Marketing Is Engaging With Readers, Be Findable

 

Promotion and Marketing is about the reader; it’s engagement. We aim to draw readers’ attention to our books and articles. How do we reach each other? It starts with a commitment to be findable. Writers must have a web presence. We must be searchable.

Further, when found, we must deliver consistent content.

Readers have little time for complicated searches, so stay findable with content value. Make good use of Keywords in your post and book titles. Be bookmarked, making it easy for readers to keep coming back.

Tips for search-ability:
1.    Optimize your use of Metadata, Keywords, & Descriptions for Search Engines
    a.    Metadata is information about your book, the title, sub-title, sales description, categories & author bio.
    b.    Keywords refer to a word or phrase that is associated with your book or your blog post. To develop a list of keywords, write a list of all the words and phrases that you consider associated with your post or book. Be as specific as possible. Your reader will appreciate this as they search the internet. (For social media, we can use hashtags # for more group visibility.)
    c.    Develop your keyword or phrase list by searching Amazon with your keyword ideas and note the results. This will help you target your best keywords.
    d.    Use your keywords in titles, too
    e.    Once you have selected your keywords, incorporate them into your Metadata information.

Tips to stay connected with your readership:
1.    Develop and maintain an author’s website
2.    Include a Blog on your website, post often—at least every 2 weeks
    a.    For additional traffic, would guest posting work for you? Maybe you could trade guest posts with a writing friend. Your byline will appear with a short bio and a link to your website/blog when you guest write for another’s blog.
    b.    Things to consider: Do the themes of the blogs enhance each other? Would your readership find value in both your blog and the guest’s? Don’t send your reader away: rather build-up both sites.
    c.    Start by noting the blogs you follow.
3.    Get involved with Social Media platforms that suit you and your themes and link back to your website URL each time you post
4.    Create a newsletter, send it to your email list and post a link on your social media pages
5.    Expand your book’s availability by including an audiobook
6.    Consider creating a Podcast series, start with the theme most meaningful to you
7.    Consider Books2Read https://books2read.com/  and Universal Book Links https://books2read.com/guide/ubl/  as a vehicle for readers to find your books. Universal Book Link (UBL) is a single URL that you can use to promote your books/eBooks.

Marketing is Engagement with Your Readers
Deliver Content

Book List:
* How to Market a Book by Joanna Penn https://www.thecreativepenn.com/

Deborah Lyn Stanley is an author of Creative Non-Fiction. She writes articles, essays and stories. She is passionate about caring for the mentally impaired through creative arts.
Visit her My Writer’s Life website at: https://deborahlynwriter.com/   
Visit her caregiver’s website: https://deborahlyncaregiver.com/
    Mom & Me: A Story of Dementia and the Power of God’s Love
https://www.amazon.com/Deborah-Lyn-Stanley/

Facebook: Deborah Lyn Stanley, Writer    https://www.facebook.com/deborahlynwriter/

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Tips for Promoting Your Articles

 

Keep building your inventory. Rewrite sections of your book as segment posts or short stories. Collect your old writing pieces and rewrite, modify or revised them. Write about new things you learn and ideas you explore. Use descriptive details to make stories & articles resonate, then promote, promote, promote.
Like Carolyn Howard-Johnson says in The Frugal Book Promoter: Recycle your Creative Work!

Marketing and promoting our work is simply sharing what we love and find important with the people who appreciate hearing about it. We’re after attracting like-minded people who need or would enjoy our stories, articles and books. Marketing is not force-feeding: it’s sharing with those interested.

Marketing is about the reader. We need to know to whom we are writing, and what they are looking for. How will our article or book benefit the reader? This guides and helps us deliver our best work.

As a caregiver, I write stories for caregivers that will resonate and help them meet the needs of the day.

Ways to publish:
• Traditional publishing for books, in magazines and periodicals
• On Line opportunities range from Blogging, Websites, Facebook Pages and Videos, YouTube, etc.
   - The best advice I can give is to own your blog and website. Things change. You don’t want your hard work controlled by someone else. Owning essentially means paying for hosting
   - Plus, if you have an email list of readers, you want control of that information
   - If you choose to go the free route, there are several opportunities for websites and blogs available

Metadata is also a vehicle for promoting your work. Metadata is information about your book, the title, sub-title, sales description, categories and author bio. It helps bookstores and online retailers list your work in the best area(s) for visibility per your description. Metadata can also help optimize your website and blog SEO for readers searching for your work.

Find the perfect promo fit for you and your work. That way it will work for you.
To get online attention for your stories, articles and books consider using:
•    Posts on your own Blog Site, your LinkedIn page, Facebook page, or Medium
•    Posts, images and videos on Twitter, Facebook, LinkedIn, Instagram, Pinterest and more
•    Podcasts on iTunes, Sound Cloud and various audio platforms
•    Free webinars or collaborative summits
•    Newsletters and email blasts

Readers want personable, well-written works they can relate to, and find beneficial.
Write from the heart first, then polish for publication.

Book List:
*Successful Self-Publishing—How to Self-Publish and Market Your Book, by Joanna Penn
*The Frugal Book Promoter—How to Get Nearly Free Publicity on Your Own… by Carolyn Howard-Johnson

 

Deborah Lyn Stanley is an author of Creative Non-Fiction. She writes articles, essays and stories. She is passionate about caring for the mentally impaired through creative arts.
Visit her My Writer’s Life website at: https://deborahlynwriter.com/   
Visit her caregiver’s website: https://deborahlyncaregiver.com/
Mom & Me: A Story of Dementia and the Power of God’s Love -- on Amazon

Facebook: Deborah Lyn Stanley, Writer    https://www.facebook.com/deborahlynwriter/?modal=admin_todo_tour

 

 

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Three Reasons Why You Can't Afford Not to Go to Writers Conferences

If you follow my blog, you'll know that I've been waxing lyrical over the past month over the Newcastle Writer's Festival, a writer's conference that has now taken place twice in my locale. I've been extremely enthusiastic about the festival, not only because it was easy for me to get to (very few of the big festivals are), it was supported through my local Writer's Centre and it was full of people I knew well enough to enjoy hanging out with, but also because it was seriously good for my writing career.  I know that, for some of us, our writing time is limited, and networking is often tiring, time consuming, and expensive, but attending a writer's festival, maybe once or twice a year, can make a huge difference to your work itself, the opportunities that present themselves, and your public profile in a way that nothing else can.  Here are three reasons why it's worthwhile making time. 

1.  The courses.  You can attend courses at a writer's conference for a fraction of the price that you'd pay anywhere else and they're often the kinds of courses you won't find anywhere else.  I'm thinking of the masterclass.  Most conferences hold these, and they're usually taught by very high-profile authors in small groups where you can get extensive one-on-one criticism. For example, at the upcoming Sydney Writer's Festival, you can attend masterclasses on such things as writing for young adults, writing comedy, writing a memoir, screenwriting, and writing for digital media.  Most tickets are around $75 for a full day of it.  The learning is invaluable, but you can also then say that you've "studied with..." which is a nice thing for a literary resume, promo kit, etc.

2.  The networking.  Writing is such a solitary profession that it's very enjoyable to come out of the cave and hang with other writers.  But it's also very healthy for your career. If you're seen, and known, then you'll be invited to participate in projects. You can spend time trading notes with others working in your genre, which will give you perspective and a greater understanding of the market.  You'll create an impression that you're a writer, and although an impression is no match for an excellent piece of writing, it's a critical part of promotion.  If you're a relative newby, shy, or broke, you can always volunteer to help (volunteers get plenty of perks, like free admission to many events, free food and drink, direct exposure to the guest writers, and a lot of appreciation - plus you'll learn from every event you help out at).  It may be that you volunteer to help at the first one, but you actually offer to run a session at the next.  Getting known to the organisers is the first step towards being a direct invited participant.

3.  The Pitch.  Most writers conferences offer the opportunity to pitch your work directly to agents and publishers.  In a noisy world where getting noticed is hard, this can be a very worthwhile exercise.  Make sure you do your homework, perfect your elevator speech, and come very prepared if you intend to do this (and make the most of the rest of the conference too).  Don't bother pitching to a publisher who doesn't publish your genre (pitching your work as a 'cross-genre' manuscript is probably doomed to failure unless you're already famous, in which case you don't need to pitch), don't go in without a prepared and super-concise pitch, and above all, appear relaxed and professional (even if you don't feel it). 

There are plenty of other reasons to give writer's conferences a go, not least of which because they're utterly fun and if you pick your sessions carefully to match your own writing challenges and interests (as a reader too!), can be very energising, providing you with ideas, material, and inspiration that you can carry with you into your solitary work, so you produce better writing.  That's what it's all about.

Magdalena Ball is the author of the novels Black Cow and Sleep Before Evening, the poetry books Repulsion Thrust and Quark Soup, a nonfiction book The Art of Assessment, and, in collaboration with Carolyn Howard-Johnson, Sublime Planet, Deeper Into the Pond, Blooming Red, Cherished Pulse, She Wore Emerald Then, and Imagining the Future. She also runs a radio show, The Compulsive Reader Talks. Find out more about Magdalena at www.magdalenaball.com.