has written more than 60 nonfiction books including Jumpstart Your Publishing Dreams and Billy Graham. Get Terry’s recent book, 10 Publishing Myths for only $10, free shipping and bonuses worth over $200. To help writers catch the attention of editors and agents, Terry wrote his bestselling Book Proposals That $ell, 21 Secrets To Speed Your Success. Check out his free Ebook, Platform Building Ideas for Every Author. His website is located at: www.terrywhalin.com. Connect with Terry on Twitter, Facebook and LinkedIn.

Take An Underused Author Path

By Terry Whalin @terrywhalin

As I meet writers at conferences and speak with them, the majority are focused on publishing a book. It makes sense most people speak to me about books since I’ve been an acquisitions editor at a New York publisher for over ten years. There are over 7,000 new books published every day (including the self-published books). This number shows the huge volume of printed books pouring into the marketplace. Yet if you study the sales numbers, you gain a different perspective. The average self-published book sells 100 to 200 copies during the lifetime of the book. I know it takes a lot of effort and energy to write a 50,000-word nonfiction book or an 80,000-word novel. In this article, I want to point out an underused path for your writing which has much greater audience reach and potential: writing for print magazines.

Many years ago, I began writing for print magazines. These publications have a high standard of quality (much more than online which is much easier), help you to learn to write for a particular reader and to a particular word length. One of the huge benefits is reaching more readers with your work and building your presence and reputation in the marketplace. It is common in the magazine world to reach 100,000 or 200,000 people. My 250-word devotion in The Upper Room reached over six million readers.  

How to Begin

Whether you write fiction or nonfiction, every writer can write for print magazines. The Christian Writer’s Market Guide lists many of these publications. Each one has different publishing needs and requirements. It’s basic but many people skip this important step: read and follow the submission guidelines. The editor is telling you exactly what they need and expect you to follow their guidance. When I was an editor at Decision with the Billy Graham Evangelistic Association, I was amazed to see the many submissions which had no connection to the editorial needs of the publication. These articles and queries were quickly rejected and not published. Our circulation back then was 1.8 million copies, and with each rejection. the writer missed an opportunity to reach these readers.

While there are many different types of magazine articles, I encourage you to try writing a type of article that every writer can do: the personal experience story. Whether you are brand new or experienced, each of us have unusual experiences. It’s key to capture the dialogue and details when it happens, then use this raw material for your storytelling. You can also use personal experience stories in devotions or how-to articles because these personal experiences will add value to your article.

An Insider Tip

When you look at the various magazines and publications, it’s easy to get overwhelmed with the possibilities. Let me give you an idea where to begin--if you write for the Christian market: Sunday school take-home publications. These editors need material for 52 weeks which is more frequent than a monthly publication. They use personal experience stories but follow their submission guidelines to give them the right material.

If you have published books, in one or two sentences at the end of the article, you can include a single website link for the reader. This process is a simple way to build your platform and credibility in the publishing world because literary agents and book editors read magazines as they search for writers. 

While many of the Christian magazines, don’t pay much, the opportunity and exposure make them an underused path to publishing—yet one I continue using and recommend you do as well. 

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W. Terry Whalin, a writer and acquisitions editor lives in California. A former magazine editor and former literary agent, Terry is an acquisitions editor at Morgan James Publishing. He has written more than 60 nonfiction books including Jumpstart Your Publishing Dreams and Billy Graham. Get Terry’s recent book, 10 Publishing Myths for only $10, free shipping and bonuses worth over $200. To help writers catch the attention of editors and agents, Terry wrote his bestselling Book Proposals That $ell, 21 Secrets To Speed Your Success. Check out his free Ebook, Platform Building Ideas for Every Author. His website is located at: www.terrywhalin.com. Connect with Terry on Twitter, Facebook and LinkedIn.

Should I Self-Publish?

 

By W. Terry Whalin @terrywhalin

I could see the resolution in the eyes of this author across the table from me when she said, “I’m going to self-publish.” 

We were meeting at a conference (pre-pandemic) and talking about her manuscript. I liked the shape of her proposal, her title and the energy that she had put into her book idea. In just a few minutes, I could see the potential. I acquire or find books for one of the top independent publishers. We spent the next few minutes exploring why she wanted to self-publish. I’ve heard these words from other authors:

“Everyone is doing it.”

“Isn’t this the best way for any author to get started in publishing?”

“I want to get it out quickly while the market is hot for my topic.”

“I don’t want to give up my rights to a publisher (and the control).”

Without a doubt, no matter what direction you decide to publish, just entering the field is challenging. I’ve been working with books for decades and yes, every book is filled with unique challenges.

Before you take the leap into self-publishing, I encourage you to move forward armed with a bit of reality: “According to the latest Bowker data (Publishers Weekly, February 20, 2023), 2.3 million books were self-published in the US in 2021, which was the third year in a row that more than two million books were self-published. This is the number of new titles that received an ISBN from Bowker. Several years ago Bowker stopped releasing the numbers of new titles that were not self-published, but a recent industry estimate is that each year “between 500,000 to 1 million . . . new titles are published through traditional publishers” Here’s where I got this information with much more detail: The 10 Awful Truths about Book Publishing.

Anyone with a computer (and everyone has a computer) feels like they can get a book published.  I understand some of their motivations. I often tell authors that making books is easy. Now selling those books you make—that is a completely different story. Statistics have proven the average self-published book sells 100-250 copies during the lifetime of the book.

Many companies are happy to take your money and make books (and a number of those companies are scams). In fact a prominent large Christian publisher has a self-publishing imprint. I’ve seen some poorly created books from this publisher. While on the surface it looks like an “easy” way to get published. The reality is something quite different. You are not really working with that publisher (giving money to them for the referral yes). In the production, you will be working with people in the Philippines (part of why you speak with a different person each time). The books will not be sold inside any brick and mortar bookstores (poorly distribution—a key consideration). And, the parent company (something they will not tell you about) has many different imprints and produces over 20,000 books a year (anything from poetry to porn). Yes, these companies are a scam preying on uneducated writers. I’ve met several authors who have unnecessarily spent $20,000 with such companies which is tragic because they will never sell enough books to recover such an investment.

To be fair, every publisher has unhappy authors and complaints. It’s part of the publishing landscape. Yet some companies have many complaints which should be a red flag to potential authors. 

One of the best ways to learn about complaints is to use Google and type in “NAMEOFPUBLISHER + complaint” and see what you learn.  Ask questions about what you discover and listen to the answers. Occasionally I field complaints about Morgan James and have answers but authors have to take the initiative and ask questions (your responsibility).

From my experience, the best publishing involves working with a team and involves cooperation, give and take. To get this experience, you have to write a book proposal. I believe even if you self-publish, you should write a proposal because this document will become your business plan or blueprint for your book. To help writers, I wrote Book Proposals That $ell. Writers have used my book to get an agent, get an advance and much more.

Or you can write an excellent manuscript and skip the proposal if you send the book to me for possible publishing. For eleven years, I’ve been working with one of the top independent publishers (Christian owners but not all Christian books). Our books have been on the Wall Street Journal bestseller list over 100 times. This fact alone demonstrates broad distribution not just online but selling in brick and mortar bookstores.

On the surface, publishing looks simple but in reality is complex with many decisions and variables. I encourage you to watch this 36-minute video master class where New York Times bestselling author Jerry B. Jenkins asked me a number of questions—including about publishing. Keep learning all you can from every possible source and reach out to me if I can help you.

Tweetable:

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W. Terry Whalin, a writer and acquisitions editor lives in

Colorado. A former magazine editor and former literary agent, Terry is an acquisitions editor at Morgan James Publishing. He has written more than 60 nonfiction books including Jumpstart Your Publishing Dreams and Billy Graham. Get Terry’s recent book, 10 Publishing Myths for only $10, free shipping and bonuses worth over $200. To help writers catch the attention of editors and agents, Terry wrote his bestselling Book Proposals That $ell, 21 Secrets To Speed Your Success. Check out his free Ebook, Platform Building Ideas for Every Author. His website is located at: www.terrywhalin.com. Connect with Terry on Twitter, Facebook and LinkedIn.

Should You Write for Magazines or Books?

By Terry Whalin (@terrywhalin) 

Every writer faces this question: which do I write first—a magazine article or a book?  It’s almost like asking which comes first: the chicken or the egg? As a former magazine editor who has published in more than 50 magazines (gave up counting them a while back), the quick answer is to write both. As writers, our skill is not limited to one type of writing. In the first chapter of Jumpstart Your Publishing Dreams, I detail the variety of writing possibilities (follow this link to get this chapter free). 

When editors and literary agents search for authors, they read magazines, blogs, books, and any other type of writing. There are many ways for you to make new connections to these gatekeepers and magazine writing can be a key entry point. Whether you write books or magazine articles, each type of writing has a set of challenges. 

The Challenges with Book Writing

Many writers begin with a book and write a manuscript. Often, they will write something tied to their reading habits. If they read nonfiction, then they will write a nonfiction manuscript. If they read novels, then they will write fiction. Somewhere along the process, they will learn editors and literary agents are looking for a book proposal. This mysterious document contains information that will never show in your manuscript, yet these professionals use this document to decide if they will publish your book.

Everyone can learn to write a book proposal or your business plan for your book. I’ve written two proposals which received six-figure advances and teach these details in my Book Proposals That $ell. I originally wrote this book as a frustrated editor looking for better submissions. My book has helped many writers land a literary agent and a book deal. Every type of book needs a proposal or business plan and this process can present a challenge to getting it published.

It may sound simple, but books are long—100,000 words for a novel and at least 50,000 words for a nonfiction book. Crafting these books take a great deal of time and energy. What people outside of publishing don’t understand is most book sales are modest. If your book sells 5,000 copies that can be a success (depending on the publisher). In addition, the competition for limited spots at traditional houses is intense. Publishers and literary agents are looking for authors with “platforms” or connections to readers who buy books. Each of these factors make publishing books a challenge.

Advantages to Magazine Writing

Magazine articles are much shorter (800 to 1500 words depending on the type of writing and publication). As you write for magazines, you will develop some important skills such as the ability to create an interesting title or a moving opening paragraph or how to write to a particular word count and for a particular audience. Print magazines are looking for quality writing and have a high standard of excellence (another skill you develop in the process). You learn to write a query or pitch to the editor, get assignments or submit complete articles on speculation (depends on the publication).

Here’s the real payoff for magazine writing: you can reach more people. It is a huge success if a book sells 5,000 copies and in the magazine world it is fairly easy for your article to appear in a publication with a circulation of over 100,000. 

As a writer, don’t get locked into a particular type of writing—books or magazine or online or whatever. There are a world of possibilities and opportunities if you are open to explore it, then write it and get it into the market.

Tweetable: 

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W. Terry Whalin, a writer and acquisitions editor lives in Colorado. A former magazine editor and former literary agent, Terry is an acquisitions editor at Morgan James Publishing. He has written more than 60 nonfiction books including Jumpstart Your Publishing Dreams and Billy Graham. Get Terry’s newest book, 10 Publishing Myths for only $10, free shipping and bonuses worth over $200. To help writers catch the attention of editors and agents, Terry wrote his bestselling Book Proposals That $ell, 21 Secrets To Speed Your Success. Jim Cox, Editor-in-Chief of Midwest Book Review wrote, “If you only have time to read one ’how to’ guide to getting published, whether it be traditional publishing or self-publishing, “Book Proposals That Sell ” is that one DIY instructional book. ” Check out his free Ebook, Platform Building Ideas for Every Author. His website is located at: www.terrywhalin.com. Connect with Terry on Twitter, Facebook and LinkedIn.

Every Writer Must Build An Audience

By Terry Whalin (@terrywhalin)  

At every writer’s conference or group of writers, there is buzz around the word “platform.” Editors and literary agents are searching for authors with a platform or a personal connection to their readers. What’s that about? Many authors believe their task is to write an excellent book and get it to the right publisher. Don’t publishers sell books to bookstores? The questions are good ones and in this article, I want to give you some answers from my decades of writing books for publishers, yet also sitting on the inside of several publishing houses as an acquisitions editor. Admittedly publishing is a complex business and I’ve been studying the various nuisances of it for years (and still learning more every day).

Writing a Good Book Is Foundational

While I’ve looked at thousands of submissions in my years in publishing, I also have interviewed other acquisitions editors. During one interview, I asked, “How do you know when you find a good submission?”

He said, “Terry, I read the first sentence and if it is a good sentence, I read the next one. If it is a good paragraph, I read the next one. If it is a good page, I read the next one.” You want to start your manuscript with a bang and draw the editor immediately into your writing. Don’t bury your best material over in a later chapter because the editor may not read that far. Good writing in your submission is essential.

Every Writer Needs a Proposal 

Whether you write fiction or nonfiction, you need to put the writing energy into creating a proposal. I understand they take lots of work to create. Two of my proposals got six-figure advances from publishers (and I have lengthy stories about what happened with those books—for another time). Your proposal shows you understand the market and your target reader. It includes your game plan about how you are going to reach your audience and sell books. The proposal is an important document for you to write even if you self-publish. I have a free book proposal checklist at: https://terrylinks.com/bookcheck 

The Editor’s Search

I often tell authors that making books is easy but selling books is hard. Over 4,500 new books are published every day (including the self-published books). Yes that is a lot of books and why every author needs to have a plan and ability to reach readers. As editors, we are searching for these types of writers.

Publishers produce beautiful books and sell them into bookstores (online and brick and mortar). Authors drive readers to those bookstores and sell the books out into the hands of readers. Publishers certainly have an investment in the books they publish but authors need to be even more invested in reaching readers. It’s what many people call building a platform (audience).

Action Is Key

It’s easy to get overwhelmed with this process and confused about what action to take. Here’s the key (no matter what you are writing): do something and do it consistently day after day. Here are some basic facts about this process: 

*   Everyone starts small and builds
*   Your personal email list is more important than your social media audience
*  You should focus on what you can control (email list) instead of rented media in places like Twitter or Facebook (which you don’t own or control)
*  It takes hard work for every writer but you need to do this work
*   There are many different ways to build your audience. Pick one or two and see what works best for your writing.
*   If the process were simple everyone would succeed (sell many books),
*   Persistence and consistency are important for every writer.

Every editor and agent is actively looking for the right author who is building their connections to readers and has learned how to sell books. I’ve been in some of the top literary agencies and publishers in the nation. From their questions, I know they are actively looking for these authors—no matter what how they respond to your pitches. Be encouraged and keep growing in your craft (ability to write) and your knowledge about your readers and the market. It doesn’t happen overnight but can happen if you continue to work at it.

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________________________________________

W. Terry Whalin, a writer and acquisitions editor lives in Colorado. A former magazine editor and former literary agent, Terry is an acquisitions editor at Morgan James Publishing. He has written more than 60 nonfiction books including Jumpstart Your Publishing Dreams and Billy Graham. Get Terry’s newest book, 10 Publishing Myths for only $10, free shipping and bonuses worth over $200. To help writers catch the attention of editors and agents, Terry wrote his bestselling Book Proposals That $ell, 21 Secrets To Speed Your Success. Check out his free Ebook, Platform Building Ideas for Every Author. His website is located at: www.terrywhalin.com. Connect with Terry on Twitter, Facebook and LinkedIn.

Why You Should NOT Be Making Publishing Assumptions

 

By Terry Whalin @terrywhalin

We live in a hurry up world with limited time and resources. Are you making publishing assumptions which are limiting your publishing options? Admittedly there are many different ways to get published and thousands of new books released into the market every day.

For over nine years, I've been an acquisitions editor at Morgan James Publishing. As an acquisitions editor, I work with authors and literary agents to find the right books for us to publish. From my 25+ years in publishing and working with many types of publishers and authors, I know firsthand our model at Morgan James is different. In many ways, it is author-driven yet it has the team and consensus-building elements that comprise what makes traditional publishing work.

I've had the negative experiences in publishing. For example, a book proposal that I wrote received a six-figure advance. My co-author nor I saw the book cover or title before the book was published. In fact, there was a different title in the publisher's catalog than the printed book. The cover had a photo of my co-author that he didn't like. He didn't get behind the book in promotion and talking about the book—which every book needs if it is going to succeed. With the poor sales, the publisher took our book out of print in about six months. The stock was destroyed and I have some of the few remaining copies of this book.

While you may think this story is unique, I've often hear such experiences from others who have followed the traditional path. In this path, the publisher is in charge of the title, cover, interior, etc. They may show the author the information but at the end of the day, they feel like they have more publishing experience than the author so they make the decisions. The lack of author involvement from my experience leads to less author promotion and less sales. Some of these actions explain why 90% of nonfiction books never earn back their advance (a little talked about fact in the publishing community).

Recently a literary agent (that I had not worked with before) submitted a novel to Morgan James. As a professional courtesy when receiving an offer, he reached out to me to see if we were interested in the book. I had not spoken with this agent—the next step in the process of getting a Morgan James book contract. I tried to set up a phone meeting with the agent that day—and we arranged a time. At first, he downplayed the need for us to take the time to talk because he heard the model was a hybrid. Even the term “hybrid” means many different things in publishing. I was grateful this agent took the time to hear the details about Morgan James. Whether the agent does a deal with us or not, at least I got the chance to talk about the unique aspects. He did not discount the opportunity and assume he understood it.

Until an author submits their material and goes through the process, I don't know if they will receive a publishing offer from Morgan James. We receive over 5,000 submissions and only publish about 180 books a year—and of those books only about 25 to 30 are Christian books. We publish about 25 to 30 novels a year and about 25 to 30 children's books. The system is strong but not right for every author—and that is why there is a process.

Here's the basic principle that I'm emphasizing in this article: don't make publishing assumptions because of something you have found through a search or speaking with someone. Instead take the time to listen and read and explore. You will find some surprising opportunities if you explore them.  Behind the scenes, I've seen great integrity and transparency with Morgan James Publishing. If I can help you, don't hesitate to reach out to me. My email and work contact information is on the bottom of the second page of this information sheet.

Are you making publishing assumptions as you look at options? Tell me in the comments below.

W. Terry Whalin is an acquisitions editor at Morgan James Publishing. He has written for over 50 magazines and more than 60 books with traditional publishers.  His latest book for writers is 10 Publishing Myths, Insights Every Author Needs to Succeed. Get this book for only $10 + free shipping and over $200 in bonuses. On October 5th, his classic Book Proposals That $ell (the revised edition) released to online and brick and mortar bookstores. At the book website, you can get a free Book Proposal Checklist.Terry recently had an article about proposals in Publisher's Weekly. He lives in Colorado and has over 190,000 twitter followers. 

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Are You Writing A Perennial Seller?

By Terry Whalin @terrywhalin

In the last fifteen years, the publishing world has changed. In the past, self-publishing was the poor step-sister to traditional publishing. These self-made titles often looked poor and were not accepted in libraries or bookstores. As book production has improved, this attitude is shifting. There are still poorly made self-published books and the average self-published title sells less than 200 copies during the lifetime of the book. 

My bent in this area is for you to get the largest distribution and produce the best book you can produce. It's why I continue to encourage authors to create a book proposal and work with traditional publishers as well as explore other models like Morgan James Publishing (where I've worked for over nine years).

While there are many ways and companies to help you create your book, at the end of the day, the key question relates to sales of that book. Is it selling? Are people buying it on a consistent basis? Are you as the author promoting your book consistently? After all, as the author, you have the greatest passion for your book—whether you went with one of the big five publishing houses or a small publisher or self-published.

One of the best ways to learn about publishing is to consistently read how-to books about writing or marketing. As you read these books and take action from the information, you will grow as a writer. I've got stacks of these types of books that I read.

Several year ago, I learned about a book from Ryan Holiday called Perennial Seller, The Art of Making and Marketing Work that Lasts. Books that last and continue to sell in the market are rare. Traditional publishers are known to be fickle in this area. I have seen it when I've worked inside publishing houses (not Morgan James). You work hard to get a book published and into the market, then for whatever reason it does not sell, then a publishing executive writes a letter to the author or literary agent and takes the book out of print.

Every day thousands of new books enter the market.  Which books become continual sellers? Bestselling author Ryan Holiday has studied these details with his own books and with other books. Perennial Seller is loaded with the details for every author or would-be author to read. Ryan has a keen sense of what it takes to create an excellent book and each of his sections includes gems of information for the writer.

While many writers believe their key failure is in the marketing areas, Ryan writes in the opening pages, “Promotion is not how things are made great—only how they are heard about. Which is why this book will not start with marketing, but with the mindset and effort that must go into the creative process—the most important part of creating a perennial seller.” (Page 19)

Also for those writers who believe they can quickly crank out such a book, Ryan cautions, “Creating something that lives—that can change the world and continue doing so for decades—requires not just a reverence for the craft and a respect for the medium, but real patience for the process itself. (Page 29-30)

No matter who you are working with to get the book out there, Ryan is realistic in Perennial Seller encouraging the writer to take their own responsibility rather than feel like they can delegate it to someone else. In the section on positioning, he writes a section called “You’re the CEO” saying, “If the first step in the process is coming to terms with the fact that no one is coming to save you—there’s no one to take this thing off your hands and champion it the rest of the way home—then the second is realizing that the person who is going to need to step up is you.” (Page 67)

Wherever you are in the publishing process, you will gain insights reading  Perennial Seller. I found the book engaging and valuable—in fact, maybe a book that I will read multiple times (unusual for me). I highly recommend this title.

Whether you read Perennial Seller or not, I recommend you get the free gift from the back of this book. You subscribe and confirm to be on Holiday's email list, then you get a series of case studies which were not included in the book—yet from experienced publishing people.

Are you writing or dreaming of writing a perennial seller? What steps are you taking as a writer to make that happen? Let me know in the comments below. 

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W. Terry Whalin is an acquisitions editor at Morgan James Publishing. His work contact information is on the bottom of the second page.  He has written for over 50 magazines and more than 60 books with traditional publishers.  His latest book for writers is 10 Publishing Myths, Insights Every Author Needs to Succeed. Get this book for only $10 + free shipping and over $200 in bonuses. On October 5th, his classic Book Proposals That $ell will be released. He lives in Colorado and has over 190,000 twitter followers. 

Writing Through 2020, Or Not with Terry Whalin

In light of the unprecedented and scary year we've had, we thought it'd be a good idea to share our 2020 in regard to how the year affected our writing and our lives.

 

Today, Terry Whalin shares his experience:

 

By Terry Whalin @terrywhalin

 

As we end this strange year of 2020, I've turned to my writing more than ever.

 

I began the year with lots of conferences on my schedule and travel plans. As an editor, I find many authors at these events and they are productive for my career in publishing. In February I spent five intense days at a Book Funnel Bootcamp and learned a great deal plus built this site for my 10 Publishing Myths book.

 

In March, I traveled to Nashville for a red carpet event with my Morgan James authors and colleagues. The worldwide pandemic was just beginning and my wife questionned whether I should attend—but I did. It marked my last time to travel for the year since my other events were cancelled. On the way home, my plane backed up from the gate and the pilot announced they were closing all of the ski resorts in Colorado. They gave the passengers one opportunity to get off and stay in Nashville. My plane was loaded with parents and children headed to ski and about half of my airplane left the flight and stayed in Nashville—and the airline would have to straighten out their baggage later.

 

Throughout the months that followed, I continue to find new authors and sign them at Morgan James but I was less active than in years past because of the pandemic. With the additional free time, I turned to my writing and producing books for others. One of those books has been completed and a second one is nearing completion. These books are ones I write for others (and my name may or may not appear on the printed book). It's just one of the pivots that I've experienced during this “different” 2020.

 

My Writing Tip:

 

Publishing is still active and books are selling. At Morgan James we published and launched over 200 new titles this year. Editors and agents may be working at home but they are still actively reading and responding to pitches and proposals. I encourage each of us to keep our fingers on the keyboard and keep pitching our projects. The more you knock on the doors, the more they will open for you. There are many opportunities but these opportunities will not come to you. You have to be actively looking for them.

 

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W. Terry Whalin is an acquisitions editor at Morgan James Publishing. His work contact information is on the bottom of the second page (follow this link).  He has written for over 50 magazines and more than 60 books with traditional publishers. His latest book for writers is 10 Publishing Myths, Insights Every Author Needs to Succeed. Get this book for only $10 + free shipping and over $200 in bonuses. One of Terry's most popular free ebooks is Straight Talk From the Editor, 18 Keys to a Rejection-Proof Submission. He lives in Colorado and has  190,000 twitter followers. 

 

 

Four Reasons I Wrote 10 Publishing Myths

By Terry Whalin @terrywhalin

An acquisitions editor at a New York publisher, I spent many hours speaking with authors about their manuscripts and their own expectations for their book.  Often they will tell me, “I want my book to be a bestseller.” In part, I love to hear those words because as an editor, I'm looking for bestsellers or books that will actively sell into the market. As someone who has been in publishing many years, I understand over 4,500 new books are published every day and 1.6 million books were self-published. The additional bit of information about self-publishing is on average these books sell 100–200 copies during the lifetime of the book. To beat those odds, every author needs to have a plan and strategy for selling their book.

I've seen many plans get changed as books get published. Years ago one of my books which received a large advance, had a different title in the publisher's catalog than when the book was published. This publisher never showed the cover to the high profile author—and he strongly disliked it. As a result, he never promoted the book and the sales were dismal. The book was taken out of print after six months. I was disappointed for all of the effort I put into writing and creating this book but many critical factors in the success of a book are outside of my control.

From other authors, I've heard many of these types of stories about their books. The process of publishing and promoting a book is filled with pitfalls and possible errors. I took my years in publishing and poured it into writing 10 Publishing Myths, Insights Every Author Needs to Suceed.

I want to give you four reasons I wrote 10 Publishing Myths:

1. To give authors a realistic picture of publishing. Many authors have written a manuscript but do not have aany idea of the details of publishing. I've written about these details in my book.

2. To help authors understand much of the process is outside of their control. There are many things that can prevent your book from successfully selling in the marketplace.

3. To give authors practical advice they can do to sell books and be successful. While much is outside of the author's control, there are numerous practical actions every author can take in the process. It's the focus of each chapter.

4. To understand there is not a bestselling formula but there are bestselling practices. Many authors are looking for a magic formula to make a bestseller. If such a formula existed every book would be a bestseller because each of us would follow that formula. It does not exist but there are active steps every author can take which is my emphasis. For example, I have worked with other professionals to create a short book trailer. Book trailers are all about exposure. Someone has to hear about your book a number of times before they purchase it. My trailer helps in this process.




5. To take the long view and not look for short term success. (A Bonus Reason) Many authors are looking for a way to rocket to the top of a bestseller list and a short-term gain instead of taking the long view for their book and continuing to tell people about it. From my experience it is the long view that will eventually bear fruit or get you book sales.

My book releases December 17th but can be ordered in four different ways on my website. In this gift giving season, I encourage you to get a copy and give it to a writer you know.

Have you fallen for a publishing myth? Let me know in the comments below.

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W. Terry Whalin is an acquisitions editor at Morgan James Publishing. His work contact information is on the bottom of the second page (follow this link).  One of his books for writers is Jumpstart Your Publishing Dreams, Insider Secrets to Skyrocket Your Success. One of Terry's most popular free ebooks is Straight Talk From the Editor, 18 Keys to a Rejection-Proof Submission. He lives in Colorado and has over 205,000 twitter followers.  

Snatch Writing Time

By Terry Whalin @terrywhalin

“What are you writing these days?,” one of my friends asked. I had to do some personal accounting for a second. I’m not currently facing a book deadline and I’m not cranking out a certain amount of words each day.

Most of my personal writing is emails to authors and my colleagues at Morgan James. This type of communication does not show up in print.

If you aren’t writing much but would like to do so, are you committing time to regular writing? If not, then I suggest you take a step back and see how you are spending your time.

Maybe you are doing more reading or maybe you are spending more time playing games or watching television or spending time on social media such as twitter or facebook.  Each of these ways of spending time are OK but none of them include regular writing and do not move ahead your dreams and desires as a writer.

I’m writing these words on a two hour flight. As I look around at others. Some people are asleep. Others are making small talk with each other. Still other people are reading while some are playing games on their computer like solitaire.

As writers we can choose a different path and way to use our time. Instead of those other activities, I’m using my AlphaSmart and pounding out a few more words. I’m writing.

Prolific novelist James Scott Bell teaches writers to snatch time. Check out this video where he talks about it:

If you aren’t accomplishing your novel or your magazine writing or your blog, then I encourage you to take an accounting of how you are spending your time. If your writing is a priority, it will get done.

I’m choosing to write some words and get them out to you. What about you? Let me know in the comments below.

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W. Terry Whalin is an acquisitions editor at Morgan James Publishing. His work contact information is on the bottom of the second page (follow this link).  One of his books for writers is Jumpstart Your Publishing Dreams, Insider Secrets to Skyrocket Your Success. One of Terry's most popular free ebooks is Straight Talk From the Editor, 18 Keys to a Rejection-Proof Submission. He lives in Colorado and has over 205,000 twitter followers.