By now, everyone knows the power of blogging for business.
Yet, many entrepreneurs and other business professionals have trouble blogging on a regular basis.
Does this sound like you?
To develop a readership for your blog, you need to post at least 3 to 5 times a week.
People won't want to come back to your blog regularly if they can't expect to find new content there all the time.
1. Decide from the start WHO you want to attract to your blog.
That is, decide who you want your readers to be.
The reason this will help you post regularly to your blog is because you'll always
have it clear in your mind WHO you are writing for.
And that will make it easier to focus on the content you need for your blog.
2. Decide from the start HOW you will serve your intended readers.
Many beginning bloggers set up a blog with no real purpose or intended readership
in mind.
It's no wonder they find blogging difficult or they just don't keep up with it.
Their blog posts tend to be rambles, or daily accounts of their business activities,
which don't serve readers in any way (unless these accounts are particularly
humorous, or also offer something for the reader to consider regarding his or her
own life).
Develop a purpose for your blog.
What will you post each day that will be of use to your intended readers?
3. Develop a regular weekly schedule for posting.
It's much easier to keep up with your blog if you decide right away that you will
post only 3 days a week, for example, and those 3 days will be Mondays,
Wednesdays, and Fridays.
You won't have to feel guilty the other 4 days of the week when you aren't blogging
either.
4. Develop categories for your regular blog posts.
If you know you're going to post every Monday, Wednesday, and Friday, set up
categories for each of those days.
For example, you might blog about new products or special offers on Mondays.
On Wednesdays you could post tips that would be of interest to the people who use
your types of products and/or services.
On Fridays you could post answers to questions you receive from customers or
clients.
5. Plan ahead whenever possible.
Once you have established a regular blogging schedule and developed categories
for your posts, you'll find it easier to plan ahead.
You can even enter your articles ahead of time and have them scheduled to post on
the days you want.
When you do this, it makes it much easier to keep up with your blog as well as
your other business activities.
You can post your articles to your blog over the weekend, then not have to worry
about blogging again until the next weekend.
6. You don't have to write every single post for your blog yourself.
Your blog should be a resource to serve your readers.
However, that doesn't mean you need to write every bit of the material posted at
your blog yourself.
As long as you provide helpful, accurate information, your readers won't care who
wrote that information.
So, try to feature the work of guest bloggers periodically.
Invite another business professional who writes about your topic of interest to
supply a post for your blog
If this person can post a link to his/her site within the post, he/she will probably
be more than happy to provide you with content for a day.
Try these tips and see if they don't help you keep up with your blog on a regular basis!
And, for more writing tips, be sure to visit writebythesea.com and get your free subscription to The Morning Nudge.
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Suzanne Lieurance is the author of over 40 published books, a freelance writer, and a writing coach.
