Dear Writers on the Move Readers,
I am busily rewriting my How to Get Great Book Reviews Frugally and Ethically for a second edition from Modern History Press and ran across this short section I thought Karen Cijoffi’s subscribers and visitors should see before its release—especially since I benefitted in so many ways with the new addition to that book. It’s the part about using the reviewing portion of my marketing to access tradeshows and expos. At any rate, here is that excerpt. It is by no means the complete section on this topic; you get an advance peek. But if you follow me on Amazon’s Profile Page (they also call it an “Author Page”), you’ll be notified when it is released.
You’ll love my list of what I call the “supermedia” for writers in that book, too. (That the part of the media that so many industry gatekeepers rely on for up-to-date publishing news.) No matter how we authors decide to use reviews, we all need lots of them—preferably the ones published in the most credible journals—as our books are released and beyond.
Very Best,
Carolyn
Consider Both the Downsides and Upsides of Writing Reviews
Adapted from the coming second edition
How To Get Great Book Reviews Frugally and Ethically
Before you decide to use reviews as an integral part of your book’s marketing campaign or making them an income stream for your writing career, take a exactly two minute to read this little post. Mary Gannon, deputy editor of Poets & Writers Magazine, says reviewers take “a lot of heat…for some free books, a few bucks, and a byline.” However, it’s usually only the most famous reviewers who are disparaged for their criticism and usually only the radical or caustic ones at that.
Many authors worry about lawsuits. They also worry about tax collectors since the books that reviewers get free must be claimed as taxable income. (Check with your tax accountant.) Neither threat is going to disappear, but you can help protect yourself from both by using a disclaimer in your review. The disclaimer might be official sounding or more casual. Something like this:
“Just so you know, I received a book (or e-book) in exchange for an unbiased and fair review. No fee was charged the author or the publisher.”
Reviewing others’ books does make a nice income stream for you because you’re probably already doing a lot of reading, anyway. With a little research you can pitch the marketing departments of publishers to review new releases you’d probably read anyway. (If you do, don’t be afraid to tactfully ask for paper ARCs if that’s your preference.)
You can also ask publishers or online review sites you frequently review for frequently to write a recommendation for you represent them at expos and tradeshows you’d like to attend. That can save you the cost of an entrance fee and get you access to their media (press) rooms. Having a representative at these expos benefits them, too. You can hand out their business cards (and yours!) to people you meet who might be interested in their review site and your badge will let you place a supply of their media kits to be distributed in those media rooms. (Do a search on “tradeshows” to read the parts in this book (the soon to be published How to Get Great Book Reviews Frugally and Ethically) where I discuss some of my experiences with this benefit.)
Here’s the nicest thing about making a review-writing decision: You don’t have to make a choice. You can have it all. You can write for pay sometimes as a legitimate freelancer for the media. You can write reviews to boost your brand sometimes. You can write a review as a gift for authors you know or for authors whose work inspires you. Call the latter the golden-rule choice. The do-unto-others choice. The Karma choice.
Notice I did not suggest you start a business that sells reviews directly to publishers and authors. I cover that elsewhere in this book, but if you aren’t already aware of it—reviews paid for by anyone associated with the book are considered unethical for both the payer and the payee. It’s about credibility. It’s about keeping reviews believable. To put it more bluntly, it’s about avoiding anything that smacks of bribery or payola.
MORE ABOUT THE #WritersontheMove GUEST BLOGGER
Carolyn Howard-Johnson brings her experience as a publicist, journalist, marketer, and retailer to the advice she gives in her HowToDoItFrugally series of books for writers and the many classes she taught for nearly a decade as instructor for UCLA Extension’s world-renown Writers’ Program. The books in her HowToDoItFrugally Series of books for writers have won multiple awards. That series includes both the third editions of both The Frugal Book Promoter and her winningest book, The Frugal Editor. They have won awards from USA Book News, Readers’ Views Literary Award, Dan Poynter’s Global Ebook Award, the marketing award from Next Generation Indie Books and others including the coveted Irwin award. How To Get Great Book Reviews Frugally and Ethically is still in its first edition but is being updated to include important information on artificial intelligence considerations.
Howard-Johnson is the recipient of the California Legislature’s Woman of the Year in Arts and Entertainment Award, and her community’s Character and Ethics award for her work promoting tolerance with her writing. She was also named to Pasadena Weekly’s list of “Fourteen San Gabriel Valley women who make life happen” and was given her community’s Diamond Award for Achievement in the Arts.
The author loves to travel. She has visited ninety-one countries and has studied writing at Cambridge University in the United Kingdom; Herzen University in St. Petersburg, Russia; and Charles University, Prague. She admits to carrying a pen and journal wherever she goes. Her website is www.howtodoitfrugally.com
